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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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DAMPAK EKONOMI PENGEMBANGAN COMMUNITY BASED TOURISM TERHADAP MASYARAKAT LOKAL DI KABUPATEN MALANG (Studi Kasus Destinasi Wisata Cafe Sawah Pujon Kidul) Tomi Agfianto; Made Antara; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p03

Abstract

This study aims to identify and analyze the extent to which CBT can have an impact on the income of local people originating from tourist expenditure in tourist destinations. This study uses quantitative research methods from the results of questionnaires to tourists, labor, business units, and managers at Cafe Sawah tourist destinations in Pujon Kidul Village, Malang Regency. The finding in this study is that the multiplier effect value in the Cafe Sawah tourist destination has a Keynesian Income Multiplier number of 0.27 or 00 1.00, so that the destination has not been able to have a significant impact on the surrounding community, especially those who do business in that location. The results of this study explain that Community Based Management has not been able to provide a significant impact, so there needs to be a fundamental evaluation of the local district government where the function of the government is as a regulation and providing assistance to existing tourism destinations in the area. Keywords: Community Based Tourism, Sustainable Tourism, Tourism Economic Impact, Cafe Sawah
PERSEPSI DAN EKSPEKTASI WISATAWAN TERHADAP KOMPONEN DESTINASI WISATA LAKEY-HU’U, KABUPATEN DOMPU Rizal Kurniansah
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p06

Abstract

This study aims to determine the key components of tourism destinations Lakey-Hu’u, Sumbawa Island.It also examines the perceptions and expectations of tourists to the quality of the components, and describes the improvised program of the Lakey- Hu’u components.Data were collected through observation, interviews, and questionnaires which then analysed using theory component of the tourism product and the theory of perception.The results showed that the decisive component of tourism destinations Lakey-Hu’u include attractions, amenities, accessibility, ancillary, and community involvement.Based on the analysis of the Likert scale rating on the perceptions and expectations of the quality of tourism destinations Lakey-Hu’u component, the average rating was already good, improvisation program components that get listed on the main handling quadrant I, among others: a parking lot, a lifeguard, ding repair, the condition of transport modes to the location and completeness of the information through the Internet, travel agents, tour brochures or information.
Wisatawan Paruh Waktu: Identifikasi Perilaku dan Motivasi Berwisata Mahasiswa Asing yang Menempuh Semester Pendek di Universitas Udayana Ida Ayu Suryasih; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p12

Abstract

This research is conducted to determine the behavior and motivation of foreign students traveling in Bali, especially those studying at Udayana University. Samples taken are foreign students who join short semesters in the GoBali International Program, IBSN and BIPAS. This research is important since foreign student market is being underestimated because it is considered to have low purchasing power, however tourism stakeholders seem to forget that they spend more time in the place where they study. By staying longer in Bali, there are two benefits to be gained. The first benefit is to support the local economy, because these foreign students stay for 20 weeks, it means they will rent a place to live, transport and spend their money. The second benefit is that foreign students will most likely explore places that hold the potential to become tourist attractions in the future. Indirectly, this foreign student will help stakeholders in tourism in identifying appropriate places to be made as tourist destinations. The methodology used to obtain data is preceded by a focus group to identify what factors need to be explored more in relation to their behavior and motivations in Bali. Then, after the factors are obtained, data collection through questionnaires is conducted to then use factor analysis, cluster analysis and compile the highest average values based on cluster groups, so that answers will be obtained on the degree of interests and behavioral tendencies of foreign students traveling in Bali.Keywords: foreign students, behavior, motivation, travel, short semester, udayana.
REVITALISASI PERMAINAN TRADISIONAL BALI SEBAGAI BAGIAN DARI ATRAKSI WISATA BUDAYA DI KOTA DENPASAR Putu Aditya Primayoga Arya
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p07

