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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Konsumen Pada Destinasi Wisata Kuliner di Kota Denpasar Nararya Narottama; Natasha Erinda Putri Moniaga
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p19

Abstract

Pesatnya pertumbuhan destinasi wisata kuliner di kota Denpasar, memberikan banyak alternatif pilihan bagi para calon konsumen. Di sisi lain, hal ini membuat tingkat persaingan usaha kuliner menjadi semakin ketat dan berbagai upaya dilakukan oleh para pengusaha kuliner untuk merebut hati konsumen mereka. Salah satu strategi yang dilakukan adalah pemasaran melalui media sosial atau social media marketing (SMM). Penelitian ini bertujuan untuk menganalisa pengaruh SMM terhadap keputusan pembelian konsumen pada destinasi wisata kuliner Kota Denpasar, menggunakan jenis penelitian explanatory yang berbasis pada pendekatan metode campuran (mix method) kuantitatif dan kualitatif, menggunakan lima variabel independen, yakni Content Creation (X1), Content Sharing (X2), Connecting (X3), Community Building (X4), dan sebuah variabel dependen, yakni Keputusan Pembelian (Y). Penelitian ini menggunakan teknik mix method, metode pengumpulan data melalui survei dan penyebaran kuisioner online pada destinasi wisata kuliner populer di kota Denpasar sebagai lokus utama, mewakili populasi di empat kecamatan, yakni Denpasar Utara, Denpasar Timur, Denpasar Selatan dan Denpasar Barat pada periode satu tahun penelitian, serta dilengkapi dengan observasi dan wawancara mendalam kepada informan kunci. Teknik analisis data menggunakan analisis regresi logistik, kemudian analisis deskriptif digunakan untuk menjelaskan makna-makna yang terkandung di dalamnya. Penelitian ini bermanfaat untuk membantu para pengusaha wisata kuliner, pemangku kepentingan, praktisi dan akademisi pariwisata dalam mengungkap pengaruh SMM terhadap keputusan pembelian konsumen, dan bermuara pada penyusunan strategi pemasaran yang tepat untuk memenangkan persaingan. Keywords: wisata kuliner, social media marketing, keputusan pembelian.
Strategi Pengembangan Desa Wisata Catur, Kintamani-Bangli Pada Masa Pandemi Covid-19 Anak Agung Dewi Swariwyanyani; Syamsul Alam Paturusi; Widiastuti Widiastuti
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p11

Abstract

Bali is known as one of the best tourist destination islands in the world. Catur Village is one of the Balinese village which is designated as a Tourism Village by the Bangli Regency Government. Along with the government's efforts to promote tourism development, the Covid-19 Pandemic suddenly occurred. The tourism development program is not implementing as planned. This research will be carried out with a qualitative approach and SWOT-Interpretive analysis. The period before the Covid-19 pandemic was marked by the most visited natural attractions are citrus and coffee plantations, and also the acculturation of Balinese and Chinese cultures. The changing conditions of tourism activities during the Covid-19 pandemic in the Catur Tourism Village can be seen from the change in behavior in dealing with the New Normal Life. The life adaptation in the form of implementing the Health Protocol in a good and disciplined manner. The innovation and collaboration are conducted to produce herbal products. In the Pandemic of Covid-19, the Management Strategy in the Development of the Catur Tourism Village was carried out on the main platform "Innovation, Adaptation and Collaboration". Tourism segmentation in the future will be more to personalize, customize, localize, and smaller in size. Keywords: Development Strategy, Tourism Village, Covid-19 Pandemic, Catur Village.
Analisis Bibliometrik Muslim Travel: Publikasi Ilmiah di Negara-Negara Seluruh Dunia Mochammad Givary Ramadhan; M. Ruslianor Maika
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p02

Abstract

This study aims to determine the development map of research related to "Muslim Travel". This research was conducted by searching through the Scopus database. The researcher uses the keyword "Muslim Travel" to generate searches to be more specific with the categories Article title, Abstract, Keywords. In this study, the researcher used a quantitative descriptive method with bibliometric analysis. Based on the search results, the researchers obtained 649 scientific work search results which were then limited to using only two types of article documents and conference papers and then produced 416 documents which were then exported in BibTex format and processed using R-Packages and WebInterface Biblioshiny software, In this study featuring Thematic Maps, on Thematic Maps researchers found that the keyword that appeared most associated with Muslim travel was Human followed by Female. Keywords: Muslim Travel, Biblioshiny, Scopus.
Strategi Pengelolaan Air Terjun Madakaripura Kabupaten Probolinggo Jawa Timur Hasnia Minanda; I Nyoman Sunarta; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p14

