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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
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Articles 9,313 Documents
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STRATEGI BAURAN PEMASARAN RUJAK HOUSE PEKANBARU DALAM MENINGKATKAN DAYA TARIK PELANGGAN Aprianda, Yogi; Yozani, Ringgo Eldapi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Marketing strategy is a directed and planned marketing effort to achieve optimal results. If this strategy is developed taking into account the marketing environment. Considering the possibilities in the food and beverage culinary industry today, many companies usually offer menus and flavors that are very attractive to culinary lovers. Rujak House Pekanbaru is a culinary delight with the sensation of enjoying food while playing with KOI fish. Offers the sensation of eating while accompanied by KOI fish. KOI fish are not placed in aquariums, but in ponds. This pool is filled with chairs and dining tables, where visitors can interact directly with KOI fish. Research shows that the strategy implemented by Rujak House Pekanbaru to increase customers is by using the 4P marketing mix strategy (produce, price, place, and promotion). Namely product, price, place and promotion strategies. The product strategy implemented is selling Apart from rujak, Rujak House also presents other typical Indonesian food menus such as meat soup, Balinese chicken satay wrap, grilled rice, fried chicken, fried rice, penyet chicken, and drinks such as orange ice, fruit salad, tamarillo juice and other types of juice, as well as the prices offered are affordable. And the promotion implemented is only using a word of mouth promotion strategy (personal selling strategy). Keywords: Marketing Mix, Rujak House, Customer Attraction
EVALUASI KEBIJAKAN PENGADAAN ENERGI LISTRIK UNTUK DAERAH TERDEPAN, TERLUAR, DAN TERTINGGAL (3T) DI DESA SELAUT KECAMATAN BUNGURAN BARAT KABUPATEN NATUNA TAHUN 2014-2022 Jumiati, Sefi; ', Adlin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Electrical Energy Program is one of the central programs that has been implemented in Selaut Village, West Bunguran District, Natuna Regency. Based on Presidential Decree no. 63 of 2020 concerning Determination of Disadvantaged Regions 2020-2024, there are 62 districts that are included in the 3T region category and one of them is Natuna district. Starting from the problem of electrical equipment that is outdated and damaged, causing frequent power outages and hampering the activities of the Selaut Village community. This research aims to find out and analyze, evaluate electricity procurement policies for frontier, outermost and disadvantaged areas (3t) in Selaut Village, West Bunguran District, Natuna Regency in 2014-2023. The theory used as a reference is the indicators from M. Steers, namely size and policy objectives, understanding of a program, accuracy of targets, timeliness, achievement of a goal and visiblechanges. The research method used is a qualitative method. From the results of research that the author has conducted regarding the electricity procurement policy in Selaut Village, which is classified as a 3T area, a conclusion can be drawn that the effectiveness of electricity procurement policies in 3T areas, one of which is Selaut Village, has not running effectively, this can be seen from the indicators related to policy effectiveness, namely , understanding the program, accuracy of targets, timeliness, achievement of goals and real changes. The supporting factor in implementing this policy in Selaut Village is that there is good coordination between state officials in carrying out activities. Then there are also inhibiting factors in the distribution of this policy, namely the lack of updates to existing PLTS equipment, uncertain repair assistance, resulting in frequent internal power outages, as well as limited facilities and access to the island and unpredictable bad weather. Keywords: Evaluation, Policy, 3T Regional Electrical Energy
PERUBAHAN TRADISI JEMPUT ANTAR DI DALAM PERNIKAHAN ADAT MELAYU DI DESA KOTO BARU KECAMATAN SINGINGI HILIR KABUPATEN KUANTAN SINGINGI Rahmadany, Nur Syabrina; Tantoro, Swis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Marriage is a very sacred procession for everyone. There are many stages that every couple must go through if they want to get married. One of the stages that will be passed is the stanges of costums in the village of Koto Baru. The purpose of this study was to of the pick-up and drop off tradition in the wedding procession in vilage of Koto Baru, singingi HilirDistrict, Kuantan Singingi Regency. The method used qualitative method. Data collection uses observation an in-def interviews, as well as documentation. The result of study are the conditions in Jemput Antar the sguttle procession must have tribes in Koto Baru Village. If the groom comes from outside the village of Koto Baru then the groom must do pulang bainduak, do not perform same tribe, not doing siri marriage, must use a ring soko or ring kosek ancestral legacy. Main factor causing change tradition is economic, era modern times, so prefer seserahan. Key words : pick-up tradition, costum change, cause tradision doesn’t work
