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Yuliana Rakhmawati
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Ilmu Komunikasi, Universitas Trunojoyo Madura
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INDONESIA
Jurnal Komunikasi
Published by Universitas Trunojoyo Madura
ISSN : 19784597     EISSN : 25494902     DOI : https://doi.org/10.21107/komunikasi
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 180 Documents
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From Cooking Pots to Content Spots: An AIDA Analysis of @henipurnamasarii Storytelling Amala Nadhifa; Alma Fadhilahwati; Fardh Aulia Hakim; Ihsan Ikhlasul Amal; Muhammad Fauzan Azis; Wildi Adila
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.30590

Abstract

This research aims to analyze the application of AIDA theory, first introduced by Strong (1925) consists of Attention, Interest, Desire, Action in @henipurnamasari's YouTube short videos. By analyzing multimodal (visual, text, and narration). This study used a descriptive qualitative approach using Spradley's qualitative data analysis (2016). The data taken from 3 types of videos, namely describing the customer, money brought, and third-party order. The research reveals how each AIDA stage is effectively crafted within a brief format. This Attention hook is established immediately through provocative titles like “Rp 400,000 meatball order for Bu Lurah,” for triggering curiosity. Interest is maintained through a step-by-step cooking demonstration presented in a relatable and personal manner. Desire arises from the narrator’s candid disclosure of slim profit margins, paired with appetizing visuals that evoke empathy and longing. Lastly, Action is softly prompted encouraging likes, subscribes, and shares. These findings demonstrate that the century-old AIDA model remains a powerful tool for structuring persuasive narratives in modern short-format digital media. 
Measuring the Quality of Dialogic Communication of Pesantren Al-Basyariyah Through Instagram Mohammad Luthfi; Ryan Maulana Husen; Bambang Setyo Utomo; Tubagus Novalul Barokah
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.33461

Abstract

public engagement through Instagram @albasyariyah_official referring to the theory of dialogic communication developed by Michael L. Kent and Maureen Taylor with five measurement indicators; the dialogic loop, the usefulness of information, the generation of return visits, the ease of interface, the rule of conservation of visitors. A quantitative approach with a descriptive survey method was used by taking a sample of 394 out of 25,098 population. The results of the study indicate that the quality of dialogic communication of Pesantren Al-Basyariyah through Instagram in the optimal category with total score of 53,863 in the range of Q2 - Q3. The ease of interface is the indicator with the highest score (80%), and the dialogic loop is the indicator with the lowest score (77%). Theoretically, the research results have implications for the development of dialogic communication theory in the context of social media. Practically, it contributes to improving dialogic communication in organizations, especially for pesantren, through digital media platforms
Political Communication by Members of the Mojokerto City Regional People's Representative Council In Maintaining Public Accountability Budiarto Budiarto; Suprihatin Suprihatin
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.34492

Abstract

This study analyzes the political communication styles of members of the Mojokerto City Regional Representative Council (DPRD) and their implications for enhancing public accountability. In an era of information openness and increasing demands for transparency, political communication plays a crucial role in strengthening public trust in legislative institutions. This study employs a qualitative descriptive approach using in-depth interviews and observation. Informants included members of the Mojokerto City DPRD. Findings indicate that political communication styles span a spectrum ranging from dialogic-participatory approaches to formal and closed ones. Open and responsive communication styles positively influence public perceptions of accountability, while one-way communication tends to erode public trust. This study recommends strengthening political communication capacity and optimizing the use of digital media. A key contribution of this research lies in advancing understanding of the relationship between local legislators’ political communication styles and public accountability practices at the local level. Furthermore, this study offers a conceptual model suggesting that participatory and transparent political communication can serve as a strategic instrument in strengthening political legitimacy, enhancing citizen engagement, and fostering more accountable and democratic local governanc
Transformation of Communication Practices in Visual Radio: A Case Study of Gaul FM Semarang Mohammad Ismed; Imanuel Ronald David Mongkau; Ummy Hanifah
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.33463

Abstract

The advancement of digital media has encouraged radio broadcasters to adopt **visual radio** as an adaptive response to changing audience behavior and the evolving digital communication ecosystem. This study examines the transformation of communication practices at Visual Radio Gaul FM Semarang and its implications for broadcaster–audience relationships. A qualitative single-case study design was employed. Data were collected from January to March 2025 through observations of visual broadcasting practices, documentation of digital content, and analysis of Gaul FM Semarang’s publication materials. The study involved five categories of informants: broadcasters, a station manager, active digital audiences, social media administrators, and intern students. Data were analyzed using an established six-phase thematic analysis procedure. The findings indicate that visual radio extends beyond changes in broadcast distribution by restructuring communication practices through real-time interaction, greater audience participation, and the transformation of broadcasters from one-way communicators into facilitators of digital dialogue. This study contributes to media communication scholarship by demonstrating that visual radio represents a restructuring of communication practices that strengthens the audience’s role as an active communication partner within the digital media ecosystem.
Implementation of Intercultural Communication Competence in Global Airline Services: A Case Study of Emirates Airline Tiara Ayu Permatasari; Eunike Iona Saptanti
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.34309

Abstract

Efforts to accommodate global customer mobility often give rise to miscommunication in aviation services due to cultural disparities. Airline personnel are expected to possess effective communication competencies to navigate differences in language, values, and cultural norms to enhance customer satisfaction. This study aims to analyze the intercultural communication strategies implemented by Emirates Airline customer service in identifying the needs of customers from diverse cultural backgrounds and to evaluate the application of Intercultural Communication Competence (ICC). To comprehend lived experiences of the subjects, this research employs a descriptive qualitative approach. Data were collected through in-depth interviews with three customer service staff, selected through purposive sampling. The findings indicate that ICC is a mechanism in navigate Customer Services in facing cultural differences. Synchronization between Motivation, Knowledge and Skills has to be daily customer services practices. Motivation act as a internal drive and as an effort to respecting diversity. Intercultural knowledge provides foundation that enabled staff interpret values, norm, and language proficieny. Skills adapt verbal and nonverbal cues, as well as avoids misunderstanding. Aligned with Samovar, intercultural communication can be succeed if there are willingness to learn and integrating system to enhance service quality, satisfaction, and loyalty within the competitive international aviation industry.Keywords: Intercultural Communication; Customer Service; Communication Competence; Service Strategy; Emirates Airlines. 
Family Interpersonal Communication in Jumbo’s TikTok Ad Ferdiana Ferdiana; Iksander Iksander
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.34267

Abstract

The rapid growth of social media has transformed family communication from a private relational practice into a symbolic representation within digital promotional content. This study examined how family interpersonal communication was represented and interpreted in the TikTok advertisement of the Indonesian animated film Jumbo. Using a descriptive qualitative design and Charles Sanders Peirce’s semiotic approach, this research analyzed visual, audio, and textual signs to identify the relationship between representamen, object, and interpretant. The findings revealed three dominant representational patterns: (1) the nuclear family as a space of emotional validation and affective support; (2) the chosen family as a form of non-biological solidarity; and (3) the intergenerational family as a foundation of identity and moral legitimacy. The advertisement constructed family not merely as verbal interaction but as a multimodal affective and ideological meaning system integrated into an emotional branding strategy. Through empathy, protection, solidarity, and nostalgia, family relationships were positioned as symbolic resources that generated audience engagement and strengthened brand identity. The study contributed to interpersonal communication scholarship by repositioning family interaction as a multimodal symbolic construct within digital media environments. 
Optimizing Internal Communication Through Public Relations to Reduce Employee Burnout: A Case Study of PT Sage Pangan Adikara Rita Herlina; Adya Nurul Sifa; Maya Retnasary; Eli Susana; Nela Widiastuti
Jurnal Komunikasi Vol 20, No 2 (2026): September (In Press)
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i2.34591

Abstract

Ineffective internal communication can lead to miscommunication, diminish the quality of workplace relationships, and increase the risk of employee burnout. This study aims to provide an in-depth understanding of how public relations can optimize internal communication to reduce employee burnout. The study employs a qualitative approach using the case study method at PT Sage Pangan Adikara. The study involved 9 informants, consisting of 1 Public Relations Manager, 1 member of the management team, and 7 employees from various departments who were selected through purposive sampling. Data were collected through in-depth interviews, observations, and document analysis, then analyzed using thematic analysis with validity testing through triangulation of sources and techniques. The results indicate that internal communication characterized by two-way interaction, empathy, transparency, and consistency is perceived by employees as a form of organizational support that enhances engagement, builds mutual trust, and supports psychological well-being in the face of burnout. This study concludes that internal communication serves not only as a managerial tool but also as a preventive strategy for maintaining employees’ mental health and strengthening organizational sustainability.
Social Media Algorithms and Securitization Practices in Everyday Life on Social Media Prasojo Prasojo; Mohammad Riza Widyarsa
Jurnal Komunikasi Vol 20, No 2 (2026): September (In Press)
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i2.34785

Abstract

This article examines how social media algorithms operate as infrastructures of everyday securitization shaping the digital lives of our life. Departing from state-centric and event-driven security frameworks, it conceptualizes algorithms as mechanisms of security governance that continuously curate visibility, risk, and normality within platform environments. Through processes of recommendation, ranking, and engagement optimization, algorithms delineate what is rendered threatening, risky, or in need of intervention, embedding securitization within routine digital practices. Drawing on critical security studies and scholarship on algorithmic governance, the article argues that social media platforms function as sites of everyday securitization where security logics are enacted without explicit declarations of threat. We are governed not merely as users but as a population classified through algorithmic distinctions between safe, risky, and vulnerable subjects. These classifications shape subjectivities by aligning participation, affect, and visibility with norms of digital security and behavioral compliance. The article further advances an affective account of securitization, showing how fear, anxiety, and outrage are privileged as engagement drivers, normalizing a persistent yet low-intensity sense of insecurity. It concludes with a normative critique, highlighting the depoliticizing effects of algorithmic securitization and calling for a repoliticization of platform-based security governance                                                                                                      
The Construction of Digital Solidarity through Social Media Mediation: A Digital Ethnographic Study of the Info Cegatan Jogja (ICJ) Community Eva Jessica; Annisa Fikri Nabila; Hidayat Purwanto Jamil; Ananda Syafitri
Jurnal Komunikasi Vol 20, No 2 (2026): September (In Press)
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i2.34623

Abstract

The development of information and communication technology has fundamentally transformed the landscape of social solidarity. Social media has become a new space for the formation of collective bonds that transcend geographical boundaries. This study aims to uncover the construction of digital solidarity through social media mediation in the virtual community of Info Cegatan Jogja (ICJ). ICJ is a community based on a public Facebook group that actively discusses public service obstacles and traffic conditions in the Yogyakarta area. This study employed a qualitative approach with a digital ethnography strategy, using the follow the user and connective ethnography methods. Data were collected through observation across Facebook, Instagram, TikTok, and X platforms, as well as in-depth interviews with the founder, regional coordinators, and community members. The findings reveal that ICJ's digital solidarity is constructed through three mechanisms: the formation of a universe of discourse grounded in shared experiences, the development of adaptive cross-platform digital communication infrastructure, and the production of trust through repeated collective practices. The solidarity that emerges is hybrid in nature, simultaneously combining mechanical and organic solidarity while transcending the dichotomy between digital and physical space.
The Use of Generative AI as a Form of Catharsis for Generation Z Neza Alexandra Hasmi; Asri Rahayu; Fiki Alif Nurochman; Tiara Linda Ramadhani; Rama Wijaya Abdul Rozak
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.34256

Abstract

This study aims to analyze the use of Generative AI as a medium for emotional self-disclosure among Generation Z and its implications for emotional needs fulfillment, mental health, and social relationships. A quantitative approach was employed using a survey of 100 respondents, with 86 AI users included in the main analysis. The research instrument consisted of 25 item Likert scale questionnaire covering four dimensions: motivation, driving factors, emotional fulfillment, and perceived impacts. Reliability of the instrument was assessed using the Cronbach’s Alpha coefficient, yielding an overall a = 0.953, indicating excellent internal consistency. The findings reveal a high prevalence (86%) of AI use for emotional expression, primarily driven by the desire to avoid judgment, consistent responses, and constant accessibility. Interpersonal communication barriers, such as fear of negative evaluation, past negative experiences, and loneliness, also contribute to the preference for AI. In terms of emotional needs, AI supports emotional validation, self-reflection, and emotion regulation; however, it remains limited in providing deep emotional satisfaction due to the absence of non-verbal empathy. Although most respondents do not perceive significant negative impacts, early signs of a displacement effect are identified among a subgroup of users. Therefore, strengthening digital literacy is essential to maintain a balance between technology use and meaningful interpersonal relationships.

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