Jurnal Master Pariwisata (JUMPA)
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Articles
274 Documents
<![CDATA[Pengaruh Perceived Ease of Use, Perceived of Usefulness dan Financial Risk Terhadap Intention to Use Pada Booking.com di Kabupaten Badung ]]>
<![CDATA[Made Uttari Pitanatri]]>;
<![CDATA[NMS Wijaya]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2021.v08.i01.p11
<![CDATA[Online reservation has been gives a easiest way for the tourist interm of booking an accomodation. Ease of use, and perceived of usefullness has been considered as a fundamental concern on decision making in using the online system. Booking.com is one of the online system that frequently used by the tourist. The study aimed to eximine the charasteristic of booking.com user, the effect of perceived ease of use, perceived of usefulness and financial risk om intention to use in Badung Regency. To investigate the hypotheses of the research, data was collected from booking.com user in Badung Regency. A survey was conducted with a sample size of 65 tourist and analized by multiple regresion analysis. The study revealed that perceived ease of use, perceived of usefulness and financial risk positively affect intention to use. Keywords: financial risk, intention to us, perceived ease of use and perceived of usefulness]]>
<![CDATA[Strategi Pengembangan Potensi Ekowisata di Desa Malatisuka ]]>
<![CDATA[Fauziah Hanum]]>;
<![CDATA[Reiza D. Dienaputra]]>;
<![CDATA[Dadang Suganda]]>;
<![CDATA[Budi Muljana]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2021.v08.i01.p02
<![CDATA[Desa Malatisuka merupakan salah satu desa dengan kategori tertinggal di Kecamatan Gunung Tanjung, Kabupaten Tasikmalaya yang memiliki potensi alam dan lanskap berlimpah yang dapat dijadikan destinasi wisata unggulan apabila dikelola dengan baik dengan menerapkan konsep Ekowisata dan pengembangan mengacu pada prinsip berkelanjutan. Tujuan dari penelitian ini adalah untuk membuat strategi pengembangan potensi ekowisata di Desa Malatisuka, Kecamatan Gunung Tanjung, Kabupaten Tasikmalaya. Penelitian ini adalah studi kualitatif dengan metode survey dan deskriptif. Data untuk penelitian ini dikumpulkan melalui wawancara dengan teknik pemilihan narasumber menggunakan purposive sampling, studi literatur baik itu dari buku, procceding seminar, tesis, artikel-artikel jurnal dalam atau luar negeri serta sumber lainnya. Sedangkan data akan dianalisis menggunakan cara triangulasi serta analisis SWOT untuk selanjutnya melakukan perumusan strategi yang tepat untuk pengembangan potensi ekowisata tersebut. Hasil menunjukan bahwa Desa Malatisuk memiliki kelebihan dan peluang yang besar utamanya potensi alam yang apabila dimanfaatkan sebaik mungkin maka dapat menjadi nilai lebih yang menjadi kekuatan untuk bersaing diantara daya tarik wisata khususnya dikembangkan untuk kegiatan ekowisata dan memungkinkan peluang untuk mengembangkan usaha kreatif lainnya dengan strategi yang telah dirumuskan berdasarkan analisis yang telah dilakukan. Keywords: ekowisata, sustainable tourism, pengembangan wisata, air terjun]]>
<![CDATA[Faktor yang Mempengaruhi Keputusan Mahasiswa Berwisata ke Luar Negeri ]]>
<![CDATA[I Putu David Adi Saputra]]>;
<![CDATA[Made Antara]]>;
<![CDATA[I Nyoman Sudiarta]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2022.v08.i02.p16
<![CDATA[Tourism and hospitality is one of the largest service industries in the world that has an influence on global economic growth. Various factors can influence a person to travel There is a phenomenon that shows the increasing number of tourist visits abroad. This indicates that the need to travel by Indonesian tourists is getting higher. Indonesian tourists who travel both home and abroad consist of various ages and occupations. The purpose of this study was to analyze the pull and push factors that influence the decision of Bali tourism students to travel abroad. This study uses survey research methods with a total of 130 respondents. Researchers used factor analysis techniques and were processed using the IBM SPSS V.26 for Windows program. The results of the analysis of the results included that the motivation that became the push factors of Bali tourism students traveling abroad was to want to show prestige or lifestyle, while the motivation that became the pull factors of Bali tourism students traveling abroad was because the location, products, and services in the tourist destination area that can be accessed easily. Keywords: Push Factors, Pull Factors, Travel Decisions.]]>
<![CDATA[Analisis Siklus Hidup Pariwisata dalam Pengembangan Pariwisata Berkelanjutan di Kawasan Wisata Lembah Harau, Kabupaten Lima Puluh Kota ]]>
