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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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Identifying Critical Success Factors For Social Media Marketing Adoption in Micro and Small Culinary Businesses Nurqamarani , Adisthy; Priyanto, Agus; Fadilla, Sarah
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.675

Abstract

Background: With the culinary sector undergoing transformative shifts propelled by technological advancements and the ubiquity of social media, understanding the critical success factors for social media marketing becomes imperative for micro and small businesses. Purpose: This study aims to identify and explore critical success factors for social media marketing adoption in micro and small culinary businesses. Design/methodology/approach: Employing a qualitative approach, the research selected a purposive sample of six Indonesian owners of micro and small culinary businesses, playing pivotal roles in shaping business decisions. Semi-structured interviews conducted via telephone and Zoom Meetings formed the basis for data collection with owners and co-owners of micro and small businesses in the culinary Industry in West Java and East Borneo, Indonesia. The data collection focuses on the critical success factors of social media marketing. Interviews were transcribed and thematically analyzed using a narrative approach.Findings/Result: Five thematic outcomes were noted regarding the critical success factors of social media marketing: interaction, trendiness, persistency, curiosity, and entrepreneurial mindset. The study identifies the "entrepreneurial mindset" as a critical success factor, echoed by five out of six informants. Conclusion: Critical factors that contribute to the success of adopting social media marketing for micro and small businesses integrate the entrepreneurial traits of the owners and managers and the effective utilization of social media marketing strategies. Originality/value (State of the art): This study explores in depth the significance of the combination of entrepreneurial traits and effective utilization of social media marketing strategies which remain underexplored in the social media marketing study, particularly in micro and small businesses. Keywords: culinary industry, micro and small business, social media, critical success factors, narrative approach
Leveraging Data-Driven Analysis To Explore Restaurant’s Market Segmentation in Indonesia Ahmad, Lukni Burhanuddin; Febrina Yolanda, Sarah; Alghifari, Sendi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.642

Abstract

Background: The internet and Electronic Word of Mouth (eWOM) have transformed consumer behavior in choosing dining options in Indonesia’s culturally diverse culinary landscape, yet research leveraging eWOM data to understand consumer preferences remains limited.Purpose: This research is conducted to develop the restaurant’s market segments based on customer ratings in Indonesia using a data-driven approach.Design/methodology/approach: The data is crawled from notable review sites in Indonesia which consist of 35.811 restaurants across Indonesia. Two clusters were generated using TripAdvisor data, encompassing users' ratings for Food, Service, Value, Atmosphere, and overall satisfaction. The research successfully segmented the Indonesian restaurant market based on customer ratings using the K-Means clustering approach.Findings/Result: Cluster 1 valued food quality and cared about service and value. Meanwhile, Cluster 2 focused more on good service, followed by food and the restaurant’s atmosphere.Conclusion: The research successfully segmented the Indonesian restaurant market based on customer rating, helping restaurant managers understand what customers prefer in Indonesia’s varied food scene. This can assist marketers in creating effective marketing strategies, such as advancing product development, enhancing food quality, and optimizing service offerings to better fulfill the needs and expectations of their target audience.Originality/value (State of the art): This study can pave the way for further investigation into market segmentation in Indonesia's restaurant sector. While similar approaches have been applied in studies of other countries, the Indonesian market is unique and has distinctive features that haven't been examined in previous research. Therefore, these insights can illuminate the segmentation of the restaurant market in Indonesia. Keywords: consumer rating, customer segmentation, digital marketing, k-means clustering, big data
Beyond Functionality: Building Value To Essential Oils Products at Indonesia Digital Market Field Romli, Zainur
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.629

