JURNAL ADMINISTRASI BISNIS
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
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430 Documents
<![CDATA[Analisis Rasio Kinerja Keuangan Pada PT. Bank SULUTGO ]]>
<![CDATA[Rawung, Scarlet E.]]>;
<![CDATA[Rogahang, Joula J.]]>;
<![CDATA[Mangindaan, Joanne V.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 2 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.9.2.2019.23897.19-27
<![CDATA[Research on using to find out and analyze financial performance at PT Bank-PLACES to GO. In this current era increasingly many companies appear and also being so tight, so from that company (bank) earnings should improve in order to be able to compete. The focus in this study is on the financial statements of the year 2015, 2016, and 2017, with financial ratios i.e. ratio of profitability, liquidity ratios, and ratios of the banking capital. While the source of the data used in this research is secondary data in the form of banking financial reports document from the year 2015 to 2017 are on acquire from webside https://www.banksulutgo.co.id . Results of the study showed a ratio of profitability have good financial kenerja, capital ratio and likuditas ratio also has a good financial performance, though in year 2015 to 2017 rising and decline but the financial performance the bank achieve not FLAMMABLE under standard BI BI standards but so can still in good financial ratio tells me. Therefore, PT. Bank SULUTGO should further improve the financial performance of a maximum in the next year.]]>
<![CDATA[Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado ]]>
<![CDATA[Moloku, Serina O.]]>;
<![CDATA[Tampi, Johny R. E.]]>;
<![CDATA[Walangitan, Olivia F. C.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.8.2.2019.23568.98-106
<![CDATA[The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.]]>
<![CDATA[Pengaruh Faktor Pribadi Dan Psikologi Terhadap Keputusan Berlangganan TV Kabel Transvision Di Kelurahan Tongkaina ]]>
<![CDATA[Harun, Sharas Devi]]>;
<![CDATA[Tamengkel, Lucky F.]]>;
<![CDATA[Punuindoong, Aneke Y.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.8.1.2019.23497.28-35
<![CDATA[This study aims to determine: (1) the influence of personal factors on the decision to subscribe to Transvision cable TV, (2) the influence of psychological factors on the decision to subscribe to Transvision cable TV, and (3) the influence of personal factors and psychological factors on the decision to subscribe to Transvision cable TV. This study uses a quantitative approach by collecting data through literature and questionnaire methods. This study also uses saturated sampling techniques or sampling techniques if all populations are sampled. The sample in this study were 98 Transvision cable TV customers who included the Tongkaina urban community in Manado. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) Personal factors have a positive effect on subscription decisions, as evidenced by the value of t count which is 2.363 with a significance value of 0.020, smaller than 0.05 and the regression coefficient has a positive value of 0.143. (2) Psychological factors have a positive effect on subscription decisions, as evidenced by the value of t count of 2.114 with a significance value of 0.037, smaller than 0.05 and the regression coefficient has a positive value of 0.145, and (3) Personal factors and psychological factors have a positive effect on subscription decision, evidenced by the results of F count of 5.236 with a significance of 0.007. The R square value or coefficient of 0.099 shows that the ability of the independent variable in explaining the variation of the dependent variable is 9.90%, while the remaining 90.10% is explained by other variables outside the study.]]>
<![CDATA[Analisis Sumber Dan Penggunaan Modal Kerja Pada PT. Blue Bird Tbk ]]>
<![CDATA[Supit, Tesalonika M.]]>;
<![CDATA[Pelleng, Frendy A. O.]]>;
<![CDATA[Rogahang, Joula J.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.9.1.2019.23716.147-152
<![CDATA[The purpose of this study was to determine how the implementation of the analysis of sources and uses of working capital at PT. Blue Bird Tbk. The method used is descriptive method using a quantitative approach to the analysis of financial statements. Data and data source is the annual report data from PT. Blue Bird Tbk. The results showed that: (1) Their role of the sources and uses of working capital as a whole, showing the level of effectiveness and efficiency is maintained so the security of the banking financial turnaround can work well and do not affect workers at the PT. Blue Bird Tbk, (2) development of the use of working capital PT. Blue Bird Tbk from years 2016-2017 corresponding financial statement analysis had experienced an increase in which the total assets to net working capital ratio shows the change of + 8,8% ; Current Liabilities to net working capital ratio shows changes + 1% and working capital turnover ratio shows the change of + 6,9%. Observing the development of resources and the use of working capital at PT. Blue Bird Tbk. Shows the rate of change increased (+), then it is suggested, that the company’s ,management constantly review, evaluate and assess reports of capital sources and uses of working capital so that it can ensure the performance of company’s service increasingly better in the future.]]>
<![CDATA[Analisis Kinerja Keuangan Koperasi Unit Desa Langgeng Desa Inauga Kecamatan Mimika Baru Kabupaten Mimika ]]>
<![CDATA[Gobai, Anton]]>;
<![CDATA[Tumbel, Tinneke M.]]>;
<![CDATA[Keles, Dantje]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.8.1.2019.23506.107-114
