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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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Pengelolaan Desa Wisata Pandanrejo Menuju Desapreneur Lien Maulina; Dede Kuswandi; Siti Yulia Irani Nugraha; Hanna Daniati; Eka Rosiana
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Management of Pandanrejo Tourism Village towards Desapreneur. Pandanrejo Tourism Village develops desapreneurs through village entrepreneur groups and membership, product/service capacity and quality, financial and administrative management, village development and assistance, marketing and promotion benchmarking, breadth of impact and sustainability. This study aimed to determine the management of the Pandanrejo Tourism Village and the potential and development of the Pandanrejo Tourism Village as a Desapreneur. This research was conducted using qualitative research methods, with data collection using structured interviews with tourism village managers, UMKM managers, UMKM actors, and village governments. The results showed that the management of the Pandanrejo Tourism Village has economically, socially, culturally, educationally, and environmentally, the highest benefit is provided by the social sector. Meanwhile, the economic benefits have not been felt optimally. Efforts to make the Pandanrejo Tourism Village a desapreneur include developing desapreneurs through the following aspects: group and membership of village entrepreneurs, product/service capacity and quality, financial and administrative management, village development and assistance, marketing and promotion benchmarking, breadth of impact and sustainability.
Faktor-faktor yang Mempengaruhi Keputusan Menggunakan Jasa Angkutan Bus Pariwisata pada Masa Pandemi Nur Eva Romadnoni; Hari Rachmadi; Yudi Setiaji
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Factors Affecting The Decision to Use Tourism Bus Transportation Services During Pandemic. The Covid-19    pandemic in early 2020 caused significant losses in various business sectors in Indonesia, particularly in the tourism sector. The factors influencing consumer decisions to use Gege bus transportation services during the Covid-19    pandemic are discussed in this article. During the Covid-19    pandemic, the research population was Gege's transportation tourism service customers, with a total research sample of 30 respondents. Sampling using a random sampling technique without regard for population strata. The variables in this study include price, quality factors, and health protocols, with the consumer's decision to use Gege transportation serving as the determining variable. Multiple linear regression analysis was used to investigate the effect of the variables. These factors have a positive and significant impact on consumer decisions to use services.
Analisis Hubungan antara Sikap Kerja terhadap Minat Berwisata dengan Stres Kerja sebagai Variabel Mediasi Elisabeth Lintong; Daniel Augustinus
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Analysis of The Relationship between Work Attitude Towards Interest in Tourism and Work Stress as A Mediation Variable This study aims to determine the relationship between work attitudes and interest in travelling which is mediated by work stress on hotel employees in Medan City, North Sumatra. This study uses quantitative research methods and data collection techniques used are questionnaires and literature study. The results of the study in addition to using a score measurement test. There is or is a relationship between work attitude and travel interest among hotel employees, but the relationship is of little value. Tourist interest in hotel employees may be influenced by other factors. There is no relationship between work stress and interest in travelling, this shows that work stress does not affect hotel employees' travel. There is a relationship between work attitude and work stress, this shows that the work attitude of employees at the hotel where they work has an effect on work stress. The indirect impact of work stress on interest in travelling was found to be insignificant. It turned out that work stress did not mediate the relationship between work attitude and interest in travelling to hotel employees in Medan City.
Ambivalensi Pengembangan Potensi Wisata: Minimnya Inisiatif dan Kesadaran Masyarakat Lokal Menjadi Motor Penggerak Pengembangan Sungai Aeksiegaon Wensdy Sitindaon; Elvri Teresia Simbolon; Frainskoy Rio Naibaho; Priska Silaban; Tio Minar Panjaitan
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Ambivalensi Pengembangan Potensi Wisata:Minimnya Inisiatif dan Kesadaran Masyarakat Lokal Menjadi Motor Penggerak Pengembangan Sungai Aeksiegaon. The district government's dilemma of watershed development (DAS) is related to management authority. According to the law, watershed management is entirely left to the central and provincial governments. In several districts with rivers, lakes or other water areas, it is difficult to intervene in policies, programs and budget funds for the development of water areas. In this study, the Aeksigeaon river tourist attraction is located right in the middle of Tarutung City. Its strategic position in the middle of the city tends to look neglected and has not managed to become a superior tourist attraction in Tarutung City. Local communities adjacent to the Aeksigeaon river also rarely receive training, tourism development assistance and funding from the District Government. This condition complicates the attraction of the Aeksigeaon river because there is no presence from the local community, local government or private sector that specifically manages it optimally. This study emphasizes that the empowerment of local communities can be a driving force for developing Aeksigeaon river tourism objects. This study uses qualitative research with data collection through interviews and direct observation with local communities, traders and related government agencies.
Art Network Strategy, Digitalization for Management Efficiency and Tourists: Bah Koh Samet Island, Chumphon Province, Thailand Pernandus Simanullang
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Art Network Strategy, Digitalization for Management Efficiency and Tourists. This study aims to analyze art management strategies that affect Bah Koh Samet tourism satisfaction after the covid-19 pandemic. The samples and analyzes were tourists visiting by collecting data in Bann Koh Samet, Chumphon province. Data research using descriptive qualitative includes documentation, interviews, observations, and presentations of several questionnaires. The results found that the hypothesis shows that the consistency between the efficiency of art management and art networking strategies is inconsistent due to a drastic reduction in visitors. Then the art networking strategy provides empirical opportunities to find alternatives to bring in visitors by facilitating the digitization model. Then, the art management strategy with the concept of digitization is carried out by analyzing the advantages and disadvantages of SWOT as a start to better know the target market and the direction of the object of application of the digitalization strategy model.
Pre-Design of Cepokolimo Tourism Village Development, Pacet District, Mojokerto Regency Zakaria Ian Bahroni; Soebagio Soebagio; Dwi Haryanta
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v20i2.381

