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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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Measuring Digital Literacy Among Micro and Small Enterprises (MSEs) in Indonesia: Case Study From Pontianak City Arninda, Arninda; Darusman, Darusman; Supandih, Fathia Alya
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.250

Abstract

Background: The rapid changes in people's consumption behavior resulting from technological and information advancements require business actors to have a high level of digital literacy to increase sales performance. Purpose: This study aims to measure the level of digital literacy among micro and small-scale businesses particularly in the vibrant region of Pontianak City. Design/Methodology/Approach: Primary data are taken from non-formal MSEs category of business as they make up the largest share of business ownership category in the region. This study employs descriptive qualitative research through grand mean methodology which is accurate to analyze the distinct characteristic across multiple groups of samples, as well as to facilitate interpretation of unchanging effects by controlling of inclusive variability.Conclusion: This study finds that the level of digital literacy among MSEs in Pontianak City is categorized into upper-middle group with average total score of 3.64 where micro-scale enterprises are found to have lower level of literacy as compared to small enterprises. It is also found that imbalance of digital literacy within variables used in this study. Internet searching variable (X1) and hypertextual navigation (X2) and knowledge assembly (X4) variable are found to be in the category of upper-middle group, while content evaluation variable (X3) is found to be lower at medium group.Originality/value (state of the art): This study provides a nascent overview of digital literacy level in Pontianak City, highlighting significant differences between micro and small enterprises. These findings serve as a critical reference for policymakers in designing localized strategies to improve digital literacy and foster economic growth. Keywords: digital literacy, mses, non-formal business, digital business
Feasting Through Screens: Unpacking The Power of Social Media Influencers on Culinary Purchasing Intentions Fadhila, Annisa Nadya; Adiwijaya, Karto
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.53

Abstract

Background: In the vibrant context of Indonesia's growing culinary scene, food waste poses significant environmental and economic challenges, leading to a rise in consumer demand for sustainability and eco-friendly practices. Purpose: This study examines the role of social media influencers in shaping consumption values and purchase behaviors toward sustainable culinary practices. Design/Methodology/Approach: Data were collected from 260 respondents in Greater Jakarta using purposive sampling via structured online questionnaires, targeting social media users aged 17–43 who follow culinary influencers. The data were analyzed with Structural Equation Modeling (SEM) using SmartPLS software. Findings/Result: The results demonstrate that environmental concerns significantly influence both social and epistemic values. Consumers who are more concerned about environmental issues perceive higher social and epistemic value in sustainable culinary products promoted by influencers, leading to increased purchase intentions. Conclusion: Marketers in the culinary industry should collaborate with influencers who advocate for environmental sustainability to enhance the perceived social and epistemic values of their products, effectively boosting consumer engagement and purchase intentions, and contributing to reduced food waste. Originality/Value (State of the Art): This research enriches the discourse on influencer marketing in the culinary industry by highlighting the role of environmental concerns in shaping consumers’ consumption values and purchase intentions, offering actionable insights for businesses aiming to implement sustainable marketing strategies. Keywords: consumption value, culinary product, environmental concern, epistemic value, generation, income, intimate self-disclosure, spending self-control, purchase intention
Strategies For Developing Women’s Entrepreneurship in The MSMEs Sector: A Systematic Literature Review Awalia, Riska; Syarief, Rizal; Haryati, Teti
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.226

Abstract

Background: The increase in the number of women entrepreneurs in Indonesia reflects progress in gender participation in business, particularly in the MSME sector, which is heavily occupied by women entrepreneurs. MSMEs themselves are a crucial pillar in Indonesia's economy. However, many barriers and challenges still need to be addressed for women’s entrepreneurship to reach a higher level.Purpose: This study seeks to examine the growth of women’s entrepreneurship within the MSME sector, identify the shortcomings and challenges encountered by women entrepreneurs, and determine the strategies necessary to enhance their effectiveness.Design/methodology/approach: The research method uses a systematic literature review (SLR) of 20 studies related to women entrepreneurs in the MSME sector.Findings/Result: The findings show that while women entrepreneurs can sustain themselves through various economic conditions, there are significant weaknesses, particularly in financial management and marketing.Conclusion: This study concludes that implementing a comprehensive strategy and policies, including education and training in entrepreneurship, enhancing marketing support, leveraging technology and e-commerce, improving financial literacy, increasing access to capital, and creating stronger social networks, will help balance personal and professional responsibilities.Originality/value (state of the art): This study uniquely and specifically addresses women’s entrepreneurship, which plays a key role in Indonesia’s economy, particularly in the MSME sector that is often overlooked. Researching women’s entrepreneurship can provide significant contributions to both academics and practitioners in enhancing the sustainability and performance of women while tackling various challenges in business. Keywords: women entrepreneurship, MSMEs, challenges, strategies, systematic literature review (SLR)
Entrepreneurship Orientation and Business Performance: Do Business Strategy and Government Policy Matter? Aisyah, Esy Nur; Prajawati, Maretha Ika; Yuliati, Yuliati
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.171

