cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sugeng Santoso
Contact Email
sugeng.santoso@mercubuana.ac.id
Phone
+62361-229079
Journal Mail Official
jumpa@unud.ac.id
Editorial Address
Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
 8   9   10   11   12 
STRATEGI PENGEMBANGAN DAYA TARIK WISATA DESA WATURAKA, KABUPATEN ENDE, FLORES Yosep Kupertino Ilang; I Nyoman Darma Putra; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p10

Abstract

Waturaka Village, East Nusa Tenggara Province, has a rich tourist attractions, but they have not been managed optimally. Thi article analyses the village tourism potential and set strategies to develop tourist attarctions of the village. Data collection was conducted through observation, interview, and documentation study. Interview was conducted with as many as 25 people and was divided into four categories including representative of government o cers, NGO activists, members of tourism awareness group (Pokdarwis), and villagers. Data were analyzed by using SWOT techniques (Strength, Weakness, Opportunities, Threat). The results shows that the main potential tourist attractions are Murukeba Waterfall and agro- tourism and the development is in the involvement stage. S-O strategy (Strength-Opportunities) is applied by using strength to take advantage of opportunities. ST Strategy (Strength- Threat) is applied by utilizing strength to overcome the threat. WO (Weakness-Opportunities) strategy is applied to minimize the weaknesses to take advantage of opportunities. WT strategy (Weakness-Threat) is conducted to minimize weaknesses to avoid threats.
PEMBANGUNAN PARIWISATA DAERAH MELALUI PENGEMBANGAN SUMBER DAYA MANUSIA DI GORONTALO Krishna Anugrah; I Wayan Sudarmayasa
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p03

Abstract

This study discusses about development of regional tourism through the development of human resources Gorontalo, Sulawesi. The master plan for tourism development in Gorontalo stated that Gorontalo has three areas of community-based tourism development and eight excellent tourist attractions. It was realised that human resources has an important role in the general development as well the development of regional tourism. The approach used in this research is descriptive qualitative, data source obtained from field observation, interview, group discussion and documentation. Local governments have encouraged the development of regional tourism, especially destinations that are around the community through the empowerment of surrounding communities in order to manage the destination well. In order for all aspects of tourism management to run properly it is necessary role of local government in giving encourage and support education field of tourism. So it can fill the shorted of expert workforce to be placed on institutions or tourism related industries.
Strategi Penanganan Krisis Dampak Erupsi Gunung Agung oleh Pelaku Pariwisata Ubud Gusti Ayu Marcela Dewi; I Nyoman Sunarta; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p05

Abstract

The phenomenon of Mount Agung eruption has a negative impact on Ubud tourism. The impact of this event was greater than the 2002 Bali bombing. Generally, governments and tourism actors in Ubud have no yet a specific management to reduce the negative impact of Mount Agung eruptions. This research is qualitative descriptive method approach with case study research. Primary data in this study were obtained from interviews with informants namely; government, tourism institutions (NGOs) and tourism industry players in Ubud. Researchers also used online desk research to collect the secondary data that already exists on the internet from trusted sources in the form of public documents (images, e-news), or personal documents (e-mail, work reports and results of minute meetings). The result of this study, there were obtained four stages of crisis handling carried out by Ubud’s tourism actors namely 4R such as, reduction, readiness, response, and recovery. To minimize the negative impact of Mount Agung eruption, stakeholder needs synergetic all elements such government, non-government organizations (NGOs), industry actors, communities and other stakeholders to keep tourism sector remains conducive. Keywords: strategy of tourism actors, Mount Agung eruption, crisis
Menikmati Kopi, Memaknai “Joss” Studi Eksploratif terhadap Pengalaman Wisatawan Domestik didalam Mengonsumsi Kopi Joss Yudo Hartono; Sri Widya Wijanarti
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p14

Abstract

This study aims to explore the meaning from the experience of Kopi Joss consumption from domestic tourist’s perspective. Kopi Joss is a name of coffee little shop that called angkringan near Malioboro Street in Yogyakarta. In this study, Holt’s Typology is used to analyze the meaning of the consumption from cultural and social perspective and this research uses qualitative perspective with domain analysis to describe the depth of the data. The result shows Kopi Joss meaning is related to the context where the consumption took place and the result can be used to strengthen the position of Kopi Joss in the future. Keywords: Kopi Joss, Domain analysis, coffee meaning
ANALISIS PARTISIPASI KOMUNITAS LOKAL DALAM PENGEMBANGAN DAYA TARIK WISATA KOTA TUA JAKARTA Adrianus Waranei Muntu; Agung Suryawan Wiranatha; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p01

