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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 219 Documents
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The effect of self-congruity and emotional attachment on revisit intention in Penglipuran village as an alternative tourism destination Pande Gde Bagus Naya Primananda; I Made Suniastha Amerta; A.A Made Indra Wijaya Kusuma
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16320

Abstract

The tourism trend has recently shifted from mass tourism to alternative tourism. Alternative tourism emphasizes the quality of travel experiences while minimizing environmental degradation. One form of alternative tourism is the tourism village. A tourism village refers to a rural administrative area that possesses distinctive potential and unique attractions, offering visitors the opportunity to experience the lifestyle, traditions, and authenticity of rural communities and their local resources. The problem addressed in this study arises from the tendency of tourists to visit Southern Bali, which results in unstable visitor numbers in Northern Bali, further intensified by competition among alternative tourism destinations in the region. This study aims to analyze the effect of self-congruity on revisit intention with emotional attachment as a mediating variable among visitors to Penglipuran Village. A quantitative approach was employed, involving 110 domestic tourists and travelers who visited Penglipuran Village. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that self-congruity significantly influences revisit intention, self-congruity significantly affects emotional attachment, and emotional attachment significantly influences revisit intention. Furthermore, emotional attachment serves as a partial mediator in the relationship between self-congruity and revisit intention. Theoretically, this study contributes novelty by employing cognitive, affective, and conative perspectives to measure self-congruity, emotional attachment, and revisit intention, respectively. From a managerial perspective, the findings suggest that the management of Penglipuran Village should recognize that many tourists aspire to live in an environment similar to that of Penglipuran. This implies that the cultural values and atmosphere of Penglipuran Village play a crucial role in attracting tourists and fostering their emotional connection to the destination.
Strategy for developing the potential of palm sugar in Malati village as a tourism destination in Naringgul district, Cianjur regency Melvin Badriansyah; Reiza D. Dienaputra; Bambang Hermanto; Kurniawan Saefullah; Yustikasari
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16422

Abstract

Malati Village, located in Naringgul District, Cianjur Regency, possesses significant local economic potential through its sugar palm production. This commodity serves as the main livelihood for most residents; however, its management remains suboptimal due to limited firewood availability, the use of traditional tools, and a lack of product promotion. The study focuses on assessing current realities and outlining strategic steps for advancing sugar palm as a key local product, employing the Participatory Action Research (PAR) approach in the process.The process involved the Village Head and sugar palm artisans as key participants in reflection and action-planning activities. Data were obtained through on-site observations, detailed interviews, and documentation carried out collaboratively with participants. The results indicate that sugar palm processing in Malati Village continues to rely on traditional techniques, beginning with sap collection and ending with manual molding. Despite its simplicity, the process holds considerable economic and cultural value for the community. Through the PAR stages, reflective discussions were conducted to determine development initiatives, including capacity-building for artisans, improvements in production methods, and product promotion through visual documentation facilitated by the researcher.Collaboration between the village government and sugar palm artisans through a participatory approach produced development strategies that are contextual, sustainable, and rooted in local wisdom.
Ruined or Accessible? TikTok and Stakeholder Narratives of the Kelingking Beach Elevator Ni Kadek Swandewi; Nina Indra Kristiana; Fransiska Fila Hidayana; Leily Suci Rahmatin; I Gede Sumadi
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16479

Abstract

Social media has become a crucial arena where such debates are produced and amplified. This study examines how the Kelingking Beach elevator project in Nusa Penida is constructed and contested through digital and local visual narratives. Using a qualitative-dominant design, the research combines TikTok netnography, manual stance coding, Multinomial Naive Bayes classification, and photo-elicitation interviews with five local stakeholders. TikTok comments were collected from one international and one national news account, cleaned, coded into pro-elevator, contra-elevator, and neutral or ambiguous categories, and transformed into TF-IDF features for classification. The results show that opposition dominates the online discourse: 513 comments were classified as contra, 122 as pro, and 39 as neutral or ambiguous. Contra narratives frame the elevator as environmental degradation, visual damage, overtourism, weak governance, and unequal tourism benefits. Supportive narratives, although smaller, emphasise accessibility, visitor safety, and modern tourism infrastructure. Photo-elicitation findings largely confirm these tensions, while adding place-based concerns about legality, investment certainty, local economic justice, and misplaced infrastructure priorities. The study concludes that the elevator is perceived less as a neutral access facility than as a symbolic arena where conflicting visions of sustainable tourism, social inclusion, and landscape protection in Bali are negotiated.
Opportunities and challenges in developing potential of Batu Angus as geotourism in Ternate City Riri Rodiah Noer Syahsiaty; Kadek Wiweka; Rd. Rita Ritasari
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16518