Abstract

Background: This study investigates the evolving online marketing skills in the digital marketplace, focusing on essential oil products. These products often face market uncertainty regarding product attribute value. Therefore, it is crucial to identify marketing strategies to drive future entrepreneurial success in the essential oil market.Purpose: This research aims to identify how essential oil product sellers communicate their products to attract consumer interest and preferences in the online market.Design/methodology/approach: The study utilizes digital research methods to elucidate the phenomenon of online markets. Using electronic data consisting of product information written by sellers, this research employs web scraping through Python algorithmic computational techniques for data collection. The digital data collected spans from 2020 to 2023, a period marked by the surge in online shopping activities. The data is analyzed using Text Network Analysis (TNA) to map emerging narrative networks.Findings/Result: Essential oil product sellers not only emphasize the intrinsic value attributes of the products as the primary marketing narrative but also explore the social and symbolic values of the products as online marketing strategies to address uncertainties regarding product standardization and safety.Conclusion: Sellers are concerned about the vulnerability of essential oil product values beyond merely campaigning for the product's benefits. Entities with the authority to provide safety labels play a crucial role in enhancing the product's reputation regarding its social value, such as safety.Originality/value (State of the art): Online marketplaces play a crucial role as a new marketing channel for essential oil products. This is due to the increased accessibility of products to consumers and the growing need for advanced online marketing skills in the future. Keywords: essential oil, online marketplace, marketing skills, value product, product reputation
The Influence of Dimensions Female Leadership Competencies To SMEs Performance Prajawati, Maretha Ika; Nur Aisyah, Esy; Setiani, Setiani
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.606

Abstract

Background: Improving female leadership will have a lasting impact on the development of future female leaders. With societal advancements, the knowledge and quality of female employee representatives have significantly improved, leading to increased effectiveness of female leaders. Female leadership is closely tied to company competitiveness and gaining a competitive advantage.Purpose: The aim of this study is to investigate the leadership of female SME owners by applying the hypothesis of competitiveness to analyze the leadership competencies that influence the competitiveness of SMEs.Design/methodology/approach: This research adopts a quantitative approach, focusing on SMEs in Batu City. Based on Slovin's formula, the sample size for this study was determined to be 100 respondents.Findings/Result: The research demonstrates that entrepreneurial competencies play a crucial role in business development and success, highlighting the importance of understanding the nature and role of competencies in SMEs. Strategic vision, operations management, professional knowledge, hands-on experience, and relationship building have a significant impact on performance.Conclusion: The rapid growth of SMEs clearly illustrates the importance of leadership in achieving success. However, while leadership is often seen as a personal attribute, and better leadership is believed to result from developing individual leader competencies, it is essential to explore the relationship between competence and leadership style.Originality/value (State of the art): This research emphasizes the importance of long-term growth over short-term profitability for SMEs. The capacity for long-term development is considered essential for SMEs, and this study investigates the impact of female leadership competencies on the growth and performance of SMEs. Keywords: strategic visions, operations management, professional knowledge, hand on experience, relationship building
Assessing The Influence of Information Technology on Female Entrepreneur Empowerment in Indonesia: The Role of Social and Psychological Capitals Tanoto, Sherly Rosalina; Tahalele, Niki Putri Lintang Pertiwi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.581

Abstract

Background: Gender equality is crucial for Indonesia's sustainable development, given that women represent nearly half the population. Despite their significant economic contributions, Indonesian women face considerable challenges in entrepreneurship, largely due to gender disparities.Purpose: This study examines how Information and Communication Technology (ICT), social capital, and psychological factors impact women's entrepreneurship empowerment in Indonesia.Design/Methodology/Approach: Using survey data from 176 female MSME entrepreneurs and structural equation modeling, the study explores the relationships between ICT, social capital, psychological capital, and empowerment.Findings/Results: ICT enhances both social and psychological capital, which in turn positively impacts women's entrepreneurship empowerment.Conclusion: Integrating ICT, social capital, and psychological capital provides new insights into women's empowerment in developing economies. Recommendations include improving ICT infrastructure, social networking, and psychological support programs.Originality/Value (State of the Art): The study offers a novel approach by linking ICT, social capital, and psychological capital to women's empowerment in entrepreneurship, particularly in a developing country context. Keywords: empowerment, information and communication technology, psychological capital, social capital, women entrepreneurs
Analyze the Factors Affecting the Entrepreneurial Behavior among the Business Graduates of Bangladesh Alam, Md. Shahbub
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.665

