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JURNAL MANAJEMEN AGRIBISNIS
Published by Universitas Udayana
ISSN : 23550759     EISSN : 26847728     DOI : -
Jurnal Manajemen Agribisnis (JMA) merupakan jurnal ilmiah, memiliki konsentrasi fokus pada Pengelolaan Pertanian Agribisnis dan Kawasan Pertanian yang Berkelanjutan serta mengacu pada terminologi “Sustainable Development Goals.” Sustainable Development Goals sangat dibutuhkan dalam manajemen agribisnis sebagai sarana untuk membentuk perencanaan agribisnis yang terstruktur dan terorganisasi dengan baik. Melalui konsentrasi fokus tersebut, dapat dipahami bahwa perencanaan sangat vital dalam bisnis pertanian mengingat sifatnya yang penuh ketidakpastian dan rentan risiko kerugian, sehingga memerlukan analisis dan sintesis ilmu multidisiplin untuk menjelaskan fakta empiris dimensi sosial, ekonomi, manajemen, dan kelembagaan dalam suatu perusahaan atau kawasan pertanian.
Arjuna Subject : -
Articles 241 Documents
Analysis of Superior Potential and Competitiveness of the Agricultural Sector in Tabanan Regency Ni Komang Ayu Fitri Adi Cahyani; Dwi Putra Darmawan; Gede Mekse Korri Arisena
JURNAL MANAJEMEN AGRIBISNIS Vol 9 No 2 (2021): OKTOBER 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2021.v09.i02.p01

Abstract

The agricultural sector in Tabanan Regency not only plays a role in food security, but also contributes significantly to sources of income. During the last five years the agricultural sector in Tabanan Regency has also contributed significantly to the GRDP of Tabanan Regency. The purpose of this study is to identify the superior potential of the agricultural sector in Tabanan Regency and to identify the competitiveness of the agricultural sector in Tabanan Regency. This study uses secondary data sourced from the Central Statistics Agency (BPS) of Tabanan Regency and Bali Province. There are two analyzes used in this study, namely Location Quotient (LQ) analysis and Shift Share analysis. The results of research using Location Quotient (LQ) analysis show that the agricultural sector is included in the category of leading sectors in Tabanan Regency. This is indicated by the Location Quotient (LQ) value that is greater than one. While the results of the study using Shift Share analysis show that the agricultural sector in Tabanan Regency is included in the category of sectors that have fast competitiveness compared to reference areas, this is because the value of Differential Shift shows a positive value.
The Relationship Between Marketing Mix And Consumer Buying Decision of Cactus at The Prickle House Salatiga During Covid-19 Pandemic Sinta Nur Riskawati; Yuliawati - Yuliawati
JURNAL MANAJEMEN AGRIBISNIS Vol 9 No 2 (2021): OKTOBER 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2021.v09.i02.p06

Abstract

Bauran pemasaran merupakan alat pemasaran yang mana perusahaan menggunakannya secara terus-menerus untuk mencapai tujuan pemasaran di pasar sasaran yang dibagi menjadi 4P yaitu product (produk), price (harga), place (lokasi) dan promotion (promosi). Penelitian ini bertujuan untuk mengetahui hubungan bauran pemasaran dari faktor internal yaitu produk, harga, lokasi, dan promosi dengan keputusan pembelian kaktus di The Prickle House Salatiga pada masa pandemi Covid-19. Lokasi penelitian dipilih secara sengaja (purposive). Jenis data yang digunakan adalah data primer dan data sekunder. Jenis penelitian yang digunakan adalah penelitian eksplanasi. Pengambilan sampel dilakukan secara sengaja kepada 50 responden dengan kriteria konsumen yang membeli produk kaktus pada masa pandemi Covid-19 sejak bulan Maret 2020, mempostingnya di media sosial mereka, menandai dan direpost oleh The Prickle House Salatiga. Indikator kuesioner penelitian diukur dengan skala Likert. Data penelitian akan dianalisis secara statistik dengan uji korelasi Rank Spearman. Hasil penelitian menunjukkan bahwa variabel Harga, Lokasi, dan Promosi berkorelasi secara signifikan dengan keputusan pembelian. Sedangkan, variabel Produk berkorelasi tidak signifikan dengan keputusan pembelian
Budget Allocation Strategy of Bogor City Health Department in the Covid-19 Era Tia Revinadewi; Dedi Budiman Hakim; A Faroby Falatehan
JURNAL MANAJEMEN AGRIBISNIS Vol 9 No 2 (2021): OKTOBER 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2021.v09.i02.p11

