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Sujarwo
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sujarwo@ub.ac.id
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+62341-551665
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agrise@ub.ac.id
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Socio-Economics/Agribusiness, Faculty of Agriculture, University of Brawijaya, Jl. Veteran Malang, 65145
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Kota malang,
Jawa timur
INDONESIA
AGRISE
Published by Universitas Brawijaya
ISSN : 14121425     EISSN : 22526757     DOI : 10.21776/ub.agrise
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
AGRISE adalah Jurnal Sosial Ekonomi Pertanian yang berada di lingkungan Fakultas Pertanian Universitas Brawijaya yang berupa hasil penelitian, studi kepustakaan maupun tulisan ilmiah terkait. Jurnal ini diterbitkan pertama kali pada tahun 2001 oleh Jurusan Sosial Ekonomi Pertanian FPUB. Pada tahun 2011, Jurnal Agrise bekerjasama dengan Perhimpunan Ekonomi Pertanian Indonesia (Perhepi) untuk meningkatkan kualitas dan kuantitas penerbitan. Jurnal Sosial Ekonomi Pertanian Agrise diterbitkan tiga kali setahun (bulan Januari, Mei, dan Agustus). Frekuensi penerbitan akan ditambah bila diperlukan. ISSN cetak : 1412-1425 ISSN Elektronik : 2252-6757
Arjuna Subject : -
Articles 467 Documents
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MEASURING THE KNOWLEDGE, ATTITUDE, SKILLS AND ASPIRATIONS OF COCOA FARMERS TOWARDS THE USE OF PESTICIDES Angela Otiwaa Acheampong; Enoch Kwame Tham-Agyekum; Fred Ankuyi; Fred Nimoh; Ernest Laryea Okorley; John-Eudes Andivi Bakang; Justice Frimpong-Manso
Agricultural Socio-Economics Journal Vol. 23 No. 3 (2023): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.3.11

Abstract

Identifying the scope of pesticide safety by examining farmers’ knowledge, attitudes, skills and aspiration (KASA) is a key step in developing suitable training strategies. Additionally, figuring out what influence’s farmers' KASA concerning pesticides might be a crucial step in developing sustainable legislation and initiatives. Here, we tested the hypothesis that farmers’ KASA is influenced by their socio-economic characteristics. We sampled 364 cocoa farmers using the multi-stage sampling procedure and analyzed the data using descriptive and inferential statistics. For knowledge, we found sex, years of experience in cocoa farming, access to extension services, and cooperative membership to be the key drivers. The following factors have a statistically significant effect on attitude: marital status, access to extension, membership in cooperatives and participation in training programmes. Eight variables: sex, years of education, farming experience, age of the cocoa farm, access to extension, access to premium, membership in cooperatives, and participation in training programs had a significant influence on farmers’ skills in safe pesticide usage. Sex, marital status, farming experience, farm age, access to extension and the number of extension contacts are the factors that influence farmers' aspirations for the safe use of pesticides. Our study advocates for maintaining or enhancing the KASA status of cocoa farmers regarding pesticide use through consistent extension activities with cooperative groups by the Ghana Cocoa Board.
IDENTIFICATION OF INTERNAL AND EXTERNAL FACTORS OF VILLAGE-OWNED ENTERPRISES SUMBER SEJAHTERA AT PUJON KIDUL VILLAGE, MALANG REGENCY Tifa Ervita Maharani; Riyanti Isaskar; Dina Novia Priminingtyas
Agricultural Socio-Economics Journal Vol. 23 No. 3 (2023): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.3.12

Abstract

To strengthen the village economy, Village-Owned Enterprises (BUMDes) are commercial units owned and controlled by the government. To improve the local economy, BUMDes development activities have expanded in East Java. But there has been an outbreak of the COVID-19 virus that has hit the entire world, causing many negative aspects, including social, political, and economic life. One of the businesses affected by the economic downturn is the BUMDes. Aware of the internal and external environmental conditions of BUMDes became the target of research. 7S McKinsey's and PESTLE methods were used to facilitate the research. The 7S McKinsey approach is used to identify an organization's internal components, including strategy, system, structure, staff, style, skills, and shared values. PESTLE approach is used to determine how an organization affects the external economic environment, including political, economic, social, technological, legal, and environmental aspects. The results showed that the pandemic impacted business units in BUMDes. From the results of consumer tourism assessments, consumers or users of products or services most visitors feel that the tourism environment is very attractive, beautiful, clean, and comfortable, feel suitable to subscribe to products or services.
ESTABLISHMENT AND PLANNING OF ECONOMIC DESTINATIONS THROUGH FINANCIAL FEASIBILITY APPROACH TO BITING BUSINESS (STUUK SATE) IN MALANG REGENCY Putra Irwandi; Mangku Purnomo; Sugeng Riyanto; Vi’in Ayu Pertiwi
Agricultural Socio-Economics Journal Vol. 23 No. 3 (2023): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.3.13

