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Contact Name
Hary Hermawan
Contact Email
haryhermawan8@gmail.com
Phone
+62274-485115
Journal Mail Official
jurnalmediawisata@gmail.com
Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Media Wisata
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Articles 21 Documents
Search results for , issue "Vol. 23 No. 1 (2025): Media Wisata" : 21 Documents clear
Determinants of Muslim Family's Staying Interest at a Sharia Hotel in Surakarta Kurniawan, Fendy; Safitri, Lia Ardiana
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.659

Abstract

The concept of halal tourism is a concept that integrates sharia values into tourism activities by providing facilities and services that comply with sharia provisions. halal purposes. Meanwhile, the aim of this research is to determine the influence of products, services and management on Muslim families' interest in staying overnight at sharia hotels in Surakarta. The population in this study were hotel customers/consumers who were staying at sharia hotels in Surakarta, while the sample was 36 hotel customers/consumers who were staying at sharia hotels in Surakarta. The results of this research are that the product variable (X1) has a significant effect on interest in staying overnight. The service variable (X2) has a significant effect on interest in staying and the management variable (X3) has a significant effect on interest in staying.
Pengembangan Video Profil Terminal Wisata Grafika Cikole Lembang Bambang Perdana, Bayu; Hamzah, Faizal
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.699

Abstract

The purpose of this research is to develop a video profile of the Terminal Wisata Grafika Cikole as an information and promotional medium in the city of Bandung. Terminal Wisata Grafika Cikole is a popular tourist destination in the region of Cikole, but it lacks an effective promotional medium. Therefore, this research attempts to fill that gap by creating an informative and appealing video profile. The method used in this research is qualitative descriptive research with a case study approach. Data were collected through observations, interviews, and the analysis of documents related to Terminal Wisata Grafika Cikole. The research findings indicate that the developed video profile depicts the beauty and products available at the terminal, as well as informs visitors about the activities and services they can enjoy. This video profile is expected to be an effective tool in promoting the Terminal Wisata Grafika Cikole, attracting potential tourists, and providing the necessary information to the audience. Furthermore, it can also be used by relevant parties in their efforts to promote tourism in the city of Bandung as a whole. Therefore, this research has a positive impact on the development of the tourism industry in Bandung.
The Influence of Competence and Work Discipline on The Performance of Sari Ater Hot Spring Resort Subang Employees: English Priyanto, Rahmat; Kamalah, Nurul
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.753

Abstract

Sari Ater Hot Spring Resort is one of the popular tourist destinations in Indonesia. It is known for its natural hot springs and is located in the Subang region of West Java. These hot springs are formed from volcanic activity in the area. The mineral-rich hot water is believed to have various health benefits, making it an attraction for people seeking relaxation, relief from muscle pain, or simply a place to unwind. This study aims to determine the influence of competence and work discipline on employee performance at Sari Ater Hot Spring Resort Subang, both partially and simultaneously. The method used in this research is a quantitative method with a descriptive and verification approach. Data was collected by distributing questionnaires to 250 respondents, using validity tests, reliability tests, SEM AMOS, and hypothesis testing. This study's results indicate no significant influence between competence and employee performance at Sari Ater Hot Spring Resort. However, there is a significant influence between work discipline and employee performance at Sari Ater Hot Spring Resort. Furthermore, the simultaneous statistical test results show that competence and work discipline together impact employee performance at Sari Ater Hot Spring Resort
Management Strategies for Homestays in Pancoh Tourism Village, Turi, Sleman Wigati, Erna; Winarno, Susilo Budi; Sugiama, Aceng Gima; Kustini, Henny
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.754

Abstract

This article aims to understand the strategies in homestay management, the challenges faced, and the solutions implemented by the managers in the homestay management in Pancoh tourist village. The method used in this research is a descriptive qualitative method by conducting observations, documentation, and interviews with the Chairman of Pokdarwis, the manager of the tourist village, and the homestay manager in the Pancoh ecotourism village. The results of this research are strategies for managing homestays by managing physical and environmental aspects, human resource and institutional aspects, and promotional aspects. The challenge faced in managing the Homestay is the large amount of waste that appears when tourists live in. The solution implemented by the manager is the application of a one-stop management system.
Strategi Marketing Mix untuk Meningkatkan Kunjungan Wisatawan ke Desa Wisata Nongkosawit Semarang Jannah, Desika Nur; Muchammad Satrio Wibowo; Bram Arvianto
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.764

Abstract

Even though the tourism sector in Indonesia has shown rapid development, competition between tourist destinations is increasing. Tourist villages in big cities must be able to compete with other popular tourist destinations better known to tourists, both domestic and foreign. An effective marketing strategy is needed to increase the number of tourists visiting Nongkosawit Tourism Village. Nongkosawit Tourism Village, located in Semarang City, has extraordinary natural and cultural tourism potential. This research uses a descriptive qualitative approach, which aims to analyze marketing strategies to increase tourist visits to the Nongkosawit Tourism Village, Semarang. The data collection technique used was interviews and data collection from the Mountain Cage tourism awareness group by asking for information and data regarding the Nongkosawit tourist village. Meanwhile, the data analysis technique used is based on Miles and Hubberman's theory, namely data reduction, data presentation and conclusion.
Building Marketing Expansion of Mekarbuana Tourism Products Through a Push and Pull Strategy Sumarni, Neni; Nurlenawati , Netti
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.769