Abstract

Background: Entrepreneurial-oriented business actors are better able to innovate and create products or services that align with market needs. It helps them stay relevant and competitive. Entrepreneurial orientation is closely related to the competitiveness of companies and the acquisition of competitive advantages. Thus, entrepreneurial orientation is critical to the sustainability of MSMEs and contributes to overall economic growth.Purpose: This research investigates the influence of entrepreneurial organizations on the performance of halal food-based Micro, Small, and Medium Enterprises (MSMEs) in developing countries. This study further explains business strategy as a mediating role and government policy as a moderator in the relationship between entrepreneurial orientation and business performance. Design/methodology/approach: This research uses hierarchical regression techniques using cross-sectional data collected from March to April 2024 from 180 MSMEs based on the halal food sector in Malang City, Indonesia. This study relies on resource-based theory, which provides a theoretical lens to test the hypothesized relationships between EO, business strategy, government policy, and halal food business performance. Findings/Result: The findings show that business strategy and government policy are essential in the relationship between entrepreneurial organizations and business performance. Namely, EOs of halal food businesses can improve business performance both directly and indirectly through their business strategies. Government policies can also increase EO's influence on their business performance. Conclusion: This study has practical implications for management and policymakers. Regarding its practical implications for management, research shows that government policies strengthen the influence of EO on business performance. Therefore, halal food entrepreneurs can take advantage of the institutional environment, such as government policies, programs and norms, and societal norms, to develop and strategically improve their business performance.Originality/value (State of the art): This study emphasizes the importance of long-term growth over short-term profits for MSMEs. The capacity for long-term development is considered necessary for MSMEs, and this study reveals the impact of entrepreneurial orientation on MSME growth and performance both directly and through business strategies with strengthening from government support. Keywords: entrepreneurial orientation, business performance, business strategy, government policy
Evaluating Machine Learning Approaches in Structural Equation Modelling to Improve Predictive Accuracy in Marketing Research Magasi, Chacha
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.93

Abstract

Background: This study aimed to fill a critical research gap by comparing traditional Structural Equation Modelling (SEM) with hybrid Bayesian-Machine Learning (ML) models in marketing research, focusing on the limited exploration of these advanced techniques.Purpose: This study aimed to evaluate the effectiveness of integrating Bayesian SEM with advanced machine learning techniques to enhance predictive model performance, manage complex data structures, and improve marketing applications.Design/methodology/approach: The study employed a systematic comparative research design to assess the predictive accuracy and robustness of traditional SEM in comparison to hybrid Bayesian-(Bayesian-ML) models. A rigorous review of 262 scholarly articles from major databases was conducted, with 23 studies meeting inclusion criteria to inform the model development and evaluation. Findings/Result: The findings show that traditional SEM excels in theoretical modelling and interpretability but lacks predictive accuracy and robustness, which Bayesian SEM improves by using prior distributions. ML techniques further enhance predictive accuracy and robustness, while hybrid models combining Bayesian SEM with ML achieve the highest levels of both.Conclusion: Adopting hybrid models can substantially enhance the predictive accuracy of marketing outcomes and the robustness of model analyses.Originality/value (State of the art): This study contributes to knowledge by advancing methodological approaches through challenging existing data analysis paradigms, methods and approaches and therebefore offering practical guidance for future studies. Keywords: accuracy, bayesian methods, hybrid models, machine learning, predictive, robustness, structural equation modelling (SEM)
The Impact of Service Quality and Customer Satisfaction on Reuse Intention in Urban Public Transportation Anjani, Gita Indri; Nurhayati, Popong; Yuliati, Lilik Noor
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.212

