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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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The Influence of Electronic Word of Mouth and Price Sensitivity on Sustainable Food Consumption Intentions: Environmental Concern Mediation Deswita, Yohana Fica Silvia; Rahmawati, Christina Heti Tri; Kristia
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.411

Abstract

Background: Sustainable consumption habits by purchasing and consuming environmentally friendly products are changes made to maintain natural resources and prevent non-environmental practices carried out by producers. Purpose: The research objectives are to determine (1) the influence of electronic Word of Mouth (e-WOM), price sensitivity, and environmental concern on sustainable food consumption intentions, (2) environmental concern mediates the influence of e-WOM on sustainable food consumption intentions, and (3) environmental concern mediates the influence price sensitivity to sustainable food consumption intentions. Design/methodology/approach: This research uses a population of all followers from Instagram social media accounts at the green restaurants Nanamia Pizzeria and Warung Bumi Langit. The respondents of this research were 200 people, dominated by Generation Z using a purposive sampling technique. The data analysis technique is Partial Least Square with SmartPLS 3.29 software. Findings/Result: The research results show (1) e-WOM, price sensitivity, and environmental concern influence sustainable food consumption intentions, (2) environmental concern partially mediates the influence of e-WOM on sustainable food consumption intentions, and (3) environmental concern partially mediates the influence of price sensitivity on consumption intentions sustainable food. This model explains 56.4% of sustainable food consumption variation through e-WOM variables, price sensitivity, and environmental concerns. Conclusion: This finding highlights the crucial role of environmental concern in shaping sustainable food consumption intentions and is especially important for sustainable food restaurants like Nanamia Pizzeria and Warung Bumi Langit. To attract more customers, these restaurants should focus on marketing strategies that highlight the environmental impact of their products while also implementing sustainable principles in their operations, including using sustainable resources, waste management, and supporting local farmers.Originality/value (State of the art): This research contributes to the limited discourse in marketing literature by uniquely integrating e-WOM and price sensitivity with environmental concerns affecting sustainable food consumption, specifically in the context of green restaurants in Indonesia. Keywords: e-WOM, environmental concern, sustainable food consumption intentions, price sensitivity
The Scenario of Brand Management Aspects Adopted By Leading MNCs in Bangladesh: An Investigative Study Hamid, Dewan Afrida
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.436

Abstract

Background: The aspect of brand management has been reinforced in the multinational organizations in Bangladesh in the recent couple of decades. Purpose: This article investigates strategic and tactical initiatives to find a rigorous picture in the field of branding of well-established MNCs running their functions in Bangladesh. Design/methodology/approach: The data for this study have been elicited from ten worldknown MNCs that have always maintained top national ranking in the country. Exploratory research method and purposive sampling have been applied herein to analyze the data. Findings/Result: The findings show the growing importance of brand management through a range of strategic branding variables adopted by the prominent MNCs working in Bangladesh. On the whole, this article imparts knowledge of the crucial set of brand management phenomena that serve as the deciding factors for naming, renaming, and diversifying brands as it is becoming increasingly influential to take control of the extremelycompetitive market. Conclusion: As per the findings in this study, in order to excel in today’s market, it is crucial for all branding managers of the concerned companies to prioritize branding management and its strategic approaches. While the circumstances regarding brand duality are satisfactory, there is potential for substantial enhancement, which could yield positive outcomes. Originality/value (State of the art): This study explores the brand management strategies employed by major multinational companies (MNCs) operating in Bangladesh and evaluates g the statistical context of brand management tactics within the sampled companies. Keywords: brand name, branding strategies, branding tactics, brand management, mismanagement of brand, Bangladeshi MNCs
Constraints, Challenges, and Opportunities For Digital Business in Rural and Township Economy Akinrinde, Olawale; Marwa, Nyankomo; Mahlaule, Misaveni
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.685