Abstract

Recently, several traditional games suffer a setback as an impact of vast growing of modern, digital, and online games. This phenomenon raises a call to revitalise traditional games not only in order to strengthenen of folk cultures but also to promote them as tourist attractions. This article analyses attempts to revialise traditional games in the urban Denpasar, the capital city of Bali. The design of this study was descriptive qualitative by doing an observation, conducting a survey through spreading some questionnaires, depth interview and library research. The primary data sources were tradional games practioners, community leaders who have experiences and knowledge about Balinese traditional games as well as the heads of governmental sectors especially in the field of tourism and culture. The results of the study provides an overview of the following: there are external and internal factors why Balinese traditional games need to be revitalized. The external factor is connected with globalisation which has been bringing modern digital games. The internal factor comes from socio-cultural change, especially in the advanced development of civilization.Because of those factors, revitalization of Balinese traditional games is needed through cultural attraction festival which can attract local community and tourists to participate.
Pengembangan Sejarah Kuliner Nasi Bogana di Pawon Bogana Keraton Kacirebonan Shafira Nindita; Zayyini Nadhlah
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p17

Abstract

Nasi Bogana merupakan salah satu kuliner khas yang berada di daerah Cirebon. Kuliner ini dapat ditemui hampir disemua keraton yang ada di Cirebon. Kuliner ini biasa disajikan pada saat acara selametan ataupun acara perayaan lainnya. Keraton Kacirebonan merupakan salah satu keraton yang masih menjaga tradisi dan budaya dari nasi bogana. Salah satu usaha yang dilakukan Keraton Kacirebonan adalah dengan mendirikan restoran yang dinamakan Pawon Bogana. Di restoran Pawon Bogana, nasi bogana dijadikan sebagai menu andalan. Namun, nasi bogana yang ada di restoran Pawon Bogana sudah mengalami perkembangan dan pengembangan. Tujuan dari penelitian ini adalah untuk mengetahui sejarah lengkap mengenai nasi bogana, pengembangan kuliner tersebut saat ini jika dilihat dari kualitas dan keunikan makanan dan pengembangan nasi bogana agar kuliner tersebut menjadi lebih lestari dan terjaga kekhasannya. Penelitian ini menggunakan metode kualitatif. Sumber data yang dipakai adalah narasumber, tempat peristiwa serta dokumen. Tehnik pengumpulan data yang digunakan adalah wawancara, observasi dan dokumentasi. Tehnik analisis data yang digunakan adalah analisis data yang dilakukan secara interaktif dan berlangsung secara terus menerus sejak pengumpulan data di lapangan dan terus dilakukan hingga pengumpulan data selesai dilakukan. Hasil penelitian menunjukan bahwa Nasi Bogana merupakan salah satu kuliner khas yang berada di daerah Cirebon. Kuliner ini biasa disajikan pada saat acara selametan ataupun acara perayaan lainnya. Kuliner ini dijadikan sebagai sarana bersedekah dan dibagikan kepada sesama. Selain itu, makna lain dari nasi bogana adalah ucapan rasa syukur kepada Allah SWT. Perkembangan nasi bogana jika dilihat dari kulitas dan keunikan makanan semakin berkembang dan terus berinovasi agar masyarakat dapat terus mencicipi kuliner tersebut. Keywords: nasi bogana, keraton kacirebonan, pawon bogana, pengembangan
IMPLEMENTASI PRINSIP PARIWISATA BERBASIS KOMUNITAS DI DESA WISATA NGLINGGO YOGYAKARTA Rosdiana Pakpahan
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p07

Abstract

This study is carried out in Nglinggo rural tourism destination located in Pagerharjo village, Samigaluh sub-district, Kulon Progo regency in Yogyakarta. This research is aimed at revealing the application CBT principles implemented in the management of the rural tourism attraction as well as finding supporting factors and obstacles on the application of the CBT principles. This study also traces why such factors and obstacles occur. This research applies both qualitative and quantitative techniques in obtaining primary and secondary data. The primary data is collected by questionnaires, in- depth interview and observation, while the secondary data is obtained mainly from local authority’s website of Office of Tourism of Kulon Progo Regency.This study suggests that local people are aware on the importance of involvement in managing their village as an attraction. Meanwhile, supporting factors of the application of CBT principles are natural resources, local people cohesion, contribution to local people, local community involvement, existence of supporting institution, management commitment, and local authority’s support. On the other hand, obstacle found in the application of the CBT principles are education and people readiness.
PENGEMBANGAN WISATA TREKKING DI KAWASAN DANAU BUYAN, DESA PANCASARI, KABUPATEN BULELENG I Ketut Budayasa
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p09

