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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Literasi Media Digital Pada Komunitas Pariwisata di Kawasan Danau Toba Yohanssen Pratama; Arnaldo Marulitua Sinaga; Riyanthi Angrainy Sianturi; Verawaty Situmorang
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p13

Abstract

Lake Toba region is included in one of the 10 priority tourism destination locations. To answer the challenges of changing world tourism trends that utilize digital technology, several strategies must be carried out. In digitizing the process, it is necessary to involve the local community in formulating regulations, strengthening value chain partnerships between businesses in the tourism sector, increasing motivation and enabling the community through various kinds of assistance and training. Therefore, research is conducted that has the aim to develop the tourism potential of the Lake Toba Region through digitalization with the concept of community empowerment. As the output of this research, a community will be formed in each Lake Toba District, so that based on this community various development policies and strategies can be formulated in overcoming problems and developing the tourism sector in the Lake Toba region. Keywords: Community Based Tourism, Digitalization, Lake Toba, Local community, Literacy
Perubahan Sosial Budaya Masyarakat di Sekitar Kawasan Wisata Pulo Cinta Eco Resort Annisa Rizqa Alamri; Yayan Hanapi
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p04

Abstract

A meeting between the local community and tourists will produce some social changes in the local community where tourist site is located. The present study describes forms of socio-cultural changes in the local communities since the formation of Pulo Cinta Eco Resort for four years. The purpose of the present study was to examine the forms of socio-cultural changes in Patoameme Village community after the development of Pulo Cinta Eco Resort. The research method was case study using descriptive approach. This was based on the issues, which were what the object was and how it was formed. The data collection used observation, in-depth interview, and document study. The data was analyzed by performing data reduction, display and conclusion drawing. The data validity was examined using data source triangulation technique. Based on the findings in the field, the socio-cultural changes were; 1) symbols, b) language, c) values and d) norms. Keywords: Social Cultural Changes, Develepoment of Tourist Areas, Local Community
Pengaruh Electronic Word of Mouth (EWOM) Terhadap Brand Image, Trust dan Keputusan Berkunjung ke Kampung Tridi Malang Monica Yohana Putri Wiryokusumo; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p17

Abstract

Electronic word of mouth (EWOM) is quite effective in increasing the decision to visit tourist destinations. Indirectly, electronic word of mouth has an important role in forming a brand image, so there is a need for a good brand image to increase trust so that tourist visits can increase. The purpose of this research are to (1) to analyze the effect of the Electronic Word of Mouth on brand image, trust and the decision to visit in Kampung Tridi Malang, (2) to analyze the influence of brand image on the decision to visit in Kampung Tridi Malang, and (3) to analyze the effect of trust on decisions. visited Kampung Tridi Malang. This study uses SEM (Structural Equation Modeling) analysis using the SmartPLS 3.0 student version software. The data collection instrument used a questionnaire with 100 respondents. The distribution of questionnaires was carried out by purposive sampling to domestic tourists. The results of this research indicate that 1) electronic word of mouth has a significant effect on brand image, (2) electronic word of mouth has a significant effect on trust, (3) electronic word of mouth has a significant effect on visiting decisions, (4) brand image has a significant effect on trust. decision to visit and (5) trust has a significant effect on the decision to visit 6) electronic word of mouth has a significant effect on the decision to visit through brand image 7) electronic word of mouth has a significant effect on the decision to visit through trust. The influence of EWOM on the decision to visit is quite strong so that it can be considered for the managers of Kampung Tridi Malang to further develop marketing using social media. Keywords: Electronic Word of Mouth, Brand Image, Trust, Visit Decision, Kampung Tridi Malang
E-Service Quality Hotel Pangeran Pekanbaru Pada Website Traveloka Ervina Wardiyanti; Intan Purwandani
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p09

Abstract

Hotel Pangeran Pekanbaru is a 4-star hotel in Pekanbaru City which uses several Online Travel Agent (OTA) companies as online reservation media, with one of the highest reservation comes from Traveloka. The purpose of this study is to assess the electronic quality service of Traveloka’s website as an online reservation media at Hotel Pangeran Pekanbaru. The six dimensions of e-service quality by Tsang et al. (2010) include: (1) Website Function; (2) Quality and Information Content; (3) Need Fulfillment and Responsiveness; (4) Safety and Security; (5) Appearance and Presentation; and (6) Customer Relationships are implemented as a measure of the quality of an OTA's electronic service. This research is a descriptive quantitative study using data collection methods of survey and online questionnaire as a research tool. Online questionnaires were distributed to 100 guests of Hotel Pangeran Pekanbaru who had made online reservations through the Traveloka website. The results of this study indicate that the respondents' perceptions of Traveloka website’s e-service quality as an online reservation media for Hotel Pangeran Pekanbaru were classified as "high" with an average score of 3.56. Although the overall value of e-service quality on the Traveloka website is classified as "high", at the e-service quality value from the respondent's profile perspective, there is a minority group of 1% who answered that the quality of electronic services was in the "medium" category. Keywords: electronic service quality, online travel agent, Traveloka, online reservation, online booking
Perkembangan Wisata Halal di Korea Selatan (Studi Kasus Perspektif Masyarakat Indonesia di Korea Selatan) Theresia Avila Rencidiptya Gitanati Firstantin; Ummul Hasanah
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p14

