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Jurnal Bisnis dan Manajemen
Published by Universitas Merdeka Malang
ISSN : 18297528     EISSN : 25811584     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Bisnis dan Manajemen covers the areas of financial management science, human resource management, marketing management, and strategic management It also covers the field of entrepreneurship.
Arjuna Subject : -
Articles 262 Documents
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Influence of Product Changes and Product Quality on Customer Trust at PT. Pertamina (Case Study: Bagan Batu City) Wan Frisca Putri; Hendra Harmain; Maidalena
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16769

Abstract

This study aims to analyze the effect of product changes and product quality on customer trust at PT Pertamina Bagan Batu Kota. The background of this study is the phenomenon of fuel product changes carried out by Pertamina as a form of innovation and adjustment to market needs, but often accompanied by issues of fuel mafia practices in the form of adulteration, hoarding, and illegal distribution that can reduce consumer trust. This study adopts a quantitative research approach to examine the effects of product changes and product quality on consumer trust at PT Pertamina, specifically in Bagan Batu City.The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software, which included the evaluation of both the outer model and the inner model. The outer model assesses the relationships between latent variables and their indicators, while the inner model examines the relationships among latent variables. The results show that both product changes and product quality have a positive and significant effect on customer trust. The product change variable has a t-statistic value of 2.214 (p-value 0.027), while product quality has a t-statistic value of 3.679 (p-value 0.000). Simultaneously, both variables are able to explain 66.4% of the variation in customer trust (R² = 0.664).
QRIS Payment Transactions as a Strategy for Enhancing the Revenue of Micro, Small, and Medium Enterprises (MSMEs): A Case Study of Sidorejo Subdistrict, Medan Tembung District Eka Milia Ningrum; Tri Inda Fadhila Rahma; Nurul Jan
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16863

Abstract

Abstract: Economic growth is a key indicator of economic development progress in a region. Technological innovation can serve as a catalyst to increase the turnover of Micro, Small, and Medium Enterprises (MSMEs) by identifying suitable strategies for a given area. Therefore, this study aims to determine strategies that can enhance MSME turnover through Quick Response Code Indonesian Standard (QRIS) payment transactions. The research method employed is descriptive qualitative with SWOT analysis. Based on the IFAS calculation, the score is 2.88, where the combined strengths and weaknesses yield a positive value (X-axis). Meanwhile, the EFAS calculation result is 2.68, with the combined opportunities and threats also yielding a positive value (Y-axis). Consequently, the results demonstrate that the study yields positive outcomes and is applicable for increasing MSME turnover within a region.
An Analysis of Tourism Development Based on Local Wisdom from the Perspective of Islamic Economics (Maqasid al-Shariah): A Case Study of Panorama Baru, Bukittinggi Ahmad Rasyid; Rahmat Daim Harahap; Nursantri Ya
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16864

Abstract

This study aims to analyze the development of tourism based on local wisdom and its relevance to the principles of Maqashid Shariah from the perspective of Islamic economics. The primary focus of this research includes identifying local wisdom values aligned with the five main objectives of Maqashid Shariah: preservation of religion (hifzh al-din), life (hifzh al-nafs), intellect (hifzh al-‘aql), lineage (hifzh al-nasl), and wealth (hifzh al-mal). Additionally, the research explores how the development of tourism contributes to preserving Islamic values and local culture, as well as identifying the challenges and opportunities involved. The research uses a qualitative descriptive method with a case study approach in a tourism area rooted in local culture and traditions. Data were collected through observation, in-depth interviews, and documentation, and analyzed thematically. The results indicate that tourism development based on local wisdom not only enhances the economic well-being of the local community but also helps preserve religious, social, and cultural values. Local values such as mutual cooperation, respect for nature, and cultural preservation are shown to align with the objectives of Maqashid Shariah. However, challenges such as limited infrastructure and the risk of cultural commercialization persist. On the other hand, opportunities to develop Shariah-compliant tourism are significant, in line with increasing public awareness of ethical and sustainable tourism. This study recommends the integration of Maqashid Shariah principles into tourism development strategies as a balanced approach that supports both economic benefits and the preservation of Islamic and local cultural values.
Design and Evaluation of an Adaptive E-CRM Model for Enhancing MSME Competitiveness in the Digital Era Khabib Alia Akhmad; Nurohman
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16344

