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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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STRATEGI PENGEMBANGAN KAMPUNG BATU MALAKASARI SEBAGAI DAYA TARIK WISATA MINAT KHUSUS Brahmanto, Erlangga; Hermawan, Hary; Hamzah, Faizal
Wahana Informasi Pariwisata : MEDIA WISATA Vol 15, No 2 (2017)
Publisher : STP AMPTA Yogyakarta

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Abstract

Special interest tourism is one of the forms of attraction development recommended in the Regional Tourism Development Master Plan (RIPDA) of Bandung Regency. Therefore, realizing the special interest attraction of interest in Kampung Batu Malakasari destination is the most appropriate strategy in the development of the next destination. This article discusses how the strategy in developing Kampung Batu Malakasari to become a special interest tourist attraction. using qualitative studies and SWOT analysis resulted in several recommendations related to the strategy of developing special interest interest in Kampung Batu Malakasari, are: (1) Packaging special interest attractiveness; (2) Presenting geo-tourism based education (geowisata); (3) Provide staff training as a natural and cultural interpreter; (5 Improve accessibility to increase tourist comfort; (6) Involving citizens in tourism management with the concept of community-based tourism management. Keywords: Tourism attractions, special interest tourism, educational tourism, tourism
PENGARUH PERSEPSI KERJA DAN MOTIVASI KERJA TERHADAP KINERJA DOSEN SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA DENGAN KOMPENSASI KERJA SEBAGAI VARIABLE MODERASI. Parsidi, Parsidi; Hendrajaya, Soetomo WE
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.132

Abstract

The title of this research is The Influence of Work Perception and Work Motivation on the Lecturers’s Performances in Sekolah Tinggi Pariwisata AMPTA Yogyakarta with Compensation as the moderating variable.This research aims to investigate the influence of Work Perception, Work Motivation on the Lecturers’ performances in Sekolah Tinggi Pariwisata AMPTA Yogyakarta with Compensation as the moderating variable. The research was an Inferential Quantitative. The sample consist of 39 persons who were permanent Lecturers in Sekolah Tinggi Pariwisata AMPTA. The sample was established by applying Census sampling method because the respondent were less than 100 persons. The data were collected by using questionnaire. The data were tested and analyzed by applying multiple linear regression. The analysis results indicated that (1) work perception positively influencing and significant to the lecturers performances, (2) work motivation positively influencing and significant to the lecturers’ performances, (3) work compensation positively influencing and significant to the lecturer’ performance, (4) work perception positively influencing and significant to the lecturers’ performance with work compensation as moderating variable, and (5) work motivation positively influencing and significant to the lecturers’performance with work compensation as moderating variable. Keywords: Work perception, Work motivation, Lecturers’performances, work Compensation.
MODEL AKSELERASI PENGEMBANGAN SAMBI SEBAGAI DESA WISATA DI YOGYAKARTA MELALUI RINTISAN PROGRAM NASIONAL PEMBERDAYAAN MASYARAKAT (PNPM) MANDIRI BIDANG PARIWISATA Ariani, Angela
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 1 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i1.214

Abstract

Accelerated Development in tourism of Sambi as tourism village has already done by applying the concept of community participation. Both in giving an important role to the community as the main actor and empowering them in the tourism developmental activities as well. The aspect of sustainability is also an important one. The researcher finds a new model of accelerated development in tourism on Community-Based Tourism development. From the visual observation and in-depth interview with Mr. Haryono as the manager of Sambi tourism village, Mr. Sutarjo as the community working group coordinator and Mr. Hariman Yudo Raharjo as the chairman of Tourism and Culture Office of Sleman Regency, this research comes to an applicative tourism accelerated development model on Community-Based Tourism development at Sambi as tourism village which is the applicable one. Keywords: Tourism Village, Sustainable Development, Community-Based Tourism, Community Empowerment
KAJIAN REVITALISASI PASAR PLERET KABUPATEN BANTUL Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 2 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i2.183

