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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol. 21 No. 3 (2023)" : 20 Documents clear
THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION Bachri, Syamsul; Putra, Setiawan Mandala; Farid, Erwan Sastrawan; Darman, Darman; Mayapada, Arung Gihna
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.03

Abstract

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to prove whether there is an influence between digital marketing on purchasing decisions and consumer satisfaction, the influence of purchasing decisions on consumer satisfaction, and to prove whether purchasing decisions can mediate the relationship between digital marketing and customer satisfaction. This study, using Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis to test the hypothesis. This study also using a non-probability sampling method through a judgmental sampling technique. The minimum number of samples in using SEM is 100-200 samples, and this study uses a sample of 100 respondents. The results of the study show that digital marketing influences purchasing decisions and also influences consumer satisfaction. Other findings show that purchasing decisions have a positive effect on consumer satisfaction. The research findings also show that purchasing decisions can positively mediate the relationship between digital marketing and consumer satisfaction. The findings of this study have practical implications especially transformations in digital-based marketing strategies. The use of various digital marketing strategies such as email marketing, search engine optimization, search engine marketing, content marketing, social media marketing, etc., can help companies or marketers to increase consumer decisions in making purchases which at the last can build their satisfaction.
A MODEL OF HUMAN RESOURCES DEVELOPMENT TO IMPROVE THE PERFORMANCE OF EMPLOYEES Syafwandi, Syafwandi; Abdila, Syafiadi Rizki
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.17

Abstract

In recent years, the Indonesian government has established priority programs to improve the accessibility and quality of health services throughout the country, including in rural and remote areas. However, many regional hospitals, including in the Besuki Raya area, experience various challenges in improving the quality of health services, especially in terms of employee performance. This study aims to determine the relationship between work ability, organizational culture, organizational climate, and work ethic on employee performance through organizational commitment and work motivation as intervening variables at Besuki Raya Hospital, East Java. This relationship pattern is explained through a structural equation model with opportunities and work motivation as intervening and endogenous variables. The sampling technique in this study was proportional area sampling which included employees of Besuki Raya Hospital consisting of Jember, Banyuwangi, Bondowoso and Situbondo, with 250 respondents willing to fill out the questionnaire. The study results show that workability, organizational culture, organizational climate, and work ethic significantly positively affect employee performance, directly and indirectly, through organizational commitment and work motivation. Hospital management must focus on human resource development and determine appropriate strategies to improve employee performance, including training, recognition, rewards, and effective communication. The implication of this research is that hospitals and local governments can improve human resources to improve the quality of health services to the community.
HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY Krisnanto, Umbas; Natanugraha, Fiksa Atlita
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.08

Abstract

Customer satisfaction is an important factor in the success of an institution or company. It causes the firm to strive to provide the best service to its customers to create customer satisfaction. Customer satisfaction can be determined by the customer's perception and experience of the performance of using a product or service that can meet his expectations. Customer satisfaction will be achieved after the customer uses a product or service. The customer's wants and needs can be fulfilled and exceed his expectations. Five main things influence customer satisfaction: product quality, service quality, price, emotional factors, and the ease of obtaining the product or service. This study aims to analyze the effect of service quality, product quality, and price on customer satisfaction with brand trust as a mediating variable in information technology companies. The data in this study were processed using the Smart-PLS version 3 application. This study used a saturated sample of 450 respondents who worked for information technology company partners. Respondents filled out questionnaires using Google Forms. The results partially showed that service quality, product quality, price, and brand trust had significant and positive effects on customer satisfaction, while for the mediating effect, this study found that brand trust was able to mediate the effect of product quality on customer satisfaction but had not been able to mediate the effect between service quality on satisfaction customers and price on customer satisfaction. This research implies that information technology consumers do not buy services or products based on brand trust but on the services or products offered. Further research is needed to strengthen or weaken this phenomenon.
ISLAMIC SCHOOL IMAGE AND SERVICE QUALITY ON ISLAMIC ELEMENTARY SCHOOLS: THE ROLE OF WORD OF MOUTH AS MEDIATION Hamzah, Hamzah; Syarif, Miftah; Purwati, Astri Ayu; Sudarno, Sudarno
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.13

