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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 11 Documents
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Search results for , issue "Vol. 20 No. 1 (2022): Media Wisata" : 11 Documents clear
Rancangan Konten Desa Wisata Kampoeng Dolanan Eyang R. Tjokrowihardjo pada Media Google Sites untuk Walitelon Utara Temanggung CINDY CITYA DIMA
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Design of tourism village content of Kampoeng Dolanan Eyang R. Tjokrowihardjo on google sites media for the north walitelon of Temanggung. The use of Google Sites can increase Pokdarwis competence and general public visits as digital literacy readers. Specific targets to be achieved are orderly administration for Pokdarwis workshops and at the same time as promotional media with google sites for the general public. The method used is a qualitative descriptive (phenomenon) because the Covid 19 pandemic phenomenon is still a scourge for tourism, especially tourist villages. This study uses data triangulation for data collection from the master trainer from the Ministry of Tourism and Creative Economy of the Republic of Indonesia during a visitation assessment of assistants from universities in the tourist village of Walitelon Utara, Temanggung in November 2020, observation of tourism village content on google sites, as well as surveys of potential users. This page and with data analysis techniques, namely editing in addition to the media, the content is also in line with the assistance of the Higher Education. The author gives the name "Desa Wisata Walitelon Utara" sites.google.com
Potensi Pasar Ciplukan terhadap Perekonomian Masyarakat di Desa Wisata Lembah Dongde Mojogedang Karanganyar Pontianus Kuswiyata; Erna Wigati
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v20i1.141

Abstract

Analysis of The Potential of The Ciplukan Market on The Community Economy in The Tourism Village of The Dongde Valley of Mojogedang Karanganyar. This study aims to determine the origin and events that have been held in the ciplukan market and the influence of the ciplukan market on the economy of the Dongde Valley tourism village community. The method used by the research is a qualitative method by conducting observations and interviews with Pokdarwis management with the aim of knowing the potential of the ciplukan market for the economy of the Dongde Valley Tourism Village community. The result of the research is the Ciplukan Market was formed from the proposal of one of the college companions when providing assistance by utilizing an unorganized yard. Ciplukan Market experienced several activities or events such as the launching of the Tourism village, the judging of the Tourism Village, The Telo Festival and The Goat Festival. Of the several potentials developed in the Ciplukan Market, it has had a tremendous influence on the economy of the Dongde Valley tourism village community. The community gets additional income the village also gets income from the ciplukan market income.
Kajian Pengaruh Bauran Pemasaran terhadap Penjualan di Prima In Hotel Malioboro Ajie Wicaksono
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

The marketing mix has a vital role for tourism businesses such as hotels. The number of hotels in DIY reaches 96-star hotels and 589 non-star hotels. This study aims to determine the effect of the service promotion mix on sales at the Prima In Hotel Malioboro. This research is quantitative descriptive by taking data using a questionnaire/questionnaire to 100 respondents. Data analysis used linear regression with the help of the SPSS program. The results showed that the marketing mix carried out by the Prima In Hotel Malioboro has a positive and significant effect on sales (significance value 0.000 or p <0.05) with an effect of 73.7%. The structured linear regression equation is Y = 1.558 + 0.429 X which indicates that the marketing mix increases the sales. The marketing mix that affects sales includes advertising, sales promotion, publication, and personal selling. In contrast, sales that are influenced by the marketing mix include product aspects, service aspects, and management aspects.
Pengembangan Destinasi Wisata Masjid Kapal Safinatun Najah dengan Komponen Pariwisata 3A di Kota Semarang Dyah Palupiningtyas; Andhi Supriyadi; Heru Yulianto; Aletta Dewi Maria
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Development of tourism destination of Masjid Kapal safinatun najah with 3A tourism component in Semarang City The research was designed to understand and to explain potential and tourist attraction at Safinatun Najah Mosque based on 3A of tourism component and explanation of development efforts by the administrator, government, and community as well as knowing the benefit of Safinatun Najah Mosque development. Qualitative description research is mentioned as research that produce scientific research that use description data in the form of words written or verbally off people or behaviour which observe to a group of people or an object and group of culture (Maleong J, 1991). Developing of attraction at Safinatun Najah Mosque by optimising the empty space. Developing and maintaining of amenity by continuous care and developing of accessibility by enlargement of the street traffic sign and giving the transportation of public. This development gives an economic impact such also gives a social and cultural impact.
Potensi Desa Wisata Nagari Mandeh sebagai Destinasi Unggulan Iftita Rahmi Efendi Efendi
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

