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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,516 Documents
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Analisis Pengaruh Bauran Pemasaran terhadap Kualitas Jasa dan Kepuasan Pelanggan Eksternal Perguruan Tinggi Swasta di Kota Medan Sembiring, Beby Karina Fawzeea
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

Recently in this free market era, there have been widely open chances for foreign private university to go along with national education exertions. As a result, local private university must enhances it service quality programs such as using marketing-mix concept as an attempt to survive in more hypercompetitive competition. This research aims to verify the correlation between marketing-mix dimensions such as: product, place, promotion, process, people, price and physical evidence with service quality and external customer satisfaction of private university in Medan.Empirical testing Using Structural Equation Modeling (SEM) which is supported by the research hypothesis. The research result indicates that the application of marketing-mix dimensions (7P) can directly affects the improvement of service quality and gives the external customer satisfaction. According to the result, private university must improve its employee performance first.Keywords: Marketing Mix, Service Quality, External Customer Satisfaction.
Reaksi Pasar terhadap Pengukuran Kinerja Perusahaan Prospector dan Defender: Bukti Tambahan untuk Periode Setelah Krisis Saraswati, Erwin; Atmini, Sari
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

Miles and Snow devide firm’s strategy into four types, which are prospector, defender, analyzer and reaction, with prospector and defender as the two extremes. The objectives of this research are to empirically examine the differences in accounting performance between prospector and defender firms and the differences in market reaction as well. Accounting performance are measured by earnings before tax, discontinued operation and extraordinary items, sales growth and dividend payout ratio. Market reaction is proxied by cumulative abnormal returns. Sample of this research consists of 60 firms, 33 firms are categorized as prospectors and 27 firms are categorized as defenders. Data of this research are analyzed using Mann-Whitney U test. The results of this research show that there are no differences in earnings before tax, discontinued operation and extraordinary items, sales growth and market reaction between prospector firms and defender firms. On the contrary, this research found that dividend payout ratio of defender firms are higher than dividend payout ratio of prospector firms, as predicted.Keywords: Defender, prospector, financial performance, market reaction
Risk dan Return Saham Perusahaan Industri Barang Konsumsi di Bursa Efek Indonesia Anwar Ramli
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to know describe risk and return stock of Consumption Goods Industry Corporation at the Indonesian Stock Exchange. This research used documentation method to collect data. Data gets from The Center for Information Capital Market (Pusat Informasi Pasar Modal) in Makassar. The sample are 15 corporations be take from 36 corporations of Consumption Goods Industry Corporation Group in Indonesian Stock Exchange (Bursa Efek Indonesia) in the year 2008. In this research used Capital Asset Pricing Model (CAPM) for data analysis. The results of research indicate that stocks of Consumption Goods Industry Corporation have β < 1, it means that stocks have characteristic of defensive. The results of analysis also indicate that expectation return from each kind of stock accompany risk. More and more increased of β, is more also of expectation return of the stock. After analyze correlation between risk rate and return of stock from 15 samples, only five of stocks are feasible to buy, there are the stocks of Mandom Indonesia Tbk (TCID), Indofood Sukses Makmur, Tbk (INDF), Bentoel International Investama, Tbk (RMBA), HM. Sampoerna, Tbk (HMSP), and Kimia Farma, Tbk (KAEF). While 10 other stocks are not feasible to buy it, or better to sell it.Keywords: Risk and Return of Stock
Pengaruh Komitmen Organisasi, Prestasi Kerja, dan Sistem Imbalan terhadap Kepuasan Kerja Karyawan (Studi Perusahaan Perbankan di Sulawesi Selatan) Muhammad Idrus Taba
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to investigate (1) the effects of incentive systems to organizational commitment; (2) the effects of incentive systems to staff’s performance; (3) the effects of incentive systems to staff’s satisfaction; (4) the effects of organizational staff’s commitment to staff’s performance; (5) the effects of organizational commitment to staff’s satisfaction; and (6) the effects of staff’s performance to satisfaction. This research involved 244 respondents who are working at the executive level in banking industries which are classified as national owned companies and local government owned bank in South Sulawesi. The methodnof analysis employs an integrated factors analysis with simultaneous regression of the structural equation modeling. The study results indicated that: (1) the incentive systems have directly effect’s, significant, and positive to organizational commitment; (2) Incentive systems did not affect significantly to performance, however, the effects could be indirectly and positively affected throught the organizational commitment. (3) Incentive systems are positively, directly and significantly affecting the staff’s satisfaction; (4) Organizational commitment have positively, directly and significantly affected the staff’s