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INDONESIA
AGRIEKONOMIKA
ISSN : 23019948     EISSN : 24076260     DOI : -
AGRIEKONOMIKA, terbit dua kali dalam setahun yaitu pada April dan Oktober yang memuat naskah hasil pemikiran dan hasil penelitian bidang sosial, ekonomi dan kebijakan pertanian dalam arti umum.
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Articles 312 Documents
Socio-economic Determinants of Adoption of Maize Production Technologies among Smallholders Godfrey Onuwa; S.S. Mailumo; S.O. Oyewole
Agriekonomika Vol 12, No 1: April 2023
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v12i1.14621

Abstract

Agricultural technology adoption is germane for improved farm efficiency and productivity. Thus, the socioeconomic determinants of adoption of maize production technologies among smallholders were analyzed. Primary data collected via multi-stage sampling from 101 respondents was empirically evaluated using descriptive statistics and Logit regression. The respondent’s socioeconomic factors affected maize production technology adoption. Several maize production technologies were available in the study area; however adoption of these technologies among respondents was relatively low. The coefficient of multiple determination (R2) was 0.74827. The regression coefficients of household size (0.541), education (0.331), farm experience (0.615), farm size (0.448) and extension contact (0.457) were statistically significant at p0.05 probability level. Furthermore, the constraints identified by respondents also affected the adoption of maize production technologies in the study area. This study recommends subsidizing technology cost, improved cooperative activities; access to technology, credit and extension services, farm labour supply and tenure policy modifications.  
Social Media Marketing and Sustainability of Small and Medium Enterprises (SMEs) During COVID-19 Pandemic: Case Study of Gucheez, Central Java, Indonesia Mohammad Fuad Fauzul Mu'tamar; Millatul Ulya; Burhan Burhan; Fajar Kurniawan
Agriekonomika Vol 12, No 1: April 2023
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v12i1.16524

Abstract

The Covid-19 pandemic harms the countries' economies, particularly in small and medium enterprises (SMEs). To stay in business, they must be able to adapt to digital technology. Traditional product marketing must transform into digital marketing, including social media marketing. This research aims to examine social media marketing and its impact on the sustainability of SMEs. This study employs a qualitative descriptive research design. This study reveals that SMEs must be able to use social media marketing to maintain their sustainability. In challenging situations, SMEs become more creative and innovative to adapt to the digital technology era. The company remains sustainable, and the company's financial condition has improved as a result of the implementation of social media marketing.