Abstract

In the current era, schools founded by private parties are increasing. Of course, it increases the competition between these private and public schools. Schools with international concepts, for example, have also become many choices for prospective students. Besides that, religion-based schools such as Christian, Buddhist, or Islamic schools are also an option now. For this reason, this study aimed to analyze the role of school Islamic image, service quality, and word of mouth on parents' decisions to choose private Islamic schools in Pekanbaru. This type of research is quantitative research. This study used 200 parents of grade 1 students at a private Islamic elementary school in Pekanbaru as samples, and the sampling technique used was simple random sampling. A structural equation model (SEM) with PLS is the data analysis technique. The results of this study indicate that Islamic school image has no significant influence on word of mouth, Islamic school image has no significant influence on parents' interest, Service quality has an impact on word of mouth, Service quality has an influence on parents' interest, Word of mouth can't mediate the relationship of Islamic school image on parent's interest, and Word of mouth can mediate the relationship service quality on parent's interest. Therefore, the Islamic idea does not motivate parents to choose their children's schools. Still, the service quality is the key to increasing their competitiveness against other private schools.
THE FORMAL SECTOR LABOR PERFORMANCE UNDER THE SHADOW OF JOB AUTOMATION Andriyanty, Reny; Bachri, Syamsul; Rambe, Delila; Majid, Abdul Halim Abdul
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.04

Abstract

Data on formal sector employment in DKI Jakarta shows a significant and negative relationship between investment and employment. Now, industries are more capital-intensive and prefer to implement automation, IoT robotics, and artificial intelligence. The purpose of this study was to build a model of the relationship between character, work ability, organizational commitment, and organizational culture as they relate to the performance of formal sector employees. The research method was descriptive quantitative. The sampling technique was non-probability sampling. Samples were determined by accidental sampling and were collected from 151 respondents who were formal sector employees of DKI Jakarta. Structural Equation Model applied in data processing. The results of the research indicated that Character factor and workability have a significant direct influence on employee performance on formal sector employees in DKI Jakarta. Only the organizational commitment factor is not significantly correlated directly to performance. Indirect relationship analysis states that organizational culture through organizational commitment correlates with character and workability factors which ultimately have an impact on performance. The implication of this research shows that the creativity factor and environmentally friendly work behavior need to be improved by employees.
A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION Hannan, Sufrin; Piramita, Santi; Purba, Jan Horas Vervady
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.18

Abstract

Improving customer impressions of non-subsidized mortgages is one of the challenges facing banks today, and the use of digital marketing media has become necessary to win the competition. This study attempts to examine the roles of brand perception in mediating the interactions between social media marketing and customer purchase decisions in the non-subsidized mortgage setting since consumer perception is still a problem in non-subsidized mortgages in Indonesia. Three hundred twenty participants from non-subsidized mortgage debtors who have had new credit agreements for more than three months and who follow Bank XYZ on Instagram were used in this study. PLS-SEM, or partial least square structural equation modeling, was used in this study's data analysis. According to the findings, brand perception significantly and positively mediates the influence of social media marketing on customer purchasing decisions. The study's findings suggest that Bank XYZ has to improve its social media marketing approach, focusing on producing engaging, interactive, and educational content for users. Building a brand relationship with customers is extremely important for improving brand perception. Consumers will find it simpler to use a mortgage at Bank XYZ because of the perception connected to their minds.
THE INTERVENING ROLE OF E-SATISFACTION IN RELATIONSHIPS BETWEEN E-SERVICE QUALITY AND E-LOYALTY: CASE OF BNI MOBILE BANKING IN INDONESIA Utomo, Tasya Yesica; Hidayat, Agus Maolana
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.09