Abstract

This article analyzed the participation of the local communities to develop the tourist attractions in the Old Town of Jakarta which was conducted to determine the forms of participation necessary for the local communities, to determine the factors which a ect the participation, and the impact of their participation. The methods utilized in this article are qualitative methods with data collection through interviews, observation, literature review, and document analysis. This article explains the forms of participation of the local communities which involve creating and showing new tourist attractions and preserving the existing tourist attractions. The factors which a ect the participation are divided into two types: supporting factors and the obstacles. In addition, this article also managed to nd the impact of the local communities participation which divided into two types: positive and negative impacts. The expected result of this article is to contribute to developing the tourist attractions and sustainable tourism in Jakarta as well as Jakarta’s Old Town in particular.
STRATEGI PENGEMBANGAN MONUMEN KAPAL SELAM SEBAGAI DAYA TARIK WISATA DI KOTA SURABAYA Moch Nur Efendi; Anak Agung Ngurah Anom Kumbara; Ida Bagus Ketut Surya
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p07

Abstract

Wisata Monkasel telah ditetapkan sebagai salah satu daya tarik wisata heritage di kota Surabaya, tetapi masih perlu pembenahan dari segi perawatan, pengelolaan, inovasi dan pembaharuan Monkasel. Artikel ini membahas bagaimana pengelolaan dan strategi pengembangan Monumen Kapal Selam sebagai daya tarik wisata di kota Surabaya, Jawa Timur. Data diperoleh melalui observasi, kepustakaan, wawancara, dan angket, kemudian dianalisis melalui skala likert, pendekatan matrik IE (internal eksternal) dan matrik SWOT. Hasil penelitian menunjukkan bahwa profil Monkasel sebagai sarana warisan nilai sejarah dan pengelolaannya memanfaatkan unsur-unsur manajemen, seperti: Men, Money, Methode, Materials, Machine, Market yang menghasilkan perhitungan matrik IFE dan EFE sebagai dasar dalam menentukan strategi, dan analisis. Selanjutnya dengan menggunakan matrik IE dan matrik SWOT dapat diketahui strategi yang perlu digunakan, yaitu pengembangan produk dan penetrasi pasar.
Strategi Pengembangan DTW Pantai Diamond di Dusun Pelilit, Desa Pejukutan, Nusa Penida, Klungkung, Bali Agnela Saneta Listiowati; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p13

Abstract

Diamond Beach is located at Pelilit Village, Pejukutan Village, Nusa Penida District. This tourist attraction was developed since 2014. Even though it have been developed since five years ago, there is still bad perception from local community about the components at Diamond Beach, in specific about amenity, accessibility, and human resource. Those local community perception contrasts with the perception of tourists that visited Diamond Beach, which they have good perception of all destination components in Diamond Beach. This research used qualitative descriptive approach that concerned about the perception of tourist and local community towards destination component at Diamond Beach. All perceptions and collected data using triangulation were used to identify internal and external environment condition at Diamond Beach. Result of internal and external factor analysis at Diamond Beach were both in medium condition. Then, the proper grand strategy to be applied in next level is keeping up and maintaining without changing the strategy that has been used before. This grand strategy is stressing more about product and service development, also market penetration. Keywords: perception, development strategy, tourist attraction
ALASAN DAN HAMBATAN PENYAJIAN BUAH LOKAL DALAM OPERASIONAL HOTEL BERBINTANG DI SANUR I Gusti Agung Diah Adelianie
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p09

