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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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The Effect of EWOM, Subjective Norms, Perceived Behavioral Control and Product Quality On The Intention To Buy Subsidized Housing Nurhidayat, Ridwan; Suroso, Arif Imam; Prabantarikso, Mahelan
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.467

Abstract

Kuningan city view (KCV) is one of the housing estates that sell subsidized houses. In 2021, sales did not reach the target. This study analyzes various factors that influence the purchase intention of subsidized housing in KCV housing through eWOM variables, subjective norms, perceptions of behavior control, and product quality, understanding the characteristics of respondents and formulating managerial implications to increase the purchase intention of subsidized housing in KCV housing. This research involved 100 prospective buyer respondents who met the criteria of being able to buy subsidized houses that were domiciled in the Kuningan district and its surroundings, using a voluntary sampling technique. Data was collected through questionnaires which were distributed directly to respondents and online. The analysis in this study uses Partial Least Square Structural Equation Modeling (PLS-SEM). The majority of respondents were in the age group of 26-29 years and the average number of respondents who were interested in buying subsidized housing was already married, around 79%. There are 62 respondents who work in the private sector, while civil servants, military, and police are around 22 respondents and the rest are self-employed around 16 respondents.The results indicate that eWOM, subjective norm, and product quality have a significant effect on purchase intention, while perceptions of behavioral control have no significant effect. Based on the research, the housing developer need to maximize the potential of eWOM in conducting marketing and providing information related to information, it is necessary to improve product quality such as public facilities, increase marketing collaboration with all stakeholders in the subsidized housing program which aims to all parties can benefit. Keywords: eWOM, purchase intention, subsidized housing, SEM-PLS, subjective norm
Modelling Key Obstacles Hindering The Business Performance of Small and Medium Enterprises Within The Mangaung Metropolitan Area in South Africa Kareli, Bennedict Motsamai; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.347

Abstract

SMEs play a crucial role in South Africa's economic growth, contributing to production capacity and job creation. This study focused on understanding the obstacles hindering SMEs and specifically examined the impact of financial, management, corruption, and infrastructure obstacles on SME performance in the Mangaung metropolitan area. Data was collected through an online survey from 240 SME owners/managers using a non-probability convenience sampling method. The results, analyzed using SPSS and SmartPLS, revealed that financial, management, corruption, and infrastructure obstacles have a negative effect on SME performance in the Mangaung metropolitan area. The findings have theoretical implications for entrepreneurship research and provide insights for SME managers to improve their entrepreneurial endeavors. The study also has policy implications, suggesting the need for revised credit access policies with lower interest rates for SMEs. Overall, this research contributes new knowledge to the entrepreneurship and small business management literature in the African context, which has been under-researched in academia. Keywords: job creation, corruption, infrastructure obstacles, business performance, SMEs
Entrepreneurial Orientation Studies on Food And Beverage MSMEs To Examine The Effects of Social Media Marketing and Digital Content Marketing Activity on Business Performance Aryani, Dwi Retno; Tuti, Meylani
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.513

Abstract

The Indonesian government is encouraging the MSME sector to go digital following recent technological advancements to optimize its potential and productivity. The purpose of this study is to ascertain the impact of social media marketing (SMM) and digital content marketing activities (DCMAs) on entrepreneurial orientation (EO) and business performance (BP) of micro, small and medium enterprises (MSMEs) in the food and beverage industry. Entrepreneurs in the food and beverage industries who are located in the JABODETABEK area have used social media and prepared digital content as a marketing tool to make up the study's demographic. This study used a quantitative method with 272 MSME respondents who had responded to statements in the online questionnaire, which were collected over two months. SEM (Structural Equation Modeling), a data analysis technique, was employed with Lisrel 12. The findings demonstrated that Entrepreneurial Orientation and Business Performance are stronger directly influenced by digital marketing content activities than the influence of social media marketing. In addition, Entrepreneurial Orientation also affects Business Performance. This research found that MSMEs in the food and beverage industry may focus on developing DCMAs and building an entrepreneurial mindset in recognizing the desires of modern customers in shifting marketing to be more digital-based to improve its business performance Keywords: social media marketing (SMM), digital content marketing activity (DCMA’s), entrepreneurial orientation (EO), business performance (BP), food and beverage MSME
The Impact of Entrepreneurship Education on Juvenile Prisoners in 6 Provinces f Indonesia in Covid-19 Era Hamenda, Bobby; Hamenda, Andress
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.286