Abstract

This research aims to determine Mekarbuana's tourism marketing strategy by using a push-and-pull strategy to build its marketing expansion. The results of this research show that there is an increase in the market obtained by Mekarbuana tourism when implementing the push and pull strategy, but it is not too big, this is because the implementation has only been running for two months during its implementation period. The research was conducted using a qualitative single case study method: collecting, presenting, analyzing, triangulating and testing validity and making conclusions and suggestions. The push and pull strategy can be applied in marketing Mekarbuana tourism products and can expand its marketing if Mekarbuana tourism can consistently implement this strategy.
Young Generation's Understanding of Sustainable Tourism and Its Impact on Travel Behavior Veronica
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.773

Abstract

This research explores the understanding of young people regarding sustainable tourism and its impact on their travel behavior. Young people have great potential to promote sustainable tourism practices due to their high environmental awareness and access to information through the internet and social media. The research method used is descriptive quantitative, with questionnaires distributed to young people aged 18-35 in Indonesia. Data analysis measures their understanding of sustainable tourism and its impact on travel behavior, such as choosing environmentally friendly destinations and participating in responsible tourism activities. The results show that 76.90% of respondents agree that young people play an important role in promoting sustainable tourism, but only 68.80% indicate that this understanding directly influences their travel behavior. About 66.00% of respondents choose destinations that support sustainability, while 77.00% agree that understanding the impact of tourism influences their choices. Furthermore, 77.30% participate in responsible tourism activities. The research concludes that young people have a high awareness of sustainable tourism practices, but there is a need for increased education and access to information to strengthen the impact of their understanding on travel behavior. These results provide insights for stakeholders to design effective strategies for promoting sustainable tourism among young people.
Green Tourism as a Form of Sustainable Tourism: Case Study of Nature Tourism Activities at Curug Cilember Bogor Roels, Ni Made Sri Puspa Dewi; Sari, Wiwik Nirmala; Prawiro, Johann Wahyu Hasmoro
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.776

Abstract

Curug Cilember is one of the destinations that carries the concept of nature tourism. Nature tourism is a form of green tourism, which is an environmentally friendly tourism activity. The tourist attractions owned by Curug Cilember are the uniqueness of seven waterfalls in one area and a butterfly conservation park. The purpose of this study is to identify the natural tourist attractions in the Curug Cilember. The research method used is qualitative research with an exploratory approach. Data collection methods through observation, interviews, and documentation. Determination of informants with purposive sampling, which involved five informants from the manager. The results of this study show that Curug Cilember has implemented green tourism with sustainable management. The area is managed by the Jogjogan Village community by maintaining the ecosystem. Socio-cultural sustainability by maintaining myths that are believed, and environmental sustainability by implementing conservation of the sustainability of flora and fauna diversity. The category of nature tourism activities in the Curug Cilember Forest Tourism Area has met five aspects, starting from the information aspect, the diversity aspect, beauty and uniqueness, the adventure of living animals and cross-nature adventures. Natural tourism activities such as natural conditions, topography and ecology, as well as the uniqueness of flora and fauna, support Curug Cilember as a green image destination.  
Destination Branding in The Digital Age: Social Media, Brand Equity, And Tourist Loyalty In Batam Meliawati; Sihombing, Dame Afrina; Lily Purwianti
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.779

Abstract

Batam is the largest contributor to the number of foreign tourists to the Riau Islands and has great potential as the main entry point for tourism. This research aims to determine tourist characteristics and the influence of social media communication and brand equity on destination brand loyalty and tourist satisfaction in Batam. This research applies quantitative methods using the population of foreign tourists who come to Batam. Apart from that, the sample used is data on foreign tourists who come to Batam for the purpose of traveling. This research obtained the results that social media communication and brand equity factors influence tourist satisfaction, then tourist satisfaction has a positive influence in mediating these factors on destination brand loyalty. The limitation of this research is the scope of the research which only involves foreign  tourists who travel to Batam.
The Influence of Motivation and Satisfaction on Event Return in Cycling Tourism Events Anggraini, Ratih; Lingga, Rimba Zulkarnain; Aliandrina, Dessy Aliandrina
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sport tourism has rapidly developed as a global phenomenon, making significant contributions to the tourism sector across various countries. In Indonesia, sport tourism shows substantial growth with major sporting events such as the Bali Marathon and Tour de Singkarak attracting both domestic and international tourists. This study aims to explore the role of motivation and satisfaction in driving repeat participation in cycling tourism events in Indonesia. Using a quantitative approach and regression analysis, the results indicate that participant satisfaction has a significant positive impact on repeat participation, with a coefficient value of 0.51, while motivation also has a positive effect but with a smaller coefficient value of 0.191. This research model explains 40.1% of the variability in repeat participation, demonstrating a moderate predictive power. The findings emphasize the importance of prioritizing participant satisfaction and understanding motivational factors to design effective marketing strategies.

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