Abstract

Background: The digital economy is expanding at an unprecedented pace worldwide, transforming industries and creating new business models. However, the adoption of digital technologies and digital business models in rural and township areas in developing countries faces numerous constraints given their contextual nuances.Purpose: This study examined the constraints, challenges and opportunities for digital business in the rural, and township economy in South Africa.Design/methodology/approach: The study employed a mixed-methods approach incorporating questionnaires and focused group discussions. The study area was two villages in Limpopo and two townships in Gauteng.Findings/Result: The study findings indicate that challenges and constraints that hinder the successful adoption and implementation of digital business in South Africa were: limited access to internet connectivity, inadequate digital infrastructure, limited digital literacy and skills, insufficient financial resources for investment in digital technologies, restricted access to affordable logistics and delivery services, concerns regarding trust and security in online transactions, competition with traditional businesses, limited access to funding for entrepreneurs, and cultural and language diversity barriers.Conclusion: Considering these findings, the research presents a set of recommendations to address these constraints and maximize the opportunities offered by digital businesses in rural and township areas contributing to the broader development goals of the nation.Originality/value (State of the art): This study offers original insights into the specific constraints, challenges, and opportunities for digital business in South Africa's rural and township economies. Employing a mixed-methods approach, highlights the unique contextual factors affecting digital adoption, providing valuable recommendations to enhance digital business integration and contribute to broader national development goals, particularly in underrepresented areas. Keywords: digital business, digital literacy, e-commerce, internet connectivity, rural economy, township economy
Social Entrepreneurship Management of Islamic Boarding School in Indonesia Hasan, Hasan; Yurista, Dina Yustisi
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.82

Abstract

Background: Entrepreneurship plays a crucial role in addressing global challenges, including extreme poverty. Educational institutions, particularly Islamic boarding schools, act as key players in social entrepreneurship by empowering local communities economically. Many Islamic boarding schools operate businesses with dual objectives: providing self-reliance education for students and generating income to support the schools' economic independence. Purposes: This study aims to analyze the management of social entrepreneurship in two Islamic boarding schools that have managed various kinds of businesses (conglomerates) in a modern and sustainable manner: Pondok Al-Ashriyah Nurul Iman (PANI) and Pondok Pesantren Sunan Drajat (PPSD). Design/methodology/approach: The research was conducted with a qualitative approach using a case study method on two Islamic Boarding schools in Bogor, West Java and Lamongan, East Java, Indonesia. In depth interviews were conducted with kyai and managers of both Islamic boarding schools. Findings/Results: This study identifies the key factors driving the success of pesantren social entrepreneurship: (1) waqf-based assets; (2) a large and high-quality student body; (3) committed pesantren leaders; and (4) professional and reliable human resources. Conclusion: The application of entrepreneurship is managed and led by the leaders of the two Islamic boarding schools who are committed to implementing social entrepreneurship in Islamic boarding schools to provide quality but inexpensive and even free education. Originality/Value: Pondok Al-Ashriyah Nurul Iman (PANI) and Pondok Pesantren Sunan Drajat (PPSD) demonstrate best practices in the input-based approach to pesantren social entrepreneurship systems. Keywords: boarding school, economic development, entrepreneurial management, social entrepreneurship, waqf asset
The Effect of Product Packaging Innovation, Branding, and Technological Capability on MSME Performance: A Case Study of Fresh Noodle Producers in The Madiun Residency Purnomo, Rochmat Aldy; Sartika, Rebecca Cindy; Juwita, Aulia Hapsari; Chamidah, Siti; Hartono, Sri; Nguyen, Thi Thom Thom
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.1

Abstract

Background: The COVID-19 pandemic has significantly impacted the Indonesian economy, highlighting the crucial role of Micro, Small, and Medium Enterprises (MSMEs) in economic recovery. While previous studies have explored general MSME performance, there is a lack of focused research on how innovative strategies in product packaging and branding can directly impact the operational success of fresh noodle producers.Purpose: This study aims to fill existing research gaps by addressing the limited empirical data on the specific factors influencing the performance of MSMEs in the food production sector, particularly in the context of fresh noodles.Design/Methodology/Approach: An explanatory quantitative approach was used to explore the relationships between these variables. A sample of 40 respondents was selected using purposive sampling, with the criteria that respondents must be fresh noodle producers, located in the Madiun residency area, and have been in business for at least 2 years. Data analysis was performed using multiple regression analysis with SPSS 25 software to examine the cause-and-effect relationships between product packaging innovation, branding, technological capability, and MSME performance.Findings/Result: The results indicate that product packaging innovation, branding, and technological capability have a significant positive impact on the performance of fresh noodle MSMEs. Simultaneously, all three variables significantly contribute to the overall performance of MSMEs in the Madiun Residency.Conclusion: This study offers practical guidance for entrepreneurs and stakeholders in designing strategies to support MSME sector growth. It provides actionable insights into how fresh noodle producers can improve their market presence and overall performance.Originality/Value (State of the Art): By concentrating on innovative strategies in product packaging and branding specifically for fresh noodle producers, this study provides a unique contribution to the broader understanding of MSME dynamics in Indonesia, particularly within the food production sector. Keywords: product packing innovation, branding, technological capability, MSME performance, multiple regression
Digital Entrepreneurship on Purchase Decisions: Analysis of Content-Based Business, Online Store, and Business Matchmaking Mulyana, Mumuh; Rainanto, Bambang Hengky; Sulistiono, Sulistiono; Fadillah, Adil; Said, Jamaliah
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.29

