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JURNAL ADMINISTRASI BISNIS
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
Arjuna Subject : -
Articles 430 Documents
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Analisis Kinerja Karyawan Dalam Meningkatkan Prestasi Kerja di PT Tunas Dwipa Matra Motor Honda Manado Wahe, Westepina Sanra; Sumayku, Sontje M.; Tatimu, Ventje Tatimu
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23705.96-104

Abstract

The purpose of this study is to determine the performance of employees ini improving work performance and how an employee can achieve well. Factors that make a company grow, and progress is not only determined by capital and a strong business strategy, but also from the factors of employees or (HR) is great. Human resources (HR) is one of the most important factors that cannot even be separated from an organization, both institutions and companies. In essence, human resources in the form of humans are employed in an organization as a driver, thinker and planner to achieve organizational goals. The strategic role of PT Tunas Dwipa Honda Motor Matra Manado is as an organization or company influenced by ineffective employee performance, so that in a company HR is the main part in processing for achieving maximum results. The research method used is a descriptive qualitative research method that focuses on understanding social phenomena that occur in society. The samples taken are all existing permanent employees. And from the interview results obtained that performance shows good work performance, because of that the results achieved and desired by everyone in the work so that the company's goals can be said to successfully meet the target company.
Strategi Pemasaran Produk Tabungan Ib Hijrah Rencana Pada Bank Muamamalat Cabang Manado Abbas, Afnan I.; Tumbel, Tinneke M.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23500.55-60

Abstract

This study aims to determine the marketing strategy and analyze the strengths, weaknesses, opportunities and threats of the marketing of ibrahim savings products planned by the Bank Muamalat Manado Branch. This research is a descriptive qualitative study with data collection using data using interview and literature studies, while secondary data and primary data from Bank Muamalat employees in Manado Branch. The strategy used by Bank Muamalat Indonesia Branch Manado is to analyze internal and external factors. From the results of this study it can be concluded that the marketing strategy applied is that there are two major factors, namely internal factors and external factors, internal factors using the method of segmentation, targeting, positioning and marketing mix. As well as analyzing external environmental factors such as political, economic, social and technological factors also analyze industrial environments such as newcomers, competition in industry, threats from substitute products and buyers' bargaining power.
Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan KFC Artha Gading Pramesti, Rizki Ayu; Sambul, Sofia A. P.; Rumawas, Wehelmina
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23557.57-63

Abstract

This study aims to determine the effect of Reward and Punishment on the Employee Performance of KFC Artha Gading North Jakarta. Reward is a form of appreciation to a certain achievement given, both by and from individuals or an institution which is usually given in the form of material or speech. Punishment is a way to direct a behaviour in accordance with the behaviour that applies in general. Performance is the result or level of success of a person as a whole during a certain period in carrying out tasks compared to various possibilities, such as standard results of work, targets or targets or criteria that have been determined in advance and have been agreed upon. This study uses a quantitative approach, with a sample of 32 respondents who are employees of KFC Artha Gading North Jakarta. Research results show that : reward has a positive and significant effect on the performance of employees of Artha Gading Jakarta, punishment has a positive and significant effect on the performance of employees of Artha Gading Jakarta, reward and positive and significant effect on the performance of employees of Artha Gading Jakarta. Punishment has a positive and significant effect on the performance of employees of Artha Gading Jakarta.
Pengaruh Promosi Terhadap Peningkatan Penjualan Pada PT. Daya Adicipta Wisesa Hariman, Jill Klara; Manoppo, Wilfried S.; Keles, Dantje
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.2.2019.23899.37-45

Abstract

This study aims to measure the level of significance of the effect of promotion on increasing sales along with the magnitude of its influence. This research is quantitative descriptive by interpreting the results of simple correlation and regression analysis to see the relationship between the measured variables. While the sample used was 50 people, taken from 15 employees and 35 selected customers. From the data analysis found the significance value between the two variables X to Y is equal to 0,000 <0,05, it can be seen that the effect of promotion on increasing sales at PT. Daya Adicipta Wisesa is very significant. And for the amount of influence from variable X to Y, it can also be seen from the constant value that is equal to 6.332. This means that if the influence of variable X does not change, then the value of sales is only 63.32%. Meanwhile, the coefficient value is 0.730, which means that if the promotion conditions increase by 1, then the effect on the increase in sales will also increase by 73%. From these results, the decision making on the hypothesis, namely H0 is rejected and accepts Ha which states that promotion has a significant influence on increasing sales at PT. Daya Adicipta Wisesa.
Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat Karundeng, Nikita; Kalangi, Johnny A. F.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23566.83-90

Abstract

This study aims to determine whether Product Quality has an effect on Consumer Buying Interest. Speaking with quality and buying interest is certainly very tied to marketing. The essence of marketing according to Daryanto (2011) "marketing is a social and managerial process where individuals and groups get their needs and desires by creating, offering, and exchanging something of value with each other". This type of research is quantitative research with data analysis techniques using a skla likert research instrument, test validity, reliability, simple linear regression analysis and hypothesis testing. Based on the results of the study the influence of product quality is a variable that does not affect consumer buying interest. Then it can be concluded that product quality does not significantly influence consumer buying interest. If the quality of the product is good, there will be buying interest and consumers will feel satisfied. In this case, Pia Deisy's business must further improve product quality so that it will be more attractive and will have a good impact on Pia Deisy's home business.
Evaluasi Pengendalian Internal Sistem Informasi Akuntansi Penerimaan Kas Pada PT Bank BRI Cabang Tahuna Sarapi, Debby E. R.; Manoppo, Wilfried S.; Keles, Dantje
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23495.15-20