Abstract

Buleleng regency in North Bali has many areas that could potentially be developed into tourist destination areas, one of them being Lake Buyan Forest Area which is very potential to be a trekking tour as an alternative form of tourist attraction offering new experiences to tourists. The study was aimed at determining the potential of the forest area as a place for trekking activities, community participation and tourists in the development of the area, and to identify the effective strategies in its development. Data collection techniques used in this study were observation, structured interviews with tourists who were conducting trekking activities and in-depth interview with the related people andthe tourists visiting Lake Buyan. The research method used wasdescriptive-qualitative and SWOT analyses. The study results showed that the physical and non-physical potential owned by forest area of Buyan Lake could be developed into a tourist trekking area, which was also supported by the SWOT analysis. In the process its development, the participation of the related people was an important factor.
Klasifikasi Daya Tarik Wisata Unggulan Provinsi Bengkulu Sebagai Upaya Menyongsong Visit 2020 Wonderful Bengkulu Dwi Oktavallyan Saputri; Zamdial Ta’alidin; Atik Prihatiningrum
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p03

Abstract

Bengkulu Province has begun to aware to its tourism potential, hence a program called "Visit 2020 Wonderful Bengkulu" was conducted and held by all Regencies / Cities of Bengkulu Province. Bengkulu Province has tremendous tourism potential to be developed, thus it is necessary to classify leading tourist attractions in an effort to support the program. The research method used is descriptive qualitative and quantitative, namely describing observations through field observations and direct assessments using the Tourism Attraction Assessment Guidelines in a systematic and actual procedure. The results is Bengkulu Province has few potential tourism, however, in general the potential is still not balanced by the availability of adequate accessibility and facilities / amenities. Almost all tourist attractions in 10 regencies / cities in Bengkulu Province in general are still insufficient in the management, planning and developing tourism. This research is expected to become a guideline in the tourism development of Bengkulu Province in preparing to welcome the "Visit 2020 Wonderful Bengkulu" program.Keywords: Potential, Tourist Attraction, Bengkulu
KOMODIFIKASI DRAMATARI “CAK RAMAYANA” DESA SINGAPADU DALAM INDUSTRI PARIWISATA Sri Dwi Lestari
JURNAL MASTER PARIWISATA Volume 01, Nomor 01, Juli 2014
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2014.v01.i01.p09

Abstract

Tourism development causes commodification on several cultural components. One of them is commodification of Cak Ramayana dance drama in Singapadu village. The performance of Cak Ramayana dance drama by dance groups from Singapadu nowadays are performed routinly as a show for tourists. This article analysis the forms of commodifications of Cak Ramayana dance drama of Singapadu village, factors affecting the commodification, and the effects of the commodification to the Singapadu people. Data forthe article were collected through interview and document study.They were analyzed by commodification theory and theory of social change. The article concludes that the forms of commodification Cak Ramayana dance drama involved the commodification of production, consumption and distribution, while the effect of commodification included two things. The first one is social economy effect, such as the effect of the sekaa’s income, enhancement of employment oppurtunity, and the other is social cultural effect, such as a mean of binding community citizens formally, preservation cultural and arts and decrease of aesthetic quality of Cak Ramayana dance drama.
Pengaruh Perceived Value terhadap Intention to Comply Pengunjung Museum Negeri Provinsi Sulawesi Utara Christine Patricia Elvano Porajow; Made Antara; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p08

Abstract

The phenomenon of an increase in foreign tourist visitors in the North Sulawesi Province State Museum is an urgency factor to do this research as a form of evaluation of consumption patterns related to sustainable behavior when visiting, especially in crowded situations with low levels of supervision. The purpose of this study was to determine the extent to which visitor value consumption takes a role in museum sustainability through intention to comply. Primary research data obtained from questioners, observations, and interviews with the accidental sampling method on 100 respondents of foreign tourists. This research uses a quantitative approach SEM - Smartpls 3.0 which is assessed through a Likert scale. The results of statistical data analysis show that motivation, consumer perceived value, and satisfaction significantly influence the intention to comply with foreign tourists on the rules in the museum and consumer perceived value is the dominant variable affecting satisfaction, therefore the museum is obliged to manage and facilitate consumption value through visitor perceptions museum. Keywords: Museum visitor motivation, Consumer perceived value visitors, Museum visitor satisfaction, Intention to comply museum visitors

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