Abstract

Background: During the Covid-19 pandemic, traditional education in Indonesian juvenile prisons faces challenges, hindering inmates' reintegration. Discrimination against ex-convicts seeking employment exacerbates their difficulties post-release. While some organizations offer entrepreneurial training, the lack of standardized programs necessitates further examination of their effectiveness. The pandemic worsens educational deficiencies within prisons, impeding inmates' ability to pursue self-employment upon release. More research is crucial to evaluate the impact of entrepreneurship education, aiding rehabilitation efforts and fostering inmates' business intentions.Purpose: The research presents the impact of entrepreneurship education during Covid-19 era on juvenile prisoners’ entrepreneurial intentions at 6 juvenile prisons located in 6 provinces in Indonesia (Riau, Bangka Belitung, Bengkulu, Lampung, North Sumatera, and Jambi)Design/methodology/approach: Utilising PLS, this quantitative study also analyses prisoners’ entrepreneurial attitude which mediates the impact on prisoners’ intention to be self-employed. The analysis of this study was conducted in January 2023 from 62 questionnaires and found that entrepreneurship education in the 6 juvenile prisons significantly impacts on juvenile prisoners’ entrepreneurial intentions via the essential role of entrepreneurial attitude.Findings/Result: This research discovered that at Indonesian juvenile prisons, prisoners’ entrepreneurial attitude partially mediated the impact of entrepreneurship education on their entrepreneurial intentions. These findings also suggest that Indonesian government should design policy and produce the first national guidelines to set up the standard of entrepreneurship education delivery to the entire juvenile prisons population. The standard education should initially develop the prisoners’ entrepreneurial attitude and other factors which will ultimately improve the entrepreneurial intentions of juvenile prisoners in Indonesia. Conclusion: The research highlights the pivotal role of entrepreneurship education in shaping the entrepreneurial mindset of juvenile prisoners. It stresses the importance of perceiving self-employment as a viable and fulfilling career path, empowering inmates with decision-making capabilities.Originality/value (State of the art): Its novelty resides in its contribution to the scant literature concerning the refinement of entrepreneurial education within Indonesian correctional facilities. It examines the influence of education on the entrepreneurial intentions of juvenile inmates, specifically scrutinizing the mediating role of their entrepreneurial attitudes. Keywords: entrepreneurship education, entrepreneurial attitude, entrepreneurial intentions, indonesian juvenile prisons, covid-19
The Moderating Role of Generation Differences Determinant Factors of Sustainable Apparel Behavior Intention Adinda Diandri Putri; Alversia Yeshika
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.154

Abstract

Consumer awareness of the negative impacts of fast fashion has driven a shift towards sustainable apparel. This study aims to understand the determinants of consumer intention to engage in sustainable buying behavior. A conceptual model is developed to examine the relationship between internal factors (consumer characteristics such as shopping value, sustainability consciousness, perceived consumer effectiveness, and environmental knowledge) and external factors (advertising perspective focusing on sustainable clothing product criteria) that influence clothing consumption intention across different generations. An online survey was conducted with 150 X Generation, 150 Y Generation, and 150 Z Generation consumers in Indonesia. Data analysis using Partial Least Square-Structural Equation Modeling (PLS-SEM) revealed that various consumer characteristics and marketing perspectives positively impact sustainable clothing consumption intention. Notably, significant disparities were found in consumer characteristics and marketing perspectives across generational cohorts. These findings offer valuable recommendations for fashion industry practitioners to develop targeted marketing strategies considering sustainability issues, aiming to increase consumer trust and address current and future crises related to the environment and social aspects. Keywords: generation cohorts, moderating variable, consumers sustainability, behavioral intention, sustainable apparel products
Development of Online Store Marketing Strategy for Obsolete Fashion Shukufukuu.Id Zatalini, Halimah; Achsani, Noer Azam; Retnaningsih
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.119

Abstract

Obsolete fashion is a potential market in Indonesia. The increasing trend of public consumption is utilized by Shukufukuu.Id to sell used fashion clothes. However, Shukufukuu.Id's revenue has stagnated. This research is designed to create alternative marketing strategies as a solution to the problem. The method of determining respondents in this study uses non-probability sampling with a convenience sampling technique. Research respondents were taken from potential consumer respondents totaling 33 people and Shukufukuu.Id respondents totaling 30 people. The analytical tool used in this research is the product elements (product), price, promotion, distribution channels (place), personalization, privacy, customer service, community, security, site, and sales promotion (4P+P2C2S3) marketing mix. The data in this study were analyzed using descriptive analysis and importance-performance analysis (IPA). The results showed that there are five variables with high expectations but have not met customer satisfaction, namely the diversity of clothing types, unique clothing models, clothing designs, free shipping promos on first purchases, and promos at the end of the month. Based on IPA calculations and the owner's view of the problems faced and solutions, alternative marketing strategies are designed in the form of increasing the variety of clothes sold, sales promotions that can increase customer satisfaction and brand awareness, and sales promotions that can change consumer behavior. Keywords: marketing mix 4P+P2C2S3, importance performance analysis, obsolete fashion, alternative marketing strategies, fashion trend
Financial Decisions in Family Business: The Application of Financial Growth Cycle and The Theory of Planned Behavior Nurchayati, Nurchayati; Suprantiningrum, Rr.; , Muchayatin; Soegiastuti, Janti
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.40