Abstract

Madakaripura Waterfall as the highest waterfall in Java Island has shown an increase number of tourists visit every year, however there are still many problems such as lack of facilities, accessibility and quality of human resources. This problem makes research on management strategy at Madakaripura Waterfall important to do. The research aimed to identify the existing conditions of tourist attraction, then the motivates and obstacles for the management and management strategy that will be carried out by stakeholders. This research used qualitative descriptive analysis and SWOT analysis techniques. Data collection was done by observation, interviews, documentation and literature studies. The results showed that the position of Madakaripura Waterfall based on Tourism Area Life Cycle theory is in involvement stage. The motivation behind the management are strengths and opportunities and the obstacle for management are weaknesses and threats. The management strategies by stakeholders are planning, organization, actuating and controlling. From the management strategy by stakeholders, this study offers a new management strategy for consideration and suggestions by the SO, WO, ST, and WT strategy which are compiled as follows: dig and use the potential of Madakaripura Waterfall, designing attractive and affordable tour packages to welcome tourists in the new normal era, the necessity of authority agency to synergize both managers, create strict penalty for local people, improving the quality of human resources, improving mitigation and pay attention to the quality of service for tourists. Keywords: madakaripura waterfall, natural tourist attraction, management strategy.
Pengembangan Wisata Religi Sebagai Pariwisata Berkelanjutan di Kota Pasuruan Dimas Arsvendo; Khusnul Khotimah; Achmad Room Fitrianto
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p05

Abstract

This research aims to make the development of religious tourism as sustainable tourism in the city of Pasuruan. This research includes qualitative research, using the methods of observation, interviews, literature study and documentation as a method for data collection. Based on the research conducted, it is found that Pasuruan City is a city that has potential in developing sustainable tourism through the development of religious tourism. With the development of sustainable tourism, it can contribute to the regional economy and the people of Pasuruan and can become an icon of Pasuruan. It is hoped that this research can help the Pasuruan city government in carrying out tourism development to improve the regional economy of Pasuruan city. Keywords: tourism, sustainable tourism, religious tourism, pasuruan city.
Urgensi Pelestarian Ekosistem Lingkungan Fisik Pada Destinasi Wisata: Pengalaman dari Kawasan Ekowisata Hutan Mangrove Batu Lumbang, Denpasar, Bali Harsanto Mursyid; Khusnul Bayu Aji; Madina Dwi Panuntun; M. Adika Faris Ihsan; Milda Longgeita Pinem
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p19

Abstract

The purpose of this study is to disclose the importance of preserving the Batu Lumbang mangrove forest in Denpasar, Bali. The mangrove forest is notable for its high biodiversity rate, and it is also become a popular tourist destination at the same time. This study employs convergent parallel mixed-methods data collection, which includes observation, mapping with Google Earth and Landsat 8 satellite imagery, semi-structured interviews with relevant key informants, and a literature review. Afterwards, descriptive techniques are used to analyse the data. The results indicate that the Batu Lumbang mangrove forest has a coverage area of approximately 85.9 Ha, with a rainfall tension of approximately 100 mm/year in the rain season and 60 mm/year in the dry season. Sixteen vegetation species were discovered in the mangrove forest compound, all of which are common in lowland and mangrove ecosystems. There are also 36 species of fauna, the majority of which are bird and avian in nature. Furthermore, changes in land cover indicate a vibrant ecosystem in the Batu Lumbang mangrove forest area. So far, three types of land cover have been identified: mangrove forests, water bodies and the built environment. Mangrove forests remain dominant among these three, accounting for 60.35 %. As a result, it is no wonder that mangroves have become the primary tourist attraction in Batu Lumbang. Some preservation efforts related to tourism activities that can be made based on its ecological value include: establishing a system of visitor management, dealing with waste problems, and spatial management in areas with high biodiversity as a form of rigorous conservation initiative. Keywords: preservation, ecosystem, mangrove, tourist destination, batu lumbang.
Intensi Perilaku Berwisata Alam Pasca Vaksinasi Covid-19 Imam Nur Hakim; Fauziah Eddyono; Syahfirin Abdullah
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p10

Abstract

The Covid-19 pandemic has had a destructive impact that has changed Indonesia’s tourism sector. One of the changes is the shift in preferences and behavior of tourists who switch to natural destinations, especially after the Covid-19 vaccination. This study aims to determine the factors that can trigger the emergence of behavioral intentions for nature tourism after the Covid-19 vaccination, especially in DKI. Jakarta has the highest infection rate, cure, and recipient of the Covid-19 vaccine in Indonesia. This study empirically applies the theory of planned behavior (TPB) to 156 respondents. Using Structural Equation Modeling (SEM), data processing and analysis tests found four significant and one insignificant correlation. Attitudes and subjective norms significantly influence the intention of nature tourism after the Covid-19 vaccination. Even subjective norms empirically can also influence the emergence of attitudes and perceived behavioral control of nature tourism behavior. However, the perceived behavioral control of nature tourism behavior cannot trigger the emergence of the nature tourism behavioral intention of DKI. Jakarta even though they have been vaccinated. Keywords: covid-19, theory of planned behavior (tpb), tourism, tourism behavioral intention, vaccine.
Simbiosis Mutualisme antara Aktivitas Personal Selling dan Keputusan Pembelian Kamar Hotel: Studi di Smart Hotel Lubuklinggau Indra Kusumawardhana; Yuniar Meilyanti
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p01

