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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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IMPLEMENTASI KONSEP PARIWISATA BERBASIS MASYARAKAT DALAM PENGELOLAAN PANTAI KEDONGANAN Anom Hery Suasapha
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p04

Abstract

Kedonganan beach is a tourist destination located in KedongananVillage, South Kuta, Bali, known for its scenic beauty and theculinary activity. The beach was a fisherman village, until tourismdeveloped in the area during 1995. The tourism developmentwas not a carefully planned, resulted in many negative effectson the area and also to the community. A correction plan was developed based on Community Based Tourism (CBT) concept, and has been implemented since 2006. This article discusses the implementation process of community based tourism (CBT) in Kedonganan Beach. The enabling factors and the barrier of the implementation are also discussed, and the model of CBT implemented in the area are developed and discussed. The analysis result shows that implementation of CBT concept in the management of Kedonganan has been done in two steps. Thesesteps were devided into smaller steps, in which four CBT principleswere implemented. Local inisiative, support from Badung Regency Government and social capital were some of the factors that enables the implementation of CBT concept in Kedonganan Beach, while rejection from some of the community member and different perception of the community toward the lagal status of the land were the barriers of the implementation.
PERAN DAN FUNGSI PENELITI DWI BAHASA (BILINGUAL): STUDI KASUS : WAWANCARA DENGAN INFORMAN DI DESA JATILUWIH, BALI INDONESIA Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p11

Abstract

This study discusses the process of translating and adapting an interview content in Indonesian or regional (in this case Bali) into English in a Tourism study. This process certainly cannot be overlooked because of differences in Indonesian language and culture that are quite significant towards English and western culture. Therefore, this research offers a new insight in how a bilingual researcher takes action hence a translated interview will not lose its essence when it is analysed. The researcher used Computer Assisted/Aided Qualitative Data Analysis Software (CAQDAS) namely Nvivo in analyzing interviews from informants. In this study it also explains about how the meaning of the contents of an interview lose the meaning at the analysis phase when error occurs. Keywords : bilingual, indonesian, bali, english, interview, research, researcher
POTENSI DAN PERSEPSI MASYARAKAT SERTA WISATAWAN TERHADAP PENGEMBANGAN EKOWISATA DI DESA AIK BERIK, LOMBOK TENGAH Murianto Murianto
JURNAL MASTER PARIWISATA Volume 01, Nomor 01, Juli 2014
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2014.v01.i01.p03

Abstract

Aik Berik village has a wide variety of tourist attractions. This research is aimed at identifying potential ecotourism attractions, activities that could be developed in and around the village. In addition, it will investigate perceptions of local communities and tourists concerning the village’s potential development as an ecotourism destination. The supporting data in the research were collected through qualitative observation, in-depth interviews, questionnaires, and documentation. The data were obtained through purposive sampling for the local communities and convenience sampling for the tourists. It was analysed using a descriptive, qualitative method. This analysis has revealed both positive and negative perceptions among local communities and tourists in response to the potential development of ecotourism.
Stragtegi Komunikasi Pariwisata Taman Air Mancur Sri Baduga Melalui Media Instagram @Urangpurwakarta Gheya Madinatu Sjaida; Ute Lies Siti Khadijah; Evie Novianti
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p03

Abstract

Indonesian tourism was ranked 40th out of 140 countries in the world in the category of Travel and Tourism Competitiveness Index (TTCI) in 2019. This was of course supported by the advancement of regional tourism in Indonesia. One of the areas which is improving the tourism sector is Purwakarta Regency. Purwakarta Regency donates its favorite tourist destination, the Sri Baduga Situ Buleud Fountain Park which is the Top Five Tourism Destination in Indonesia. The media of his young people also helped to promote massive things related to the Sri Baduga Fountain Park. The media is named @urangpurwakarta. This research uses descriptive qualitative method with the concept of communication strategy. This research involved 3 key informants. The results of this research are the planning of @uranagpurwakarta in the form of determining targets, media and content, the implementation phase of @urangpurwakarta making Explore Purwakarta content, Purwakarta Original, Purwakarta Muda, and What the Facts Purwakarta. The evaluation phase of @urangpurwakarta becomes more active in providing information according to the direction of the organizer of Sri Baduga Water Park. Keywords: Communication Strategy, Tourism, Instagram, Purwakarta
PENGARUH PARIWISATA TERHADAP KONDISI SOSIAL BUDAYA MASYARAKAT KARIMUNJAWA, JAWA TENGAH Thelisa .; Made Budiarsa; Widiastuti .
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p05

Abstract

This article discusses about the condition of community in Karimunjawa, which at this time Karimunjawa islands became one of the favorite tourist destinations in central Java. Rapid development of tourism in recent years bring signi cant a ects to the condition of the people. This article focuses on the social and cultural aspects of community, aims to explain about development of tourism and to describe the form of socio-cultural changes in Karimunjawa society. A qualitative approach was used to discuss the problems. The data were collected through interviews, observation, and documentation. It was found that tourism in Karimunjawa started when the destination was accessible for tourist. Then, there have been social and cultural change in Karimunjawa community, those are jobs opportunity, division of work, hospitality, education, language skill, lifestyle and social solidarity. These changes have a ected the sustainability of tourism and therefore they need to be directed and managed by all of involved stakeholders in order to maintain the harmonious relationship between community and tourism development.
PERSEPSI PENGELOLA HOTEL BINTANG 1-5 TERHADAP FUNGSI DAN FITUR MEDIA PEMASARAN ONLINE DI KECAMATAN KUTA, PROVINSI BALI Bagus Putu Wahyu Nirmala
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p11

Abstract

Penelitian ini bertujuan untuk mengetahui media online yang digunakan oleh manajer hotel bintang di Kuta dan menganalisis persepsi mereka tentang fitur media online dan fungsi. Setelah melakukan pengumpulan data dan analisis terdapat tujuh media online yang banyak digunakan oleh manajer hotel. Mereka adalah mesin pencari, e-mail, website, twitter.com, facebook.com, OTA dan tripadvisor.com. Ada lima fungsi pemasaran digital: attract, engage, retain, learn dan relate. Semakin banyak fungsi pemasaran digital yang dapat dihasilkan oleh media online lebih mungkin media online tersebut untuk digunakan. Rata-rata perhitungan persepsi responden diperoleh 4,08 yang menunjukkan bahwa fitur media online telah dianggap bermanfaat untuk fungsi pemasaran. Fitur yang dianggap sebagai yang paling bermanfaat memperbarui secara teratur konten(4.60 dari 5.00), pendaftaran media online di search engine (4,51 dari 5,00), dan membuat konten yang unik (4.40 dari 5.00). Analisis faktor menunjukkan bahwa setiap fitur memiliki berbagai manfaat untuk fungsi pemasaran digital. Fitur dianggap paling membantu adalah pendaftaran media online di search engine (untuk attract), membangun komunitas virtual (untuk engage), menggunakan cookies untuk mengidentifikasi alamat IP (untuk learn), komunikasi pribadi (untuk relate). Fitur dianggap paling bermanfaat untuk mempertahankan aplikasi interaktif dan memperbarui secara teratur konten.
Front Matter JUMPA Vol. 7 No. 1 2020 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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FAKTOR PENDORONG DAN PENARIK ORANG BALI BERWISATA KE LUAR NEGERI Ni Wayan Ana Pradnya Dewi; Made Sudiana Mahendra; Anak Agung Putu Agung Suryawan Wiranatha
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p01

Abstract

Berwisata saat ini sudah menjadi gaya hidup bagi masyarakat, tak terkecuali orang Bali. Beberapa tahun terakhir tercatat banyak orang Bali yang berlibur, bahkan hingga ke luar negeri. Penelitian ini bertujuan untuk mengetahui profil demografis orang Bali dan negara yang dikunjungi, faktor pendorong dan penarik, menganalisis tingkat motivasi dan perbedaan motivasi orang Bali yang pertama kali dan yang sering berwisata ke luar negeri. Teori Motivasi dan Teori Hirarki Kebutuhan Maslow digunakan dalam penelitian ini. Pengumpulan data menggunakan metode wawancara dan kuesioner dengan teknik Quota Sampling. Teknik analisis data dilakukan dengan analisis deskriptif kualitatif dan analisis statistik Diskriminan. Hasil penelitian menunjukkan bahwa motivasi orang Bali sangat beragam, responden dapat memiliki motivasi lebih dari satu. Faktor pendorong yang paling dominan adalah educational opportunity disamping motif lain seperti relaxation dan play, sedangkan faktor penarik yang dominan adalah cultural factors, diikuti oleh natural environment dan recreation and attraction services. Ditemukan pula adanya perbedaan motivasi di antara orang Bali yang pertama kali dan yang sering melakukan perjalanan wisata ke luar negeri.
Exit Survey Kepuasan Wisatawan Terhadap Pariwisata di Labuan Bajo Apriana Marselina; Ernesta Leha; Maria Kristina Ota
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p08

Abstract

Tourism is one of the important sectors as a source of regional income. The satisfaction of each tourist depends on the facilities and services provided. The purpose of this survey is to measure the satisfaction of tourists who come and visit tourist destinations in Labuan Bajo. This survey activity also measures the success of the West Manggarai Regional Government, all stakeholders and the community in maintaining the sustainability of tourism in Labuan Bajo, as well as being able to answer user needs based on user experience. This survey was conducted using the exit survey method, by interviewing as many tourists as possible who had visited Labuan Bajo and were going out through the existing airport in Labuan Bajo. Based on the results of research on the level of visitor satisfaction with services and facilities in several tourist destinations in Labuan Bajo are between 55.28% to 76.45% of tourists satisfied with the existing facilities and services. This research contributes to the government of West Manggarai Regency in increasing the number of tourist visits and the development of facilities and services for tourists for each tourist destination in West Manggarai. Keywords: Exit Survey, Tourist Satisfaction, Sustainable Tourism
Otokritik Bali lewat Ironi Industri Pariwisata I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p10

Abstract

Buku Bali Punya Siapa? merupakan wujud keprihatinan penulisnya, Made Handijaya Dewantara, SST. Par., M. Par., M.E., atas berbagai fenomena ironis dalam kehidupan masyarakat Bali yang serta-merta dikaitkan dengan dampak negatif dari industri pariwisata Bali.Buku ini terdiri dari empat bab yaitu “Potensi Konflik Orang Asing dan Orang Bali”,“Mulai Tergradasinya Nilai Bali”, “Posisi Tawar Si Bali”, dan“Strategi Kolaborasi Orang Bali-Orang Asing”. Seperti tercermin dari judul-judulbabnya, keseluruhan isi buku memang merupakan sebuah otokritik Bali oleh sarjana Bali sendiri.

Page 8 of 28 | Total Record : 274

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