Abstract

Gamalama Mountain erupted in 1907, leaving behind a vast expanse of enough lava rocks area now called Batu Angus Geotourism in Ternate City. With its geological, ecological, and cultural value, this area can become a tourist destination. As national Geopark and has potential to be Global Geopark, this study aims to identify the potential, opportunities, and challenges in the development of Batu Angus as a geo tourism destination in Ternate. This applies a naturalistic qualitative approach, using interviews, observations, and literature review. Therefore, a SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats associated with the development of the area. The results showed that the main strengths are local wisdom, unique geology, and local government support. External opportunities are indicated by the trend of educational tourism, support for academic research, and digital promotion. However, limited infrastructure, a lack of interpretive facilities, and a lack of human resources remain obstacles. This research provides theoretical benefits for the development of literature on geotourism, as well as practical benefits for data-based strategic planning. pentahelix which emphasizes conservation, education, and empowerment. The results of this study also serve as policy recommendations and a basis for developing a roadmap.
Culinary tourism and architectural heritage in Malang and Binondo: integrating heritage conservation and gastronomic identity through the tourism competitiveness model Andini Risfandini; Cherylyn Battung Concepcion; Maria Vio Bianca Fernandez Yumikura; Nappy L. Navarra
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16716

Abstract

Culinary tourism has emerged as a strategic avenue for strengthening destination competitiveness by integrating cultural identity, heritage conservation, and experiential value. This study aims to explore the interplay between culinary tourism and architectural heritage in Malang City, Indonesia, and Binondo District, Manila, Philippines, through the lens of the Tourism Competitiveness Model (TCM). Using a qualitative comparative approach, the research analyzes how tangible heritage (historic urban fabric and colonial-era architecture) and intangible heritage (culinary traditions, storytelling, and food practices) interact as core resources, destination management mechanisms, and pull factors within each destination. Findings reveal that Malang’s structured colonial urban planning system, particularly the Bouwplan heritage, enables adaptive reuse of historic spaces for culinary tourism, supported by local governance and community-based initiatives. In contrast, Binondo’s competitiveness is anchored more strongly in its intangible culinary heritage—especially panciteria traditions—amid ongoing challenges of urban congestion and limited formal heritage zoning. Despite differing urban morphologies, both destinations demonstrate that the integration of gastronomic identity with heritage conservation enhances authenticity, visitor engagement, and socio-economic resilience. The study underscores the importance of adaptive reuse policies, heritage-based gastronomic routes, and community participation in sustaining tourism competitiveness. By applying the TCM framework, this research contributes to tourism and heritage literature by illustrating how cities with diverse historical trajectories can strategically align culinary heritage and architectural conservation to support sustainable urban tourism development.
From community to corporate governance: Ecotourism destination management transition at Bronjong River, Cipadang Village, Pesawaran Andika Gilang Nurmoyo; Evi Novianti; Yunus Winoto; Desmala Sari; Dina Oktavia
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16720

Abstract

Governance transitions in nature-based tourism destinations remain underexplored, particularly in contexts where community-based ecotourism (CBET) arrangements collapse due to institutional failure and land tenure complexity. This study examines the governance transition at Bronjong River ecotourism destination, Cipadang Village, Pesawaran Regency, Lampung Province, from community-based management under Pokdarwis Pelangi Cipadang to corporate-led management under PT Perkebunan Nusantara (PTPN) I Regional 7. Employing a descriptive qualitative approach with a case study design, data were collected through semi-structured interviews with 11 informants representing five stakeholder groups, participatory observation, and documentation study. Findings reveal that institutional failure, manifested through weak financial accountability, illegal levies, and unmet contractual obligations, triggered the collapse of community-based governance and subsequent corporate takeover. The transition produced paradoxical outcomes: local operational workers from five buffer villages, UMKM operators, and tourists reported improved conditions under PTPN management, while the village government and BUMDes experienced institutional and economic marginalization. These findings challenge dominant assumptions that community-based governance is inherently superior to corporate alternatives, demonstrating that institutional capacity and accountability mechanisms are more decisive determinants of governance quality. This study contributes to destination management literature by providing empirical evidence of hybrid corporate-community governance dynamics in rural Indonesian river tourism.
Evaluating website performance as a digital awareness tool for cultural festivals: A google analytics study of festival Golo Koe Fitri Ciptosari; Engelbertus Vione; Teddy Halim
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16734