performance; (5) Organizational commitments have not significantly affected the staff’s satisfaction; (6) Performance have positively, directly and significantly affected the staff’s satisfaction. The normative (organizational) commitments of the staff’s t be more dominant compare to two others types of organizational commitment, i.e; affection and sustainable commitment. In fact, this normative type of organizational commitment affects to staffs performance, but, on the other hand, it has no affect on the staff’s satisfaction it all. In additon, the incentive systems, however well believed to be appropriate, nevertheless it has no direct affect on the staff’s performance (in which could only grow throught the organziational commitment) but it affect, positively to the staffs satisfaction.Keywords: Commitment, Job Satisfaction, Job Performance
Analisis Kebijakan Penarikan Retribusi Pariwisata (Studi Implementasi Perda Nomor 27 Tahun 2002 tentang Retribusi Tempat Rekreasi dan Pariwisata di Kabupaten Trenggalek) H.M. Ismail
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Trenggalek as an autonomous region is an area that has the right and authority to manage their own household as well as the District elsewhere in Indonesia. To manage the household, the city is requiring funds. In this regard, the Local Government Trenggalek pursuant to Act No. 25 of 1999 given the financial resources to finance their activities for among others derived from: (1) Revenue (PAD), (2) For the results: ( 3) Public Subsidies, (4) Special Subsidy; (5) Loans, (6) and the acceptance of others are legal. This study takes place at the Department of Youth, Sport, Tourism and Culture (DISPORAPARIBUD) Trenggalek with research sites Guo Lowo Area Sightseeing in District Watulimo Trenggalek. The approach used is qualitative with the type of qualitative descriptive study. Data collection techniques were interviews, documentation, and observation. The study found three main results, namely: (1) Collection of levies into the area of tourism is one of several types of collecting user charges in government Trenggalek. Collection of levy is a form of implementation of government policy in the form Trenggalek Trenggalek District Regulation No. 27 of 2002 and No. 14 of 2008 which aims to set the order, smoothness and comfort of visitors, in addition to improve the original income Trenggalek, (2) Factors supporting in the implementation and management of levies into the Area Tourism Guo Lowo in District Watulimo Trenggalek the availability of facilities and infrastructure that exist today can be utilized optimally to deliver services to the compulsory levy, coordination with relevant agencies, good supervision and support from the communities around the region tourism, particularly tourism service providers, (3) Obstacles faced in implementation of the levy collection in the field is the lack of other infrastructure facilities, lack of personnel, the number of access road in to the area of tourism as well as residential areas and the lack of publications on a regional scale, national, and international.Keywords: levy, tourism, local regulations
Pengaruh Perspektif dan Preferensi Pelanggan terhadap Strategi Bauran Pemasaran yang Berorientasi Pelanggan: Studi pada PT Bank Pembangunan Daerah Bali Anak Agung Putu Agung
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The population of this research was the customers of PT Bank BPD Bali, who reside in various areas across Bali. The sample of the population was selected using judgmental sampling, in which the customers were grouped into individual customers and institution customers (province and regency administrations, LPD, Non-profit Organizations, Corporates) at the bank’s principal branch offices and branch offices all over Bali. The number of the samples, 175 respondents, had met the requirement for maximum probability estimation. Struktural Equation Model Estimation was carried out through full-model analysis to find out about the model’s suitability and the established causal relation in the tested model. The test confirmed the first hypothesis, which stated that the customers’ perspective exerts a significant influence on the design of the marketing strategy. The test also validate the second hypothesis, which stated that the customers’ preferences have a significant influence on the design of the marketing strategy. The third hypothesis, which stated that the design of the marketing strategy has a beneficial influence upon the marketing mix strategy, had also been corroborated with the test. The results of the test supported the theory presented by David W. Cravens dan Nigel F. Piercy (2003) on the marketing strategy process. The theory espoused that the activities to adopt the customers’ perspectives and preferences, in order to find out about their wants and needs, and the activities to devise a marketing strategy design, and the activities to implement the marketing mix strategy, should be treated as integrated activities because the three of them were one unified and comprehensive marketing strategy. The results of this research are expected to provide the management of this Bank with a source of inspiration to be more pro-active in managing customeroriented marketing strategies. It can be achieved by conducting a more integrated marketing activities based on a marketing strategy process. This marketing strategy should also be developed in BPD all across Indonesia as a strategic response to create a sustainable competitive edge in the increasingly competitive world of today’s banking sector.Keywords: customers’ perspectives, customers’ preferences, marketing strategy.
