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INDONESIA
Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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Perancangan Brand Identity dan Media Promosi Jati Garment Sebagai Upaya meningkatkan Brand Awareness Susanto, Hari
Jurnal Art Nouveau Vol 7, No 2 (2018)
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Abstract: Jati Garment is a leading textile company in Sidoarjo. Jati Garment has a variety of textile materials that have unique packaging in each material. When Jati Garment is researched, Jati Garment only has one promotional media to support the promotion of the company. Jati Garment has a good potential level in Sidoarjo therefore researchers want to reintroduce Jati Garment to the public. Researchers use a media promotion design approach to introduce Jati Garment to the public because it is considered as a mass media whose influence can be directly felt then the media campaign used by researchers include corporate identity, merchandise, website. The selection of such promotional media refers to STP analysis related to the market. Researchers hope from alternative solutions designed by researchers to make Jati Garment a company that will be remembered by the community.
Perancangan Buku Cerita Bergambar Tentang Sikap Anak Terhadap Tindak Kekerasan Orang Tua Sebagai Media Edukasi Anak Indonesia, Gianluca Lancana; Budiardjo, Hardman; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 6, No 1 (2017)
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Every parents has their own way to lecture their children. But because they feel like their children is theirs solely, some parents apply their policies as their wishes despite how much the intensities. Sometimes the harsh acts turns into child abuses in home. Child abuse is still happening and even increasing every year. Other than wrong way of parent’s lecturing, child abuse sometimes happens because of parent’s impingement even though campaign of children’s rights often provided by many institutions in Indonesia. Child abuses can affect children’s growth in the future. Some cases even gives children trauma, making them passive or even worse, becomes rebellious. This research will provide a friendly learning media for children to anticipate so they know how to behave  when they see things in reality. The learning media will be made in children story book so they have image about unusual acts in home. Research will use David McClelland’s theory, n-Ach, so children have motivation to be a successful person in term of being positive when meet the conditions. Keywords: Child Abuse, Children Story Book
PERANCANGAN BUKU POP UP CERITA DONGENG “CINDERALAS” DENGAN TEKNIK V FOLD SEBAGAI UPAYA MENGENALKAN CERITA RAKYAT UNTUK ANAK–ANAK Kurniawan, Mohammad Ilham; Budiardjo, Hardman; Hidayat, Wahyu
Jurnal Art Nouveau Vol 8, No 1 (2019)
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The design of this book aims to increase the reading interest of children by using the media of pop up books and Cindelaras fairy tales. The story of a fairy tale that began to be left by children who are currently switching on television. Pop up book is one of the efforts to introduce the fairy tales story that began to be abandoned. The research used in this design is a qualitative method that conducts interviews, observations, documentation, and literature to obtain the data used to support the illustration design concept from the Cindelaras fairy tale pop up book. After the data analysis process has been done, then found a design concept is "Joyful". Basically, "Joyful" has the meaning is fun. Joyful meaning is actually the concept of an interactive storybook that will be used as a means to provide moral education to the target audience about the story of the Cindelaras fairy tale. The result of this research is to produce a cindelaras pop up book that can cultivate the curiosity of the target audience to recognize or recall the folklore, especially Cindelaras.