Abstract

This study develops and evaluates an adaptive Electronic Customer Relationship Management (E-CRM) model to strengthen the competitiveness of Indonesian Micro, Small, and Medium Enterprises (MSMEs) amid accelerating digital transformation. Using the Technology–Organization–Environment (TOE) framework and a Design Science Research (DSR) methodology, the research integrates iterative problem identification, design, implementation, evaluation, and refinement. Surveys of 120 MSMEs, interviews with 15 owners, and a three-month pilot with ten diverse enterprises informed the artifact’s design. The adaptive E-CRM prototype leverages familiar technology such as the WhatsApp Business API and modular dashboards to match varying digital readiness levels. Results show significant improvements in customer retention (+23.2%), faster response times (from 4.2 to 1.8 hours), and notable cost reductions in communication and administration (average 25.8%). Usability testing via the System Usability Scale yielded a mean score of 78.5, confirming accessibility across low-to-high digital literacy users. The findings demonstrate that context-aware, low-cost E-CRM solutions can overcome MSME barriers of limited digital skills, financial constraints, and scarce human resources. Practically, the model offers a scalable guide for policymakers and business associations to promote inclusive, sustainable digital transformation and provides a theoretical contribution to technology adoption research in developing economies
Re-evaluating the Marketing Mix: An Empirical Study on the Indirect Influence of the 4Ps on Purchase Intention via Customer Attitude Dhimas Samudra Firmansyah; Liliana Dewi
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16576

Abstract

In the hyper-competitive fashion retail landscape, reliance on the traditional 4P Marketing Mix framework often fails to effectively shape consumer attitudes, necessitating a re-evaluation of the drivers of purchase intention. This study critically analyses the influence of the Marketing Mix (Product, Price, Place, and Promotion) on Purchase Intention with Customer Attitude as a mediating variable among consumers of CPB Clothes Royal Plaza Surabaya. Using a quantitative approach through a survey, data were collected from 220 prospective male consumers selected using a purposive sampling technique. Data analysis was conducted using Structural Equation Modelling–Partial Least Square (SEM-PLS) with bootstrapping for hypothesis testing. The results revealed significant findings: the 4PD Marketing Mix elements did not show a statistically significant influence on Customer Attitude. Conversely, Customer Attitude proved to be a positive and significant predictor of Purchase Intention. The low R-square value confirmed that the 4P framework had a limited contribution, indicating that other factors such as shopping experience and brand image played a more dominant role. These findings provide crucial strategic implications for practitioners to shift from 4P-based strategies towards creating superior customer experiences as the key to building positive attitudes and driving strong purchase intentions.
From Dissatisfaction to Devotion: The Amplifying Role of Brand Love in Recovery Satisfaction and Repurchase Intentions Within Indonesia's Local Fashion Sector Abdul Rohim; Kurniawati Kurniawati; Renny Risqian
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16672

Abstract

This study aims to investigate the factors that sustain and enhance repurchase intention among consumers of local fashion brands in Indonesia. We posit that to foster continuous patronage, local entrepreneurs must prioritize customer satisfaction derived from past purchasing experiences, while also ensuring high product quality and competitive pricing. These elements are hypothesized to cultivate brand love, an emotional attachment that subsequently drives repeat purchases. Employing a quantitative approach, this study utilizes hypothesis testing on cross-sectional data gathered via an online survey with a Likert scale. The population comprises young adult consumers (aged 18 and above) who have purchased products from local fashion brands at least three times within the last six months. The findings confirm a significant positive relationship between recovery satisfaction and repurchase intention. Furthermore, product quality is shown to positively influence brand love, which in turn, positively affects repurchase intention. The analysis also reveals that brand love acts as a significant moderator, strengthening the association between recovery satisfaction and repurchase intention. From a managerial perspective, it is crucial to actively solicit and respond to customer feedback, maintain positive communication, ensure approachability, and demonstrate empathy. Strengthening brand love through consistent, positive customer experiences is essential for building a robust brand identity. This study recommends that future research explore additional variables influencing repurchase intention, such as brand trust, brand experience, and brand loyalty. The findings herein provide a foundation for evaluating consumer behavior patterns within the broader apparel and accessories market.
From Likes to Loyalty: How Brand Image Translates Social Media Marketing into Lasting Customer Commitment in the Skincare Industry Hariati Hariati; Agustinus Setyawan; Muhammad Donal Mon
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16703