Abstract

Backgrounds: The advancement of technology has significantly impacted various sectors, including food and beverage (F&B) companies. Previously, trading, shopping, and promotion activities were conducted directly, but now these activities are primarily online. Consequently, F&B owners need distinctive characteristics and effective use of digital media to stay competitive.Purpose: This study aims to determine the influence of digital entrepreneurship on purchase decisions within F&B companies in West Java, Indonesia.Design/methodology/approach: A quantitative research method was employed, surveying 100 respondents from F&B consumers using purposive sampling. Data were collected through a structured questionnaire and analyzed with Structural Equation Modeling (SEM) using SmartPLS v.4.0, including validity and reliability tests.Findings/Results: The study found a significant impact of digital entrepreneurship on purchase decisions. Positive influences were noted in content-based business, community-based business, matchmaking business, and promotion. However, the online store variable showed a positive but statistically insignificant effect.Conclusion: The results underscore the importance for F&B proprietors to strategically integrate digital entrepreneurship elements to enhance and optimize purchase decision dynamics.Originality/value (State of the art): This research highlights the growing significance of digital entrepreneurship in the F&B sector, offering insights into how various digital strategies influence consumer purchasing behavior, which is crucial for adapting to the evolving market landscape. Keywords: digital entrepreneurship, social media, digital marketing strategies, promotional content, purchase decisions.
Determinant of Entrepreneurship Action of Resettled Peasant Displaced By Land Acquisition Sari, Embun; Winoto, Joyo; Soetarto, Endriatmo; Asikin, Zenal
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.133

Abstract

Background: In Indonesia, land acquisition policies prioritize providing compensation in the form of cash. This policy allows the community to obtain replacement land, investment, business capital, etc. Entrepreneurship is widely recommended as a more sustainable solution for the livelihoods of peasants who have lost their agricultural land. Entrepreneurship is a strategic solution for unemployment and employment discrimination of land-lost peasants. Purpose: This research examines the entrepreneurial actions of peasants who lost land due to land acquisition in Indonesia. Design/methodology/approach: The entrepreneurial actions of peasants who lost land due to land acquisition were revealed using questionnaire survey data from 125 farming households relocated due to the construction of an international airport in Kulon Progo, Yogyakarta. Finding/Result: The research results show that entrepreneurial actions after land acquisition are significant with the variables of intention (feasibility), age, income, and understanding of land acquisition policies. Displaced peasants who have the confidence to conduct entrepreneurship are primarily in their older age with higher incomes and better acceptance of land acquisition policy.Conclusion: Job/business training must continue on an ongoing basis, and mentoring and supervision must be carried out until people feel capable of becoming independent entrepreneurs. Originality/value (State of the art): This research was the first study on land-lost peasants’ entrepreneurship due to land acquisition in Indonesia. The research results were expected to provide new evidence and understanding regarding the influence of land-lost farmers' knowledge of land acquisition policies on entrepreneurial actions. Keywords: cash compensation, entrepreneurship action, displacement, land acquisition, resettled peasant
Managerial Practices in The Circular Business Model: Case Study of Indonesian Food Industries Zakiyah; Arviansyah
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.69