PERANCANGAN BRAND IDENTITY XINXIN HOME INDUSTRY BERBASIS NATURE SEBAGAI UPAYA PENINGKATAN BRAND AWARENESS Hidayat, Galih Rendy; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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The purpose of designing brand identity Xinxin is to increase efforts to promote the new company and brand awareness to the general public. The research was conducted using qualitative research method is to conduct interviews, observation, documentation, and literature to get the data used to support the drafting of designing brand identity. Data were analyzed using multiple stages, namely data reduction, data presentation, and conclusion. From the data analysis found some keywords that refer to branding communications strategy that will be used to reach the intended target audience. After analyzing the data, found a concept or keyword designing brand identity that is "Excellent". Description of the concept of "Excellent" is an advantage or a quality possessed by the products offered on Xinxin Home Industry. In this case the "Excellent" or superiority is evidence of such beverage products Xinxin naturally uses the basic elements of nature on the quality and packed with emphasis on health and classy impression on any product offered. Results from the design brand identity is an effort to help increase brand awareness and promotion of a new company in particular is Xinxin Home Industry in the minds of your target market or society at large. Keywords: Brand Identity, Xinxin, Black Cincau Beverages, Processed Leaf Cincau
PERANCANGAN BUKU POP-UP KESENIAN DONGKREK MADIUN MENGGUNAKAN TEKNIK PULL-TABS SEBAGAI UPAYA MENGENALKAN BUDAYA LOKAL KEPADA ANAK-ANAK Hafizhuddin, Oni Nur; Riyanto, Darwin Yuwono; Hidayat, Wahyu
Jurnal Art Nouveau Vol 6, No 1 (2017)
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Dongkrek popularized in 1910 by Raden Bei Lo Prawirodipura who was a District Officer (post of village head level) in the area Caruban. Society at that time to hear the music of this form of musical art dongkrek 'dung' is derived from the drum or drums and the "crick" of a musical instrument called a match. From the sound of 'dung' on drums and "crick" in this match then came the name of art Dongkrek. According Walgito, that is currently staging Dongkrek art is rarely because there are two types of pertujukan Dongkrek. First, sakralkan ritual in which Dongkrek event logs in the village Mejayan starting with a procession of masks Dongkrek Dongkrek and delivery is only done in suro which is led by Mr. Dul Rokhim (chairman of the association Dongkrek Madison County). Second, the creation of a reception Dongkrek art, through dance performances Dongkrek inauguration. That needs attention at this time, when more and more rare these Dongkrek artists to perform because of the rarity pentasan no call for events in the environment, could be masyarakan especially children become less familiar with this Dongkrek art. Therefore, as an introduction to art Dongkrek Madiun, to be achieved in this research aims to design a pop-up book art using techniques Dongkrek Madiun pull-tabs as efforts to preserve local culture to children. Keywords: Design, pop-up books, Dongkrek, Mejayan village, Madiun 
PERANCANGAN VIDEO PROMOSI MILKINDO SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Anam, Syafiul; Martono, Siswo; Prasetya, Ardian Jaya
Jurnal Art Nouveau Vol 7, No 2 (2018)
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The problem in this final project is how to design Milkindo promotion media as an effort to increase Brand Awareness. Milkindo is basically a dairy cow milk company located in Tegalsari village, Kepanjen, Malang which follows the program from the government of education to the village community and then Milkindo participate in the program and develop the education to the community early but for Milkindo promotion media only rely on social media Instagram, therefore it takes a suitable media campaign to improve Milkindo Brand Awareness.
PERANCANGAN BRANDING KELURAHAN KARANGSARI BERBASIS AGROWISATA UNTUK MENGENALKAN IDENTITAS KAMPUNG BELIMBING KOTA BLITAR Alfathan, Ika; Bahruddin, Muh; Yurisma, Dhika Yuan
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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Agrowisata Belimbing Karangsari is one of the tourist destinations nature family is interesting to visited who are located in the Blitar. Here travelers can pluck and eat directly starfruit from the garden. Agrowisata Belimbing Karangsari located in the Karangsari Village, wherein all citizens of the Karangsari Village starfruit tree planted in the garden of their home. Agrowisata Belimbing Karangsari continue to make improvements and the construction of supporting facilities in agrotourism. But, the existence of Agrowisata Belimbing Karangsari not well known by the public because they at least used promotional media. Therefore, to attract the attention of the public requires a strategy of branding and promotion of effective and efficient to provide clear information and introduce the advantages of starfruit that is owned by the Karangsari Village. So hopefully with their branding design is expected to introduce identity Starfruit Village Karangsari as the hometown of Blitar. It can also attract and encourage people to visit the Agrowisata Belimbing Karangsari located in the Karangsari Village. Keywords  : Branding, Promotions, Identity, Belimbing, Karangsari Village, Agrowisata Belimbing Karangsari 