Abstract

Background: Bangladesh is a densely populated country. It encompasses various problems, unemployment is one of them. Each year a large number of graduates are added to the unemployment incubator. The country's economic and social progress has been destroyed due to serious unemployment problems. This problem can be solved by arousing entrepreneurship. The successful entrepreneur plays a vital role in economic development, control of serious economic disorder, social and sustainable development challenges.Purpose: This research investigates the factors that influence the entrepreneurial behavior of Bangladeshi business graduates. Design/methodology/approach: This research is quantitative in nature. The primary data was collected from 100 business graduates of the Islamic University of Bangladesh. Various statistical analyses, such as demographic, descriptive, correlation, and regression, were used to achieve the study's aims. For measuring data popular software, SPSS was applied in this study. Findings/Result: The study found a strong positive correlation between the independent variables of general skills, risk-taking, knowledgeability, persuasive ability, persistence, and hard work, and the dependent variable of entrepreneurial behavior. Conclusion: The study proved that graduates with positive entrepreneurial behavior have a great chance of being successful entrepreneurs. This study suggests that entrepreneurship education and training programs can be used as an arm for promoting entrepreneurship.Originality/value (State of the art): The added value of this research is that it explores how entrepreneurial behavior influences one to become a successful entrepreneur in the future. Keywords: entrepreneurial behavior, business graduates, entrepreneurship, Bangladesh, ntrepreneurship education
Co-Creation of Collective Values: Nurturing Thriving Rural Entrepreneurship Asmit, Brilliant; Simatupang, Togar Mangihut; Rudito, Bambang; Novani, Santi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.652

Abstract

Background: Collaboration plays a very important role in fostering a thriving entrepreneurial ecosystem, unlike rural areas, which have constraints compared to urban areas and require special efforts to accelerate their economies.Purpose: This paper aims to explore how actors collaborate to create a prosperous entrepreneurial ecosystem in rural areas.Design/methodology/approach: We conducted a case study of Koto Mesjid Village, Indonesia, which involved collaboration between academics, government, business, and the community. Our research method involved content analysis of recorded academic reports regarding the case, using a systematic coding technique based on fundamental categories identified through a proposed model. The aim is to elucidate the relational dynamics among the ecosystem's actors, values, co-creation, and objectives.Findings/result: Our findings highlight the exchange of resources between the actors produced value that reformed the condition of rural entrepreneurial ecosystem. Collaboration led to densification and diversification of the ecosystem's resources, which in turn allowed its actors to discover new opportunities and increase their success in exploiting them. Conclusion: Building networks has the critical role to exchange knowledge in nurturing rural entrepreneurship. Policy makers can facilitate such networks to develop villages and promote regional economic growth.Originality/value: This study contributes to the conversation of service-dominant logic in the regional economic context by demonstrating that the co-creation of collective values is achievable and crucial for developing a thriving rural entrepreneurial ecosystem. Keywords: entrepreneurial ecosystem, service-dominant logic, value co-creation, regional development, rural
The Influence of Live Streaming and Materialism on Purchasing Decisions Fast Fashion Products Through Hedonic Motivation Andrini, Raissa Fidela; Yuliati, Lilik Noor; Nurhayati, Popong
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.617

