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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Promosi Pariwisata oleh Duta Wisata “Jegeg Bagus Klungkung” Pada Masa New Normal Luh Ade Syah Sugiarni; Putu Anom; Ida Bagus Ketut Surya
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p04

Abstract

Jegeg Bagus Klungkung (JBK) is a representative of the young generation in Klungkung Regency as a tourism ambassador with the aim of being an extension of the promotion of tourist destinations in Klungkung Regency. This study aims to describe the roles and constraints faced by JBK in promoting tourist destinations in Klungkung Regency during new normal period, as well as to formulate a strategic role for JBK in maximizing their role as tourism ambassadors. This study uses the promotion mix theory and strategic planning generated from the SWOT analysis. The relevant approach used in this research is a qualitative approach. Data were collected through observation, interview, documentation, and questionnaires. Primary data were obtained through interviews and filling out questionnaires by JBK and tourism stakeholders. Secondary data is obtained through documents, journals and articles. The study found that JBK has done their role as tourism ambassadors through its advertising and public relations on promotion mix. The obstacles experienced consist of external and internal constraints. The strategic role resulting from the SWOT analysis places JBK's position in that JBK should use an intensive strategic role in market penetration and market development, besides being able to diversify the products or services offered. Keywords: JBK, Tourism Promotion, New Normal.
Front Matter JUMPA Vol. 8 No. 2 Januari 2022 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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Keunikan dan Otentisitas Pasar Ekstrim Wilken Sebagai Daya Tarik Wisata di Kota Tomohon Sulawesi Utara Ingryt Grity Adipati; I Gde Pitana; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p09

Abstract

Wilken Extreme Market is a unique and authentic traditional market in Tomohon City which sells all kinds of meats that are not normally consumed such as snake meat, forest rats, bats, cats, and dogs. This has become the center of attention for tourists to visit because the existence of this destination makes gastronomic tourism for the Minahasan people known as being the only extreme market in Indonesia that is the identity of tourism in North Sulawesi. This study uses a qualitative descriptive approach, data sources obtained through observation, interviews and documentation. The data analysis used in this study is the phenomenological method to understand what experiences are obtained and could see the final results in maintaining and developing uniqueness and authenticity, especially in trading extreme meat as a tourist attraction. The results of the study after obtaining the required data indicate the uniqueness and authenticity of the extreme market of Wilken Tomohon, that some of the meat for sale is hunted by the Minahasa community, and other types of meat are sent from different regions. called extreme markets and extreme foods. This market also has superior value for cultural, environmental and economic benefits that affect the uniqueness and authenticity of extreme markets, so that as a market traders it has its own meaning to be able to continue trading activities and focus more on market conditions, which are tourist attractions, as well as the government tourism department. , market managers, as well as travel agencies interpreting the uniqueness and authenticity of the market as local wisdom that contains elements of cultural tourism and gastronomic tourism in Extreme Markets as tourist attractions while maintaining the authenticity of the market so that it remains unique and authentic. The uniqueness and the authenticity of Wilken extreme market as a tourist attraction in Tomohon City, is expected to survive in a sustainable manner as a tourist attraction for the government and local communities. Keywords: Authenticity, cultural tourism, extreme market, gastronomic tourism, uniqueness.
Pengaruh Kepuasan Sebagai Variabel Intervening antara Media Sosial aan Niat Berkunjung Kembali Wisatawan Nusantara Generasi Milenial ke Bali Ni Wayan Ria Agustini; I Nyoman Sudiarta; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p14

