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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Daerah istimewa yogyakarta
INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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MAGNET PAKET WISATA DALAM MENARIK KUNJUNGAN WISATAWAN ASING BERKUNJUNG KE YOGYAKARTA Brahmanto, Erlangga
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.133

Abstract

Tourism is inseparable from the role of the Travel Agent . The role of travel agents is vital due to the creativity of “ concocting “ tour packages offered by the travel agent that makes the magnetic allure of foreign tourists come to Yogyakarta . With more and more of her as a tourist destination has to offer and the more diverse types paketan tour at an economical price , then the scene of a race between a travel agent - travel agent in Yogyakarta to captivate foreign tourists to come to Yogyakarta . ASITA ( Association of Indonesian Tours And Travel ) is a forum All Indonesia Tour & Travel Yogyakarta chapter , noting that there is a trend of foreign tourists visit it depends on the package tours offered by travel agents. Offered more competitive prices which makes the competition between travel agents with one anothe. Many factors affect the motivation of an individual or a group of tourists who come to Yogyakarta. Keywords : Travel agent , Market segmentation
DINAMIKA AKSES INFORMASI WISATAWAN ANTAR GENERASI PADA OBYEK WISATA MINAT KHUSUS DI KABUPATEN BANTUL Damasdino, Fian
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 1 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i1.215

Abstract

Every generation of human has unique experience use information and communication technology. Each generation has different characteristics, such as knowledge, experience and expertise in interacting with the media access to information not only electronic media but also print media and online media. This research is a kind of quantitative research with survey research method. The research location in 10 tourism destination in Bantul: Banyunibo Waterfall in Pajangan, Mangunan, Pine Forest, Siluk Suspension Bridge in Imogiri, Geospatial Coastal Dune Sand in Parangtritis, Becici Hill in Dlingo, Pulosari Waterfall in Pajangan, Watu Lumbung in Parangtritis, Tri Panjung Hill in Dlingo, Lepo Lake in Dlingo, and Mangunan Hill in Dlingo. Sampling using non probbably sampling technique because the population in this research is not known for certain. This is due to the absence of data collection of visitor tourist by the local government. Sampling was conducted during May-September 2016 at 10 tourism destination. The collection of data taken with questionnaires, observation, and documentation library. Once the data is collected and processed by quantitative analysis using statistical tools, frequency distributions and cross tables (crosstabs). Keywords: information access, human generation, special interest tourism
PARTISIPASI WANITA NELAYAN DALAM PENGELOLAAN LINGKUNGAN WILAYAH PESISIR KABUPATEN BANTUL Suyoto, Rahmat Slamet; Anggraini, Oktiva
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 2 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i2.184

Abstract

Efforts to environmental conservation and management of fisheries products tend to focus on fishing compared with the chain of local values relating to the economy and the labor market. The participation of women fishers more often underappreciated. This study aims to determine the participation of women in the fishing and marine fisheries management in Bantul, with a qualitative approach, method of interview, observation, focus group discussions and documentation. The study took purposively selected locations on the coast and coastal New Depok Parangtritis, Bantul. The results showed a number of examples of environmental conservation programs fishermen ruled out the role of women in the planning, implementation and evaluation of programs. Women devote more time fishing on their domestic responsibilities, livelihood diversification choice more often limited. This limitation is exacerbated by the lack of education. Becomes important, when the purpose of development in line with environmental management and profitable position of women in environmental management. Because of this, awareness and participation of tourism stakeholders including women fishing is very needed in sustainable environmental management. This participation from the planning, implementation, evaluation of the benefit received by women fishers. Participation which originally symbolic of the study sites can be developed with intensive mentoring extension of the activities of women's groups of fishermen manifest into independent participation. Collective action fisher woman other than as a means of gathering, enriching also useful as an alternative source of business capital. Through the activities of formal, informal them, toma and extension convey the importance of preserving the environment. Efforts to add events, travel and travel product diversification initiated by the government and the private sector are expected to increase the participation of women fishing and sustainable environmental management. Keywords: women fishing, environment, participation.
GREEN MANAGEMENT SYSTEM Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 1 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i1.151