Abstract

Background: Live streaming is a feature where sellers promote shops and products directly to buyers which can influence consumer's materialistic nature and hedonic motivation and might impact on purchasing decisions. Purpose: The objectives of this research include identifying segments of Shopee live streaming users, analyzing the influence of live streaming and materialism on hedonic motivation variables and purchasing decisions for fast fashion products, and finding out how to manage live streaming to increase purchasing decisions for fast fashion products. Design/methodology/approach: The analytical method used was SEM-PLS and the data obtained was 213 samples by quantitative descriptive methods. Findings/Result: The research results show that the live streaming and materialism variables have a significant positive influence on the hedonic motivation variable and purchasing decisions for fast fashion products. This is because the materialism indicator is closely related to the hedonic motivation indicator, so it supports consumers in making purchasing decisions on live streaming platforms. The live streaming variable has a direct influence on the purchasing decision variable.Conclusion: The recommendation for MSMEs in the fashion sector, it is hoped that they can take advantage of the features available on Shopee in implementing product marketing through e-commerce.Originality/value (State of the art): This is the first time someone has used the SEM-PLS method to describe the relationship between factors and analyze factors on purchasing decisions. Keywords: fast fashion, hedonic motivation, live streaming, materialism, purchasing decision
The Influence of Entrepreneurial Competence on Coffee Farm Performance in Tanggamus Lestari, Puput; Burhanuddin; Etriya, Etriya
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.594

Abstract

Background: Coffee farmers in Tanggamus, Lampung, operate small-scale farms with limited access to physical and non-physical resources, which can affect their farming performance. However, coffee productivity in Tanggamus is higher than the national average. Factors intrinsic to the farmers themselves are believed to be the main drivers of this enhanced farm performance. Purpose: This study aimed to analyze the effect of entrepreneurial competence, specifically the ability to identify opportunities, pursue opportunities, and build networks, on the performance of coffee farming in Tanggamus. Design/methodology/approach: The sample for this study was determined using a multistage random sampling method, resulting in a total sample size of 124. The analytical methods used were descriptive and PLS-SEM analyses. Findings/Result: The study's findings indicate that the ability to identify opportunities has a significant effect on the performance of coffee farming, while the abilities to pursue opportunities and build networks do not significantly impact farm performance in Tanggamus. Conclusion: This study underscores the importance of entrepreneurial competence in small-scale farming with limited resources. To improve coffee farming performance in Tanggamus Regency, farmers must be able to effectively identify opportunities.Originality/value (State of the art): This study contributes to the literature on entrepreneurship among small-scale farmers in rural areas with limited resources. It examines the impact of farmers' internal entrepreneurial competence on the performance of their farming enterprises. Keywords: identify opportunities, networking, pursue opportunities, small-scale farm, coffee farmer
The Women's Entrepreneurial Ecosystem in Tunisia: How Can Entrepreneurial Skills Overcome Obstacles? Amin, Bardaa Mohamed
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.256

Abstract

Background: Over the last decade, the definition of 'entrepreneurial ecosystems' has acquired great importance in research processes related to the management and business field. In this sense, the term has been used in numerous documents of diverse nature to describe the interaction of political, social, economic, cultural, and environmental aspects that enable the development of entrepreneurial activity in a given region. Female entrepreneurship represents untapped economic potential and assets in Tunisia. Nevertheless, women are likely to be disadvantaged in their entrepreneurial journey due to many difficulties they face that have been exacerbated by and even before the COVID-19 crisis. To unlock the value that women can bring to the economy, society, themselves, and their families, it is necessary to cultivate an entrepreneurial ecosystem that encourages and supports female entrepreneurship in general. Purpose: This research article examines how entrepreneurial skills represent significant resources for overcoming the barriers inherent in women's entrepreneurial ecosystem. Design/methodology/approach: In addition, it tests the mediating effects of emotional intelligence and their impact on the relationship.Findings/Result: Focusing on a population of 60 young women entrepreneurs in Tunisia, the results of our study show that entrepreneurial skills play a primordial role in women entrepreneurs overcoming ecosystem barriers. Conclusion: The outcomes of this research indicate that entrepreneurial skills are essential for women to succeed in the entrepreneurial ecosystem. Furthermore, the study suggests that emotional intelligence has a beneficial impact.Originality/value (State of the art): The added value of this research is that it explores how entrepreneurial skills influence the obstacles within the entrepreneurial ecosystem, with emotional intelligence playing a mediating role. Keywords: entrepreneurial ecosystem, women entrepreneurs, entrepreneurial skills, obstacles, emotional intelligence

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