Abstract

Studi penelitian ini ditujukan untuk mengetahui simbiosis mutualisme antara kegiatan “personal selling” dengan keputusan pembelian kamar di Smart Hotel Lubuklingga sebagai upaya untuk peningkatan pengetahuan produk dan kualitas pelayanan. Simbiosis mutualisme adalah interaksi dan hubungan antara dua atau lebih individu/ oragnisme yang saling menguntungkan. Metode penelitian kuantitatif dilakukan pada studi ini dengan memilih asosiatif kausal dengan regresi berganda dalam menganalisa data menggunakan bantuan program SPSS dalam mengolah data statistic. Pengumpulan data diperoleh dari survey online menggunakan google form kepada pelanggan Smart Hotel Lubuklingga. Dua variabel penelitian telah ditentukan yaitu variabel Y yang mewakili variabel keputusan pembelian dan variabel X dengan indikator yang terbagi menjadi X1 sampai X5 untuk pembentuk variabel personal selling. Hasil yang dicapai dari olah data SPSS didapatkan nilai uji F sebesar 37.118, R sebesar 0.850, dan R square sebesar 72.3% sehingga ditemukan adanya pengaruh dari aktivitas personal selling terhadap keputusan pembelian kamar di Smart Hotel Lubuklinggau sebesar 72.3%. Selanjutnya, dapat dipahami bahwa simbiosis mutualisme tercapai antara “sales person” dengan pelanggan Smart Hotel Lubuklingga. Diskusi dan rekomendasi untuk pendekatan meningkatkan pengetahuan produk dan kepuasan layanan tamu juga dibahas selain untuk keterbaharuan tinjauan pustaka mengenai bauran pemasaran juga sebagai temuan baru untuk cara meningkatkan pembelian kamar hotel dan masukan bagi departemen sales & marketing di hotel. Peneltian selanjutnya diharapkan dapat menutup 27.7% variabel-variabel lain yang tidak diteliti di studi ini.
Dampak Pandemi Covid-19 dan Strategi Pengembangan Terhadap Desa Wisata Telaga Biru Cigaru Kabupaten Tangerang Nadya Rechtta Utami; Nining Yuniati; Amiluhur Soeroso
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p15

Abstract

Cigaru Blue Lake Rural Tourism is located in Cigaru Village, Cisoka Village, approximately 10 kilometers from the Tangerang Regency Government Headquarters. The attraction of this destination is a distinctive culture and lake that has blue water colour, the lake is not a natural tourism but artificial tourism, the destination has become famous and can become a tourist village in the Cisoka area, Tangerang because it has inclusion from the Cigaru Village government. and supervised by the local community and there is authority as the headman. it has problems, first, related to visits in recent times, visits have decreased even if there are no visitors. Second, several facilities were damaged, there was no cost to renovate, thus hampering its development. The method used is a qualitative case study and the technique used is descriptive. The conclusions from this study were concluded based on the formulation of the existing problems and the results were: The impact of the pandemic on the Cigaru Blue Lake Rural Tourism, namely the decrease in tourist visits that occurred resulting in a decrease in the economic level experienced by the people of Cigaru Village, then the CHSE protocol had not been implemented so that the destination has not been able to operate again. In addition, researchers found other problems outside of the impact of the pandemic, namely the ineffectiveness of the concept of a rural tourist in the destination so that the right strategy was needed to draw conclusions in strategic planning, then the development strategy needed in the Cigaru Blue Lake Rural Tourism, namely by implementing CHSE and developing on facilities and activities (Eco-Lodge, Eco-Recreation and Eco-Education) at Cigaru Blue Lake Rural Tourism. Keywords: rural tourism, cigaru blue lake, development strategy, pandemic, covid-19.
Pengaruh Pengalaman Terhadap Kepuasan dan Niat Berkunjung Kembali Wisatawan Nusantara Pada Masa Pandemi di Taman Nasional Baluran Diana Martalia; I Nyoman Sudiarta; I GPB. Sasrawan Mananda
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p06

Abstract

The experience of domestic tourists during the pandemic can affect their satisfaction and intention to revisit Baluran National Park. This is because domestic tourists during the pandemic need destinations that are safe from Covid-19. The aims of this study were: (1) to determine the effect of the domestic tourist experience on satisfaction; (2) to determine the effect of satisfaction on the intention to revisit; (3) to determine the effect of domestic tourist’s experience on the intention to revisit; and (4) to determine the effect of the dosmestic tourist’s experience on the intention to revisit through satisfaction as a mediating variable. This research was conducted in Baluran National Park, East Java, from February to March 2022. The sample used was a random sample with 160 respondents, namely domestic tourists. The data were analyzed using a quantitative approach with the PLS-SEM method, strengthened by qualitative data from observations and interviews. The results showed that: (1) experience affects satisfaction; (2) satisfaction affects the intention to revisit; (3) experience has not affected the intention to revisit; and (4) experience influences the intention to revisit through satisfaction as a mediating variable. Keywords: experience, domestic tourists, satisfaction, intention to revisit, pandemic period, Baluran National Park.

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