Abstract

This study investigates the influence of brand experience and social media marketing on brand loyalty, with a specific focus on the mediating role of brand image in the context of skincare product consumption in Batam City. Data were collected from 280 users of Garnier, Pond’s, and Skintific skincare products through a questionnaire employing a Likert scale. The research utilized a quantitative methodology with a non-probability sampling technique, and the data were analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). The findings reveal that brand experience and social media marketing both exert a significant positive influence on brand image and brand loyalty. Furthermore, brand image demonstrates a significant positive effect on brand loyalty, highlighting its critical role in fostering long-term customer commitment. An analysis of the mediating effects indicates that brand image does not significantly mediate the relationship between brand experience and brand loyalty. However, it does act as a significant mediator in the relationship between social media marketing and brand loyalty. These results suggest that a powerful brand experience can directly cultivate customer loyalty without a primary dependence on brand image. Conversely, the effectiveness of social media marketing in enhancing brand loyalty is contingent upon the successful establishment of a favorable brand image.
HR Orientation and Employee Performance: The Mediating Role of Affective Climate and Recruitment Efficiency Bayu Firmanshah; Sandi Nasrudin Wibow; Siti Fatinnah binti Ab Rahman
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16862

Abstract

This study aims to examine the direct and indirect effects of Employee Human Resource Orientation (EHRO) on Employee Performance through Positive Affective Climate and Recruitment Efficiency in a service organization context. Drawing upon Strategic Human Resource Management (SHRM), Affective Events Theory, and Signaling Theory, this research proposes a dual mediation model explaining how strategic HR orientation translates into performance outcomes. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data collected from PT Pos Indonesia (Persero), Cirebon Branch. The findings reveal that EHRO does not significantly influence Employee Performance directly (β = 0.181, p = 0.069). However, EHRO significantly affects Positive Affective Climate (β = 0.503, p < 0.001) and Recruitment Efficiency (β = 0.477, p < 0.001), both of which significantly improve Employee Performance. Mediation analysis confirms full mediation through Positive Affective Climate and significant indirect effects through Recruitment Efficiency, with the affective pathway demonstrating stronger influence. The model explains 54.7% of the variance in Employee Performance. These findings suggest that strategic HR orientation enhances employee performance primarily through emotional and recruitment mechanisms rather than direct intervention. The study contributes to SHRM literature by validating a dual mediation framework in an emerging economy service setting.
Tracking Foreign Investors: Their Impact on Stock Price Volatility in the Indonesian Capital Market Muhammad Mukhsin; Retno Cahyaningati; Mochammad Ilham Ramadhani; Melinda Yulia Agatha
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16317

Abstract

This study investigates the influence of foreign ownership on stock price volatility in the Indonesian capital market, with Return on Assets (ROA) as a mediating variable. The research aims to determine whether foreign investors contribute to market instability and whether company performance, as measured by ROA, plays a role in this relationship. The study employs panel data from 23 companies listed in the LQ45 index over the period 2020–2024. Analytical methods include panel regression tests, Chow and Hausman tests for model selection, and the Sobel test to assess mediation effects. Data were processed using EViews 13 and Microsoft Excel. The results indicate that foreign ownership does not significantly affect ROA, nor does ROA mediate the relationship between foreign ownership and stock price volatility. However, foreign ownership directly and significantly influences stock price volatility, suggesting that the presence of foreign investors may heighten market fluctuations. These findings imply that while foreign investors are vital for market liquidity and growth, their activities may also introduce volatility. Policymakers and regulators should consider mechanisms to balance foreign participation with market stability. Future research may explore additional mediating variables or extend the analysis to different market segments.
Building A High-Performance Culture: The Balance Between Competition And Career Support Ahmad Farabi; Budi Syamtoro; Hamida Hunein
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16694

Abstract

This study examines how competition and career support influence the development of a high-performance culture within organizations. Design methodologyA quantitative approach was employed, using survey data from 111 employees. Multiple regression analysis tested the direct effects of competition and career support on high-performance culture, with validity and reliability confirmed via Pearson correlation and Cronbach’s Alpha. Findings –Both competition and career support significantly and positively affect high-performance culture. Career support showed a stronger influence than competition. The combined model explained 54.8% of the variance, demonstrating strong predictive power. Research limitations/implications the cross-sectional design limits causal inference. Future studies should adopt longitudinal designs, include objective performance metrics, and explore moderating variables such as industry type and leadership style. Practical implications Organizations should integrate competitive performance mechanisms with structured career development programs. Leaders must balance challenge with support to foster a sustainable high-performance environment. Social implications  Cultivating performance cultures that value both achievement and employee growth contributes to professional development, job satisfaction, and organizational sustainability. Originality/value This research provides empirical validation of competition and career support as dual drivers of high-performance culture, offering a balanced framework for organizational development.  

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