Abstract

Background: Public transportation is an important key to solving traffic congestion and air pollution problems. Bogor is ranked as the 832nd most congested city globally in 2022 and has a poor air quality index. In an effort to mitigate these challenges, the government initiated a soft launch of a public transportation service in Bogor City, named BISKITA Transpakuan, in November 2021. But, from May 2023 to May 2024, the average daily ridership of BISKITA Transpakuan was only 0.86%. In contrast, cities worldwide that have successfully achieved public transportation utilization targets aligned with the Sustainable Development Goals typically exhibit daily ridership percentages ranging from 9% to 12%. Consequently, concerted efforts are necessary to increase BISKITA Transpakuan ridership.Purpose: The study investigates the impact of service quality and customer satisfaction on reuse intention within the urban public transportation context, specifically focusing on the BISKITA Transpakuan bus transit system in Bogor, Indonesia.Design/methodology/approach: The research employs a hybrid data collection approach, combining online and offline surveys, to gather responses from 250 BISKITA Transpakuan passengers. The study utilizes Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyze the relationships between transportation performance, driver performance, service quality, customer satisfaction, and reuse intention.Finding/result: The findings reveal that both transportation performance and driver performance significantly influence service quality. However, while transportation performance directly impacts customer satisfaction, driver performance's effect is mediated through service quality. The study also confirms the significant role of service quality and customer satisfaction in shaping reuse intention. The predominance of female passengers and those aged 19-35 underscores the need for gender-sensitive infrastructure and services.Conclusion: The direct and positive influence of transportation performance on service quality, customer satisfaction, and reuse intention highlights its significance in enhancing the overall passenger experience. While driver performance also plays a crucial role in shaping service quality, its impact on customer satisfaction and reuse intention is indirect, mediated through the perceived quality of service. The substantial proportion of passengers residing in Bogor Regency suggests potential for service expansion. To enhance Bogor's public transportation, management should optimize vehicle maintenance, routes, schedules, and driver training, prioritizing passenger comfort and female passenger safety. The government should also analyze bus stop regulations for efficiency and accessibility while increasing subsidies to reduce fares and support operators.Originality/value (state of the art): This study contributes significantly to the measurement of service quality in the transportation service sector. The use of reuse intention variables provides a better understanding of the relationship between service quality and consumer decision-making. Keywords: bus transit system, customer satisfaction, reuse intention, service quality, structural equation model
The Role of Innovation and The Entrepreneurship Ecosystem in Creating Sustainable Development of Islamic Endowment (Waqf) : A Systematic Review Maulina, Rindawati; Dhewanto, Wawan; Faturohman, Taufik
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.106

Abstract

Background: A more focused examination of the specific themes of waqf, innovation, and entrepreneurship is needed to deepen our understanding of their role in promoting the sustainability of waqf institutions and benefiting the community. Purpose: This study attempts to present literature works over 50 years related to sustainable waqf development from the perspective of innovation and entrepreneurship ecosystem (EE).Design/methodology/approach: This study employed a two-step qualitative methodology. First, a bibliographic analysis was conducted. Second, a content analysis of all reviewed articles was performed.Findings/Result: This study discovered that process and product innovation was the most frequently carried out by previous research. Meanwhile, position and paradigm innovation are still uncommon. The study proposes that the mediating role of EE between innovation and sustainable waqf development, as well as highlighting how factors of sharia compliance, governance, transparency and accountability, community engagement, and stakeholders’ collaboration can moderate this relationship.Conclusion: This study contributes to the literature on waqf and entrepreneurship by providing valuable insights for academics seeking to develop sustainable waqf models and innovations. Practically, this study can inform various stakeholders in formulating strategies to promote sustainable waqf development and contribute to national economic growth.Originality/value (State of the art): To the author's knowledge, previous research has yet to specifically discuss the waqf theme concerning innovation and entrepreneurship ecosystem (EE) in supporting the growth and sustainability of waqf development. Keywords: sustainable development, innovation, entrepreneurship ecosystem, waqf, systematic review
The Effect of Gender-Role Orientation, Volition, and Parental Influence on Entrepreneurial Intention Marchyta, Nony Kezia; Sulianto, Cynthia Ariela; Sutanto, Eddy Madiono
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.147

