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E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 19790155     EISSN : 26148870     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Sistem Komputer dan Manajemen Informatika
Arjuna Subject : -
Articles 577 Documents
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Pengaruh Brand Equity Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Solo Tegar Alfis Ramadhan; Frendika Yusuf Putra Nugraha; Fatin Navi Cahyati; Luwinda, Selvia; Erinna Dian Rahmayanti; Marjam Desma Rahadhini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1178

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand equity terhadap keputusan pembelian apple iphone pada mahasiswa di solo raya. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan data jenis deskriptif. Metode Sampling Data yang digunakan yaitu Random Sampling. Data diperoleh dari data primer. Teknik analisis data yang digunakan adalah analisis deskriptif, MSI, uji asumsi klasik, analisis linear berganda, uji Hipotesis dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Brand awarness, Brand association, Perceived quality, Brand loyalty secara parsial tidak berpengaruh terhadap keputusan pembelian Apple Iphone di daerah Solo Raya.
Analisis Jam Kerja Dan Waktu Lembur Pada Perusahaan Manufaktur Kota BATAM Alden Nelson; Adeline Oktalia; Emilya; Lia Willyanto; Monica Ella
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1182

Abstract

Provision of good working hours in accordance with standards must be maintained by businesses to fulfill all their goals, including the Indonesian manufacturing industry. The manufacturing industry in Indonesia must prioritize work standards, because these factors greatly affect a company's ability to achieve its goals. The purpose of this study was to determine the effect of working hours and overtime on resource management with industrial relations, to analyze working hours to attract employees and to analyze the calculation of employee wages. The author uses a qualitative descriptive method in this study. The result of this research is that everyone involved in industrial relations must understand the rules of the game and other regulations that apply in Indonesia. In terms of working hours or overtime policies, developing the quality of human resources, absenteeism and leave policies, and salary increases that are in accordance with industry standards, can improve employee welfare and productivity and maintain competitiveness in a company.
Analisa Penerapan ERP dalam Meningkatkan Kinerja SCM Grand Pet Shop Immanuel Zai; Yulfiswandi; Defen; Florensia Sutjiali; Nathania Jocelyn; Sherlyca Styvani; Vonnylia; Windy Wihue Tarekar
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1184

Abstract

The purpose of this study is to determine the application of company resource management and supply chain management at the Grand Pet Shop. In conducting an analysis of business partners, researchers used qualitative methods in the form of direct interview techniques with the owner of the Grand Pet Shop. The results found through analysis, Grand Pet Shop has implemented a supply chain process including planning, processing, storage, shipping and returns of goods then partners have also involved 4 functional areas, namely marketing and sales, supply chain management (SCM), accounting and finance, and human resources in running their business as well as analyzing the use of Enterprise Resource Planning (ERP) is still not recommended at this time because there has not been found a suitability for Grand Pet Shop use due to the high cost and the Enterprise Resource Planning system is too complicated for Grand Pet Shops which are still SMEs, but do not rule out the possibility in the future.
PENGARUH LABEL HALAL DAN KESADARAN HALAL TERHADAP MINAT PEMBELIAN KONSUMEN PADA PRODUK UMKM DI KOTA BIMA Sri Ernawati; Iwan Koerniawan
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1185

Abstract

The meaning of halal is permissible, while haram is not permissible (prohibited) according to Islamic law. Having a halal certificate can give confidence to companies in using or printing halal labels on product packaging or company premises. This study aims to find out how the influence of the halal label and halal awareness has on the purchase intention MSME products in the Bima City. The type of research used in this study is a type of quantitative research with survey methods. Collecting data by distributing questionnaires with a Likert scale to 100 respondents. Data was processed by statistical analysis using SPSS 20.00. The results showed that the halal label had a positive and significant effect on the intention to purchase MSME products in the Bima City and halal awareness did not have a significant effect on the intention to purchase MSME products in the Bima City. The contribution of this research is hoped that MSME actors will immediately take care of halal certificates so that consumers' interest in buying increases and products can be marketed outside the region so that the wider community can get to know MSME products from Bima city.
Systematic Literature Review (SLR) Strategi Pemasaran Perbankan Syariah Di Indonesia Hanifa Al Izati; Whilma Lindary; Naufal Afif Putra; Nur Ihsan; Anzu Elvia Zahara
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1195

Abstract

This study aims to conduct a literature review of the results of research on the marketing strategy of Islamic banking in Indonesia. The method used in this study is a Systematic Literature Review (SLR) with a qualitative-descriptive approach, to published journal articles from 2020-2023 obtained from the Google Scholar database on Islamic banking marketing strategies. The results of the discussion of the Systematic Literature Review show that marketing strategy has a very important role in the increasingly fierce competition in Islamic banking by implementing various strategies that can be used for the development of Islamic banking products in Indonesia.
Systematic Literature Review (SLR) Implementasi Akad Mudharabah dalam Perekonomian di Indonesia Dwi Lestari; Elvi Khairani Sofyan; Rambe Roisuddin Ery; Sulhi; Anzu Elvia Zahara
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1196