Abstract

Banking as a financial intermediary institution can play a role in encouraging domestic economic growth which can help develop the economy in various regions. Almost all aspects of life today require various kinds of technological assistance which enables the mobility of capital or investment to be easier, faster and more useful for everyday life due to the rapid development of technology and information. The purpose of this study is to determine the response and influence of E-Service Quality on E-loyalty through E-Satisfaction of BNI Mobile Banking user, either directly or indirectly. The research method used is descriptive and quantitative involving 225 respondents using BNI Mobile Banking in Indonesia. The sampling technique used is non-probability sampling with the type of convenience. Data processing and analysis techniques use PLS-SEM through SmartPLS 3.0 software. Quality of electronic services (in terms of effectiveness, compliance, system availability, privacy, contact, and responsiveness) has a direct impact on e-loyalty and e-satisfaction. E-satisfaction has been shown to aid in the creation of client loyalty as a connection between service quality and consumer satisfaction.
EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS Sembhodo, Abimanyu Tuwuh; Sumiyarto, Sumiyarto; Widiastri, Dwi; Fauzan, Rushli
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.14

Abstract

This study ventures into unexplored research territory, effectively bridging a considerable knowledge gap surrounding the application of perceived brand globalness and perceived brand localness as branding strategies, particularly concerning high involvement goods in the Indonesian market. Employing a quantitative descriptive research approach, this study utilizes Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis to unravel its insights. The analysis outcomes divulge that both perceived brand globalness and perceived brand localness wield substantial direct influence on marketing success, as gauged by variables encompassing brand loyalty, positive word of mouth, and willingness to pay a premium price. Remarkably, this influence is more pronounced for brands perceived on a global scale. Intriguingly, the study uncovers brand trust as a pivotal mediator in this connection, exerting a more potent influence compared to the direct relationship. This mediating role proves particularly accentuated for brands perceived as local.The discoveries of this study bear pragmatic implications for local brands, illuminating the efficacy of leveraging perceived brand globalness and perceived brand localness as potent branding strategies, alongside their corresponding influencing factors.
EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR Bernardus, Denny; Aji, Imanuel Deny Krisna; Padmawidjaja, Liestya; Murwani, Fulgentius Danardana; Hitipeuw, Imanuel; Jatiperwira, Stefan Yudana
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.05

Abstract

Universitas Ciputra Surabaya is one of the universities that strongly supports its students to become excellent entrepreneurs by providing entrepreneurship curriculum and real business practice experiences. An entrepreneurial mindset is required to achieve this goal. This research aims to elaborate on the dimensions of entrepreneurial mindset based on previous research findings. Adopting a mixed-method approach on undergraduate students who have taken entrepreneurship courses. Data analysis was conducted through semi-structured interviews and confirmatory factor analysis to test the dimensions of entrepreneurial thinking generated from qualitative research. These were then tested on 100 students enrolled in entrepreneurship courses. The research results indicate two dimensions of entrepreneurial mindset: elaborating mindset with indicators of consideration, planning, and information seeking, and implementing mindset with indicators of action and evaluation. The confirmatory factor analysis results show that the elaborating mindset is focused on planning, such as planning/strategies for starting a business and when to start a business, while the implementing mindset is focused on evaluation, such as always seeing opportunities and measuring these opportunities in starting one's own business. For universities that provide entrepreneurship education, students need to be given materials on creating business plans and evaluating the businesses they are running.
CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR Zulhijja, Laila; Surachman, Surachman; Sunaryo, Sunaryo
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.19

Abstract

This research aimed to identify the effects of customer satisfaction role as mediation of price and service quality to the brand switching on customers of Balqis Spa in Kediri. The research design was explanatory research. The total sample was about 130 respondents through the non-probability sampling method. The method of data collection was a questionnaire. In contrast, the data analysis methods in this research were descriptive analysis and inferential analysis through Partial Least Square (PLS) by exerting the Smart PLS 3.0 version, which aimed to examine the effects simultaneously and the partial effects among variables. The research findings show that the price directly affects the service quality and could directly and significantly affect brand switching. Customer satisfaction could fully mediate the relationship between price and brand switching. Moreover, customer satisfaction could partially mediate between the quality and brand switching for customers of Balqis Spa in Kediri. The future researcher can consider other variables outside the object in this study to increase the accuracy of the model that will be formed.

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