Abstract

Indonesian tourism development is strongly supported by awide range of sectors one of which being the agricultural asa supplier of local fruits which become tourist consumptionprocessed into foods and beverages that have high sales value.This article discusses the dominant type of local fruits served inoperations of five-star hotels in Sanur tourism area, the reasonfor the hotel to serve local fruits, and the obstacles experiencedin serving them. The study used mix marketing theory andthe theory of consumer decision-making attitude. The studywas conducted by purposive sampling method with the studysites of seven star hotels in Sanur. Data were collected throughobservation, interviews, and by distributing 80 questionnairesfilled out by the hotels. The study reveals that the dominantfruits served in hotel operations are fruits that did not dependon the season and are selected based on factors including ofquality, continuity, price, serving variation, and policy wherethe dominant factor of this study was that of quality. This studyconcludes that there is a need for the cooperation betweenfarmers, suppliers, hotels and the government in maximizingthe absorption of local fruits at five-star hotels in Sanur.
FENOMENA PENGELOLAAN ATRAKSI WISATA SWAFOTO DAN IMPLIKASINYA BAGI MASYARAKAT DI DESA WANAGIRI KECAMATAN SUKASADA KABUPATEN BULELENG I Gede Ngurah Wirayuda Arsana; I Nyoman Sunarta; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p07

Abstract

The increase in number of tourists dominated by millenials that always wants to get attention on Instagram (instagrammable) or other social media, such as facebook, whatsapp, line, and twitter giving opportunities to community of Wanagiri Village for developing selfie tourism. Along with their creativity, community of Wanagiri Village carried out selfie tourism around Nature Tourism Park of Lake Buyan and Tamblingan, which increased disharmony between local people (in this case represented by desa adat) with local government. This research was conducted based on qualitative research with descriptive model, which the purposes are: 1) Knowing the development of selfie tourism in Wanagiri Village; 2) Examining the implementation of policies for selfie tourism in Wanagiri Village; 3) Knowing the implications of selfie tourism for local people in Wanagiri Village. The results showed three main things. First, selfie tourism in Wanagiri Village creates relation pattern between the desa adat Wanagiri, Bali Natural Resources Conservation Center, Buleleng Regency Tourism Office, and the investors. The relation pattern forms synergy that occurs between all of them through the beliefs and all parties to regulation, as happened in Balinese concept "Sagilik Saguluk Salunglung Sabayantaka". Second, there are job diversification. Last, public awareness of nature conservation can be maintained. Keywords: Selfie tourism, Wanagiri Village, Development policy
PENGEMBANGAN AGROWISATA UNTUK KEMANDIRIAN EKONOMI DAN PELESTARIAN BUDAYA DI DESA KERTA, PAYANGAN GIANYAR I Made Gunawan
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p11

Abstract

Kerta Village, Payangan, Gianyar regency, Bali, has a large and diverse potential to develop as agrotourism.However, these natural and cultural potentials have not been optimally managed.This study aims to determine the potential of villages that can be developed as agrotourism products, knowing the internal and external factors that influence of agrotourism development, formulating strategy and program to develop it.This study uses qualitative methods, data collection is done through observation, questionnaires, and in-depth interviews on elements of the society, the government and tourism entrepreneurs. Qualitative descriptive analysis was performed by applying the theory of tourism area life cycle, systems theory, and planning theory.The results showed that the village potential that has been depeloping and it can be developed further as agrotourism products, grouped into four categories, namely of nature potential, agriculture, cultural, and attractions.From the view of tourism are life cycle,Kerta Village Agrotourism are in the involvement phase marked by the growing involment of community to tourism activities.

Page 10 of 28 | Total Record : 274

 8   9   10   11   12 

Filter by Year

2014 2023


Reset
Filter By Issues
All Issue Volume 10, Nomor 01, Juli 2023 Volume 09, Nomor 02, Januari 2023 Volume 09, Nomor 01, Juli 2022 Volume 08, Nomor 02, Januari 2022 Volume 08, Nomor 01, Juli 2021 Volume 07, Nomor 02, Januari 2021 Volume 07, Nomor 01, Juli 2020 Volume 06, Nomor 02, Januari 2020 Volume 06, Nomor 01, Juli 2019 Volume 05, Nomor 02, Januari 2019 Volume 05, Nomor 01, July 2018 Volume 04, Nomor 02, Januari 2018 Volume 04, Nomor 01, Juli 2017 Volume 03, Nomor 02, Januari 2017 Volume 03, Nomor 01, Juli 2016 Volume 02, Nomor 02, Januari 2016 Volume 02, Nomor 01, Juli 2015 Volume 01, Nomor 02, Januari 2015 Volume 01, Nomor 01, Juli 2014 More Issue