Abstract

The development of digital technology has transformed the way cultural festivals communicate with potential visitors, positioning websites as strategic tools for building digital awareness. While previous studies have primarily focused on website quality and user satisfaction, limited research has examined how behavioral analytics data can be used to evaluate the role of cultural festival websites in generating digital awareness. This study aims to evaluate the performance of the Golo Koe Festival website as a digital awareness tool for a cultural festival using Google Analytics data. A descriptive quantitative approach with a case study method was employed. The research analyzed website traffic performance, top pages, traffic sources, and audience demographics based on Google Analytics data collected from 1 June to 31 August 2025. The findings show that the website attracted 824 new users out of 825 active users, indicating its effectiveness in reaching previously unreached audiences. Organic search was the dominant traffic source (64.3%), followed by Instagram referrals (16.0%), demonstrating the important role of search engines and social media in generating digital awareness. However, the average engagement time was relatively short (41 seconds), and the homepage recorded a high bounce rate (56%), suggesting that while the website successfully attracted audience attention, it was less effective in encouraging deeper content exploration. Audience demographics revealed that visitors were predominantly domestic, although the presence of international users indicated emerging global interest in the festival. This study concludes that website performance should be evaluated through both awareness indicators and engagement indicators. The findings contribute to digital tourism marketing literature by demonstrating how behavioral analytics can be used to assess digital awareness in cultural festival promotion and provide practical insights for optimizing data-driven strategies to support sustainable cultural tourism development.
Beyond tourism: exploring export sector contributions to Bali’s regional economy Afrizal Fajri; Rahmad Rido Yupito; Yustine Juneytalenta; Alief Al Labiib Chaylendra; Novitri Nur Zahra
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16798

Abstract

Bali’s economy has long been synonymous with tourism, yet recent global disruptions have exposed the region’s vulnerability to external shocks. This study investigates the contribution of the export sector to Bali’s regional economic performance, positioning it as a potential driver of growth beyond tourism. Drawing on the theoretical framework of Export-Led Growth (ELG), the research aims to assess whether export expansion significantly influences the island’s Gross Regional Domestic Product (GRDP). Using a mixed-method approach, the study employs secondary time-series data from the Bali Provincial Statistics Agency (BPS) covering the period 2015–2024. A simple linear regression analysis was conducted using SPSS 26, with GRDP as the dependent variable and export value as the independent variable. The model produced a strong correlation (R = 0.759) and a coefficient of determination (R² = 0.577), indicating that exports explain approximately 57.7% of the variation in GRDP, with the regression coefficient being statistically significant (p = 0.011). The findings confirm that exports have a positive and significant effect on Bali’s economic growth, providing empirical support for the ELG hypothesis at the regional level. The results underscore that export diversification particularly in high-value sectors such as fisheries, textiles, and agricultural products can serve as a stabilizing mechanism amid the volatility of global tourism. The study further highlights that policy interventions focusing on digitalization, logistics infrastructure, and SME capacity building are critical to sustaining export-led regional development.
The pentahlix strategy in sustainable tourism-based regional economic development in Gili Trawangan Nurul Silviana; Wahyunadi Wahyunadi
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16802

Abstract

Sustainable tourism in Gili Trawangan faces a fundamental dilemma in balancing economic, social, and environmental dimensions, where efforts to maximize one dimension often result in sacrifices in other dimensions. This study aims to formulate a Pentahelix strategy model that can overcome the trade-offs between these three dimensions in the development of sustainable tourism in Gili Trawangan as a small island destination. The research method uses a descriptive-analytical qualitative approach with a case study design through in-depth interviews with informants representing the five elements of Pentahelix (government, community, business, academia, and media) selected through snowball sampling and analyzed using the Miles and Huberman model. The results of the study identified three main dilemmas in tourism development practices: first, the trade-off between aggregate economic growth and fair distribution of benefits, which resulted in economic leakage; second, the paradox of strong social resilience in community-business relations but a lack of trust in the government due to repeated program failures and unresponsive communication; third, the gap between awareness of the environmental crisis and the lack of concrete action, which has led to multidimensional degradation and the absence of calculation and implementation of carrying capacity, even though all parties recognize its urgency. Based on these findings, this study formulates a transformative-systemic strategy model for each element of the Pentahelix, including strengthening oversight and specific regulations for small islands by the government, optimizing community-based tourism and participatory conservation by communities, commitment to sustainable practices and holistic collaboration by businesses, evidence-based policy studies with quality tourism advocacy by academics, and solution journalism practices with public oversight functions by the media, which can synergistically balance economic growth, social welfare, and environmental conservation.

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