Abstract

Cepokolimo Village, Pacet District, Mojokerto Regency has a lot of tourism potential in the form of forestry, hills, agriculture, and natural beauty. In addition, Cepokolimo Village is located in a strategic area, namely Pacet District which is one of the areas with popular tourist destinations in East Java Province. However, this potential cannot be optimized so that it does not encourage the pace of economic growth, increase human resources, social, cultural, and welfare of the people of Cepokolimo Village. This study aims to analyze the feasibility of developing the Cepokolimo Village area to be used as a tourist destination, as well as planning the concept and drawings of tourism plans as well as calculating the required financing budget. The feasibility analysis of tourism development in this study uses the ADO-ODTWA analysis with the results of the analysis in the form of an average feasibility index of 74.09% with a feasibility level that has the potential to be developed. The initial planning for the construction was in the form of Swimming Pool Planning, Café Planning, Land planning, Fish Pond Planning, and Theater Room Planning.
The Implementation of 4C in Guided Virtual Tour: Case Study Jakarta Good Guide Riky Ramadani Prabowo
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

This study aims to measure and analyze the implementation of 4 C (Context, Communication, Collaboration, and Connection) on a Guided Virtual Tour conducted by Jakarta Good Guide. The 4 C is usually used to measure digital media communication's effectiveness. The research product is Jakarta Good Guide's private tour. This research method used is a mixed approach, qualitative and quantitative method. The qualitative process was done by observation and interviews with the guides. This research was conducted by distributing questionnaires to 74 respondents who had participated in a guided virtual tour program during the covid pandemic. Then the quantitative method was distributing questionnaires to 74 respondents who had participated in a guided virtual tour program during the covid pandemic. The sampling technique is a simple random sampling method processed by SPSS. The results show that the guided virtual tour conducted by Jakarta Good Guide has implemented 4 C adaptation very well. Almost all aspects usually used by social media can be appropriately applied. In its implementation, tourist guides have a crucial role. The guided virtual tour also can be utilized for tourism marketing and destination promotion to attract potential visitors. The virtual tour help stimulate the travel intention once the restriction has been lifted.
SWOT Analysis In Bumi Sawunggaling Hotel Bandung Pranatha, Prima Setia Judha; Asshofi, Izza Ulumuddin Ahmad
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.304