<![CDATA[Indah Andesta]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2022.v08.i02.p07
<![CDATA[Lembah Harau is a nature tourism park in Lima Puluh Kota Regency. Lembah Harau area has with strong potential to attract tourist both in natural attraction and man-made attraction. Concept of tourist area life cycle is used to analyze the position of Lembah Harau based on that concept and then to develop sustainable tourism in Lembah Harau. Sarosah Village is a man-made attraction in Lembah Harau. In which it has the role towards man-made and natural attraction in Lembah Harau area are needed to develop the area for sustainable tourism development. There is the strong relationship between Sarosah Village and Lembah Harau itself to bring the Lembah Harau area to rejuvenation level. Based on natural attraction, Lembah Harau area is consolidation to stagnation level. Although, the concept of Sarosah Village is difference with Lembah Harau area’s concept as a conservation area. But Sarosah Village gives the positive impact to develop Lembah Harau and Sarasah Village is following the sustainable development tourism concept. Keywords: Development, natural tourist attraction, man-made tourist attraction, tourist area life cycle.]]>
<![CDATA[Peran Akun Media Sosial Berbasis Konten Pariwisata Pada Pengambilan Keputusan Wisatawan untuk Mengunjungi Destinasi Wisata Pada Era Digital ]]>
<![CDATA[Olivia Barcelona Nasution]]>;
<![CDATA[Isnanda Zainur Rohman]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2022.v08.i02.p20
<![CDATA[Word of mouth evolved by the development of the internet. Besides offline word of mouth, online word of mouth, especially social media, is also on the rise. This study aims to examine the effect of online and offline word of mouth on the perceived destination image and the effect of the perceived image on the decision to visit a tourist destination. The number of respondents in this study were 148 people who were selected by purposive sampling technique. Hypothesis testing in this study uses multiple and simple linear regression using IBM SPSS 22 software. The results of this study are online and offline word of mouth have a positive effect on the perceived destination image and the perceived image also has a positive effect on tourists' decisions to visit tourist destinations. Keywords: eWOM, WOM, perceived destination image, visit decision, tourist destination.]]>
<![CDATA[Potensi Kawasan Grembengan Menjadi Destinasi Wisata Edukasi di Desa Bongan, Tabanan, Bali ]]>
<![CDATA[Nelsye Lumanauw]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2022.v08.i02.p12
<![CDATA[Grembengan area is a potential destination for educational tourism. Lack of awareness, understanding and knowledge of community about tourist villages have given an impact on level of community awareness. Stakeholder of the area is prefer to focus on how to bring tourists rather than solving the problems. The purpose of this research is to identify potential of Grembengan with the concept of Attraction, Accessibility, Amenity, Package, Activities, Ancillary in Bongan Village and what obstacles are faced in developing the area to become educational tourism. Qualitative research method through Focus Group Discussion. The conclusion of this study is that Grembengan has potential to become educational tourism, by fulfilling the identification of tourism components 6A. Two major problems are lack of community involvement and waste management. Community involvement is needed in the form of community empowerment as a solution to problems, as well as to maximize efforts to develop educational tourism destination. Keywords: Tourism Destinations, Educational Tourism, Tourism Village, Tourism Components.]]>
<![CDATA[Optimalisasi Tata Kelola Berkelanjutan Destinasi Wisata Pantai Tete: Studi Kasus Area Pantai Militer ]]>
<![CDATA[Sudarmi Sudarmi]]>;
<![CDATA[Muh. Rusdi]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2022.v08.i02.p03
<![CDATA[Sustainable Tourism Management has now become one of the main targets in environmental conservation. Including coastal tourism management through Ecotourism. The purpose of this study is to describe the evaluation of proper governance in optimizing the potential of Tete beach in Bone Regency of South Sulawesi to become a sustainable tourist destination. This study uses descriptive qualitative approach and uses observation, interviews, and documentation in collecting the data. The sampling technique used in this study was purposive sampling. The steps in analyzing the data are data processing, data analysis, and interpretation of results. The results show that the governance and the management of Tete Beach are not properly conceptualized. And so far, Tete beach management is still not optimal. These affect the local community income. Tete beach is commonly used as a military training are by TNI. Therefore it is necessary to have good planning in developing Tete beach to become a sustainable mainstay tourist destination. Eventually, good coordination is needed from the regional government, the TNI, the private sector, and the local community to increase the income of local community. Keywords: Optimization, Sustainable Coastal Management, Tete Beach.]]>
