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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
IMPROVING FINANCIAL BEHAVIOR OF MILLENNIAL GENERATION THROUGH ATTITUDE, KNOWLEDGE, AND CONFIDENCE DURING THE COVID-19 PANDEMIC Yudha, Aji; Martanti, Elisa
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.19

Abstract

The COVID-19 pandemic has increased people's expenses, so good knowledge in managing finances is needed. The millennial generation is one of the community groups known to be consumptive and have a low level of financial literacy. Whether or not financial management is good is based on the level of community financial literacy. That indicates that the better people's financial literacy, the better they will manage finances. Financial literacy consists of financial behavior, financial attitude, financial knowledge, and financial confidence. Therefore, this study examines the relationship between financial attitude, financial knowledge, and financial confidence in financial behavior. This study also establishes a comprehensive financial literacy model to increase financial literacy during the COVID-19 pandemic. Lastly, this study contributes to the literature developing a financial literacy model for millennials in small towns. This study involved 146 respondents from the millennial generation in Rembang City. Testing was carried out using SEM GeSCA. The results indicated that the factors that directly affect financial behavior are financial attitude and financial confidence. Financial knowledge was found to influence financial behavior indirectly. However, the study results revealed that financial knowledge does not directly affect financial behavior. Future studies can add new variables with a larger sample to obtain more general results.
HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST Mustikasari, Ati; Thaha, Abdurrahman Rahim; Wulandari, Astri
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.10

Abstract

As the number of internet users and social media users grows, it has a beneficial influence on businesses in attracting various types of business possibilities to market and launch their products via the internet or social media. Instagram is a social network frequently used by businesses in Indonesia to launch, advertise, and update their customers about their products. The Instagram advertising function can give a new option for businesses to help sell their products. This study aimed to determine the effect of interactivity on advertising on social media Instagram through hedonic motivation on consumer purchase intention in the Bandung. The quantitative research approach utilized the SEM (Structural Equation Model) analytical methodology and SmartPLS software. This study's participants were 400 Instagram social media users in Bandung who had viewed advertising presented on Instagram. According to the findings of this study, the interaction that comes from advertising material via hedonic motivation has little influence on the purchase intention of Instagram users who have seen commercials promoted in Bandung. Further researchers can add more unknown factors to determine the impact of interaction on customer purchase intention in Instagram advertising via hedonic motivation. Furthermore, other researchers can do the same research but with other research objects, and the findings can be utilized to compare with this research.
EMERGING ORGANIZATIONAL CULTURE FROM THE BENEFITS AND DRAWBACKS OF FACEBOOK MESSENGER GROUP CHAT TREND IN PUBLIC SCHOOLS Salazar, Catherine Aragon
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.01

Abstract

The new normal in education leads to new normal practices among teachers in public schools to carry out the Department of Education Basic Education Learning Continuity Plan (BE- LCP), leading to the Facebook Messenger group chat trend in public schools. This study explores the benefits and drawbacks of this communication application as experienced by public-school teachers and aimed at understanding patterns of emerging organizational culture due to the utilization of Facebook Messenger group chats. The study utilized the phenomenological research design. Data were gathered through semi-structured one-on-one interviews and focus group discussions with randomly selected public-school teachers, and results were interpreted through thematic analysis. The study found out that the Facebook Messenger group chat trend is beneficial in convenience, accessibility, and learning delivery while its drawbacks are work-life balance, emotional-psychological, and technical. Open communication, sensitive communication, netiquette in social behavior, and technological reliance were the patterns of organizational culture emerging from using Facebook Messenger group chats. Assessment on the appropriateness of its use depending on the purpose and further innovation on its features that may fit well for its use in education and work purposes were recommended to manage its drawbacks and optimize its use in the new normal education delivery.
THE ROLE OF WORK DISCIPLINE, WORK MOTIVATION, AND ORGANIZATIONAL COMMITMENT THROUGH JOB SATISFACTION ON NURSING PERFORMANCE IN INDONESIA Ingsih, Kusni; Yanuardani, Rini Laksmi; Suhana, Suhana
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.12