Abstract

At this time, Indonesia has entered the New Normal period, or adaptation of new habits is a method carried out by the Indonesian government during the global Covid-19 pandemic. So that people can continue to carry out activities as usual by implementing health protocols during a pandemic. The purpose of this study is to examine the SWOT (Strengths, Weaknesses, Opportunities, and Treats) study at the Bumi Sawunggaling hotel in Bandung, which the researcher will do as a step in exploiting the potential that exists in the Bumi Sawunggaling hotel and as an effort in increasing revenue at Hotel Bumi Sawunggaling. In this study, the method used is qualitative. The qualitative research method, as said by Sugiyono (2009:9), is a research method carried out to examine every condition of an object naturally, and researchers here are the main instrument; data collection techniques are carried out based on the results of observations and interviews.
The Role of Tourist Satisfaction in The Relationship of Destination Image to The Loyalty of Tourists Visiting Coban Rondo Waterfall Tour Alvianna, Stella; Hermawan, Hary; Hidayatullah, Sy; Aristanto, Eko
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.336

Abstract

This study discusses destination image consisting of cognitive destination image (X1), unique destination image (X2) and affective destination image (X3) which are associated with visitor/tourist satisfaction (Y1) and loyalty (Y2). The type of research is explanatory research, while this research focuses on Coban Rondo tourist attractions in Malang Regency. The population of this research is all tourists/visitors at Coban Rondo tourist attractions, Malang Regency. the sample criteria used in this study were respondents at least 1 (once) time visiting CobanRondo  Waterfall with a sample size of 300 respondents. Questionnaires are distributed by visiting tourist destinations by providing a questionnaire link to visitors/tourists who are visiting CobanRondo. The collected questionnaires were then tabulated and analyzed using SPSS to determine the direct effect (multiple regression test of 2 models) and to determine the indirect effect by multiplying the direct effect of the path traversed. Results From the results of the analysis with the SPSS program and the previous discussion, it was found that the cognitive, unique and effective destination image variables directly affect tourist satisfaction and when viewed from a direct influence on loyalty also have an influence. Including the satisfaction-to-loyalty pathway also has an influential outcome. There is one path in this research that does not have an indirect effect, namely the influence between cognitive destination image and loyalty through satisfaction, which results in no indirect effect but directly this variable has an influence. While the unique and affective images directly or indirectly have influential results.
Adinugraha's Thought Contribution to the Development of Halal Tourism in Indonesia Hidayatul Sibyani, Hidayatul Sibyani; Wachid Wahyu Adiwinarto
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.350

Abstract

The trend of the Halal Lifestyle has spread globally which then also appears Halal Tourism in countries, especially countries with a majority Muslim population, such as Indonesia. Many countries (both Muslim and non-Muslim countries) have begun to provide tourism products, facilities, and infrastructure to meet the needs of Muslim tourists. The purpose of this study is to determine how Indonesian intellectual thought contributes to the development of Halal Tourism in Indonesia. This research is qualitative research with a taxonomic approach model. The results of this study indicate the contribution of Adinugraha's thoughts regarding the development of the halal tourism sector, especially halal tourism villages that are spreading in Indonesia. Adinugraha's thoughts talk a lot about halal management in Indonesia in several sectors, one of which is halal tourism. The contribution of his thoughts regarding halal tourism is more towards halal tourism villages or raising the themes of halal tourism with local wisdom that exists in Indonesia. The urgency of the human resource aspect as a tourist or host becomes very relevant to support the success of a regional management tourist destination.

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