Abstract

The existence of traditional markets that have unique functions and diversity must be preserved and conserved as one characteristic of the culture in the district of Bantul in particular because there are values that are not contained in a modern shopping center. This has encouraged the government is obliged to immediately revitalize traditional markets in order to respond to the chronic problems of the traditional market which is related to the traditional market image problem. Traditional markets imaged as a rundown, dirty, muddy, poorly maintained, and has a quality level of occupancy very rendah.Program traditional market revitalization aims to improve the performance and quality of the market Review activity Market Revitalization Pleret intended to identify the physical, economic, management, environmental and social, in order to obtain data that can be used to find out the problems and constraints faced by market Pleret development efforts as a traditional market better, formulate. Market revitalization programs and activities Pleret Bantul and provide recommendations on structuring the physical aspects, economics, management, socio-cultural environment and Pleret Pasar Bantul. The results showed that Pleret Market is a traditional market with pancawara or use the 'market'. namely a market which used 'pasara' which consisted of five days a week, namely PON‟, Legi, Pahing, Pon and Wage. And the market Pleret uses only two days is the day with the 'market' Pon and day with the 'market' PON‟ while other days by Legi, Pahing and Wage in the market Pleret not move alias lid so that the count of time efficiency, the market Pleret including market inefficient because only open 12 days a month. In an effort to improve the image and power saing Pasar Pleret, it is recommended that the market Pleret can soon turn into a normal market, business should immediately take the policy with regard to improving the management of Market Pleret, so that this market can operate optimally and efficiently, serve the needs of society, merchants increase revenue, and increase revenue (PAD) through retribution market which will eventually boost economic growth Bantul. Keywords: Tradisional Markets and Revitalization
PROSPEK PARIWISATA MOROTAI Natan, Nurdin
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 1 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i1.150

Abstract

The development of tourism in a region into an object or area of tourism needs to pay attention to the potential of the area concerned in this case the District of Morotai Island, in order to create advantages that comparative in the area, that will be developed include the category still a novice compared to other regions which is much more advanced, with a competitive advantage that is difficult rivaled by other areas. Tourism is the destination where tourists mencanegara maupu domestek melakuakan series of activities directly into one of the excellent for countries to improve their income sources outside of oil and gas and taxes. Currently Indonesia as a developing country in the field of tourism began to promote the country in order to attract the eyes of the world. Morotai is one area that has a sale value in the field of tourism related to him, the central government manjadikan Morotai as a regional tourist destination. Tourism destination is a series of activities carried out by foreign tourists and domestic that directly touch and involve the community so as to bring the economic impact on local communities. Keywords : Morotai Tourism Prospects, Products, Productivity, Human Resources and Marketing
POWER STAKEHOLDER DALAM BISNIS Hasan, Ali
Wahana Informasi Pariwisata : MEDIA WISATA Vol 15, No 2 (2017)
Publisher : STP AMPTA Yogyakarta

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Abstract

The purpose of the literature review is to explain that stakeholder theories have the right role in the production of business and stakeholder values, the enhancement of stakeholder voices and the advocacy of stakeholders. The focus is on normative theory, the dimensions of stakeholder theory and business performance. Discussion of stakeholder theory is done descriptively in relation to power, legitimacy and their urgency related to stakeholder type in influencing company performance especially in maximizing value and financial performance of company. The stakeholder concept has gained legitimacy among academics in various fields. stakeholder theory will provide benefits in relationships if understanding and integration of stakeholder concepts in management perceptions that their existence has a positive power in build of corporate advantage. Keywords : Stakeholder power, Business and Management
GREEN TOURISM MARKETING MODEL1 Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.128

Abstract

Green Tourism Marketing Model research as efforts to develop environmentally friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive. In the long term, this research aims to provide the marketing concept of green tourism as economic development efforts and strengthen the environment (eco-growth) through the development of green tourism marketing models. The object of this research is achieved by (1) mapping a superior product green tourism; (2) generating a model of the development of green tourism marketing; (3) applying a model of development of green tourism marketing by groups of local community of the tourism business, (4) developing a model of green tourism marketing with quality function development (5) building green tourism areas; (6) involving the government to formulate laws/policies about tourist area of green zones and patterns of tourism business development for local communities which are optimal in economic development based on environmental sustainability (integrated eco-growth green tourism); (7) international publications in the journal of hospitality and tourism research (powered by scopus) and (8) a draft of the green tourism marketing textbook. The methods of the research were conducted by (1) a theoretical analysis of mapping superior product of green tourism; (2) identification of issues based on data in the field; (3) the development of green tourism models with test instruments; (4) achieving experiments in a limited test models, (5) the improvement of models and instruments; (6) implementation of the model (7) foster the spirit and commitment to build a small business tourism (8) the establishment of the concept of green tourism area. Therefore, the starting point of this research is the development of green tourism marketing models in developing this area of green tourism can encourage the growth of tourism businesses that have capability to create a multiplier effect for the improvement of employment opportunities and increaseopportunities of tourism community welfare. The mix methods of quantitative and qualitative used in the research are achieved by three stages; stages of development and design, the pilot phase in a limited scope and validation phase in the form of an experimental analysis of the most effective to encourage the existence of green tourism marketing models into an embryo of growing area of superior products of green tourism which are needed to integrate the development of tourism industry based on environment for both economic sustainability, social and culture community and environmental resources itself. Keywords: Green Tourism Marketing Model, Empowerment, Local Communities Tourism, Business Development and Mix Analysis.
IDENTIFIKASI KEBUTUHAN KOMPETENSI SUMBER DAYA MANUSIA INDUSTRI PERHOTELAN KABUPATEN BANTUL Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 1 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i1.210