Abstract

This study aimed to determine the effect of work discipline, work motivation, organizational commitment on job satisfaction in improving nursing performance. The research respondents were nurses in the city of Semarang. The sample used in this study was determined by a non-probability sampling method, which obtained a sample of 190 respondents. The data in this study were obtained using a questionnaire method, which was filled independently. The analysis used in this study used multiple linear regression. This study proves and concludes that work discipline, work motivation, and organizational commitment positively affect job satisfaction. work discipline and organizational commitment positively affect nursing performance. However, work motivation and job satisfaction do not affect nursing performance. The research findings can be used as management consideration to improve the nursing performance in Semarang Indonesia and other countries with similar characteristics by applying the model to increase performance. The research is an original one. The findings add a discourse concerning the effect of work discipline, work motivation, organizational commitment, and job satisfaction on performance in nursing institutions in a developing country, Indonesia. Nursing institutions can consider the model to enhance nursing performance. Researchers can widen the scope of research for future research to overcome the problem of the generalization of research findings.
THE EFFECT OF MONEY AVAILABILITY, TIME AVAILABILITY AND PROMOTION OF IMPULSE PURCHASE BEHAVIOR OF CHOCOLATE SNACK PRODUCTS THROUGH POSITIVE EMOTIONS Pranoto, Hadi; Andarwati, Andarwati; Sunaryo, Sunaryo
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.03

Abstract

This study examines and analyzes the influence of money available, time availability, and the promotion of impulse purchases through positive emotions as a mediating variable on chocolate snack products. This research is quantitative research conducted in Hypermart Malang Town Square (Matos), Giant Hypermarket Malang Olympic Garden (MOG), Giant Ekstra Sawojajar, and Giant Ekstra Kebonagung. The population studied were consumers who bought chocolate snack products on impulse purchases. The sample used 190 respondents. Data collection techniques using questionnaires, interviews, and literature review. Data analysis techniques in this research use validity test, reliable test, linear test, diagram test, PLS, and hypothesis test on the variable of money availability, time availability, promotion, impulse purchase, and positive emotion on chocolate snack product. This study indicates that the variable availability of money can impact positive emotional variables. The varying availability of money cannot impact impulse buying variables. The time availability variable does not affect the positive emotional variables. Meanwhile, the time availability variable impacts the impulse buying variable. Furthermore, promotional variables affect positive emotional variables as well as impulse buying variables. However, the positive emotional variable has no impact on the impulse buying variable. The positive emotional variable proved the relationship between money and promotional variables' variable availability in the mediation test. In contrast, the variable availability of time is not a provable positive emotional variable as a liaison influence the variable of time availability with impulse buying.
THE EFFECT OF ENTREPRENEURSHIP AND E-COMMERCE ON MARKETING PERFORMANCE WITH AGILITY AS INTERVENING VARIABLE Nurcholis, Lutfi; Suhendi, Chrisna; Utami, Luci Delayani
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.15

Abstract

This study aims to give the research gap solution by adding agility as the intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance. The population in this study is the owner or manager of Muslim Clothing SMEs in Central Java. The number of samples used by 100 respondents for data collection using a questionnaire. The data analysis used is Partial Least Squares (PLS). The study results reveal that entrepreneurship, e-commerce, and agility have a significant influence on marketing performance. Agility was proven as an intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance. SMEs can improve marketing performance through entrepreneurship and e-commerce and will be more effective if done by SMEs through agility. This paper suggests that the next researcher increase the population and sample of Muslim Fashion SMEs in another area. 
PILGRIMAGE TOURISM EVENTS IN INDONESIA: EXAMINING THE RELATIONSHIP OF BEHAVIORAL BELIEF, MOTIVATION TO COMPLY, ATTITUDES, SUBJECTIVE NORMS, AND INTENTION TO PARTAKE Indrianto, Agoes Tinus Lis; Oktavio, Adrie; Nugroho, Agustinus
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.06