<![CDATA[This study aims to determine the structure of KUD in terms of liquidity, solvency, and profitability. While the benefits that the author can provide to the cooperative are as a matter of consideration for KUD leaders to take policies as meeting the capital requirements of the KUD. how much influence the short-term and long-term debt on cooperative solvency in accordance with the problems stated and supported by a review of the literature on capital, capital structure and type of ratio analysis that the authors take this conclusion is not the achievement of solvency ratios due to increased fund and cost profitability collection methods used in this study are interviews (data collection with direct interviews with parties related to the data needed) and (cooperative financial statements). In analyzing the data the writer uses descriptive analysis method. Based on the results of this study there are those that cause the current to fluctuate ratio from year to year some of the working capital invested in the ratio is not smooth. Judging from the cash ratio it is also known that the condition of cooperative liquidity is still low due to the lack of effective cooperative spending policies, increasing the solvency ratio of cooperatives from year to year caused by an increase in the role of own capital compared to foreign capital. While an increase in profitability ratios is caused by an increase in profits achieved by cooperatives, this means that cooperatives have been efficient in their use.]]>
<![CDATA[Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Matahari Department Store Manado Town Square ]]>
<![CDATA[Mewoh, Fransilia Marsilina]]>;
<![CDATA[Tampi, Johny R. E.]]>;
<![CDATA[Mukuan, Danny D. S.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.9.1.2019.23529.35-42
<![CDATA[The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Matahari Department Store Manado Town Square. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Matahari Department Store Manado Town Square outlets. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.]]>
<![CDATA[Analisis Perbandingan Kinerja Berdasarkan Kesetaraan Gender Pada PT. Astra International, Tbk. – Daihatsu Sentra Manado (Studi Pada Karyawan Bagian Marketing) ]]>
<![CDATA[Kamasi, Valencia]]>;
<![CDATA[Areros, William A.]]>;
<![CDATA[Runtuwene, Roy F.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.8.2.2019.23563.60-66
<![CDATA[This study aims to see whether there are significant differences in performance based on gender equality in female employees and male employees in the marketing division of PT. Astra International, Tbk. - Daihatsu Sentra Manado. The population of this study is all employees of the marketing division of PT. Astra International, Tbk. - Daihatsu Sentra Manado, which consists of 51 employees, consisting of 36 male employees and 15 female employees. The sampling technique used is the census technique, which is to take from all existing populations to be sampled. Where there were 15 female employees and 15 male employees were taken to balance the sample of female employees. So the total sample in this study was 30 employees. Based on the results of descriptive statistical analysis, the average value for the performance of male and female employees is equally higher than the minimum value available. Although not large, the results of this study indicate that the average value of male employee performance is higher than that of overall female employees. From the results of the independent sample t-test statistical test, a significant value gives a result stating that H0 is accepted. The results of this study state that there is no significant difference in performance between male employees and female employees in the marketing department based on gender equality.]]>
<![CDATA[Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square ]]>
<![CDATA[Poluan, Florensia Jovita]]>;
<![CDATA[Tampi, Johny R. E.]]>;
<![CDATA[Mukuan, Danny D. S.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.8.2.2019.23627.113-120
<![CDATA[This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business]]>
<![CDATA[Analisis Kinerja Keuangan Pada PT Asuransi Ramayana Tbk Dengan Pendekatan Cash Flow Untuk Tahun 2014-2017 ]]>
<![CDATA[Wahani, Julia T.]]>;
<![CDATA[Tumbel, Tinneke M.]]>;
<![CDATA[Keles, Dantje]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.9.1.2019.23706.105-113
<![CDATA[This study aims to determine the financial performance of PT Asuransi Ramayana Tbk by using a cash flow ratio analysis. The type of data used in this study is quantitative data. The data source used in this study is secondary data sources. The technique of collecting data using the documentation method is by retrieving data contained in the Indonesia Stock Exchange. The data analysis tool used is the Operating Cash Flow Ratio (AKO), Operating Cash Flow Ratio to Total Debt (AKOTH), Cash Flow Ratio to Capital Expenditures (AKOPM) and Cash Flow Ratio to Net Income (AKOLB). The results of this study indicate that the financial performance of PT Asuransi Ramayana Tbk. based on the 2014-2017 operating cash flow ratio is not good because it is below the value 1. So that insurance companies are unable to pay current and total debt obligations through operating cash flows, difficulty financing their capital expenditure through operating cash flows, and the possibility that the company has not been able to pay dividends to customers using operating cash flows. PT Asuransi Ramayana Tbk must increase company revenue and reduce excessive investment expenditure.]]>
<![CDATA[Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara ]]>
<![CDATA[Margaret, Merita]]>;
<![CDATA[Kalangi, Johnny A. F.]]>;
<![CDATA[Tamengkel, Lucky F.]]>
<![CDATA[ JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis ]]>
Publisher : <![CDATA[Sam Ratulangi University ]]>
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DOI: 10.35797/jab.8.1.2019.23501.61-70
<![CDATA[This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct personal interviews with Speedy Internet Service Providers and equipped with sales data several years back. The conclusions from the analysis carried out on the company's marketing strategy have carried out the marketing strategy correctly and precisely and in the calculation of the SWOT analysis as outlined in the Cartesius diagram the producers are in the position of quadrant 1, Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in the products provided.]]>