Abstract

Kewenangan pemerintah daerah dalam Pemerintah Pengganti Undang-Undang Nomor 1 Tahun 2020 adalah Pemerintah Daerah diberikan kewenangan untuk melakukan pengutamaan penggunaan alokasi anggaran untuk kegiatan tertentu (refocusing). Salah satu daerah di Indonesia yang terdampak Covid-19 adalah Kota Bogor, Kota Bogor merupakan salah satu kota yang dekat dengan Ibukota dan menjadi salah satu kota dengan penularan melalui imported case yang berasal dari luar daerah. Proporsi anggaran kesehatan Kota Bogor di tahun 2020 yang diprioritaskan untuk penanggulangan Covid-19. Tujuan penelitian ini menjelaskan keadaan anggaran Dinas Kesehatan Kota Bogor saat Covid-19 dan menjelaskan penggunaan anggaran Covid-19 sesuai dengan tujuan serta merumuskan strategi alokasi anggaran Dinas Kesehatan berdasarkan anggaran yang ada. Jenis dtaa yang digunakan dalam penelitian ini adalah data primer yang diperoleh melalui wawancara mendalam dengan pengambil kebajikan yang terkait dengan menggunakan kuesioner Analytical Hierarchy Process (AHP) dan data sekunder diperoleh dari Dinas Kesehatan, Badan Perencanaan dan Pembangunan Daerah dan Badan Keuangan Aset Daerah Kota Bogor.
SOCIAL CAPITAL AND SUSTAINABILITY LEVEL OF MAIZE FARM IN TANJUNG LAGO SUB-DISTRICT BANYUASIN DISTRICT Azqia Wardani; M Yazid; Yunita - Yunita
JURNAL MANAJEMEN AGRIBISNIS Vol 9 No 2 (2021): OKTOBER 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2021.v09.i02.p02

Abstract

The existence of social capital has an equally important with economic capital. Social capital is an important factor for farmers to innovate and support sustainability. Sustainable agriculture can be realized in a way that every farm must be oriented to the process of achieving profitable and efficient production by emphasizing on improving disease management and prevention. Banyuasin Regency is one of the largest regencies that produce corn in the province of South Sumatra. The sub-district that produces the most corn is Tanjung Lago District. Thus, it is necessary to measure social capital in supporting the sustainability of maize farming. This study aims to measure (1) the social capital of corn farmers in Tanjung Lago District; (2) the sustainability of maize farming in Tanjung Lago District. The research location was determined intentionally. Sampling using simple random sampling technique. The data used are primary data and secondary data which were analyzed by tabulation then analyzed mathematically and described descriptively. The results showed that (1) the social capital of farmers in the research location was in the medium category; (2) the opportunity for the sustainability of maize farming in Tanjung Lago District, Banyuasin Regency is worth 54.47%, meaning that it is quite sustainable. Keywords: maize farm, social capital, sustainability
Diversification and Optimization of Integrated-Farming on Dry Land in Musi Village, Gerokgak District, Buleleng Regency Wisno Wardana; I Wayan Budiasa; I Ketut Suamba
JURNAL MANAJEMEN AGRIBISNIS Vol 9 No 2 (2021): OKTOBER 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2021.v09.i02.p07

Abstract

Tujuan penelitian adalah (1) menganalisis besarnya pendapatan aktual (gross margin) usahatani terintegrasi (2) menganalisis apakah diversifikasi usahatani pada usahatani terintegrasi lahan kering sudah optimal. Metode yang digunakan dalam menentukan sampel pada penilitian ini adalah teknik sensus sample. Teknik sampel ini menggunakan semua anggota SIMANTRI 001 sebagai sampel dengan anggota kelompok sebanyak 20 orang. Analisis pendapatan aktual yang dipergunakan adalah analisis usahatani melalui perhitungan gross margin. Analisis optimasi dan pendapatan maksimun dianalisis menggunakan metode linear programming (LP) yang diselesaikan dengan bantuan software BPLX88. Hasil penelitian menunjukkan bahwa berdasarkan hasil analisis gross margin, dengan rata-rata luas lahan kering sebesar 0,497 ha, diperoleh pendapatan aktual usahatani jagung MT-1, jagung MT-2, kacang tanah dan ternak sapi sebesar Rp. 696.326.650 per tahun. Berdasarkan hasil analisis linear programming yang dilihat dari primal problem solution menunjukkan jagung (PJG1), jagung (PJG2), kacang tanah (PKT) dan sapi (PSAPI) yang diusahakan bersatus basic atau profitable. Hal ini menunjukkan bahwa lahan seluas 0,497 ha telah berkontribusi dalam memperoleh pendapatan maksimum sebesar Rp. 697.333.800 per tahun. Selanjutnya pada dual problem solution, semua kendala lahan per cabang usahatani dengan luas lahan masing-masing tanaman sebesar 9,95 ha telah habis terpakai, Hal ini menunjukkan bahwa kendala lahan jagung MT-1, jagung MT-2, dan kacang tanah berstatus binding atau habis terpakai tanpa ada sisa (slack). Namun sebagian kendala tidak bersifat binding hal ini terlihat pada stok tenaga kerja bulan Januari-Desember yang belum habis digunakan. Berdasarkan analisis optimasi melalui metode linear programming dengan bantuan BLPXX8 terselenggara dengan optimal, hal ini terbukti dengan pendapatan maksimum sebesar Rp. 697.334.000 artinya mengalami peningakatan pendapatan sebesar Rp.1.007.350 (0,14%), dari pendapataan aktual saat penelitiaan sebesar Rp.696.326.650.
Analysis of Market Distribution and Marketing Margin of Grain - Rice in Food Security in Bali Made Adi Wahyuni; Ketut - Kariada; A.A. Istri Mas Darmawati
JURNAL MANAJEMEN AGRIBISNIS Vol 9 No 2 (2021): OKTOBER 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2021.v09.i02.p12