Abstract

Family businesses are influenced by economic and non-economic factors when it comes to making decisions, including financing decisions for business growth. In particular, individual financial attitudes could greatly affect financial behavior in family firms. This study explored the relationship between access to information, external sources, family norms, and experience in influencing financing decisions for family business growth. The study collected data through questionnaires from 153 managers/owners in micro, small, and medium enterprises in Semarang. It used a quantitative method with regression analysis techniques with the Structural Equation Modeling (SEM) using AMOS software. The study found that information access (S.E.=0.078; p-value=0.001), external sources (S.E.= 0.055; p-value=0.000), family norms (S.E.= 0.069; p-value=0.000) had significant effects on experience. Moreover, financing decisions were influenced by family norms (S.E.= 0.072; p-value=0.000), and experience (S.E.= 0.089; p-value=0.001). The results also show that experience could mediate the relationship between access to information and external sources with financing decisions. Based on these findings, family businesses need to consider these factors when making financing decisions to succeed carefully. This study provides important insights for family businesses looking to make informed and effective decisions regarding financing their growth. Keywords: financing decisions, family business, financial growth cycle, theory of planned behavior
The Creation of Community-Based Enterprise in Indonesian Return Migrant Workers: The Role of Internal and External Factors Annida Mardhotillah; Tubagus Furqon Sofhani
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.192

Abstract

Entrepreneurship is one of the strategies in economic reintegration programs for Indonesian Return Migrant Workers when their employment contracts end and return to their homes. This study aimed to find out how successful the creation process of community-based enterprise is in the Indonesian return migrant workers community and to analyze the role of internal and external factors that influence its success. This study uses a qualitative method and took a case study on the Sahabat Bersama Cooperative as a community-based enterprise created by the Migrant Workers Family Community or Komunitas Keluarga Buruh Migran in Karawang Regency. Data was collected by using observation, semi-structured interviews, literature study, and documentation. This study uses the qualitative data analysis technique that consists of data condensation, data display, and conclusion drawing/verification. Results show that in the dynamics of the community-based enterprise creation process, internal factors, namely social capital and leadership played an important role in encouraging community participation in community-based entrepreneurial activities. In addition, external factors, namely institutional support systems from the public and private sectors played an important role in the cooperative's business development. The results of this study have implications for the importance of collaboration among several stakeholders involved in the economic empowerment programs for Indonesian Return Migrant Workers. Collaboration is needed between several related government agencies and the importance of the private sector's involvement in the success of community entrepreneurship activities to survive in the long term. Keywords: community-based enterprise, return migrant workers, social capital, leadership, institutional support system
Decision Analysis To Rent of Co-Working Space and Virtual Office in Jabodetabek Areas Lisdiawati, Hartika; Sumarwan, Ujang; Yuliati, Lilik Noor
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.65

Abstract

Technology and the new normal make the working model more flexible. Co-working space is also present in line with these changes. Customer awareness is in good results but the fact is not in line with existing business practices. Several co-working spaces experienced decreased visits, unstable sales, and received losses. The purpose of this study is to analyze the factors that influence the decision to rent from the variables mediating perceived benefits and costs with the influencing variables being customer motivation, reliability, reputation, and convenience. The sample collected was 259 respondents who were consumers who had rented a co-working space located in Jabodetabek which was the scope of the study as well. In a multivariate analysis with SEM-PLS, the research results of the decision to rent were significantly more influenced by perceived benefits than costs. The biggest benefit is influenced by customer motivation and the cost is influenced by reliability. The new results of this study show that the reputation variable is consistently not significant in rent decisions. Keywords: coworking space, decision to rent, perceived benefit, perceived cost, SEM-PLS
The Successful Implementation of The Electronic System of Initial Public Offering ("E-IPO") in The Indonesian Capital Market Rahmanto, Mohamad Ridwan; Suroso, Arif Imam; Bandono, Bayu
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.85

Abstract

With a very significant increase in the number of capital market investors, an information system is needed that supports investors to invest more easily and transparently. To facilitate this, the Financial Services Authority ("OJK") in 2020 issued Financial Services Authority Regulation number 41/POJK.04/2020 ("POJK 41"). The pricing, ordering and allotment of securities are carried out through an information system called Electronic Indonesia Public Offering ("E-IPO System"). The E-IPO system aims to provide access to all investors in the Public Offering and booking pricing process so as to increase the participation of all investors. In addition, the use of the E-IPO System is expected to increase transparency and efficiency in the IPO process in order to increase investor confidence in the pre-determined price. As a result of this research, the E-IPO System can be categorized as a good system and has a good net benefit for its users, this is reflected in the condition of information quality, system quality and service quality that affect the use and the satisfaction of E-IPO System users. This will directly or indirectly affect the net profit that will be received by users. Keywords: delone and mclean information system success model, e-ipo, system implementation success, initial public offering, public offering system

Page 28 of 40 | Total Record : 393

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