Abstract

Green Management System (GMS) is an effort to protect the environment. With the depletion of natural resources, the protection of the environment is not only limited to a small part of its corporate social responsibility, but it must be a model in business organizations. Model GMS-oriented environment, will systematically affect the company in reducing waste, reducing the use of natural resources, reduce pollution and continuously monitoring the purpose of creating business results were positive for all stakeholders. Modern business travel will continue to come under pressure from the environment and the realization of the company's sustainability strategy, the managers began to review the possibility of implementation of GMS in the management system of the organization; directs the management of the organization, developing technologies to reduce adverse environmental impact and develop the production of green (green production) more rational and cost-effective. Development and implementation of green policies in environmental management becomes an important part of the transformation of business management functions in optimizing the use of GMS to improve corporate performance and benefits for environmental sustainability. Direct implications for the development and implementation of environmental protection in the modern business organization in accordance with modern green standards and the principles of environmental sustainability and a company associated with the creation of the organization, program and structure, education and training of human resources will enable the transfer and dissemination of knowledge for environmental protection. Keywords: Green Management Systems, Green Production, Sustainability company and Environment
ANALISIS OBJEK DAYA TARIK WISATA FAVORIT BERDASARKAN JUMLAH PENGUNJUNG DI DAERAH ISTIMEWA YOGYAKARTA Yulianto, Atun
Wahana Informasi Pariwisata : MEDIA WISATA Vol 15, No 2 (2017)
Publisher : STP AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Besides known as the city with the title of the center of struggle, cultural and educational center, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favorite of tourists based on the number of visitors range from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction what is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favorite tourist attraction object of visitors.Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few number of visitors. Keyword : tourist attraction object, visitors.
STRATEGI PEMASARAN PT. TWC DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DAN LABA USAHA PENGELOLAAN CANDI BOROBUDUR, PRAMBANAN DAN RATU BOKO Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.129

Abstract

PT. Taman Wisata Candi (TWC) is a form of concern the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company , evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper the subject focuses on the analysis of the implementation of the company’s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that marketing st rategy of ‘low cost high impact’ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the company’s operating profit increase as big as 10.4%. In this case the increase in direct operating costs is greater rather than increase in the amount of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year. Keywords: Marketing strategy,Operating profit, Visitor
POWER RELATIONSHIP MARKETING DALAM BISNIS Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 1 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i1.211

Abstract

Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing, it is necessary to under¬stand what motivates consumers to reduce their available market choices and engage in a relational market behavior by patronizing the same marketer in subsequent choice situations. This article draws on established consumer behavior literature to suggest that consumers engage in relational marker behavior due to personal influences, social influences, and institutional influences. Consumers reduce their available choice and engage in relational market behavior because they want to simplify their buying and consuming tasks, simplile information processing, reduce perceimd risky, and maintain convetitive consistency and a state of psychological comfort. The willingness and ability of both consumers and marketers to engage in relational marketing will lead to greater marketing productivity; unless either consumers or mar¬keters abuse the mutual interdependence and cooperation. This article examines theoretical contributions to a comprehensive relationship marketing concept. In the modern of marketing sciences, that interaction in networks of relat ionships constitutes both the essence of life itself and the essence of society. Marketing just applying the perspective of its own discipline and not properly considering the context within which marketing operates. The article offers an overview of the contributions to relationship marketing from traditional consumer goods marketing, services marketing, business marketing and base theory for research. Key word : power of relationship marketing, service and goods marketing, and customer profitability.
MODEL PENGAMBILAN KEPUTUSAN BERWISATA Rachmadi, Hari
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 2 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i2.179