Abstract

Social media has become the preferred method for exchanging information. The biggest social media users are millennials, who are tech-savvy. The rise of social media users can certainly influence the decision of tourists in visiting a destination. Tourists' interest in visiting again is considered as a result of satisfaction. Satisfaction can provide several benefits, one of which is to provide a good basis for repurchase or re-visit intention. The purpose of this study is to (1) analyze the influence of social media on satisfaction; (2) analyze the influence of social media on revisit intention; (3) analyze the effect of satisfaction on revisit intention; and (4) and analyze the influence of social media on revisit intention through satisfaction. This research was conducted by distributing online questionnaire using google form to 100 National Tourists as respondents. Sampling is executed the use of purposive sampling. Furthermore, the data will be analyzed using descriptive statistical analysis and using SmartPLS SEM (Structural Equation Modelling). The results showed that social media has a significantly influence National Tourist satisfaction, social media has a significantly influence National Tourist revisit intention to Bali, satisfaction has a significant influence on the revisit intention. On the indirect effect the results that indirectly social media has a significantly influence on the revisit intention thru satisfaction. Keywords: Sociallmedia, Satisfaction, Revisit Intention, Millennials.
Pengembangan Pariwisata Konservasi Savana Propok, Lombok, Nusa Tenggara Barat I Komang Deya Pradnyana; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p05

Abstract

This research was conducted to design a conservation-based tourism development strategy in Savana Propok Sembalun, Lombok, West Nusa Tenggara. In developing Savana Propok Sembalun as conservation-based tourism, a general strategy (grand strategy) and alternative strategies are needed to develop all the existing potential, and support its development into a conservation tourism attraction that can benefit all parties, especially for the local community, so it is necessary to conduct research on (Conservation-Based Tourism) Savana Development Strategy in Propok Sembalun, Lombok, West Nusa Tenggara. This study was designed using a qualitative approach with the EFAS, IFAS, and SWOT matrix analysis methods. The data in this study were obtained through direct field observations and in-depth interviews with related parties. The results of this study refer to the internal and external environmental conditions of Savana Propok Sembalun, each of which are in a averange condition. Thus, the right alternative strategy to be applied at the next stage of development is to hold and maintain without changing the direction of the strategy that has been used. This alternative strategy emphasizes more on (1) Tourism Development Strategy, (2) Conservation Tourism Planning Strategy, (3) Conservation-Based Tourism Development Strategy, (4) Environmental Quality Improvement Strategy, (5) Human Resource Development Strategy, and (6) Tourist Attraction Promotion Strategy. Keywords: Development Strategy, Tourism, Conservation.
Storynomics Bali Aga: Pemanfaatan Cerita Rakyat untuk Promosi Desa Wisata Sidetapa, Kabupaten Buleleng Ida Ayu Laksmita Sari; I Nyoman Darma Putra; Ni Luh Ramaswati Purnawan; I Wayan Suardiana
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p18

Abstract

Stories about tourist attractions can add dimensions to the quality of the attraction and the tourist experience. This article analyzes the benefits of folklore in improving the quality of tourist attractions in Sidetapa Tourism Village, Banjar District, Buleleng Regency. The village, which is classified as an ancient Balinese village, has begun to develop itself as a tourist village and has a tourist attraction related to the village’s folklore. This qualitative research begins with identifying folklore and selecting those related to tourist attractions in Sidetapa Village. By using the storynomics approach, the selected stories are then arranged in two forms, namely the complete form and the concise form. This story is prepared for tourism-awareness groups that can be used as material in guiding tours. This article contributes to showing the reciprocal benefits of folklore and tourist attraction, in terms of the role of folklore to increase the dimensions of the quality of tourist attraction and the benefits of tourism activities in preserving folklore by introducing them to the public and tourists. Keywords: folklore, storynomics, Sidetapa Tourism Village, tourist attraction, tourist experience
Peran Environmental Identity Terhadap Sikap Pariwisata Berkelanjutan Pada Masyarakat Desa Tuk-Tuk, Samosir, Sumatera Utara Nikki Lauda; Christiawan Christiawan; Nathalie Fransisca; Claresta Kangginata; Rianda Elvinawanty
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p10