STRATEGI REFORMASI BIROKRASI OLEH PENGADILAN AGAMA PEKANBARU DALAM MEMPERTAHANKAN PREDIKAT ZONA INTEGRITAS WILAYAH BEBAS KORUPSI (WBK) TAHUN 2022 Prayoga, Dian; Harirah, Zulfa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The current government is directing all agencies in Indonesia to implement the Integrity Zone throughout all government institutions. While many agencies have declared their commitment to the Integrity Zone, it often remains a mere formality. Consequently, these agencies remain at the declaration stage and do not attain the Corruption-Free Zone (WBK) predicate. However, the Religious Court of Pekanbaru, within a year of applying for WBK, immediately obtained the WBK predicate and has maintained it since. This research aims to understand the Bureaucratic Reform Strategy of the Religious Court of Pekanbaru in Maintaining the Integrity Zone WBK Predicate in 2022. The research is located at the Religious Court of Pekanbaru. This study employs Sedarmayanti's theory on bureaucratic reform strategies aligned with the assessment indicators for the development of integrity zones as outlined in the Regulation of the Minister of Administrative and Bureaucratic Reform Number 90 of 2021. It utilizes a qualitative descriptive approach with data collection techniques including interviews and documentation. The research findings indicate that the strategies of the Religious Court of Pekanbaru are in line with the directives of Regulation Number 90 of 2021. Pekanbaru Religious Court, in maintaining the WBK Integrity Zone predicate in 2022, adheres to all provisions outlined in Regulation Number 90 of 2021. The Institutional Arrangement Strategy focuses on the process of change within the governance and governmental organization systems aimed at enhancing effectiveness, efficiency, adaptability, and innovation. The Administrative Arrangement Strategy emphasizes improving the performance of civil servants to become effective and efficient. The Human Resources Arrangement Strategy focuses on enhancing the quality of human resources, ensuring that they are qualified and productive in carrying out their duties. The Accountability Strategy concentrates on the process of accounting for the results of performance or programs implemented. Lastly, the Public Service Strategy focuses on improving public services provided and the outcomes of the performance carried out by civil servants. Keywords: Strategy, Integrity Zone, Corruption-Free Zone.
COLLABORATIVE GOVERNANCE DALAM PENGEMBANGAN DESA WISATA TANJUNG PUNAK KECAMATAN RUPAT UTARA KABUPATEN BENGKALIS TAHUN 2023 Amira, Yuni; Wasillah, Asiah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research discusses collaborative governance to see how the collaboration of the Tanjung Punak Village Government and tourism awareness groups with the Bengkalis Regency Tourism Office, Bengkalis Regency Tourism UPT, Pertamina Hulu Rokan, and Riau Tourism College, because Tanjung Punak Village is one of the villages that has been issued a tourism village decree by the Bengkalis regent, and won 1st place in the Anugerah Desa Wisata Indonesia (ADWI) Riau Province in 2023, but in 2023 it also experienced a decrease in the number of tourist visits and facilities and infrastructure at tourist attractions that were less well maintained after being built. Therefore, this research aims to find out the collaboration between the actors involved in the development of Tanjung Punak Tourism Village in 2023. The research methodology that researchers use is descriptive qualitative method with the type of data used is primary data obtained through interviews and secondary data obtained from documents related to the research. The author uses the theory of Emerson, Nabatchi, & Balogh (2012) about the collaborative governance regime (CGR) which consists of 3 components, namely collaboration dynamics, collaborative actions and temporary impacts and adaptations. Based on the results of the research that has been conducted, it shows that collaborative governance in the development of Tanjung Punak Tourism Village in 2023 is not optimal. This is evidenced by the role of collaborative actors, not all of which have been well implemented. Collaboration between Tanjung Punak Village with Pertamina Hulu Rokan and the College of Tourism which provides a good temporary impact and adaptation for Tanjung Punak Village and the village community. Meanwhile, the collaboration between the Tanjung Punak Village Government and the Tanjung Punak Village Tourism Awareness Group does not agree with the Bengkalis Regency Tourism Office and the North Rupat District Tourism UPT regarding conflicts over the management of Tanjung Lapin tourism potential in Tanjung Punak Village. The Tanjung Punak Village community, not all of whom are interested and participate in the collaboration of tourism village development, making village development not optimal. Keywords: Collaborative Governance, Development, Tourism Village.