Abstract

Ketahanan Pangan adalah kondisi terpenuhinya pangan bagi negara sampai dengan perseorangan, yang tercermin dari tersedianya pangan yang cukup, baik jumlah maupun mutunya, aman, beragam, bergizi, merata, dan terjangkau serta tidak bertentangan dengan agama, keyakinan, dan budaya masyarakat, untuk dapat hidup sehat, aktif, dan produktif secara berkelanjutan Penelitian ini bertujuan untuk : (i) menggambarkan keragaan alur pemasaran gabah/beras mulai dari petani (produsen) sampai konsumen akhir, (ii) menganalisis komponen biaya, dan besarnya margin pemasaran pada setiap pelaku pemasaran, (iii) menghitungdan tingkat efisiensi tertinggi dalam saluran distribusi pemasaran, dan (iv) mengidentifikasi permasalahan pada margin pemasaran beras. Penelitian dilaksanakan Tahun 2021 di Propinsi Bali dari Bulan Mei – Juli 2021. Penelitian ini bersifat deskriptip menggunakan metoda Participatory Rural Appraisal (PRA) dengan pendekatan Snow Ball Sampling sebagai titik awal (starting point). Hasil Penelitian ditemukan 2 (dua) aliran distribusi pemasaran Gabah/Beras di Proviunsi Bali. (80 %) I (Pertama), 20 % ke II (Kedua), beras pada Saluran I (Pertama), margin tertinggi diperoleh pelaku usaha Penggilingan/RMU, sebesar Rp.435,475/Kg Beras (34,22%), disusul oleh Pedagang Besar (Pedagang Grosir) sebesar Rp. 393/Kg Beras (30,81%), Pedagang Eceran sebesar Rp. 320/Kg (25,15 %) disusul pada Penebas/Pedagang Pengumpul Rp.125/Kg Beras (9,82 %). Sedangkan Margin Pemasaran Saluran II (Kedua), margin tertinggi diperoleh pelaku usaha Gapoktan/Penggilingan/RMU (Pedagang Grosir), sebesar Rp. 234/Kg Beras (53,90%), disusul oleh PMT/TTIC/TTI (Pedagang Eceran) sebesar Rp. 200/Kg Beras (46,10 %). Dari hasil analisa tingkat efisiensi pemasaran, maka saluran distribusi I (pertama) lebih efisien dibandingkan dengan saluran ke II (dua).
IMPLEMENTATION OF THE ANALYTICAL HIERARCHY PROCESS (AHP) METHOD FOR THE EVALUATION OF BEEF SUPPLIERS (CASE STUDY : NOMINOMI DELIGHT RESTAURANT, JAKARTA) Fadhilah Hanifah; Elpawati Puspi Eko Wiranthi
JURNAL MANAJEMEN AGRIBISNIS Vol 9 No 2 (2021): OKTOBER 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2021.v09.i02.p03

