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Kota malang,
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INDONESIA
Habitat
Published by Universitas Brawijaya
ISSN : 08535167     EISSN : 23382007     DOI : -
Core Subject : Education,
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Articles 297 Documents
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The Impact of Indonesia’s Cocoa Downstream Policy on the Derivative Product Competitiveness, Export Specialization, and Farmers Benefits Fatkurrohim; Fitri, Annisa; Andriyanty, Reny; Agustia, Devi; Hutagaol, Manuntun Parulian; Harianto, Harianto
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.13

Abstract

The cocoa downstream policy should be aims to improve the welfare of cocoa farmers, not merely to develop the cocoa downstream industry. This study aims to analyze the impact of Indonesia's cocoa downstream policy through cocoa beans export taxes on the competitiveness and trade performance of cocoa derivative products, as well as its benefits to cocoa farmers. The methods employed include TBI values, RCA index, and product mapping classification. The results show that export taxes have enhanced the export competitiveness of cocoa derivative products such as cocoa paste, butter, and powder, with RCA indices exceeding 1 (comparative advantage) and TBI values approaching 1 (net exporter). Cocoa butter stands out as Indonesia's leading export product, deserving prioritization in export specialization, based on the product mapping classification that consistently place it in Group A. However, the benefits of the export taxes are not significantly felt by cocoa farmers, as the growth in the selling price and planted area of cocoa beans have become more stagnant and tend to decline. The government should evaluate the policy's impact on the welfare of cocoa farmers. The policy should benefit not only the downstream actor (industry) but also upstream actor (cocoa farmers).
The Role of Cooperatives in Shallots Production in Sukasari Kidul Village Majalengka Regency Ainurrahma, Annisa; Suryantini, Any; Mulyo, Jangkung Handoyo
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.12

Abstract

Majalengka regency as a shallots center contributes 22.7% of shallot production in West Java. This agribusiness opportunity can be pursued through downstreaming, but there are constraints in economic institutions. Today, agricultural cooperatives have a diminishing role and have been replaced by other stakeholders who partner with farmers. This problem does not prevent some farmers in Sukasari Kidul Village from forming a cooperative that is expected to help farmers to increase production. This study aims to determine the role of Mandiri Jaya Cooperative on shallot production in Sukasari Kidul Village, Argapura District, Majalengka Regency. The sampling method is non-probability sampling with purposive sampling respondent selection criteria. The number of respondents used was 60 farmers. The data analysis method used was descriptive quantitative, namely multiple linear regression analysis of the Cobb-Douglas production function. The results show that farmer members perceive agricultural cooperative services as high, meaning that the performance of Mandiri Jaya Cooperative supports shallot production. Other factors that influence increasing shallot production are land area, urea fertilizer, pesticides, labor, education level.
Persuasion Over Time: A Longitudinal Analysis of Message Strategy and Engagement in B2B Instagram using ELM Astaningrum, Meita Dinar; Safitri, Reza; Oktaviani, Fitri Hariana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.15

Abstract

The rise of mobile-first platforms has transformed how Business-to-Business (B2B) communication operates, including the persuasive mechanisms involved. Instagram, a platform typically associated with lifestyle content, is increasingly used by professionals and enterprises for branding and talent marketing. However, most persuasion models, including the Elaboration Likelihood Model (ELM), have not accounted for such digital shifts. ELM traditionally views persuasion as a single-message effect, underestimating the role of repetition, platform structure, and cumulative engagement. This study aims to examine the persuasive architecture of B2B content on Instagram through the case of @AcademyBINAR, an Indonesian digital education platform that adopted an enterprise communication strategy between June and December 2024. The research employs content analysis and linear trend regression to measure the prevalence of rational vs. emotional appeals and central vs. peripheral cues, alongside engagement trends over time. The findings reveal a dominance of rational appeals and central cues, coupled with statistically significant growth in likes, saves, and shares indicating that elaboration is not immediate, but cumulative. This study contributes to the theoretical refinement of ELM by proposing a temporally responsive framework in which professional persuasion is driven by consistency, message utility, and platform-specific repetition. It also offers practical insights for B2B content strategists operating in visual-first digital environments.
Decoding Organic Food Buying Intention: The Interplay of Health Consciousness and Perceived Value Among Urban Consumers in Malang Napitupulu, Simon Azriel; Setiawan, Budi; Rayesa, Neza; Haryati, Novi; Rohman, Ach. Ainur
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.14

Abstract

This study investigates the role of health consciousness and consumer perceived value (CPV) in shaping organic food purchase intentions among urban consumers in Malang City, Indonesia. Amid rising health awareness and growing demand for organic products, this research explores how functional, emotional, economic, and social value dimensions mediate the link between health consciousness and purchasing intention. A quantitative approach was employed, gathering data from 90 purposively sampled individuals with prior organic food purchasing experience. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that while health consciousness does not directly influence purchase intention, it significantly enhances perceptions of functional, emotional, and economic value. Among CPV dimensions, functional and economic values have the strongest positive impact on purchase intention, whereas emotional value shows no significant effect, and social value is found to be insignificant. These results highlight that consumers primarily pursue organic food for utilitarian benefits related to health safety, reliability, and cost-effectiveness rather than for social recognition or emotional gratification. The study underscores the importance of targeted marketing strategies that emphasize tangible product benefits and consumer education to boost organic food consumption. Implications include the need for policy support and certification transparency to bridge gaps between health awareness and sustainable consumption behavior. This research contributes to the literature by clarifying the indirect pathways through which health consciousness influences purchase decisions via CPV constructs.
Developing Edu-Ecotourism as an Innovative Strategy for Community Empowerment in Social Forestry Program: Lessons from Gunungkidul Regency, Special Region of Yogyakarta Wiyono, Wiyono; Subejo, Subejo; Sulastri, Endang
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.16

Abstract

The Indonesian government is committed to implementing a social forestry program to ensure forest sustainability and improve community welfare. Community groups living near forest are granted permission to utilize forest resources, including timber, non-timber products, and environmental services such as ecotourism. This study aims to identify potential supporting resources and formulate strategies for developing edu-ecotourism within social forestry group in Gunungkidul Regency, Special Region of Yogyakarta. The study employs a qualitative method with a case study approach. Data collection was conducted through in-depth interviews, field observations, and documentation studies. This research was carried out at Sedyo Lestari Community Forest Farmer Group (SL-CFFG). The data were analyzed using the SWOT analysis model. The findings indicate that SL-CFFG has eight potential packages of learning materials to support edu-ecotourism development. These learning packages are derived from the group’s extensive experience in implementing social forestry programs under the community forestry scheme for over 20 years. These materials include: 1) Story telling of community forest management; 2) Forest land planning techniques; 3) Terracing techniques on forest land; 4) Teak replanting using a coppice system; 5) Agroforestry techniques; 6) Silvopasture techniques; 7) Nursery techniques; 8) Organic fertilizer production. Based on the SWOT analysis, four strategies for developing edu-ectourism in SL-CFFG were formulated: 1) Developing edu-ecotourism based on extensive experience, resources, and local wisdom in community forest management; 2) Establishing collaborations with multiple stakeholders to enhance human resource capacity, improve supporting facilities, and secure business capital; 3) Innovating sustainable edu-ecotourism management to adapt to changes in government policies and tourist behavior; 4) Building collaborative partnerships with tourism business and leveraging social media to enhance marketing and promotion networks.
Analysis Factors Influencing Rice Farmers Poverty of The Family Hope Program (PKH) In Bojonegoro, Indonesia Ridwan, Awaludin; Indah, Afsah
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.19

Abstract

This research was conducted with the aim of analyzing the influence of factors on poverty rice farmers receiving the Family Hope Program in Bojonegoro Regency. Based on the Central Statistics Agency in 2023, the number of poor people in East Java Province was 4188.81 thousand people. Meanwhile, in Bojonegoro Regency in 2023 it was 153.25 thousand people. This indicates that the poverty rate in Bojonegoro Regency is still very high, as evidenced by data from the Bojonegoro Regency Social Service that Kedungadem and Ngraho District have extreme poverty levels. This study uses a quantitative approach. This study used 100 respondents spread across Bojonegoro Regency. The data analysis conducted using a linear probit regression analysis method. The probit analysis method uses dummy variables. This study uses STATA17 software. The analysis results show that factors the poverty factors of households receiving the family hope program in Bojonegoro Regency have a significant influence on the level of head of family, household size, income and production. Based on the research results, efforts that can be made to reduce poverty among recipients of the family hope program among farmers include strengthening relationships, especially among farmers, to help, provide guidance and counseling.
Understanding Information Seeking Behaviors in Specialized Agricultural Contexts: The Tutur Apple Farming Case Suryaman Sule; Hidayat, Kliwon; Purnomo, Mangku; Cahyono, Edi Dwi
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.18

Abstract

Apple farming in the Tutur region faces adaptation challenges due to climate change, environmental degradation, and limited access to information. This study highlights the importance of contextual understanding of farmers' information-seeking behaviour by integrating Social Learning (Bandura) and Community of Practice (Wenger) theories. This study examines how farmers seek, interpret, and disseminate information; the social context that shapes the learning process; and the supporting and inhibiting factors of the community information ecosystem. A qualitative approach with a case study design explored apple farmers' learning practices in depth. Data were obtained through interviews, observation, and documentation, and then analysed thematically with triangulation techniques for validity. Results show that farmers actively seek information through digital media, field experiments, and informal discussions. Learning occurs through observation, imitation, and social reinforcement, and is facilitated by a community of practice that encourages a culture of sharing. However, barriers such as closed-mindedness and institutional weaknesses are still found. This study emphasises the importance of participatory and community-based approaches in developing agricultural information systems. The findings are helpful for extension workers and policymakers to design interventions that are adaptive to farmers' social dynamics.
Enhancing Sustainable Agricultural Land Protection Through Community Engagement: A Case Study of Malang Regency, Indonesia Rofiq, Ainur; syafaat, Rahmad; Afandhi, Aminuddin
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.17

Abstract

This study examines the dynamics of sustainable agricultural land protection in Malang Regency, Indonesia, focusing on the institutional integration of community participation in controlling land-use conversion. Rapid urbanization has intensified pressure on agricultural zones, challenging food security and ecological sustainability. Despite the presence of national and local legal frameworks such as Law No. 41/2009 and Regional Regulation No. 6/2015, the implementation of land protection remains weak due to limited inter-agency coordination, regulatory fragmentation, and marginal public involvement. This research employed a qualitative approach using literature review, semi-structured interviews, focus group discussions, and NVivo-assisted thematic coding to analyze institutional practices and community perceptions. Findings reveal that community participation is largely informal and reactive, lacking formalized channels in spatial planning processes. The absence of inclusive governance mechanisms has reduced regulatory legitimacy and effectiveness. A proposed hierarchical model advocates for legislative reform, institutionalized participatory procedures, and targeted capacity-building as integrated strategies to strengthen land governance. The study concludes that participatory approaches embedded within legal and institutional systems enhance policy effectiveness and provide a viable framework for replicating sustainable land-use governance in regions facing similar socio-political constraints.
From Land Capability to Food Security: Mapping Agricultural Spatial Directives in West Nusa Tenggara Using GIS-Based Analysis Hidayat, Imam; Efani, Anthon; Pertiwi K, