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Ilmu Komunikasi, Universitas Trunojoyo Madura
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Jurnal Komunikasi
Published by Universitas Trunojoyo Madura
ISSN : 19784597     EISSN : 25494902     DOI : https://doi.org/10.21107/komunikasi
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 176 Documents
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From Cooking Pots to Content Spots: An AIDA Analysis of @henipurnamasarii Storytelling Amala Nadhifa; Alma Fadhilahwati; Fardh Aulia Hakim; Ihsan Ikhlasul Amal; Muhammad Fauzan Azis; Wildi Adila
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.30590

Abstract

This research aims to analyze the application of AIDA theory, first introduced by Strong (1925) consists of Attention, Interest, Desire, Action in @henipurnamasari's YouTube short videos. By analyzing multimodal (visual, text, and narration). This study used a descriptive qualitative approach using Spradley's qualitative data analysis (2016). The data taken from 3 types of videos, namely describing the customer, money brought, and third-party order. The research reveals how each AIDA stage is effectively crafted within a brief format. This Attention hook is established immediately through provocative titles like “Rp 400,000 meatball order for Bu Lurah,” for triggering curiosity. Interest is maintained through a step-by-step cooking demonstration presented in a relatable and personal manner. Desire arises from the narrator’s candid disclosure of slim profit margins, paired with appetizing visuals that evoke empathy and longing. Lastly, Action is softly prompted encouraging likes, subscribes, and shares. These findings demonstrate that the century-old AIDA model remains a powerful tool for structuring persuasive narratives in modern short-format digital media. 
Measuring the Quality of Dialogic Communication of Pesantren Al-Basyariyah Through Instagram Mohammad Luthfi; Ryan Maulana Husen; Bambang Setyo Utomo; Tubagus Novalul Barokah
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.33461

Abstract

public engagement through Instagram @albasyariyah_official referring to the theory of dialogic communication developed by Michael L. Kent and Maureen Taylor with five measurement indicators; the dialogic loop, the usefulness of information, the generation of return visits, the ease of interface, the rule of conservation of visitors. A quantitative approach with a descriptive survey method was used by taking a sample of 394 out of 25,098 population. The results of the study indicate that the quality of dialogic communication of Pesantren Al-Basyariyah through Instagram in the optimal category with total score of 53,863 in the range of Q2 - Q3. The ease of interface is the indicator with the highest score (80%), and the dialogic loop is the indicator with the lowest score (77%). Theoretically, the research results have implications for the development of dialogic communication theory in the context of social media. Practically, it contributes to improving dialogic communication in organizations, especially for pesantren, through digital media platforms
Political Communication by Members of the Mojokerto City Regional People's Representative Council In Maintaining Public Accountability Budiarto Budiarto; Suprihatin Suprihatin
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.34492

Abstract

This study analyzes the political communication styles of members of the Mojokerto City Regional Representative Council (DPRD) and their implications for enhancing public accountability. In an era of information openness and increasing demands for transparency, political communication plays a crucial role in strengthening public trust in legislative institutions. This study employs a qualitative descriptive approach using in-depth interviews and observation. Informants included members of the Mojokerto City DPRD. Findings indicate that political communication styles span a spectrum ranging from dialogic-participatory approaches to formal and closed ones. Open and responsive communication styles positively influence public perceptions of accountability, while one-way communication tends to erode public trust. This study recommends strengthening political communication capacity and optimizing the use of digital media. A key contribution of this research lies in advancing understanding of the relationship between local legislators’ political communication styles and public accountability practices at the local level. Furthermore, this study offers a conceptual model suggesting that participatory and transparent political communication can serve as a strategic instrument in strengthening political legitimacy, enhancing citizen engagement, and fostering more accountable and democratic local governanc
Transformation of Communication Practices in Visual Radio: A Case Study of Gaul FM Semarang Mohammad Ismed; Imanuel Ronald David Mongkau; Ummy Hanifah
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.33463

Abstract

The advancement of digital media has encouraged radio broadcasters to adopt **visual radio** as an adaptive response to changing audience behavior and the evolving digital communication ecosystem. This study examines the transformation of communication practices at Visual Radio Gaul FM Semarang and its implications for broadcaster–audience relationships. A qualitative single-case study design was employed. Data were collected from January to March 2025 through observations of visual broadcasting practices, documentation of digital content, and analysis of Gaul FM Semarang’s publication materials. The study involved five categories of informants: broadcasters, a station manager, active digital audiences, social media administrators, and intern students. Data were analyzed using an established six-phase thematic analysis procedure. The findings indicate that visual radio extends beyond changes in broadcast distribution by restructuring communication practices through real-time interaction, greater audience participation, and the transformation of broadcasters from one-way communicators into facilitators of digital dialogue. This study contributes to media communication scholarship by demonstrating that visual radio represents a restructuring of communication practices that strengthens the audience’s role as an active communication partner within the digital media ecosystem.
Implementation of Intercultural Communication Competence in Global Airline Services: A Case Study of Emirates Airline Tiara Ayu Permatasari; Eunike Iona Saptanti
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.34309

Abstract

Efforts to accommodate global customer mobility often give rise to miscommunication in aviation services due to cultural disparities. Airline personnel are expected to possess effective communication competencies to navigate differences in language, values, and cultural norms to enhance customer satisfaction. This study aims to analyze the intercultural communication strategies implemented by Emirates Airline customer service in identifying the needs of customers from diverse cultural backgrounds and to evaluate the application of Intercultural Communication Competence (ICC). To comprehend lived experiences of the subjects, this research employs a descriptive qualitative approach. Data were collected through in-depth interviews with three customer service staff, selected through purposive sampling. The findings indicate that ICC is a mechanism in navigate Customer Services in facing cultural differences. Synchronization between Motivation, Knowledge and Skills has to be daily customer services practices. Motivation act as a internal drive and as an effort to respecting diversity. Intercultural knowledge provides foundation that enabled staff interpret values, norm, and language proficieny. Skills adapt verbal and nonverbal cues, as well as avoids misunderstanding. Aligned with Samovar, intercultural communication can be succeed if there are willingness to learn and integrating system to enhance service quality, satisfaction, and loyalty within the competitive international aviation industry.Keywords: Intercultural Communication; Customer Service; Communication Competence; Service Strategy; Emirates Airlines. 
Family Interpersonal Communication in Jumbo’s TikTok Ad Ferdiana Ferdiana; Iksander Iksander
Jurnal Komunikasi Vol 20, No 1 (2026): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v20i1.34267

Abstract

The rapid growth of social media has transformed family communication from a private relational practice into a symbolic representation within digital promotional content. This study examined how family interpersonal communication was represented and interpreted in the TikTok advertisement of the Indonesian animated film Jumbo. Using a descriptive qualitative design and Charles Sanders Peirce’s semiotic approach, this research analyzed visual, audio, and textual signs to identify the relationship between representamen, object, and interpretant. The findings revealed three dominant representational patterns: (1) the nuclear family as a space of emotional validation and affective support; (2) the chosen family as a form of non-biological solidarity; and (3) the intergenerational family as a foundation of identity and moral legitimacy. The advertisement constructed family not merely as verbal interaction but as a multimodal affective and ideological meaning system integrated into an emotional branding strategy. Through empathy, protection, solidarity, and nostalgia, family relationships were positioned as symbolic resources that generated audience engagement and strengthened brand identity. The study contributed to interpersonal communication scholarship by repositioning family interaction as a multimodal symbolic construct within digital media environments. 

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