Abstract

The purpose of this research is to develop a performance appraisal method to get the priority order of four restaurant beef suppliers based on the weight of the selection criteria and by showing the indicators of each criterion, using the Vendor Performance Index and the Analytical Hierarchy Process (AHP) method. There are seven main criteria for assessing supplier performance, namely quality, cost, delivery, flexibility, responsiveness, solutions, and relationships which are then translated into thirty-eight sub criteria or indicators. With the AHP method, weights obtained from the seven criteria in the order of quality (0.371), cost (0.256), delivery (0.101), solution (0.078), flexibility (0.070), responsiveness (0.069), and relationship (0.055). The results of supplier selection based on the AHP method obtained the weight in the order of priority of suppliers, namely PT Sukanda Djaya (0.377). PT Indoguna Utama (0.349). Santosa Agrindo (0.146), and Amino Meat (0.128).
Analysis of Consumer Satisfaction on Hydroponic Vegetables Tsalis Kurniawan Husain; Farizah Dhaifina Amran
JURNAL MANAJEMEN AGRIBISNIS Vol 10 No 1 (2022): Jurnal Manajemen Agribisnis
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2022.v10.i01.p14

Abstract

CV. Akar Hidroponik is a business engaged in the agricultural sector which focuses on producing and marketing hydroponic vegetable products. The trend of urban consumers in consuming healthy food makes their considerations in buying vegetables much more complex. The purpose of this study is to analyze the level of consumer satisfaction of hydroponic vegetables. The basic method used is descriptive quantitative analysis method. The sampling using purposive sampling method with 52 respondents. The respondents are consumers of CV. Akar Hidroponik who are joined as members on Whatsapp group of @akar_hidroponik. This study tested the validity and reliability using SPSS software version 20. The analytical method used was the Customer Satisfaction Index (CSI). The results showed that the level of consumer satisfaction of hydroponic vegetables based on the value of the Customer Satisfaction Index was 89.03%, which is categorized as very satisfied. The variables that gave the highest satisfaction were the nutritional content of vegetables, the benefits of vegetables, the safety and security of vegetables for consumption, and the freshness and cleanliness of the vegetables.
Struktur Belanja Rumah Tangga Petani Padi di Kabupaten Tegal Mirza Andrian Syah; Ida Syamsu Roidah; Ika Sari Tondang
JURNAL MANAJEMEN AGRIBISNIS Vol 10 No 1 (2022): Jurnal Manajemen Agribisnis
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2022.v10.i01.p05

Abstract

The condition of the COVID-19 pandemic has forced farmers to adopt some new habits so that household income and expenses may differ between before and after the pandemic. This study was aimed to analyze the total income and expenditure of rice farmers' households and analyze several factors that can affect the total expenditures of rice farmers' households. This research was conducted in Dukuhwaru District, Tegal Regency. The method used in this study was the survey method by taking several samples from members of the existing farmer population. The results showed that the total household income of rice farmers in Dukuhwaru District was IDR 44,944,892.37 per year. The total household expenditure of rice farmers was IDR 17,963,720.00 per year allocated 57.49% from food consumption and 42.51% from non-food consumption. Factors that affect rice farmers' household expenditures were the area of rice fields, the number of family members, and the number of school children. The COVID-19 pandemic does not affect farmers in Dukuhwaru District to keep farming three times a year but increases household spending on electricity and education costs.
Efisiensi dan Kelayakan Usahatani Jahe Gajah (Zingiber officinale Rosc.) di Desa Tiga, Kecamatan Susut, Kabupaten Bangli Fitri Ayu Suryani; Ketut Suamba; Ratna Komala Dewi
JURNAL MANAJEMEN AGRIBISNIS Vol 10 No 1 (2022): Jurnal Manajemen Agribisnis
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2022.v10.i01.p10

Abstract

The purpose of this study was to identify the factors that affect the production of ginger, analyze the level of technical, allocative and economic efficiency of ginger farming, identify the sources of technical inefficiency and analyze the feasibility of ginger farming in Tiga Village, Susut District of Bangli Regency. Data analysis was performed by using efficiency production analysis through stochastic frontier approach and farming analysis. The result showed the factors that significantly affected production of ginger farming in Tiga Village are land, seeds, and dried bamboo leaves. Efficiency analysis result showed that technical efficiency already efficient with a value of 0,89, while allocative and economic efficiency are not enough efficient with a value of 0,41 and 0,36. Sources of technical inefficiency of ginger farming in Tiga Village do not come from sosio economic factors of farmer but from risk factors that cannot be controlled by farmers such as weather, pest and disease or natural disaster. Feasibility of ginger farming obtained an R/C ratio value of 1,56 based on total cost, so ginger farming in Tiga Vilage is feasible and profitable to develop. Suggestion that can be given in this study are, first, establish the formation of ginger farmer group in Tiga Village as the a forum for sharing the information, improve the bargaining position of ginger farmers. Second, conduct counseling and training about ginger cultivation and business opportunities of ginger farming. Keywords: Ginger Farming, Stochactic Frontier, Efficiency, Feasibility