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Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
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Articles 9,382 Documents
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EFEKTIVITAS PROGRAM KUNJUNGAN RUMAH MASYARAKAT HIDUP SEHAT (KURMA MANIS) DI KOTA PEKANBARU TAHUN 2023-2024 Jihani, Syavira; Pane, Rico Purnawandi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Community Healthy Living Home Visit Program (Kurma Manis) is a health service innovation implemented by the Pekanbaru City Government with the objective of improving access to and quality of health services, as well as accelerating service response time for the community. However, in its implementation, several challenges remain, including limited public awareness of the program, inadequate dissemination of information, complicated service procedures, and relatively slow service responses. In addition, the limited availability of healthcare personnel and the lack of optimal monitoring and evaluation have also hindered the effective implementation of the program. The research aims to analyze the effectiveness of the Kurma Manis Program in Pekanbaru City during the 2023–2024 period by applying Budiani’s program effectiveness theory. The analysis focuses on four main indicators, namely target accuracy, program socialization, achievement of program objectives, and monitoring and evaluation. The research employs a qualitative approach, with data collection techniques including interviews, observations, and documentation. The informants involved in this research consist of representatives from the Pekanbaru City Health Office and several public health centers participating in the implementation of the Kurma Manis Program. The data analysis technique employed in this study utilizes the interactive analysis model developed by Miles dan Huberman, which encompasses the stages of data reduction, data display, data verification, and conclusion drawing. The findings indicate that the implementation of the Kurma Manis Program has been carried out; however, it has not yet been fully effective. This is reflected in the limited dissemination of the program to the community, suboptimal coordination among implementers, as well as constraints related to budget allocation and human resources. The implementation of the Kurma Manis Program continues to face several challenges that affect its overall level of effectiveness. Certain aspects of the program have not yet been optimally implemented, resulting in the program objectives not being fully achieved. Therefore, improvements are necessary in the implementation of the program to enhance its effectiveness and ensure greater benefits for the community. Keywords: Program Effectiveness, Kurma Manis Program, Health Services
STRATEGI KOMUNIKASI PROGRAM CORPORATE SOCIAL RESPONSBILITY (CSR) PT. PLN NUSANTARA POWER UP TENAYAN DALAM PEMBERDAYAAN MASYARAKAT DI KELURAHAN INDUSTRI TENAYAN KOTA PEKANBARU Bernadi, Haryo Jati; Rasyid, Anuar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is motivated by the economic disparity experienced by the community in the Tenayan Industrial Village, Pekanbaru City. This research aims to understand how the Communication Strategy process runs from planning, implementation, to evaluation conducted by PT PLN Nusantara Power Tenayan Power Plant Unit in the form of community empowerment thru Worm Cultivation by the Muda Jaya Organic Group in the Tenayan Industrial Village. This research is qualitative in nature. The research subjects were selected using purposive sampling, resulting in 5 informants. Results of the research. (1) In the Planning stage, PT PLN Nusantara Power Tenayan Power Plant Unit conducted observations, program development, and communicator selection. (2) The second stage is the implementation, during which socialization, direct training, and group discussions were conducted. (3) In the Evaluation stage, PT PLN Nusantara Power Tenayan Power Plant Unit stated that the company needs to adjust its methods in the future to increase interest among the younger generation.

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