Abstract

Banking has a very important role in the wheel of the Indonesian economy, because it provides services in various business fields. Banking as it is known is not an ordinary business entity as a company engaged in trade and industry, but a business entity engaged in financial services. Internal control within the company is maintaining and ensuring that every activity in the company is in accordance with and in line with the company's goals. With strict internal control, it is expected that all company operations can run smoothly. not only in the case of operations that will run in an orderly and good manner according to the procedure, but from the company's financial perspective it can also be monitored better so that there are no mistakes and acts of fraud. The purpose of this study is to evaluate the internal control and cash receipt accounting systems available at BRI Tahuna Branch. This type of research is qualitative. Methods of data collection in the form, is conducting interviews, observation and documentation. The results of this study are the Implementation of the Internal Control System at Cash Receipts at PT. Bank Rakyat Indonesia (Persero) Tbk Tahuna Branch has fulfilled the elements of the Cash Receipt Internal Control System and is running well. This is indicated by the clear separation of duties, responsibilities, and authority limits in each work unit in the company.
Pengaruh Strategi Promosi Terhadap Keputusan Pembelian Motor Yamaha Mio Pada PT. Hasjrat Abadi Tobelo Duan, Remart R.; Kalangi, Johnny A. F.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23710.128-136

Abstract

The purpose of this study was to determine the effect of promotion strategy on purchasing decisions of Yamaha Mio motors at PT Hasjrat Abadi Tobelo. PT. Hasjrat Abadi Tobelo launched the Matic type Mio Z, Mio M3 CW and Mio S types which are now popular in 2018. In 2017 Yamaha Mio sales were 428 units of motorcycles while in 2018 Yamaha Mio sales were 434 units of motorcycles, which means that in 2018 there was an increase in sales of Yamaha Mio. This research is a kind of quantitative descriptive research, using a correlation approach and simple regression, to see the relationship between variables and measure the magnitude of the influence that occurs in these variables. In the descriptive section of respondent's characteristics it can be seen that the respondents were the most female, namely 58.9%, respondents aged 20-30 years as much as 42.3%, and based on the latest education undergraduate students and respondents with civil servants (PNS) as much as 47% , is the respondent whose number is the most or dominant. Based on the results of the SPSS data the results of the determination coefficient or R Square (R2) are 0.379. From the equation above, it can be seen that if there are no independent variables that influence, promotion strategy 9,509 and every 1% increase in the promotion level, then the purchasing decision will increase by 0,791%. the results of simple linear regression analysis in the table above can be seen the results of calculations between promotional strategy variables on purchasing decisions can be arranged with the formula Y = a + bx which means Y = 9.509 + 0.791X. From the results above, the researcher gives the conclusion that promotional strategies are variables that influence purchasing decisions. This means that the higher the promotion strategy offered by Yamaha Mio, the higher the level of purchasing decisions.
Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon Menajang, Sandy Andreo; Kalangi, Johnny A. F.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23504.87-97

Abstract

The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Transportasi Online GrabBike Pada Mahasiswa Fakultas Ilmu Sosial Dan Politik Universitas Sam Ratulangi Soromi, Reinhard K.; Pelleng, Frendy A. O.; Kalangi, Johnny A. F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23527.19-27

Abstract

The purpose of this study was to determine the effect of service quality on customer satisfaction using GrabBike online transportation services to students of the Sam Ratulangi University Faculty of Social and Political Sciences. This type of research is quantitative descriptive. The relationship between quality of service and costumer satisfactions assists the costumer in revising its perception of service quality. Data Validity Test Results obtained all statement items declared valid. Data reliability test results of data obtained are stated that the data is reliable. The results of simple linear regression cost value more then the regression coefficient so that the regression coefficient is positive. The results of hypothesis test based on the significance value of the Coefficients table obtained significance, so that it can be concluded that the service quality variable affects the variable customer satisfaction. The test results of the coefficient of determination Adjusted R Square value which states the variable customer satisfaction is influenced by service quality variables, while the remaining is influenced by other variables that are not in this study. hence the correlation coefficient, which is included in the strong category so that there is a strong relationship between the quality of service to customer satisfaction and online GrabBike transportation to students of the Faculty of Social and Political Sciences, Sam Ratulangi University.
Pengaruh Kecerdasan Spiritual Dan Perilaku Etis Terhadap Komitmen Organisasional Pada PT. Pegadaian Persero Cp Karombasan – Manado Sumual, Shysilia Rennarda; Runtuwene, Roy F.; Rumawas, Wehelmina
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23561.43-50

Abstract

This study aims to examine the Effect of Spiritual Intelligence and Ethical Behavior on Organizational Commitment at PT. Pegadaian Persero CP Karombasan - Manado. The population in this study were employees of PT. Pegadaian Persero CP Karombasan - Manado. The study sample used Genuine Sampling, the data sources were primary and secondary. The data analysis technique used is validity test, normality test, reliability test, multiple linear regression analysis, and coefficient of determination analysis, t test hypothesis and F test. The results of this study indicate that partially (t test) spiritual intelligence has a significant effect on organizational commitment with it is known that the value of t count is greater than t table. Ethical behavior does not significantly influence organizational commitment with the value of t calculated less than the value of t table. Based on the results of the F test it can be concluded that spiritual intelligence and ethical behavior have a significant effect on organizational commitment, this can be seen from the calculated F value greater than F table.

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