Abstract

Background: Indonesia's low percentage of entrepreneurs is impeding the country's economic progress, which in turn is exacerbating the country's high unemployment rate and low entrepreneurial inclination among the youth.Purpose: This research examines the effect of gender-role orientation, volition, and parental influence on entrepreneurial intention among undergraduate students in Indonesia. Design/methodology/approach: Data analysis for this quantitative study, which involved 172 Indonesian undergraduate students, was done using the Structural Equation Model - Partial Least Square. Purposive sampling was used to choose the sample, and questionnaires were used to collect data.Findings/Result: The research concludes that feminine gender-role orientation and parental influence positively impact entrepreneurial intention, while masculine, androgynous, and undifferentiated gender-role orientations, as well as volition, do not have a significant effect.Conclusion: To increase the number of entrepreneurs in Indonesia, it is crucial to develop entrepreneurial programs tailored to undergraduate students with a feminine gender-role orientation and to involve parents, given their significant influence on entrepreneurial intention.Originality/value (State of the art): Despite traditional beliefs favoring masculine gender-role orientation in entrepreneurship, research suggests that feminine, androgynous, and undifferentiated orientations also have potential, and factors like volition and parental influence play crucial roles in shaping entrepreneurial intention. Keywords: gender-role orientation, volition, parental influence, entrepreneurial intention, undergraduate students
Impact of Social Capital and Entrepreneurial Orientation On Women Entrepreneurs’ Business Performance in Bogor Putri, Ananda; Burhanuddin; Etriya, Etriya
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.185

Abstract

Background: Women entrepreneurship is emerging as a significant catalyst for sustainable development and economic growth in urban and rural areas in Indonesia. Empirical evidence suggests that women entrepreneurs having rich social capital and strong entrepreneurial orientation tend to achieve positive business performance.Purpose: This paper investigates the impact of social capital and entrepreneurial orientation on the business performance of women entrepreneurs in Bogor.Design/methodology/approach: A survey was administered to a sample of 136 women-led enterprises in Bogor. The independent variable of social capital was operationalized as trust, norms, and networking, while entrepreneurial orientation was assessed in terms of innovativeness, proactiveness, and risk-taking. Profitability indicating business performance served as the dependent variable. Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis was performed to test the hypothesized subsequent relationships between the variables.Findings/result: This paper reveals that social capital significantly enhances entrepreneurial orientation (t-stat = 7.192, p < 0.01), and entrepreneurial orientation positively impacts the business performance of women-led enterprises (t-stat = 4.857, p < 0.01). Furthermore, entrepreneurial orientation mediates the relationship between social capital and business performance, as indicated by a significant indirect effect (t-stat = 3.442, p < 0.01).Conclusion: This paper proves the importance of social capital (namely norms, trust, and networking) and entrepreneurial orientation (including risk-taking, proactiveness, and innovativeness) to enhance the profitability of women-led firms. Enhancing social capital can be encouraged through family support, networks, business community engagement, and stakeholder policies in improving entrepreneurial orientation in women, leading to improved business performance and economic growth in Bogor.Originality/value (State of the art): This paper contributes to a better understanding how business performance of women entrepreneurs is influenced by subsequent relationships of social capital and entrepreneurial orientation, including the mediating role of entrepreneurial orientation. Keywords: business performance, entrepreneurial orientation, social capital, small and medium enterprises, women entrepreneurship
Smartphone Purchasing Decisions Among Teenagers in Terms of Lifestyle, Brand Image and WOM Communication Prabowo, Heri; Octaviani, Isna Catur; Dharmaputra, M Fadjar
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.238

Abstract

Background: The research was conducted because there are empirical phenomena as well as previous research phenomena, the empirical phenomenon of smartphone use among teenagers with use limited to ordinary activities, not to support productivity.Purpose: This research aims to analyze and discuss the influence of lifestyle and brand image on purchasing decisions, both directly and through word-of-mouth communication. Apart from that, to measure the influence of word-of-mouth communication on purchasing decisions.Design/methodology/approach: The method used is quantitative, which aims to analyze the relationship between variables and determine the influence of a variable on other aspects. The research methodology used in this research is the use of a survey, where the researcher provides a questionnaire as a data collection tool.Findings/Results: Brand image has no influence on purchasing decisions. Brand image influences word-of-mouth communication. Word-of-mouth communication influences purchasing decisions. Lifestyle influences purchasing decisions. Lifestyle influences word-of-mouth communication. And brand image influences purchasing decisions that are mediated by word-of-mouth communication. Lifestyle influences purchasing decisions, which are mediated by word-of-mouth communication.Conclusion: Lifestyle and word-of-mouth communication influence purchasing decisions. Brand image has no effect on purchasing decisions. The influence of brand image on purchasing decisions when mediated by word-of-mouth communication.Originality/value (state of the art): This study is a previous research that yielded different results. The findings indicate that brand image does not have a direct effect on purchasing decisions. However, when word-of-mouth communication is used as an intervening variable, both lifestyle and brand image influence purchasing decisions. Keywords: brand image, lifestyle, purchasing decisions, word of mouth communication

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