Abstract

The large number of tourists, students, and Muslim migrant workers in South Korea has prompted the South Korean government to start developing various kinds of halal tourism programs. These programs are very interesting and helpful for tourists, students and Muslim migrant workers to visit or live in South Korea. To find out the extent of the development of halal tourism in South Korea, this study was conducted using a descriptive -quantitative method with Indonesian people in South Korea as the object of this research. The object of this study was selected because of the large number of tourists, students, and Indonesian workers in South Korea and the majority of them as Muslim can represent other Muslim communities in South Korea. The results of this study indicate that Muslim-friendly facilities such as halal restaurants, halal food shopping applications, mosques, and prayer rooms in South Korea are quite numerous and scattered in various cities. This is certainly welcomed positively by tourists and the Muslim communities in South Korea. However, there are several things that Korean government still needs to pay attention to, especially related to the socialization of halal food that there is a standardization and process in it. Keywords: Halal Tourism, South Korea, Tourism, Halal Korea, Halal Food
Analisis Kewiralembagaan Desa Wisata dalam Pengembangan Desa Wisata Kedang Ipil Adi Sucipto; Zulkifli Zulkifli
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p05

Abstract

Kedang Ipil officially became a Tourism Village in 2016. The main advantages are natural Waterfall and Cultural Arts. Readiness in the face of competition needs to be supported by such things as adequate infrastructure, good marketing, and, most importantly, institutional governance. The purpose of this study is to determine the institutional process, the relationship between actors and structures that occur in the development activities of Kedang Ipil Tourism Village. To describe institutional opportunities and arrange elements of tourism village institutional governance to be able and ready to face both local and global competitions. Based on the Institutional Entrepreneurial Task quadrant analysis, the Kedang Ipil Tourism village institution belongs in the third quadrant. The function and formation are already available, but they don't function properly. Tourism management that moves to social enterprises requires actors to be more innovative in organizing tourist destinations, starting from marketing, services, formulating tour packages, even creating new attractions so that existing institutions can run effectively and efficiently so it will affect to the residents’ welfare. Keywords: Institutional Entrepreneurship, Sustainability, Village Tourism
Strategi Bisnis Primebiz Hotel Surabaya Menghadapi Pandemi Covid-19 Michelle Vebby Tanzil Salim; I Dewa Gde Satrya; Mohamad Yusak Anshori
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p10

Abstract

The Covid-19 pandemic has a negative impact on the tourism and hospitality sector, one of which is PrimeBiz Hotel Surabaya (PHS). The lack of income for the hotel forces hotel management to think creatively and make the right decisions to maintain hotel operations. This study aims to describe the strategies that PHS has implemented during the Covid-19 pandemic. The research method was carried out qualitatively, the data were obtained through structured interviews with key informants from management, marketing experts, hospitality experts and PHS consumers. The conclusion of this study are; first, the Covid-19 pandemic makes PHS management have to weigh income and expenditure to be balanced. Second, the marketing strategy implemented by PHS is to maximize the use of social media for all employees. Third, the strategy carried out by PHS is to continue to implement a multitasking system, employees must be able to innovate and make adjustments to conditions that occur in the future. Keywords: business strategy, hotel, Covid-19
Penempatan SDM Penyandang Disabilitas di Sektor Pariwisata Titing Kartika; Tjutju Yuniarsih; Hady Siti Hadijah
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p01

Abstract

The existence of a negative stigma in society’s view for persons with disabilities makes them unable to show their optimal self-existence even though they competently have them. Not all industries or government agencies have implemented the rules whereby the agencies they manage should implement rules for employing persons with disabilities (the proportion is private sector 1 %, and government agencies 2%) referring to the rules mandated in Law no. 8 of 2016 concerning Persons with Disabilities. According to the perspective of Human Resources management, this is a challenge how the existence of persons with disabilities can get space without discrimination from all parties. The resultsof research showed that the inoptimal placement of human resources with disabilities occurred due to several factors, both from the person and the employer. The involvement of stakeholders has an important role in solving problems from associations, universities, communities and the government. Keywords: Disabilities, Human Resources, Tourism Sector, Employee Placement
Front Matter JUMPA Vol. 8 No. 1 Juli 2021 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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Partisipasi Masyarakat Lokal dalam Pengembangan Kawasan Wisata Geopark Batur di Kintamani Kabupaten Bangli I Gede Wiramatika; I Nyoman Sunarta; I Putu Anom
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p06

Abstract

This study aims to examine the participation of local communities in the development of the Batur Geopark tourist area in Kintamani, Bangli Regency regarding the participation of local communities in the development of the Batur Geopark tourist area, the obstacles faced by local communities in the development of the Batur Geopark tourist area, and the efforts made by the Government in developing the tourist area Batur Geopark. In this study the data collected through interviews, observations, literature studies, documentation studies, and the Community then analyzed the data using qualitative descriptive data analysis techniques. The presentation of data analysis in this study was carried out qualitatively through verbal delivery with interpretative descriptive techniques. The results of this study indicate that in the development of the Batur Geopark tourist area there are still several obstacles faced in its development. The government's efforts in developing the Batur Geopark tourist area are: the formation of a tourism awareness group, tightening permits for facility construction, establishing a management agency, procuring tourism facilities, improving the road infrastructure, structuring material excavation at the foot of Mount Batur, holding promotions, and providing tourism training. The forms of community participation in the development of the Batur Geopark tourist area are: preserving the biodiversity of flora and fauna, building tourism facilities, developing the typical Kintamani major culinary, cultural preservation, taking jobs in the tourism sector, nature conservation, and the formation of security officers. Keywords: Community Participation, Tourism Development, Geopark

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