Abstract

Travelling decision model reflect the Characteristics and type of travel .If diffierenciates and comparcs the tendencies of decison making behaviour in different situational . The Travelling decisaion is established by the different motives of each individuals and group .Where the situational factor affect the bahviour of decison making .Most of the decison making process require the involvement of bahviour in using the information like in the conteporaray decision making.one of the example is the decision to traveling . The logical decision making is the decison made through clear steps that reflects the different characteristcs of behaviour in specifis desicion situations whisc the values are velaved and chesen tourist destination are suitable and desirable
PENGEMBANGAN PARIWISATA BERKELANJUTAN DI D.I.YOGYAKARTA MELALUI PENDEKATAN KEWIRAUSAHAAN SOSIAL (SOCIOPRENEURSHIP) Aisyianita, Revi Agustin
Wahana Informasi Pariwisata : MEDIA WISATA Vol 15, No 2 (2017)
Publisher : STP AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sociopreneurship or called as a social entrepreneurship is a new breakthrough on tourism development activities. Principle’s of social entrepreneur parallel with sustainable tourism development which empowerment became one of a element (santosa, 2007). pay attention to the sustainability natural resources, human resources, culture and consider economic benefit. Social entrepreneurship is one of implementation sustainable tourism development because sociopreneur not only pay attention to profit but also concern on social and environmental benefit. The growth of tourism social entrepreneurship in Yogyakarta is driven by the iniative from individu or small groups from community who want to solve social problem through tourism. Social entrepreneurship parallel with sustainable tourism principle, which community participant is main factor development activities. D.I Yogyakarta already has enough amount of sociopreneur, but it has a few little amount sociopreneur who engaged in tourism development.Some of tourism sociopreneur in D.I Yogyakarta, such as : Desa Wisata Gunung Api Purba Nglanggeran, House of lawe, and DIfa City Tour has proven how sociopreneurship bring significant change for community. Desa Wisata Gunung Api Purba Nglanggeran plays an important role in improving social welfare community in the tourist area, House of lawe plays an important role in women empowerment, and DifaCity Tour plays an important role on empowerment person with disabilities. Keyword : sociopreneur, social entrepreneurship, sustainable tourism.
HUBUNGAN PARIWISATA DAN PERUBAHAN SOSIAL MASYARAKAT DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA Saryani, Saryani
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.135

Abstract

Tulisan ini bertujuan untuk mengetahui bagaimana hubungan antara pariwisata dan perubah anperilaku masyarakat khususnya perubahan perilaku dalam bidang pendidikan di Provinsi Daerah Istimewa Yogyakarta. Dengan menggunakan metode pengumpulan data, wawancara dengan informan, dan data sekunder dengan membaca buku-buku yang relevan. Adapun di dalam menganalisan penelitian ini menggunakan metode kualitatif diskriptif. Dalam kegiatan pariwisata pada dasarnya akan mempertemukan dua atau lebih kebudayaan yang berbeda. Pertemuan antar manusia dengan latar belakang berbeda akan menghasilkan berbagai proses perubahan. Perubahan dalam nilai, sikap dan perilaku yang disebabkan adanya tuntutan kondisi lingkungan yang ada. Kegiatan pariwisata akan berhasil dengan baik disamping ditopang oleh daya tarik wisata yang memesona juga tersedianya sumber daya manusia yang mengelola daya tarik tersebut. Seiring dengan majunya pariwisata di Yogyakarta, maka kebutuhan sumber daya manusia pariwisata yang profesional, yang terdidik, terlatih dan terampil, tidak dapat dihindarkan. maka menjadi peluang dalam mewujudkan sumber daya manusia yang berkualitas semakin besar. Kondisi ini berpengaruh terhadap keberadaan lembaga pendidikan tinggi pariwisata, dan ini dibuktikan dengan minat calon mahasiswa yang menginginkan mempelajari bidang pariwisata.

Page 11 of 53 | Total Record : 527

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