Abstract

Background: The circular economy is an emerging paradigm designed to address sustainable economic development challenges in Indonesia. At the micro-level, it emphasizes managerial practices in adopting and implementing circular business models.Purpose: This study uses a case study approach to analyze three Indonesian food companies that have incorporated circular economy principles into their operations.Design/methodology/approach: A qualitative approach is utilized, employing semi-structured interview methods to gather in-depth and detailed information. Results: The research identifies managerial practices through a taxonomic framework of circular business model dimensions, focusing on value creation and capture. Managerial practices vary across the three companies based on the nature of their products and waste management processes.Conclusion: The findings underscore the need to strengthen the ecosystem through collaborative efforts among the industrial sector, government, and other institutions.Originality/value (State of Art): This is the first multicase study in Indonesia to explore managerial practices in circular business models at the micro level, specifically within the food industry. Keywords: circular economy, business model, managerial practices, food industry, external factor
The Influence of Chatbot Information Systems on Customer Experience and Social Media Engagement in Marketplaces Cempaka, Annisa Giwang; Hadiprawoto, Triana Rahajeng
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.16

Abstract

Background: In the era of the e-commerce boom, the role of chatbots in enhancing customer experience and engagement on social media has become increasingly vital in the dynamics of the marketplace market and industry.Purpose: This research aims to investigate how the information quality, system quality, and service quality of chatbots influence customer satisfaction and positive emotions, leading to increased social media engagement.Design/Methodology/Approach: An online survey was conducted with 305 respondents who use chatbot services on marketplace platforms. Data collected from an online survey are analyzed against the research model using PLS-SEM.Findings/Results: The results show a positive impact and direct influence of information quality, system quality, and service quality on positive emotions and customer social media engagement, but no direct influence was found between satisfaction and customer social media engagementConclusions: The study indicates that the quality of chatbot information and service plays a crucial role in enhancing customer satisfaction and fostering positive experiences. Positive emotions, in turn, significantly drive customer engagement in activities such as co-developing and advocating on social media. Originality/Value (State of the Art): By focusing on the mediating role of positive emotions, the study offers a deeper understanding of how chatbots contribute to customer interaction and social media behavior. Keywords: chatbot services, information system, customer satisfaction, positive emotions, customer social media engagement.
Influence of Entrepreneurship Education, Market Trends, and Family Business Ownership on Students' Entrepreneurial Intention Sutrisno; Hadi, Dwi Prasetiyo; Prabowo, Heri; Menarianti, Ika
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.40

Abstract

Background: In Indonesia, unemployment remains a significant challenge, especially among university graduates. Enhancing entrepreneurial skills is considered an effective solution to address the high unemployment rate. Entrepreneurship education at the university level has great potential to better prepare students for the competitive labor market.Purpose: This study aims to analyze how entrepreneurship education, market trends, and family business ownership contribute to the formation of entrepreneurial intentions among students. Each of these variables is supported by relevant theories: human capital theory, market orientation theory, and social capital theory.Design/methodology/approach: This study adopts a quantitative approach using the SEM-PLS method to explore the relationships between the relevant variables. The research sample was taken from 100 MSMEs in Semarang, using an online questionnaire as the data collection instrument.Findings/Result: The findings in the analysis indicate that entrepreneurship education, market orientation, and family business ownership have a positive and significant impact on students' entrepreneurial intention through various relevant aspects.Conclusion: Entrepreneurship education provides a foundation of knowledge and practical skills necessary for students to start and manage their own businesses. Market orientation helps students understand market trends and attractive business opportunities, increasing their interest and motivation to explore careers as entrepreneurs. Meanwhile, family business ownership provides students with direct experience in the business world, access to resources, and strong motivation to start their own ventures in the future. Further research using a qualitative approach and involving a larger sample size can provide deeper insights into the factors influencing students' entrepreneurial intentions from various contexts and backgrounds.Originality/value (State of the art): This study stands out by integrating multiple factors entrepreneurship education, market trends, and family business ownership to provide a holistic understanding of what influences students' entrepreneurial intentions in Semarang. Unlike previous research, which often focuses solely on educational aspects, this comprehensive approach captures the interaction between internal and external influences, offering a more nuanced and practical insight into fostering entrepreneurship among university students. Keywords: entrepreneurship education, market trends, family business, students' entrepreneurial intention

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