Abstract

Financial feasibility analysis related to the formation of economic destinations is carried out to formulate the required information related to resources, costs, benefits, and feasibility by what is proposed and expected. This research was conducted to determine business estimation and planning for establishing economic destinations in Malang Regency. This study uses the mixed method, namely collecting information qualitatively related to the skewer-biting business unit and quantitatively calculating the skewer-biting business's feasibility in an estimated period of 20 years. This research was conducted purposively to biting business owners in Malang Regency. Data collection was carried out by observation, interviews, documentation, and feasibility calculations. Based on the results of the analysis, it was found that within 20 years, the formation of economic destinations can be formed with the value of each eligibility consisting of a positive NPV of IDR 988,153,018, BCR has a value of > 1 which is 2.04, IRR shows a value of 23% , and a payback period of 7 years during implementation.
RISK OF SUSTAINABILITY APPLE FARMING IN PONCOKUSUMO VILLAGE, PONCOKUSUMO SUB-DISTRICT, MALANG REGENCY Muhammad Syafri Syafreza Hasyim; Neza Fadia Rayeza; Dina Novia Priminingtyas
Agricultural Socio-Economics Journal Vol. 23 No. 3 (2023): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.3.14

Abstract

Sustainability is one thing that becomes the benchmark for a farming business. The concept of sustainability is based on three mutually supportive and interrelated dimensions of sustainability, namely the economic, social, and ecological. Risk management is also necessary for maintaining the sustainability of a farming business. Risk management that is implemented properly can help avoid adverse events and increase the chances of success in a business. This research was conducted in Poncokusumo village, Poncokusumo district, Malang regency. This study aimed to analyze the risk of sustainability of apple farming in Poncokusumo Village according to internal (strengths and weaknesses) and external (opportunities and threats) factors and the level of risk faced. Also, to formulate alternative mitigation to deal with it. This study used a sample of 22 apple farmers in Poncokusumo village. The data analysis technique used is the SWOT analysis and the risk assessment matrix. Based on the analysis, 5 risks of apple farming have a very high level of risk according to the risk assessment matrix, namely the quality of production, product selling price, pests, plant diseases, and climate uncertainty. According to the SWOT analysis, the risk of sustainability of apple farming faced by apple farmers in Poncokusumo village in terms of strength has a value of 1.10 and weakness of 0.12 (internal factors). The opportunity section has a value of 0.87 and a threat of 0.10 (external factors). The right strategy to overcome the risks that occur is to implement sustainable agriculture.
IMPLEMENTATION OF DIGITAL MARKETING ON SMALL AND MEDIUM ENTERPRISES Rini Hakimi; Widya Fitriana; Rika Hariance
Agricultural Socio-Economics Journal Vol. 23 No. 3 (2023): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.3.15

Abstract

Information and communication technology advancement can transform traditional marketing into internet-based marketing. Marketing digitalization was initially more researched in large companies but was still limited in digital marketing research in SMEs. This study aims to close a knowledge gap to describe the implementation of digital marketing in SMEs and analyze the impact on SME performance. This study used 184 samples of SMEs in West Sumatra. Research variables include entrepreneur aspects, business aspects and infrastructure aspects. The data were analyzed using descriptive and binary logits. The findings show that gender and firm size significantly influence how well digital marketing is used in SMEs. Women entrepreneurs more intensively use social media for digital marketing activities, but limited resources and infrastructure cause SMEs more limited opportunities to adopt digital marketing.
THE INFLUENCE OF USER EXPERIENCE, INFORMATION SYSTEM, AND CONSUMER PRODUCT ON CONSUMER LOYALTY OF FRUIT AND VEGETABLE MOBILE APPLICATION Karunia, Karunia; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.1

Abstract

There are various obstacles in the development of fruit and vegetable mobile applications such as bad user experience, unresponsive service, inaccurate information, and products or prices that do not meet consumer expectations. This study analyzes the effect of user experience, information systems, and consumer products consumer loyalty through of fruit and vegetable online shopping mobile applications. This study uses a survey method by collecting data from 100 respondents selected by accidental sampling. The data in this study is analyzed using descriptive analysis and SEM-PLS. The results show that each variable, including user experience, information systems, and consumer products, positively and significantly affects the satisfaction variable. Furthermore, the direct effect of information systems, consumer products, and satisfaction variables on consumer loyalty is also positive and significant. However, the user experience variable has an insignificant effect on loyalty. The most influential variable was satisfaction. Therefore, customer satisfaction must be maintained and improved to achieve higher loyalty. Furthermore, the indirect effect of each variable which includes user experience, information systems, and consumer products, has a positive and significant effect on the loyalty variable through satisfaction as mediating variable. The most significant variable is consumer product.  However, the average value of this variable is the lowest compared to the other variables. Therefore, companies need to focus more on maintaining and improving it. This research provides valuable insights for companies in developing mobile applications that can improve user experience, provide relevant information through information systems, and produce quality of consumer products to increase consumer satisfaction and loyalty in purchasing fruit and vegetables.
THE LEVEL OF CUSTOMER SATISFACTION WITH THE MARKETING MIX (9P) IN KOPI NAKO SLIPI Djauharie, M. Edo Nanda Pratama; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.2