Abstract

This study aims to determine the existence of an environmental identity relationship to sustainable tourism attitudes in communities living in Tuk-Tuk Village, Samosir, North Sumatra. The hypothesis in this study is that there is a positive relationship between environmental identity and sustainable tourism attitudes in the people who live in Tuk-Tuk Village, Samosir, North Sumatra. The research subjects used in this study were 301 residents of Tuk-Tuk Siadong Village, Simanindo, Samosir. The sampling technique used was purposive sampling method. This research uses quantitative methods, research data is collected using a scale. The assumption test used consists of a normality test anda linearity test. Data were analyzed using Pearson Product Moment correlation test with the help of SPSS 20 for Windows. The results of the data analysis show that there is a positive relationship between environmental identity and the attitude of sustainable tourism in the people who live in Tuk-Tuk Village, Samosir, North Sumatra. Keywords: Environmental Identity, Samosir, Sustainable Tourism.
Peran Hashtag #Indonesiabucketlist pada Konten Regram @Indtravel dalam Upaya Customer Engagement Marketing di Masa Pandemi Covid-19 Ahmadintya Anggit Hanggraito; Setya Mukti Mahanani; Noer Ayufika Nulul
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p01

Abstract

Instagram becomes prominent social media that connect online communities to tourism destination although Covid-19 occurs. This study aims to explore the role of regram contents which are followed with #IndonesiaBucketList in Ministry of Tourism and Creative Economy of Indonesia Instagram official account, @indtravel. Data collected was the posts including photos, captions, comments, and likes, uploaded during the period of social restriction (PSBB) to emergency restriction (PPKM) for Java and Bali in third quarter of 2021. In particular, the present study examines customer engangement marketing model of @indtravel marketing practices in a time of crisis. Content analysis was employed in this qualitative descriptive study by identifying the regram contents posted with hashtag #IndonesiaBucketList. The results reveal that natural attraction category was the primary theme of the contents along with the most mentioned provinces, such as East Nusa Tenggara, Bali, Central Java, and East Java. It is also consistent that customer engagement cycle of @indtravel suggest customer engangement marketing practice is dealing with tourism crisis during Covid-19 pandemic. Keywords: Instagram, Social Media, Regram, Hashtag, Customer Engagement Marketing, Tourism Crisis.
Antesenden Kepuasan dan Konsekuensi Terhadap Loyalitas Wisatawan Nusantara ke Daya Tarik Wisata Ulun Danu Beratan Tabanan I Made Gede Darma Susila; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p15

Abstract

Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction. Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.
Customer Experience, Kepuasan Wisatawan dan Loyalitas Wisatawan di Floating Market Lembang Bandung Naufal Hibatullah; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p06

Abstract

Problems that arise in the Lembang Floating Market with the presence of new competitors for man made tourist destinations in the city of Bandung which have caused a decrease in tourist visits to Lembang Floating Market and also the inability of the Lembang Floating Market to provide a positive experience for tourists who come who are dissatisfied. Therefore, this study aims to 1) explain the influence of customer experience on tourist satisfaction at the Lembang Floating Market, 2) the influence of tourist satisfaction on their loyalty to the Lembang Floating Market, 3) the influence of customer experience on tourist loyalty at the Lembang Floating Market, 4) to explain the influence of customer experience on tourist loyalty through tourist satisfaction. The sample in this study was 100 respondents from domestic tourists. Determining respondents based on accidental sampling and the data analysis method used is a quantitative approach in the form of a structural equation model (SEM) with the SmartPLS version 3.0 analysis tool which is measured using a Likert scale. The results of this study indicate that a) customer experience has a positive and significant effect on tourist satisfaction, b) tourist satisfaction has a positive and significant effect on tourist loyalty, c) customer experience has a positive and significant effect on tourist loyalty at Floating Market Lembang Bandung, d) customers experience has a positive and significant effect on tourist loyalty through tourist satisfaction. Suggestions for the manager of the Lembang Floating Market is to maintain and improve the customer experience obtained by visiting tourists because this strategy will have a positive effect on tourist satisfaction and loyalty in the future. Keywords: Customer Experience, Tourist Satisfaction, Satisfaction, Tourist Loyalty.

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