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Contact Name
Hary Hermawan
Contact Email
haryhermawan8@gmail.com
Phone
+62274-485115
Journal Mail Official
jurnalmediawisata@gmail.com
Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Media Wisata
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Articles 527 Documents
Analysis of Tourism Organization and Institution Responses to The Covid 19 Pandemic: Case Study in The Special Region of Yogyakarta Damasdino, Fian
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.457

Abstract

The Covid-19 pandemic has had an extraordinary impact on the tourism sector. This paper examines tourism organizations and institutions in responding by studying data and actions that have been taken in the DIY area during the face of the Covid-19 pandemic. What tourism organizations and institutions have done in DIY can later be learned and can be adopted and applied in various regions in Indonesia. The research location focuses on the Special Region of Yogyakarta as one of the main tourism destinations in Indonesia. This study uses data collection methods in the form of primary data from field observations and interviews conducted directly by the authors, as well as using various secondary data from reports in local media in the DIY area. The author uses a qualitative descriptive data analysis method and content analysis (content analysis) on mass media coverage regarding organizational policies and tourism institutions in DIY. The results of the study show that tourism is one of the sectors that was greatly affected during the Covid-19 virus pandemic. Tourism organizations and institutions in DIY have prepared various programs so that tourism in this area can recover soon as before.
Arts Study and Model Eco-Village Silimalombu Samosir Island North Sumatra Simanullang, Pernandus
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.461

Abstract

Silimalombu Village is one of the areas of Samosir Regency, a residential area with a shift and change of function from green land to construction land, such as new housing. Land that requires reforestation becomes difficult, which turns productive land into unproductive land. In addition, reducing green open space on land construction forces people to optimize their land for productive land. This research examines the eco-village model in the Silimalombu village area as an art management concept to support sustainable village development as one of the eco-village models in the green space village, using qualitative phenomenological research, interpreting objects, and interviews with tourists and residents. The understanding of land use planning is only understood as a horizontal diagram, and land that can be used for production must change the purpose of use and be able to interpret it. Green space is not only realized in the horizontal plane. Still, it can also be used as a vertical space with great flexibility as land that can be transformed into productive land with attractive art management. The art management model is one of several greening programs that can be developed to support environmental (ecological) sustainability and discipline in Silimalombu Village, Samosir Regency
Customer Value and Its Influence on the Success of Hotel Marketing Strategies in Jember Faozen; Jatmiko, Hadi
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.348

Abstract

This research will discuss the influence of customer value as a success factor in hotel marketing strategies in Jember. So that through this research can contribute thoughts to the Jember hotel and restaurant union association and more specifically to hotel service business actors as a reference in taking policies in developing marketing strategies with value.   The purpose of this study is to analyze the influence of customer value in the success of hotel marketing strategies in Jember.  The data were analyzed by multiple linear regression by partial and simultaneous tests. The results of this study show that partially physical value variables, emotional value variables, intellectual value variables  have an influence but are not significant on the success of marketing strategies, while spiritual value variables have a significant influence on the success of marketing strategies,   simultaneously or together the variables of physical value, emotional value, intellectual value, spiritual value have a significant influence on the variable success of the hotel marketing strategy in Jember.
Tourism Development Strategy in Girikarto Village, Gunungkidul, Yogyakarta Utami, Westi
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.360

Abstract

The development of tourism, especially on the coast of Gunungkidul, has a significant impact on various aspects of people's lives. This study aims to analyze the socio-economic impact of tourism development and analyze tourism development strategies in Girikarto Village. The research method is descriptive qualitative, mapping the development of tourism potential is based on a SWOT analysis (Strenghtening, Weakness, Opportunity and Threads). Data was collected through observation and in-depth interviews with business actors, pokdarwis, communities, local governments, and village officials. The results of the study show that tourism is able to absorb the workforce of the majority of the community, improve the community's economy, create business opportunities and also change the work pattern of people who previously worked outside the area to return to their home village. Tourism has implications for improving skills, education, and people's lifestyles. In addition to bringing positive impacts, some of the negative impacts of tourism are environmental degradation, reduced vegetation cover, changes in karst morphology, increased congestion, pollution and waste problems. The tourism development strategy can be carried out through optimizing community involvement in tourism (CBT/Community Based Tourism), increasing community capacity and optimizing the role of stakeholders to promote sustainable and equitable tourism for the community and the environment.
The Effectiveness of the Instagram Account @Pariaman.tourism as a Media of Tourism Information and Promotion in Kota Pariaman Pradita, Dea Anandya; Yozani, Ringgo Eldapi
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.371

Abstract

The Tourism and Culture Office of Pariaman City designed a planning program with several stages, namely content creation, platform determination, program implementation, monitoring and the final stage of evaluating. This planning is carried out to maximize tourism-related information and promotions through media that are considered quite effective, so as to have an influence on the number of tourists visiting both on a national and international scale. The purpose of this study is to determine the extent to which the effectiveness of social media accounts can be a medium for fulfilling information and promoting tourism. This type of research is quantitative with a descriptive approach. The research population is Instagram followers @pariaman.tourism and a sample of 366 respondents. The results of the research on the effectiveness of communication on the Instagram account @pariaman.tourism seen from the theory of communication effectiveness according to Hardjana which consists of six indicators, obtained a value of 3.30 which is included in the very effective scale range. Thus, the Instagram account @pariaman.tourism is a very effective medium in conveying information and promotions about tourism in the city of Pariaman.
Identification of Tourism Village Communication Potential in The New Normal Era in Semarang Regency Septemuryantoro, Syaiful Ade
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.386

