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Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
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Articles 9,313 Documents
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KOORDINASI PEMERINTAH DALAM PEMANFAATAN SMART CARD MADANI TAHUN 2019-2020 (STUDI PADA DINAS KOMUNIKASI, INFORMATIKA, STATISTIK, DAN PERSANDIAN KOTA PEKANBARU) Deva, Muhammad Haffiza Yusilfa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Madani Smart Card innovation is part of the Pekanbaru City Government's efforts to support the implementation of the Electronic-Based Government System (SPBE), in order to meet public demands for easy yet high-quality administrative services. This study aims to analyze the effectiveness of coordination carried out by the Pekanbaru City Communication, Informatics, Statistics and Cryptography Agency in implementing the Madani Smart Card during the 2019–2020 period. The Madani Smart Card was developed as an information technology-based public service innovation in order to support the implementation of smart cities. Four Regional Apparatus Organizations (OPDs) were the primary targets for implementation: the Communication, Informatics, Statistics and Cryptography Agency, the Education Agency, the Health Agency, and the Transportation Agency. The Communication, Informatics, Statistics and Cryptography Agency pioneered the use of this card as an electronic attendance tool for all employees and casual workers. This success earned the Agency Head an award as one of the Top 3 Exemplary Pratama High-Level Officials (PPT) at the 2019 ASN Awards from the Ministry of Administrative and Bureaucratic Reform. The method used was a qualitative descriptive approach, with data collection techniques through interviews, observation, and documentation. The results indicate that coordination has been quite effective, although challenges remain, including cross-OPD integration, varying technical readiness, and limited human resources. This study recommends increasing synergy between OPDs and strengthening digital infrastructure to optimize the sustainable use of the Madani Smart Card. Keywords: Government coordination, Smart Card Madani, Electronic-Based Government System, Effectiveness, Information technology.
KUALITAS PELAYANAN PUBLIK OLEH DESA KUAPAN KECAMATAN TAMBANG TAHUN 2024 Maharani, Syahdia; ,, Adlin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Public service is a crucial indicator for achieving effective, efficient, and accountable village governance. However, public service practices at the village level still face various challenges, including limited infrastructure, low information transparency, and public complaints regarding the speed and accuracy of administrative services. This study aims to analyze the quality of public services provided by the Kuapan Village government, Tambang District, Kampar Regency, in 2024. The study employed a quantitative approach with descriptive methods. Primary data were obtained through a Likert-scale questionnaire distributed to 60 community respondents who had received services at the Kuapan Village Office, supported by observation and documentation. Data were analyzed using descriptive statistics using SPSS software to obtain an overview of the frequency distribution and percentage of respondents' responses. The results indicate that the quality of public services in Kuapan Village is categorized as quite good based on five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. Of the five dimensions of public service quality, the dimensions that most satisfied the Kuapan Village community were responsiveness, assurance, and empathy. However, weaknesses remain in information transparency, limited waiting rooms, and suboptimal utilization of infrastructure. In conclusion, public services in Kuapan Village have met most service quality indicators, but improvements are needed in terms of staff professionalism, facility provision, and service transparency to achieve higher quality public services. .Keywords: Public Services, Village, Quality
KEPENTINGAN SINGAPURA BERINVESTASI DI SEKTOR PARIWISATA PULAU BINTAN Herman, Rafif Basya’ir; Pahlawan, Indra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze Singapore’s interests in investing in the tourism sector of Bintan Island and to identify the actors, policies, and programs involved in the process. Bintan Island, which is geographically close and historically linked to Singapore, holds a strategic position in promoting regional cooperation in investment and tourism. This research employs a qualitative approach with a descriptive-analytical method. The theoretical framework includes the Theory of National Interest, State Investment Theory, Foreign Direct Investment (FDI) Theory, and Economic Liberalism Theory. These theories are used to explain how Singapore’s national policies and economic strategies drive its outward investment expansion, particularly to Bintan Island, as well as how Indonesia’s policies—through the Special Economic Zone (SEZ)—support such investment collaboration. The findings reveal that Singapore’s investment interests in Bintan Island are not solely economic, such as market expansion and tourism development, but also encompass political, geopolitical, and economic diplomacy aspects. This investment strengthens Singapore’s position as a regional economic hub while reinforcing bilateral relations with Indonesia. Moreover, the involvement of various actors—including government bodies, private sectors, and financial institutions—demonstrates that the investment is a synergy of shared policies and mutual interests. Nevertheless, challenges such as local economic disparity, potential foreign dominance, and environmental sustainability issues remain crucial considerations in maintaining the balance of benefits from this cross-border investment. Keywords: Foreign investment, tourism, bilateral relations, national interests.