Abstract

Marketing strategy is a way to gain competitive advantage for companies that produce goods or services. The importance of analyzing the value of the level of customer satisfaction with the company's marketing mix to determine the characteristics of consumers, the level of importance and performance of the company's marketing mix and the level of customer satisfaction. With this research, it is hoped that the company can improve and develop its marketing strategy and provide recommendations to improve the performance of the marketing mix (9P). This research uses a descriptive quantitative approach and was conducted in December 2021-February 2022. The research method used is Importance Performance Index and Customer Satisfaction Index. The research respondents were 90 people using purposive sampling method and processed using SPSS 26 and Microsoft Excel. Based on the results of the Importance Performance Analysis, the overall results have an average value of the indicator suitability level at the Nako Slipi Coffee Shop of 91.37 %. This value is included in the good category. However, the indicator performance level has not reached 100% so that the store needs to improve the performance indicators of the marketing mix attributes which are still unsatisfactory, especially on the promotional media indicator (X4.2). Based on the results of the analysis using the Customer Satisfaction Index, the general level of customer satisfaction is 87.20 % and is included in the very satisfied category. This explains that most consumers are very satisfied with the performance of the marketing mix attributes (9P) carried out by the Nako Slipi Coffee Shop in general.
ANALYSIS OF THE FEASIBILITY STUDY OF THE DOMESTIC WASTE BUSINESS IN SIDENRENG RAPPANG DISTRICT DUCK BONE FLOUR (DUCK BONE FLOUR) Haryono, Iranita
Agricultural Socio-Economics Journal Vol. 24 No. 1 (2024): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.1.7

Abstract

Duck bone waste which is a domestic waste in Sidenreng Rappang Regency has not been utilized and there is no handler which is feared will pollute the environment. So it is necessary to use it by making it economically valuable by making duck bone flour. The purpose of this study was to analyze the feasibility of investing in duck bone waste (Duck Bone Flour). The method used is a saturated sample where all of the population is a sample because the number of samples is limited. Methods of data analysis using financial analysis. The analytical tool used for the financial aspect uses analysis of the Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI), to determine whether a business is feasible or not. The results showed that the Duckbone Flour Business, from a financial point of view, with a project duration of 10 years and a discount rate of 10%, it proved feasible. An analysis of admission criteria found a payback period (PP) of 6 months and 1 week. Net Present Value (NPV) is IDR 1,730,085,150, Profitability Index (PI) is 1.63% and Internal Rate of Return (IRR) is 32%. This research is important to be carried out as a source of information for the community and the government about the economic value of duck bone waste.
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CONSUMER LOYALTY AT LEGENDARY RESTAURANTS IN MALANG CITY Riyadi, Sahrul Dwi; Wahyuningtyas, Agustina Shinta Hartati; Andriani, Dwi Retno
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.3

Abstract

The competition in the restaurant industry is very tight, with many competitors that have sprung up with various strategies, such as providing the best quality of service to their consumers. This is also experienced by legendary restaurants A, B, C, and D, which have been selling culinary specialties of Malang City for decades with recipes that have been passed down from generation to generation. The experience of non-optimal service quality will affect customer satisfaction and can affect the level of consumer loyalty to legendary restaurants. Therefore, it is very important to conduct this research to determine the effect of service quality on customer satisfaction and loyalty, as well as the role of brand image in moderating it. This research was analyzed using SEM-PLS with 100 respondents. This research shows that the service quality provided by the four restaurants has a positive and significant impact on customer satisfaction, customer delight, and customer loyalty because the quality of service provided by the four restaurants is considered good.
ANALYSES OF COSTS AND RETURN OF DATE PALM FRUITS (Phoenix dactylifera Linn) MARKETING AMONG RETAILER TRADERS IN KADUNA METROPOLIS, KADUNA STATE, NIGERIA Ariyo, Oluyinka Christopher
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.4

Abstract

Date palm trees are an economic crop which fruits are used for food, medicine and income in the arid and semi arid zone of Nigeria. The study was undertaken to analyse the costs and return of date palm fruits marketing among retailer traders in Kaduna metropolis, Kaduna. Two-stage sampling technique was employed which led to random selection of 80 respondents. Structure questionnaires were administered to the respondents and data collected were analysed with descriptive statistics, cost and return, and regression analysis. The results showed that all the respondents are male, 21-30 years of age, married with household size of 6-10 family members and had Qur’anic education. The result further showed that marketing of date fruits was profitable with net marketing income of N 8,400 per respondent per month and return on investment of N 0.11. Variables such as years of marketing experience, quantity of date palm purchased and revenue were significant at (P< 0.01) percent probability level. Also purchase cost and quantity of date palm sold were significant at (P< 0.05) percent while transportation cost and household size were significant at (P < 0.10) percent. The major constraints of date fruits marketing are inadequate capital, pest infestation, inadequate storage facilities and insecurity. The study recommends that unemployed teeming population especially youths should be encouraged to go into the business of date palm fruits marketing to earn a living.

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