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JURNAL ADMINISTRASI BISNIS
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
Arjuna Subject : -
Articles 430 Documents
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Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Dabu-Dabu Iris Fresh Wenang Manado Keloay, Gahensya; Rumawas, Wehelmina; Asaloei, Sandra
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23511.26-33

Abstract

This research was conducted in Dabu-Dabu Iris Fresh Restaurant, Wenang Manado, which aims to find out the 1) effect of product quality ; 2) price and ; 3) service quality on customer satisfaction in Dabu-Dabu Iris Fresh Restaurant, Manado, both individually and in groups. With the focus of the problem is whether product quality, price and service quality affect consumer satisfaction in Rumah Makan Dabu-Dabu Iris Fresh, Wenang Manado. the method used in this study uses quantitative descriptive methods and The population that came in the Dabu-Dabu Iris Fresh Restaurant, Manado Heritage is unknown, therefore the researcher took a sample of 50 respondents using a purposive sampling technique that is consideration of populations that are easily found and this research will only be given to visitors who have visited the House. Eating Dabu-Dabu Iris Fresh, Managing Manado at least 5 times, and the research method used is quantitative descriptive method. The analytical tool used in the data instrument test (validity and reliability test), classic assumption test (normality test, multicollinearity test and heteroscedasticity test), data analysis (multiple regression analysis, test t, F test and test coefficient of determination R2). Based on the t test obtained states that product quality has an influence on customer satisfaction individually. While price is the determination of the value of a product in the minds of consumers that must be paid by consumers to obtain a product of Dabu-Dabu Iris Fresh Restaurant, Wenang Manado. The service quality provided by Dabu-Dabu Iris Fresh Restaurant, Wenang Manado affects consumer satisfaction.
Pengaruh Experiental Marketing Terhadap Loyalitas Pelanggan Kebun Strawberry D’MOOAT Manengkey, Virgin M.; Tumbel, Tinneke M.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23558.64-71

Abstract

This study aims to determine the experiential effect of marketing on customer loyalty at Strawberry D'Mooat Gardens. Experiential Marketing is a marketing approach that involves the emotions and feelings of consumers by creating positive experiences. Customer loyalty is a reliable measure to predict sales growth and customer loyalty can also be defined based on constitutional buying behavior. This study uses a quantitative approach, with a sample of 50 respondents who are customers of Strawberry D’Mooat Gardens who have visited more than twice. The sampling technique in this study is to use Simple Random Sampling. The data analysis method used in this study is a simple linear analysis method which includes validity test, reliability test, hypothesis test and analytical test of the coefficient of determination. It can be seen from the results of testing statistically it can be seen clearly that the independent variable Experiential Marketing affects the dependent variable Customer Loyalty. Based on the results of the study, it shows that experiential marketing has a positive and significant effect on customer loyalty. This shows that experiential marketing is one of the determinants of Customer Loyalty because good experiential marketing will create and maintain customer loyalty.
Analisis Tingkat Kebangkrutan Pada Perusahaan Asuransi Yang Terdaftar Di Bursa Efek Indonesia Sinaga, Mikha Novalina; Pelleng, Frendy A. O.; Mangindaan, Joanne V.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.2.2019.23898.28-36

Abstract

The purpose of this research study is to determine the result of prediction analysis of potential bankruptcy on eleven insurance companies sector which has been listed in Indonesia Stock Exchange year 2015 to 2018. Bankruptcy is a condition when a company experiences insufficient funds to run its business. Bankruptcy is uncertainty about the ability of a company to continue its operations if the financial condition held has decreased. In fact, not all companies experience financial management problems that often lead to bankruptcy. Based on the result and conclusions of the analysis using Altman Z-Score method that: in 2015-2018 there were several companies that were safe, namely: PT. Bina Dana Arta Insurance Tbk, PT. Harta Aman Pratama Insurance Tbk, PT. Jasa Tania Insurance Tbk, PT Indonesian reinsurance airline Tbk, PT. Panin Insurance Tbk, PT. Panin Financial Tbk, PT Victoria Insurance Tbk. Then there are companies that in 2015- 2017 are healthy but in 2018 in prone conditions, namely: PT. Bintang Insurance Tbk,and PT. Multi Artha Guna Insurance Tbk, but different from PT. Mitra Maparya Insurance Tbk which in 2015 was in vulnerable condition but in 2016-2018 is safe. And PT. Ramayana from 2015-2018 is in vulnerable condition.
Peranan Kepuasan Kerja Pada Karyawan PT. Bank Syariah Mandiri KCP Manado Pasar 45 Djangkarang, Sri M.; Areros, William A.; Runtuwene, Roy F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23567.91-97

Abstract

The purpose of this study was to determine the differences in job satisfaction between permanent employees and contract employees. The benefits of this research so that it can become one of the information for all relevant parties and provide input for the company in an effort to improve employee job satisfaction. The research location was conducted at PT. Bank Mandiri Syariah Bank KCP Manado Pasar 45 where the company is one of the companies engaged in banking services. This research is comparative research and uses data collection methods in the form of job satisfaction scales. Based on the results obtained in this study, the significance value is 0.335 which indicates that 0.335 5 0.05 so that the hypothesis is accepted, there is a difference in the level of job satisfaction between permanent employees and contract employees. Then the test results of the difference in mean values of contract employees get a value of 114.70 which is greater than permanent employees who only get a mean value of r 106.10. Thus it can be said that the work satisfaction of contract employees is higher in employment in the company or contract employees are more satisfied at work
Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Di Gramedia Manado Tansala, Desilsan; Tumbel, Tinneke M.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23496.21-27

Abstract

Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildings and interior spaces, which shape the store image and bring in customers. This study aims to determine the effect of store atmosphere on consumer purchasing decisions at Gramedia Manado Sam Ratulangi. The problem in this study is the problem of parking where when going to Gramedia is less comfortable, jammed and narrow, there is a lack of sanitary hygiene, and sometimes changes in shelves and location marks make consumers confused. The type of research used in this study is descriptive quantitative research, using questionnaires and using a Likert scale. The population is all Gramedia Sam Ratulangi Manado consumers whose population size is unknown. Samples taken amounted to 80 respondents using probability sampling method that is by simple random sampling technique. The statistical analysis used in this study is a simple regression analysis using SPSS 25 for windows. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions. The amount of store atmosphere influence on purchasing decisions is 54.7% and 45.3% is influenced by other factors not examined in this study such as product quality, price, promotion and store associate factors that were not examined in this study.
Pengaruh Display Terhadap Perilaku Impulse Buying Di Transmart Bahu-Manado Tawas, Indry F. N.; Tamengkel, Lucky F.; Punuindoong, Aneke Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23713.137-146

Abstract

This study aims to determine; the effect of variable display on impulse buying on Transmart Bahu-Manado.; to determine how much influence the display has on the behavior of impulse buying on Transmart Bahu-Manado. Consumer behavior is an action that is directly involved in acquiring, consuming, and spending, a product or service, including the process of decision that precedes and follows this action. Impulse buying is a purchase that is not planned in advance or is a spontaneous purchase, impulse buying occurs when consumers suddenly experience a strong and strong desire to buy something as soon as possible, spontaneously, reflex, sudden and automatic. Data obtained from questionnaires. The samples in this study were 97 respondents taken from the Accidental Sampling method. The analysis technique used simple regression technique and coefficient of determination (R square). The results of the study show that: display variables have a significant effect on impulse buying. It is expected that Transmart Bahu-Manado can maintain and even improve the arrangement of its products.
Pengaruh Kompensasi Terhadap Kinerja Karyawan Pada Perusahaan Warunk Bendito Manado Sangkaen, Nirvana Monika; Rumawas, Wehelmina; Asaloei, Sandra
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23505.98-106

Abstract

This study aims to determine the effect of compensation on employee performance. With the problem of compensation for the performance of employees at the Warunk Bendito Manado company. The sample taken was 34 people from a total of 34 employees in the company. In this study used a type of quantitative research. Technique data collection uses questionnaires to respondents, making observations and interviews. The technique used in data analysis is to use simple regression statistics with SPSS version 22.00 to test the significance of the relationship between variables and to measure the magnitude of the effect that occurs on compensation variables and employee performance variables. From the results of t test and correlation, it can be seen that the results of tvalue < ttable have a negative influence. The results of the R square correlation value have a weak correlation. Based on the results of calculations from the study it can be seen that the compensation variable has a negative effect on employee performance variables.
Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado Laurens, Sondakh Kelvin; Kalangi, Johnny A. F.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23528.28-34

Abstract

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Pada PT. Astra International Tbk. – Daihatsu Malalayang Angely, Gisyel; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23562.51-59

Abstract

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.
Pengaruh Gaya Kepemimpinan Terhadap Motivasi Kerja Karyawan Pada PT. Matahari Departement Store di MegaMall, Manado Wowor, Wulan Qimberly; Sumayku, Sontje M.; Sambul, Sofia A. P.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23626.107-112

Abstract

This study aims to determine the Effect of Leadership Style on Employee Motivation at PT. Matahari Department Store at Mega Mall Manado. The research method used in this research is quantitative associative and data collection carried out by survey. The population in this research is all employees who work at Matahari Mega Mall. The sample determined in this study was using Slovin formula as many as 44 respondents using Correlation Analysis, t Test, and Simple Linear Regression. The results of R show 0.370 means that the relationship between Work Leadership and Motivation Style is Quite Strong, R Square shows 0, 137 which means Work Motivation Variables are influenced by 13, 70% by Leadership Style Variables and the remaining 86.30% are influenced by other variables not used in this study. The t test shows a significant value of 0.013, which means that the Leadership Style Variable has a Positive and Significant effect on the Employee Motivation Variables. The Simple Linear Regression equation obtained is Y = 25,521 + 0,607.X1. From these equations, the Constants show that if the Leadership Style is worth Zero, then Work Motivation is equal to 25,521. The Coefficient of Leadership Style is 0.607, meaning that if the other variables are fixed and the Leadership Style increases by 1 point or 1%, Work Motivation will increase by 0.607 per one point / unit. From the results above it can be concluded that the leadership style has a positive influence on Employee Work Motivation, it is expected that the company maintains and improves the factors that influence Employee Work Motivation.

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