PELAYANAN TRANSPORTASI UMUM (TRANS METRO PEKANBARU) TERHADAP MASYARAKAT PENYANDANG DISABILITAS DI KOTA PEKANBARU Rahmani, Anggun Tripanti Rahmani; Harirah, Zulfa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research departs from several phenomena that are a problem, namely that Pekanbaru Transmetro stops still do not meet standards and are not equipped with facilities for people with disabilities. Then the condition of the buses still does not provide opportunities for passengers with disabilities. The research was conducted using a qualitative descriptive method which aims to describe the phenomena that occur. The data collection techniques used in this research were interviews, observation, documentation as well as note taking and recording. Indicators of inclusive public services according to Agus Dwiyanto (2015) include: quality of policies, service procedures, discretionary space and gender prioritization. The results of this research show that overall, the inclusive services carried out by the Trans Pekanbaru Management UPT in implementing public services for people with disabilities are not optimal. This can be seen from the fact that there are still many deficiencies in the provision of facilities in the form of bus stops, sidewalks and so on. The quality of policy still has many problems that need to be resolved. So there is a need for clear and written regulations regarding TMP bus services for people with disabilities. Service procedures are quite good, this is proven by the existence of SOPs regarding corridor operation procedures and SOPs regarding TMP bus services which have been implemented seriously, then there is dissemination of information to the public regarding TMP bus schedules and routes as well as all the information needed by the public. Discretionary space was chosen by providing participatory services. In its implementation there were several problems regarding the condition of the TMP bus stops, which were not all in accordance with the needs of people with disabilities. Gender mainstreaming is carried out by upholding the value of justice, this is realized through the provision of disabled-friendly facilities, so that disabled people feel they are getting justice when they access TMP bus services. Keywords: Inclusive Services, Persons with Disabilities, Trans Metro Pekanbaru, Pekanbaru City
STRATEGI PEMERINTAH RIAU DALAM MENINGKATKAN INVESTASI ASING DI PROVINSI RIAU Heryansyah, Tengku Rizki; Iskandar, Irwan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The objective of this thesis is to understand the extent of the Riau Provincial Government's strategies aimed at enhancing investment. The growth of investment, encompassing both Domestic Investment (DCI) and Foreign Direct Investment (FDI), is undoubtedly linked to the economic advancement of the region, specifically Riau Province. However, the absence of a robust and transparent policy framework poses a challenge in attracting sufficient investment to Riau Province. While the quantitative investment rate has experienced an upsurge, the lack of comprehensive legal safeguards can be a concern. Besides quantitative factors, various other aspects converge in the realm of investment, including institutional dynamics, policy formulation, tax certainty, licensing procedures, and political stability. This research employs a descriptive approach, collecting data through case studies from the literature. The foreign direct investment theory and the perspective of economic liberalism are harnessed to analyze the strategies implemented by Riau's government for fostering investment in the province. The utilization of these theories and concepts aids in comprehending the government's strategies more effectively. The findings of this research indicate that the impediments to increased investment encompass several aspects, such as insufficiently skilled human resources, budgetary constraints, limited coordination both horizontally and vertically among institutions, and inadequate implementation of technology and information systems. To ensure a conducive investment climate, the Riau provincial administration must further enhance its efforts, particularly as the current infrastructure in Riau necessitates improvements, particularly in terms of specialized company transportation networks. Keywords:strategy,investation,promoti.