The potential of Nagari Mandeh Tourism Village as a leading destination Nagari Mandeh is a tourist village located in Pesisir Selatan Regency, West Sumatra Province. This study aims to explore the potential contained in Nagari Mandeh. Using the mixed method, the researcher obtained qualitative data through observation, interviews, and documentation, which were then analyzed by data reduction, data presentation and conclusion drawing. Quantitative data was obtained through surveys and analyzed descriptively. The results of the study indicate that the Nagari Mandeh Tourism Village has enormous potential to become a leading destination, assessed from five tourist destination indicators, as well as the general response of the community who gave a very good assessment of the tourism potential of Nagari Mandeh
Pengaruh Faktor Daya Tarik Ekowisata terhadap Keputusan Berkunjung Wisatawan di Kawasan Mangrove Karangsong Kabupaten Indramayu Istiqomah; Fitri Rahmafitria; Reiza Miftah Wirakusuma
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

This study aims to analyze the effect of eco-tourism attraction on the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu. The research method used is a descriptive research method with a quantitative approach. The results of this study indicate that there is a partial and significant influence between Mangrove Physical Products, Mangrove Activities, Mangrove Facilities and Services on the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu. Then for ecotourism attractiveness factors consisting of Mangrove Physical Products, Mangrove Activities, Mangrove Facilities and Services simultaneously significantly influence the decision to visit tourists in the Ecotourism Mangrove Area of Karangsong Indramayu, which is 51.9%. This research can provide additional references and can also assist the management in developing mangrove ecotourism areas to attract more tourists.
Potensi Wisata Pantai Glagah sebagai Destinasi Wisata Olahraga di Kabupaten Kulon Progo Yogyakarta Supriyanto, Slamet
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Glagah beach tourism potential as a sports tourism destination in Kulon Progo District Yogyakarta. As an effort to maximize the tourism potential of Glagah Kulon Progo Beach, Yogyakarta Special Region is a sports tourism destination. The research method used qualitative methods, namely data collected from research including, observation, documentation then analyzed descriptively and literature review from various sources. The importance of structuring, managing tourist areas supported by tourism facilities and infrastructure supported by reliable human resources and optimizing the participation of the private sector or the public plus increased investment is an important factor in managing tourist attractions.  
Kajian Penerapan Ekowisata di Kawasan Pariwisata Padangbai Bali Harimurti, I Gede; Acwin Dwijendra, Ngakan Ketut
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Study of eco-tourism application In the coastal area, Padangbai Village, Bali. Ecotourism is an environmental-based industrial activity that seeks to reduce the impact that appears on nature and local culture while creating job opportunities increasing income and helping nature itself. The Padangbai tourism area has tourism potential, namely Padangbai Beach and the Silayukti Temple Area, which are both locations is side by side but with different activities so far they are running harmoniously. This is interesting for the author to examine the extent to which these two tourism objects apply the concept of ecotourism. This study uses a descriptive qualitative method with a case study approach by assessing ecotourism indicators. The results of this study are the principles in the concept of ecotourism have been fulfilled in aspects of environmental conservation, cultural education, and community participation. Parameters that show the strength of the application of ecotourism and the emphasis is more on the eco-religious aspect.
Stone Garden Tourist Value: A Sociological Value Perspective Syarifuddin, Didin
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

The high level of change in people's social life demands an increase in people's knowledge of their social behaviour, which has an impact on the growth of people's intelligence to adapt to changes in the social environment, including customers. Customers have become the target of attention for business organizations including Stone Garden, through increasing customer value. The study purpose is to explain the visitor value from a functional, social, emotional and spiritual perspective during their visit to Stone Garden, followed by the meaning of visitor values from a sociological perspective. The research method used is a quantitative descriptive method with a sample measure of 100 people, using the percentage formula followed by determining the range to determine the interval for assessing respondents' perceptions. The results showed that the functional, social, emotional and spiritual values were included in the excellent category. The high value of visitors becomes a reference in determining the sociological value. Stone Garden has become an important part of people's lives because it can provide benefits and be used as a reference for travelling for the community. Stone Garden has become a superior tourism model because it shows something different, namely rock-based natural tourism as the advantage vehicle. This advantage is a motivation for organizations that can foster confidence in the development of tourist destinations in the future as well as for the community so as to direct other people to visit Stone Garden.
Business Model Canvas: Perencanaan Strategi Pengembangan Agrowisata Belimbing Karangsari Kota Blitar di Masa Pandemi Covid-19 Muhammad Diaudin; Nasikh
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Business Model Canvas: Strategy Planning For The Development Of Karangsari Star Agro-Tourism In Blitar City During The Covid-19 Pandemic. This study aims to determine a strategic plan for the development of Karangsari Starfruit Agrotourism during the COVID-19 pandemic. The method in this research is descriptive qualitative with a Business Model Canvas approach and SWOT analysis. The results of this study are an overview of the current Business Model Canvas from Karangsari Belimbing Agrotourism and a development strategy plan that is prepared based on a SWOT analysis on each Business Model Canvas block. The resulting strategic plan is to expand the target audience, add photo spot facilities and rest areas, add new social media for marketing, utilize social media to establish good relations with visitors, manage social media content consistently, increase collaboration, utilize empty areas and improve quality. HR, reducing variable costs according to priority needs, and increasing income from existing sources.

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