PERANCANGAN VISUAL BRANDING VIDEO SMOKEBELT GARAGE BERBASIS FEATURE SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Hendrawan, Denny; Riyanto, Darwin Yuwono; Hidayat, Wahyu
Jurnal Art Nouveau Vol 6, No 1 (2017)
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Smokebelt Garage is a Custom Culture motorcycle modification workshop. Custom culture is a term for a new American neologism that describes artwork, vehicles, hairstyles and fashion from people who drive and modify motorcycles and cars in the United States from the 1950s to the present. The research was conducted by using qualitative research method that is by conducting interview, observation, documentation, and literature study to get the data used as supporting the making of video design concept of Featue Smokebelt Garage. The result of this design is to design visual branding with videography media from smokebelt garage as an effort to add customer and increase customer loyalty.Kata kunci: Desain, Video Feature, Smokebelt garage
PERANCANGAN BUKU FOTOGRAFI ESAI UPACARA ADAT KEBO-KEBOAN DESA ALASMALANG SEBAGAI UPAYA MENGENALKAN KEBUDAYAAN BANYUWANGI Efendi, Wildan; Martono, Siswo; Yuan, Dhika
Jurnal Art Nouveau Vol 6, No 1 (2017)
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A Traditional Ceremony of Kebo-keboan is a ritual of bersih desa that was held in every Suro month in Java calendar which has a purpose to express thankfulness for God. Not only for expressing thankfulness but also most societies of Alasmalang Village have a role as a farmer, moreover, they have another purpose to refuse catastrophes or diseases that attacks their farmland and plantation. By doing the ceremony, the societies of Alasmalang Village believe that if the ceremony is done, they will avoid from the catastrophes which has attacked the village in the past. But the activities in this ceremony are just considered as an entertainment by visitors who come over without knowing the purposes in this Traditional Ceremony of Kebo-keboan.In this design of essay photography book of Traditional Ceremony of Kebo-keboan discusses the activities related to Traditional Ceremony in Alasmalang Village which is Kebo-keboan. By using essay photography technique and quotation in every photo of this book, it will make the readers easier to understand the activities of this ceremony.The existence of this traditional ceremony essay photography book of Kebo-keboan in Alasmalang Village, Banyuwangi, it also helps the readers to understand the activities of this ceremony, the readers are also respectively appreciate the culture which has derived by the ancestors in Indonesia.Keyword: Design of Essay Photography Book, Traditional Ceremony, Kebo-keboan, Alasmalang, Banyuwangi Culture.
PENGEMBANGAN KEMASAN PANCI TEFLON “UD. JAYA MANDIRI” SEBAGAI UPAYA MENINGKATKAN CITRA Bagos, Imam Arief Suro; Budiardjo, Hardman; Cinantya, Ixsora Gupita
Jurnal Art Nouveau Vol 8, No 1 (2019)
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UD. Jaya Mandiri merupakan sebuah perusahaan importir dan pembuatan alat-alat memasak yang berada di daerah Jombang sejak tahun 2010 silam. Munculnya kompetitor membuat UD. Jaya Mandiri harus bekerja keras untuk meningkatkan kualitas layanan dan produknya yang dijual. Perusahaan juga harus berusaha semaksimal mungkin untuk membentuk sebuah identitas yang kuat pada desain kemasan. Dengan adanya identitas yang kuat tersebut, sebuah perusahaan akan menjadi lebih dikenal oleh konsumen. Tujuan dari pengembangan kemasan panci teflon UD Jaya Mandiri adalah untuk menghasilkan desain kemasan dan desain visual kemasan yang baru. Pengembangan dilaksanakan dengan metode penelitian kualitatif secara deskriptif dengan melakukan observasi, wawancara, dokumentasi, studi literatur, dan studi kompetitor untuk mendapatkan data untuk pengembangan desain kemasan panci teflon. Analisis data dengan menggunakan beberapa tahapan yaitu reduksi data, penyajian data, dan verifikasi kesimpulan. Setelah menganalisa data, ditemukan sebuah kata kunci “Luxury” untuk pengembangan desain kemasan. Arti dari “Luxury” adalah mewah / kemewahan. Konsep “Luxury” dalam pengembangan desain kemasan ini bermakna sesuatu yang sangat memuaskan selera dan apapun yang menyenangkan indera. Hasil dari pengembangan desain kemasan ini adalah untuk meningkatkan citra dari suatu kemasan.

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