Abstract

For decades, the close link between pilgrims and tourists has been recognized by medieval scholars and tourism historians and has been the subject of further research in recent years. Pilgrimage has become a phenomenal thing and is growing quite rapidly because it is considered a crucial factor for many adherents of several major religions in the world. Pilgrimage and tourism have a very close relationship. This quantitative study investigates predictors of intention to partake in pilgrimage events in Indonesia. This study adopts the purposive sampling technique in collecting data from the respondents. A total of 189 respondents participated in filling out the online questionnaire. The findings of this study indicate that the four hypotheses proposed in this study are not entirely acceptable. Attitudes do not significantly affect the intention to partake in pilgrimage events. Behavioral beliefs on attitudes, motivation to comply with subjective norms, and subjective norms on intentions to partake in pilgrimage events are three hypotheses that have significant influence. Several recommendations for future research are also outlined at the end of this study. One of them recommends exploring more predictors to identify the intention to partake in pilgrimage events as a big potential to develop pilgrimage tourism in Indonesia further.
EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TO CUSTOMER RETENTION MEDIATED BY CUSTOMER SATISFACTION AND CUSTOMER LOYALTY Tifliyah, Siti Zainut; Rohman, Fatchur; Noermijati, Noermijati
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.17

Abstract

The purpose of this study was to analyze the effect of Customer Relationship Management (CRM) on customer retention mediated by customer satisfaction and customer loyalty on Priority BTN in Malang City. The population of this study is Priority BTN customers in Malang City, and the number of samples obtained is in accordance with the research criteria as many as 100 samples. The approach used in this study is a quantitative approach. The type of research based on the formulation of the problem and the purpose of the study is explanatory. The technique used in this study is probability sampling with a simple random sampling method. The research instrument used was a questionnaire analyzed using SmartPLS 3.0 software. The results showed that CRM has a direct influence on customer retention. In addition, CRM indirectly affects customer retention through mediating variable customer satisfaction and customer loyalty. The next researcher can conduct further research with broader research objects, namely at the BTN Priority bank customers nationally, and can use web-based surveys to shorten the time in researching priority customers because priority customers have high mobility.
ANALYSIS OF THE IMPACT OF WORKLOAD AND WORK STRESS ON JOB SATISFACTION WITH MOTIVATION AS INTERVENING VARIABLE Kirana, Kusuma Chandra; Lukitaningsih, Ambar; Londin, Dorce Marchiliya
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.08

Abstract

This study aims to analyze the impact of workload and work stress on job satisfaction with the motivation of a solution to the intervention of the nurse team covid-19 Maluku Southeast. Data collection was carried out through the distribution of questionnaires to 33 nurses. As for the method used in this study, there are modeling research methods using partial analysis tools at least square. The findings of this study are: The workload is not proven to have a negative and significant effect on motivation, work stress is not proven to have a negative but significant impact on motivation, the workload is not proven to have a negative and significant impact on job satisfaction, the work stress is proven to have a negative but insignificant effect on job satisfaction, the motivation proven to have a positive and significant impact on job satisfaction, Workloads have not proved to affect work satisfaction through motivation, work stress has proved to affect work satisfaction through motivation. The author suggests that research on job satisfaction can use variables other than workload, job stress, and motivation to reveal other contributions outside of these variables.
THE ROLE OF COST REDUCTION AND INVENTORY OPTIMIZATION ON THE PARTNERSHIP IN PURCHASING AND LOGISTICS, AN EMPIRICAL STUDY OF FOOD AND BEVERAGE COMPANIES FROM INDONESIA Sutrisno, Timotius F. C. W.; Kaihatu, Thomas Stefanus
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.20

Abstract

Supply chain management is of primary importance in industries operating in an archipelago country like Indonesia. This study aimed to determine the effect of cost reduction and inventory optimization on the partnership in purchasing and logistics on purchasing and logistic performance. This study focuses on food and beverage manufacturing companies in Indonesia. This research uses quantitative methods and descriptive research types. The population in this study is managers of manufacturing companies in Indonesia. The questionnaires obtained were 74 respondents, then respondents who came from manufacturing companies were 50 respondents who met the research criteria. This study indicates several findings: cost reduction and inventory optimization affect the partnership in purchasing and logistics but do not affect purchasing and logistics performance. Furthermore, partnership in purchasing and logistics affects purchasing and logistic performance. The results show that the partnership strategy is essential for manufacturing companies, especially food and beverages because cost reduction and inventory optimization need to involve several companies with more resources to increase purchasing and logistic performance.

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