<![CDATA[Peluang dan Tantangan Becak Wisata dalam Mendukung Pariwisata di Kabupaten Jember ]]>
<![CDATA[Mushthofa Kamal]]>;
<![CDATA[Vigo Dewangga]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2022.v08.i02.p17
<![CDATA[The aim of this research is to identify opportunities and challenges for a tourist pedicab in supporting Jember Regency tourism. The method used in this research is descriptive with qualitative data. The data collection technique used snowball sampling and accidental sampling. The results of this study indicate that the existence of a tourist pedicab has opportunity to support the tourism in Jember Regency, such as: 1) as a mode of transportation. 2) as a tour guide. 3) as a middleman to various restaurants. 4) as a middleman to various inns. 5) as a middleman to various souvenir places. 6) as a middleman to a tourist attraction. But on the other hand, the tourist pedicab also has several challenges, such as: 1) uneven road conditions. 2) a one-way street. 3) the existence of online-based transportation. 4) there is no famous tourist attraction in urban areas. 5) not yet skilled tourist pedicab drivers in serving tourists. Collaboration with various partners is needed to support tourism in Jember Regency through a tourist pedicab. Keywords: Tourism, Tourist Pedicab, Urban Tourism.]]>
<![CDATA[Analisis Spasial Unsur Pariwisata Sejarah Budaya di Kabupaten Sumenep untuk Pembangunan Pariwisata dalam Meningkatkan Perekonomian Daerah ]]>
<![CDATA[Mas Rangga Yuda]]>;
<![CDATA[Wahyu Djoko Sulistiyo]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2022.v08.i02.p08
<![CDATA[The Sumenep Regency Government since 2018 has planned to make Sumenep a tourism city. This is stated in the Sumenep Regency Government program called "Visit Sumenep 2018". As a region, tourism and culture play a major role in it, but the existing distribution of cultural tourism still has many shortcomings. This will certainly have an impact on the existence of historical cultural sites, visitor comfort and the economy of the community. The purpose of this study was to determine the strategic area of historical tourism in Sumenep Regency with 4A elements of culture (Attractions, Amenities, Accessibility and Ancilliary). The method used in this study is spatial analysis with consideration of 4A as a tourism supporter. The results of this study indicate that Sumenep Regency is a strategic area characterized by the interaction between 4A tourism and the distribution of historical and cultural tourism sites. Keywords: Spatial Analysis, Cultural History Tourism Site, Element 4A.]]>
<![CDATA[Peran Stakeholder dalam Pengembangan Desa Wisata Kerta Kecamatan Payangan Kabupaten Gianyar ]]>
<![CDATA[Ni Putu Tiya Paristha]]>;
<![CDATA[I Nyoman Sukma Arida]]>;
<![CDATA[Gde Indra Bhaskara]]>
<![CDATA[ JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022 ]]>
Publisher : <![CDATA[Magister Tourism Study, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/JUMPA.2022.v08.i02.p13
<![CDATA[Tourism development will be optimal when the potential of an area can be managed properly by stakeholders, by maximizing coordination and integrating their roles and functions to manage their resources. The problems faced by Kerta Tourism Village indicate the weaknesses in its development, therefore efforts are required to improve potential management. One of them is by increasing the contributions through collaboration between stakeholders. This study aims to analyze the role of stakeholders and to formulate a collaborative model in the development of Kerta Tourism Village. The method utilized in this study is a qualitative method with data collection techniques through document analysis, observation, and in-depth interviews with stakeholders that involved in Kerta Village development. The results of this study showed the stakeholders have played their role, yet the involvement of businesses and the media are still relatively low. The collaborative model is formulated by placing the community as the core of development and supported by academics, government, business, and the media as the supporting actors. Keywords: Collaborative Model, Stakeholder, Tourism Village.]]>