IMPLEMENTASI PROGRAM PERPUSTAKAAN KELILING OLEH DINAS PERPUSTAKAAN DAN KEARSIPAN UNTUK MENINGKATKAN MINAT BACA PELAJAR KABUPATEN TANAH DATAR TAHUN 2022 Safaraz, Daffa Surya; Hadi, Sofyan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Mobile libraries are an innovative solution to increase access to literacy in areas that lack library facilities. This initiative involves the use of modified vehicles to carry various types of books and other reading materials to remote communities. The main aim of a mobile library is to provide easy access to reading materials, increase interest in reading, and support informal education in the community. These programs are usually run by local governments, non-governmental organizations, or local communities, and often involve additional activities such as shared reading sessions, literacy workshops, and storytelling competitions. The purpose of this research is to find out the implementation carried out by the Tanah Datar Regency Library and Archives Service in increasing the reading interest of Tanah Datar Regency Students by referring to the theory of program implementation according to Jones (1996:295): 1. The objectives of the activities to be achieved. 2. Activities taken to achieve goals. 3. Rules that must be adhered to and procedures that must be followed. 4. Estimated budget required. 5. Implementation strategy.. This research is descriptive qualitative research with the main data sources being primary data and secondary data. The data collection techniques used were interview and documentation techniques. This data analysis technique is Data Reduction, Data Presentation and Conclusion Drawing. The results of this research are that the programs carried out by the Tanah Datar Regency government and the Tanah Datar Library and Archives Service are not yet optimal due to a lack of funds and infrastructure. Key Words : Program Objectives, Program Activities, Program Related Rules
STRATEGI AMERIKA SERIKAT MENGGANDENG NEGARA KAWASAN ASIA PASIFIK BEGABUNG KE INDO PACIFIC ECONOMIC FRAMEWORK (IPEF) Tarigan, Sri Wahyuni; Olivia, Yessi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research analyzed the Indo-Pacific Strategy of U.S to encourage Asia Pacific countries to join Indo-Pacific Economic Framework (IPEF) partnership. IPEF is an economic framework initiated by Joe Biden’s administration that seeks to advance discussion about crucial economic issues such as trade, supply chain, clean economy and fair economy. This research used a neorealism perspective to explain that countries tend to compete for power in anarchic international system where there is no highest authority that regulates the behaviors of countries in international relations. Theory used in this research is institutional balancing in which countries take advantages of the domination of multilateral institutions to give pressure and threaten other countries so as to create security. The method used in this research is qualitative method with document analysis technique which was cited from books, journal article, or websites and other references that are relevant. The result of this research is that the U.S applied loose rules for countries who had wanted to join IPEF membership. Those Loose rules mean that all members have freedom to choose their commitment under one or more pillars of IPEF that align with their national interests without any requirement to be bound and participate in all cooperation under those four existing pillars. Keywords: U.S, IPEF, Indo-Pacific Policy, Tiongkok
ADAPTIVE GOVERNANCE DALAM MEWUJUDKAN PELAYANAN PRIMA DI DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU (DPMPTSP) KOTA PEKANBARU PADA TAHUN 2021-2022 Meifabella, Tengku Syarifah; Febrina, Rury
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

ABSTRACT Adaptive Governance is one of the government's efforts to adapt amid abnormal circumstances, in this case due to the co-19 pandemic. The government is required to adapt even though in a different way or method in order to continue to carry out government administration activities. Of course, administration of government related to public services must continue. This is where the government's task is to find ways to adapt for the continuity of the implementation of public services. The government's challenge is to find a way so that public services do not only operate out of necessity, but must create public services that are prime in 2021-2022 or what is called the transitional period, namely the Covid-19 pandemic towards the New Normal. The research method used is a qualitative method by explaining descriptively. The type of research data used is primary data in the form of data obtained from research informants and secondary data obtained from related documents that can support data for research. The research location is the Pekanbaru City Investment and One-Stop Service Office (DPMPTSP). This study found that the Pekanbaru City DPMPTSP was able to adapt in 2021-2022 as evidenced by the increase in the amount of licensing data caused by information technology innovations that simplify and cut the flow of Public Services such as the SIMOLEK, SIAP and SIMPEL applications. In addition, DPMPTSP also maintains the Community Satisfaction Index (IKM) in 2021 by achieving a B (good) grade. Other things can also be seen in the ability of the City of Pekanbaru DPMPTSP to empower human resources with training and upgrading to support the capacity of employees. Furthermore, adaptation can also be seen through system modifications, in this case the Pekanbaru City DPMPTSP routinely checks the network so that there are minimal errors when working. In addition, the Pekanbaru City DPMPTSP also routinely collaborates and coordinates both internally and externally. Of course, what cannot be separated from all the adaptations that have been made is the skill of the Head of the Pekanbaru City DPMPTSP Office in leading internally and in making decisions and policies for the common good. Keywords: Adaptive Governance, Excellent Service, Technology Innovation

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