Abstract

This study aims to conduct a literature review of the results of research on the Implementation of Mudharabah Agreements in the Economy in Indonesia. This study uses a Systematic Literature Review (SLR) with a qualitative approach. The results of this study indicate that based on the results of the Systematic Literature Review, it shows that the mudharabah contract is one of the pillars of the sharia economy that represents Islamic principles to realize social justice through a profit-sharing system. As well as the implementation of the mudharabah contract in the Indonesian economy is in accordance with maqasyid sharia which is able to encourage the welfare of the people. This research method uses the Systematic Literature Review (SLR) method using a qualitative descriptive approach.
Systematic Literature Review (SLR): Kontribusi Perbankan Syariah Dalam Pembangunan Ekonomi Nasional M. Ali; Devi Rahmawati; Bella Hermanika Putri; Muhammad Avisena Mosani; Anzu Elvia Zahara
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1200

Abstract

This paper aims to provide an explanation of the contribution of Islamic banking in the framework of national economic development, considering that the Islamic industry has developed rapidly in the last few decades. The method used is a systematic literature review (SLR) by documenting several articles that have similar research. The findings show that economic development aims to improve the welfare of its people. The success of a country's development can be seen from a high and sustainable level of economic growth. This growth can be seen through the increase in the production of industrial goods, the number of schools, the increase in infrastructure, and the increase in the service sector. Economic development will have an impact on changes in the economic structure towards a better stage, so that socio-economic aspects in society can be seen in the form of reduced poverty, unemployment, and increased people's purchasing power. Unstable economic growth has resulted in Indonesia still being in the middle income zone, therefore the participation of all elements of the government, society and the banking sector is no exception. Banking has an important role in advancing the national economy, besides functioning as a collector and distributor of public funds, banking also aims to support the implementation of national development in the framework of increasing equity and economic stability towards increasing the welfare of the community at large. Especially in the Islamic economy, Islamic banking seeks to accelerate economic growth by carrying out financial, commercial and investment activities in accordance with Islamic teachings. Islamic banks are not only banks that eliminate the interest system in their operations but also carry out social welfare oriented roles. The Islamic banking industry has a strategic role in the development of the people's economy, contributing to transforming the economy into productive, value-added and inclusive economic activities.
Pengaruh Produk Domestik Bruto, Suku Bunga, Kupon, Jatuh Tempo Dan Inflasi Terhadap Yield To Maturity Periode 2018-2022 Muhammad agung rizki; Elsye Fatmawati
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1202

Abstract

The purpose of this study is to test whether Gross Domestic Product (GDP), interest rates, coupons, maturity and inflation affect the Yield To Maturity (YTM) of Government Bonds. The data used is the type of government bonds with Fixed Rate (FR) coupons denominated in Rupiah 2018 – 2022. The method used is a purposive sampling method, so that a sample of 23 FR series bonds is obtained. The type of research used is quantitative research, which is to prove the relationship between independent and dependent variables. The results of this study show that partially GDP does not have a positive effect on YTM, interest rates do not have a positive effect on YTM, coupons have a positive effect on YTM, maturity does not have a positive effect on YTM and inflation does not have a negative effect on YTM.
Analisis Perceived Usefulness, Perceived Ease of Use dan Perceived Risk Terhadap Minat Penggunaan Pembayaran Digital Quick Response Indonesia Standard (QRIS) Pada Pelaku UMKM Edwin Zusrony; Luthfy Purnanta Anzie; Pindo Asti; Gibson Manalu; Ivan Permana; Tri Imaliya
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1211

Abstract

The research aims to measure and determine the effect of perceived usefulness, perceived ease of use, and perceived risk on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province. Data collection uses Google Forms with a Likert scale. The sample that will be used is 60 MSME respondents in the city of Salatiga with a non-probability sampling technique of the convenience sampling type, namely because of the ease of obtaining data. Data analysis used multiple linear regression methods and was processed using SPSS 26.0. The results of the study show that the variables perceived usefulness, perceived ease of use, and perceived risk have a significant influence on the interest in using QRIS digital payments by MSME actors in Salatiga City and the perceived usefulness variable has a dominant effect on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province.
Strategi Pengembangan Startup Digital di Pontianak Dengan Pendekatan Design Thinking Andriyati, Lailatul; Ellya Zulaikha
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1217

Abstract

Abstract Startups are designed to find the right business model to make the business survive. Startups have the possibility to succeed or fail. This is influenced by capabilities in digital transformation and business development in the technology sector. Indonesia has a low number and quality of digital talent and low entrepreneurship (3.1%). Pontianak has the least number of digital startups (0.74%). Every part in the digital ecosystem is very influential on the sustainability of digital startups. The digital ecosystem in Pontianak is the government, accelerators, universities, incubators, students/talent, communities, and digital startups. This research aims to help digital ecosystems overcome difficulties in collaborating for the development of digital startups in Pontianak. The research method is direct surveys and interviews with 6 local digital startups and startup stakeholders in Pontianak. Stakeholder analysis to determine respondents. The results of in-depth interviews were analyzed using design thinking and focus group discussion (FGD) methods. The results of the research are the main factor for overcoming difficulties in collaborative digital startup development in Pontianak: 1) digital ecosystem activation; and 2) digital-sociopreneurship development and competency improvement. The recommended startup development strategy aims to realize these two things.

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