Pengaruh Kompensasi, Kepemimpinan dan Komitmen Organisasi terhadap Kinerja Manajerial pada SKPD Kota Lhokseumawe Marbawi Adamy
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research have to test the influence of compensation, leadership, and organization commitment on the managerial performance in SKPD Kota Lhokseumawe. Hypotheses that proposed is budgetary participation, leadership, and organization commitment to the managerial performance is significant with simultaneous test or partial test in SKPD Kota Lhokseumawe The population of this research is leader and financial staff in office of SKPD usually in making budgetary policy amount 65 persons (source data in employer unit, 2009). The adjustment small population also this research with census. And than process and analyze data by using multiple regression models through SPSS version 14. The result of this research is in the simultaneous compensation, leadership, and organizational commitment significantly influence on managerial performance, and with partial test budgetary participation, leadership, and organizational commitment is positively significant influence on managerial performance in SKPD Kota Lhokseumawe.Keywords: compensation, leadership, organization commitment, managerial performance
The Influence of Performance Appraisal System Toward Work Motivation and Performance of Five Star Hotels Employees in Yogyakarta Zainal Mustafa Eq
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The study aims to determine the extent to which performance appraisal system that have been carried out affect the employee’s performance of five star hotels in Yogyakarta, with work motivation as a variable. Theoretically, hypothesis underlying the objectives will be analyzed by path analysis, the processing using AMOS software. Analytical results show that 1) descriptively, it can be concluded that all variables already considered quite good although not as expected leadership, 2) indirectly, the dimensional rating system has a strong and significant influence on performance of employee if the work motivation to be variable, 3) appraiser on appraisal work indirectly through the variable of work motivation is the variable that most strongly influence the employee performance.Keywords: Performance appraisal, motivation, and performance.
Peran Budaya, Kepribadian Aparatur, dan Peraturan terhadap Konflik antara Pemerintah Provinsi dengan Pemerintah Kabupaten/Kota serta Implikasinya terhadap Kinerja (Studi Aparatur Pemerintah di Maluku Utara) Marwan -; Armanu Thoyib; Munawar Ismail; Margono Setiawan
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims at discovering the influence of some antecedent variables, namely apparatus culture, apparatus personality, and regulations, on two endogenous variables of conflict and local government performance during the conflicts between the provincial and regency/city governments in North Maluku. This study employed two research methods. The first was a quantitative data analysis, which served as the primary method, using Structural Equation Model (SEM). The second was a qualitative analysis using an interactive method. The interactive method was carried out with an in-depth study on the interviews with some local figures. Data analysis was done in several stages, i.e.: data collection, data reduction, data display, and data interpretation.The study reveals the following findings. 1) Apparatus culture, apparatus personality, and regulations have a direly and significant impact on the conflict between the local authorities in North Maluku. The relation direction between the three exogenous variables and conflict is negative, which means that low exogenous variables results in more conflicts. 2) The apparatus culture and personality directly and significantly affect government performance. Regulations also directly influence performance, but the influence is not significant. The positive relation direction implies that negative apparatus culture and personality will result in a poor government performance. 3) Conflicts between the local authorities have a direct and significant impact on their performance. The relation between the variables is negative, which means more conflicts will decrease performance.Keywords: Culture, Apparatus, Personality Apparatus, Regulation, Conflict, Performance, Local Autonomy.
Strategi Operasi dalam Konteks: Lingkungan, dan Kinerja Perusahaan Industri di Sulawesi Selatan Maat Pono
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The background of research that performance of manufacturing industrial was influenced by operational strategy, environmental dynamic. The objective of research was to explain that: 1) Environmental dynamic influenced operational strategy, 2) Operational strategy influenced performance, 3) Environmental strategy has influence directly to performance. 4).Environmental strategy has influence indirectly to performance This research studied the relationship between variable so it was explanatory research. Site research was Makassar city, South Sulawesi with population target was large and middle industrial. The number of large and middle industrial population were 173 company at Makassar city. The samples used were 120 companies that those were widespread in all large and middle manufacturing industrial. Statistic analysis was used to examine hypothesis was path analysis. The result of research showed that: 1) Environmental dynamic influence operational strategic, 2) Operational strategic influenced performance, 3) Environmental dynamic has influence directly to performance. 4) Environmental dynamic has influence indirectly to performance.Keywords: industrial manufactory, environmental dynamic, operational strategic and performance.

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