Abstract

At present the accommodation services business has become a service industry and is a labor-intensive business means Human Resources support becomes the mainstay of business success. Improved customer service requires a more professional Human Resource capability. As a standard measure that professionals in the field of tourism including hospitality staff and restaurants is possessed a certificate of competence recognized by the National Agency for Professional Certification. In Bantul Regency this accommodation business is growing very rapidly following the development of tourism. The number of existing hotels and inns has reached 95 units for the class with the number of medium rooms, but if recorded all including lodging in the location of objects that only has one room, the number reaches 261 pieces and may continue to grow in the future With the emergence of objects of new attractions. Bantul regency government tries to formulate its development strategy by conducting study of identification of human resource competency requirement for hotel industry in order to give space for the growth and development of hospitality industry in Bantul regency in the future. This study was conducted by taking 30 samples from the workforce and the guest response from the type of accommodation in the form of hotels totaling 5 pieces, the only business mentioning the lodgings amounted to 8 pieces, inn 9 pieces, cabin 6 pieces and each 1 fruit is Inn and Guest House. The data collected by questionnaire and documentation is then processed using Spencer & spencer competency analysis, especially non technical competency or soft competency to determine the level of incompetent to very competent while also ranking the competency level required in the hotel industry. From the research results obtained data real needs of hotel industry competence which then rearranged and selected based on priority scale likert between 1-4. By using competency guideline in Indonesia from work competency standard especially hotel and restaurant area mapped to get requirement of human resource competence for Hotel Industry in Bantul Regency. Keyword: Soft Competency, Hard Competency dan Kompetensi SDM Hotel
WAYANG BEBER PACITAN DALAM ANALISIS STRUKTURAL Enggarwati, Diah
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 2 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i2.178

Abstract

Wayang Beber Pacitan as a myth can be seen as a text, which contains signifier and signified. The characters in the puppet is an intermediary for people to interpret the content in Java and basic human traits. Structural analysis Wayang Beber Pacitan bring the following conclusions: First, that the structure of the three are often found in the Java community. Second, that the ideal marriage expected in Pacitan beber wayang stories are cousins once between the two kingdoms (Kediri and Jenggala), although in the Java community does not explicitly recognize their ideal mate. Third, the story Wayang Beber Pacitan is a political story that serves to legitimize the power of the kingdom of Kediri and Janggala. Fourth, that behind the story is that there is a notion of Java: “sopo kang nandur bakal ngundhuh”. Keywords: Wayang Beber Pacitan, structural analysis
PERSEPSI WISATAWAN LOKAL TERHADAP CITRA KOTAGEDE SEBAGAI DESTINASI WISATA Noviastuti, Nina; Februandari, Asmarani
Wahana Informasi Pariwisata : MEDIA WISATA Vol 15, No 2 (2017)
Publisher : STP AMPTA Yogyakarta

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Abstract

Kotagede is one of heritage area in Yogyakarta that has many historical value and plays an important role for the existence of Yogyakarta nowadays. As a former capital of Mataram Islam Kingdom, this area has several historical and archeological sites, such as royal cemetery complex, the ruin of the fort, and other relics. Kotagede also has 170 heritage buildings that has been built around 1700’s until 1930’s. Kotagede also known from its silver industry. Based on Kotagede’s potentials, the government of Yogyakarta enacts this area as heritage area and becoming one of tourism destination in Yogyakarta. But the development of Kota Gede as tourism destination is still not optimal. Nowadays, Kotagede is more famous as silver industry area than as tourist destination. This research aims at determining destination image of Kotagede as tourism destination. This research use qualitative and quantitative method. The result showed the perception of local tourist on Kotagede’s destination image. Keywords: destination image, brand positioning, Kotagede

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