Abstract

Generating the potential of tourist villages during the pandemic is an alternative way of reviving post-covid-19. The potential of human resources and natural resources must be mapped and communicated.Semarang Regency has the potential of natural resource wealth.This study aims to determine the communication potential of tourist villages in Semarang Regency during the pandemic.Implementing local-based community empowerment in Semarang Regency. Qualitative descriptive research method with data collection through interviews.This study uses a SWOT analysis as a way to determine the potential of a tourist village.The results of the study indicate the background of increasing local-based potential empowerment in the implementation of tourism village management.
The Role of Tourism Village in Strengthening Poterry SMEs in Kasongan Tourism Village, Bantul District, Yogyakarta Roels, Ni Made Sri Puspa Dewi; Utami, Nisa Rahmaniyah; Vania, Fidelia Brenda Pingkan
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.419

Abstract

This research was conducted to examine the role of tourism villages in strengthening pottery SMEs in Kasongan Tourism Village. Pottery products are the superior product of this village tourist attraction. The existence of pottery products cannot be separated from the role of the tourist village as a bridge to attract tourists. Data collection methods used are observation, interviews and literature study. Interviews were conducted with 20 people that are Kasongan Tourism Village managers and SMEs actors. Determination of informants using the Non-Probability Sampling technique, namely Purposive Sampling. Methods of data analysis using qualitative data analysis method. The results of the study are the role of tourism villages in strengthening SMEs which consists of making tour packages, destination branding, and partnerships. There are two tour packages, namely seeing the process of making pottery and being directly involved in making pottery. The destination branding is Kasongan Tourism Village as a pottery educational tour. Partnerships are carried out, namely working with vendors and joining cooperatives.
AN Empirical Study of Tourism Human Resources Management to Improving the Community Economy Around Jolotundo Umbul Bathroom, Klaten Regency Prasetyo Ardi, Rudi
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.421

Abstract

Human resources have an important role in the development of a country. Improving the quality of human resources as a development investment is very much needed, especially in developing countries such as Indonesia, where human resources are still lacking in terms of quality and productivity. To be able to overcome the problem of lack of quality and productivity of human resources in developing countries such as Indonesia. So it is necessary to understand ways to improve the quality of human resources through education, health, employment and migration. The quality of Human Resources (HR) is an absolute requitment for carrying out development. In this study, the authors used qualitative research methods to find out the sources of data related to the management of Human Resources at the Jolotundo Umbul Baths, namely through interviews with the managers of the Umbul Baths, the Tourism Office and the surrounding community. The condition of human resources at the Jolotundo Umbul Baths is considered to tbe lacking, aspecially in the tourism sector, so that tourism human resource management is needed to improve the economy of the community around the Jolotundo Umbul Baths
The Implementation of Halal Tourism in Sharia Hotel Business Kurniawan, Fendy; Safitri, Lia Ardiana
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.445

Abstract

Halal tourism is part of tourism aimed at Muslim families who adhere to or obey Islamic law. The purpose of the study was to find out halal tourism applied at Syariah Hotel Solo in Surakarta. Knowing the obstacles applied in halal tourism at Syariah Hotel Solo in Surakarta. The results of the study Implementation and Syariah Hotel Solo in Surakarta is a process of integrating Islamic values into all aspects of activities at the hotel. The value of Islamic law as one of the elements of faith and belief adhered to by Muslims becomes a basic reference in building hotel activities. The criteria that must be met by every Islamic hotel in the form of Absolute Criteria that apply to the Hilal-1 Syariah hotel business. The obstacles applied in halal tourism at Sharia Hotel Solo in Surakarta are the absence of clear religious laws against Islamic hotels, many consider conventional hotels and Islamic hotels to be the same, the lack of promotion carried out by Islamic hotels, there is no support from Islamic mass organizations (Ormas), the lack of facilities that can attract public attention, there is an assumption that Islamic hotels are only specifically for Islam, it takes a relatively large amount of money to make facilities in Islamic hotels, for example: separate swimming pools, separate fitness or gym centers, construction of prayer rooms / mosques. Licensing at the National Sharia Council-MUI is still convoluted, which must meet the hilal-1 and hilal-2 criteria, as many as 26 items that must be met. There is still a complicated bureaucracy in licensing halal certification. The lack of sharia hotel certification is inversely proportional to the growing trend of increasing halal tourism. There is no specific regional regulation governing the development and management of halal tourism and Islamic hotels in the Surakarta area.
Job Stress of Tourism Industry Employees Due to Covid-19: A Systematic Literature Review Priyanto, Rahmat
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.487

Abstract

The tourism industry has been badly affected by the Covid 19 pandemic. The policy of limiting tourism travel activities has led to uncertainty in the tourism business. Besides, tourism industry workers are at high risk of contracting the Covid 19 virus because tourism services must be done directly with tourists. Many workers in the tourism industry experience work stress due to the Covid 19 pandemic. This systematic literature review study examines tourism worker stress due to the Covid 9 pandemic. The literature review method uses a cross-sectional search of health, tourism, and management articles. The search results were eight articles selected by Prisma Chart with defined inclusion and exclusion criteria. The results of a systematic literature review study revealed that the perceived threat of the Covid 19 virus causes fear and worry about being infected. Another factor that causes stress for tourism workers regarding job insecurity is perceived uncertain job continuity. Experienced work stress has an impact on decreasing job satisfaction and well-being, then can increase the turnover intention of workers from the company. Several strategies can be implemented to reduce work stress by providing self-protection tools, service rules, adjusting work assignments, and preparing transformational leadership to increase the company's resilience in facing various external conditions.

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