EVALUASI PERATURAN DAERAH KOTA PEKANBARU NOMOR 08 TAHUN 2014 TENTANG PENGELOLAAN SAMPAH TAHUN 2023-2024 Wahyudi, Firma; Marta, Auradian
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

ABSTRACT Waste management has become a crucial environmental issue. Pekanbaru City records the highest waste generation in Riau Province, reaching 1,011.01 tons per day. This increase is driven by population growth and the low level of public awareness and participation. The Pekanbaru City Government has responded by issuing Regional Regulation No. 08 of 2014 on Waste Management. This study aims to evaluate the implementation of the waste management policy, covering the stages of collection, transportation, processing, and final disposal. The findings indicate that policy implementation remains suboptimal due to limited budgets, inadequate infrastructure, and low community participation, highlighting the need for policy evaluation. It is concluded that waste management in Pekanbaru still faces structural and technical barriers; therefore, policy review, enforcement of sanctions, and enhanced cross-sector collaboration are required to achieve effective and sustainable waste management. Keywords: waste management, public policy, evaluation
PENGARUH GAMIFICATION MARKETING DAN INFLUENCER MARKETING TERHADAP CUSTOMER LOYALTY PLATFORM MARKETPLACE SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS RIAU) Febriosa, Dela; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to examine the influence of gamification marketing and influencer marketing on customer loyalty toward the Shopee marketplace platform, focusing on students from the University of Riau as respondents. The research adopts a quantitative approach, involving 384 Shopee users selected through a non-probability sampling technique using purposive sampling. Data were collected through a questionnaire that had been tested for validity and reliability. The data analysis was performed using both simple and multiple linear regression methods with SPSS version 25. The statistical tests conducted in this study include validity and reliability tests, multicollinearity and heteroscedasticity tests, simple linear regression, t-test, multiple linear regression, F-test, and coefficient of determination (R²). The results indicate that both gamification marketing (X1) and influencer marketing (X2) have a positive and significant effect on customer loyalty (Y). These findings indicate that marketing strategies integrating gamification elements—such as social interaction features, reward systems, and interactive challenges, combined with the strategic implementation of influencer marketing, play a vital role in enhancing customer loyalty on the Shopee platform. Therefore, companies are encouraged to continue innovating and strengthening collaborations with influencers to maintain customer loyalty and competitiveness. Keywords: Gamification Marketing, Influencer Marketing, Customer Loyalty, Marketplace
PERAN UNITED NATIONS POPULATION FUND (UNFPA) DALAM ADVOKASI KESEHATAN REPRODUKSI REMAJA PEREMPUAN DI INDONESIA (2018-2023) Waskitoningtyas, Kinanthi Wahyu; Nizmi, Yusnarida Eka
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study examines the role of the United Nations Population Fund (UNFPA) in addressing reproductive health issues among adolescent girls in Indonesia, including risks of early pregnancy, limited access to health services, gender-based violence, and inadequate socialization. Using qualitative descriptive methods and secondary data collection through literature review of annual reports, documents, and official publications from WHO, UNFPA, the Indonesian Ministry of Health, and academic articles related to the BERANI Program (2018-2023), the research applies Clive Archer's theory of International Organizations' Roles. The research findings indicate that UNFPA Indonesia has contributed to the improvement of adolescent reproductive health indicators, such as the decline in child marriage rates from 11.2% in 2018 to approximately 10% in 2022, as well as increased participation of adolescent girls in education and health. The analysis results explain that UNFPA Indonesia serves as an effective instrument providing technical and financial resources, with the BERANI Program advocating for child marriage policies, strengthening sexuality education in schools, and supporting the establishment of youth-friendly clinics (UNALA). This study recommends strengthening cross-sector collaborations to expand the program's impact and reduce challenges in reproductive health interventions. Keywords: Teen reproductive health, UNFPA Indonesia, BERANI Programme
PELAKSANAAN FUNGSI PENGAWASAN DEWAN PERWAKILAN RAKYAT DAERAH (DPRD) TERHADAP PENGANGKUTAN SAMPAH DI KOTA PEKANBARU TAHUN 2023 Akmal, Yonda Satria; Nasution, Hazqon Fuadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The problem of waste transportation in Pekanbaru City in 2023 remains a pressing environmental issue due to the suboptimal performance of the local government. This study aims to analyze the implementation of the Pekanbaru City Regional Representative Council (DPRD)'s oversight function regarding waste transportation. The approach used was descriptive qualitative, with data collection techniques through interviews and documentation, involving informants from the DPRD, the Environment and Sanitation Agency (DLHK), and the community. The research analysis utilized Siagian's oversight theory in Ardansyah (2014), which distinguishes between direct and indirect supervision. The results indicate that DPRD supervision is implemented through Commission IV in coordination with the DLHK. Direct supervision is conducted through field visits and unannounced inspections to follow up on findings of delays in waste transportation, which cause backlogs at several locations. Meanwhile, indirect supervision is carried out through working meetings and discussions of the DLHK's Government Agency Performance Report (LKjIP) to request explanations and ensure follow-up on field issues. This study concludes that the DPRD's oversight function has been implemented but has not been optimal in ensuring the effectiveness of waste transportation in Pekanbaru City. Keywords: DPRD, supervision, waste transportation, Pekanbaru City, DLHK.
PENGARUH ONLINE CUSTOMER REVIEW DAN PRICE CONSCIOUSNESS TERHADAP PURCHASE INTENTION DI MARKETPLACE SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS RIAU) Nurfauzuliya, Atika Putri; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Abstract: This study aims to determine the effect of online customer reviews and price consciousness on purchase intention in the Shopee marketplace among students at the University of Riau. The research method used is quantitative. The sample consisted of 384 respondents who are students of the University of Riau, selected using a non-probability sampling technique, specifically purposive sampling. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using simple and multiple linear regression with the SPSS version 25 software. The tests performed in this study included validity, reliability, multicollinearity, heteroscedasticity, simple linear regression, t-test, multiple linear regression, F-test, and coefficient of determination (R²). The results show that online customer reviews (X1) and price consciousness (X3) have a positive and significant influence on purchase intention (Y). Keywords: Online Customer Review, Price Consciousnes, Shopee, Marketplace
COLLABORATIVE GOVERNANCE DALAM PENGEMBANGAN WISATA DANAU MESJID KOTO KARI KABUPATEN KUANTAN SINGINGI TAHUN 2021 Hanifah, Aulia; Wasillah, Asiah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Koto Kari Mosque Lake tourist attraction is a new destination opened in 2016 and managed by the village together with tourism awareness groups and the private sector under the Mata Air Berkah Village-Owned Enterprise (BUMDes) since 2020. However, its management still faces limitations, both from the BUMDes and the community, requiring support from the Tourism and Creative Economy Agency (Pordakwis), the village government, and the Tourism Office. Development issues include destination management, marketing, institutions, and the creative economy. The purpose of this study is to describe collaborative governance and the inhibiting factors of the local government and village government in the development of the Koto Kari Mosque Lake tourist attraction in Kuantan Singingi Regency in 2021. This study uses a qualitative approach conducted in Koto Kari Village, Kuantan Tengah District, Kuantan Singingi Regency. The data used consists of primary and secondary data. Data collection techniques were carried out through interviews and documentation to obtain relevant information in the development of the Koto Kari Mosque Lake tourist attraction. The results of the study indicate that the implementation of collaborative governance in the development of the Koto Kari Mosque Lake tourist attraction has been running but is not yet optimal. Collaboration between stakeholders has not been supported by regular dialogue and consistent commitment. Inhibiting factors include the lack of a structured meeting schedule, weak agreements on business relocation, limited institutional capacity, and the absence of an integrated monitoring system. Keywords: Collaborative Governance, Tourism Development, Koto Kari Mosque Lake
PROGRAM BLUE HEART CAMPAIGN UNITED NATIONS OFFICE ON DRUGS AND CRIME (UNODC) DI MEKSIKO TAHUN 2020-2021 Saragi, Lyona Keren; Olivia, Yessi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Human trafficking is a complex form of human rights violation, particularly in countries with high levels of social inequality like Mexico. One of the groups most vulnerable to this practice is indigenous communities, who are often marginalized both economically and politically. This study aims to analyze the implementation of the Blue Heart Campaign by the United Nations Office on Drugs and Crime (UNODC) in Mexico in 2020–2021 and assess the extent to which the program has reached victims from indigenous communities. By using document analysis method and a constructivist perspective, this study examines UNODC's role as an international actor in shaping norms and discourse on human trafficking. The results show that although the campaign has succeeded in raising public awareness of the issue on human trafficking, several limitations remain, such as a lack of ethnically disaggregated data and a lack of culturally sensitive strategies. Collaborative efforts between international organizations, governments, and local communities are needed to design more inclusive and responsive policies to human trafficking cases. Keywords: Human trafficking, UNODC, Blue Heart Campaign, indigenous communities, Mexico

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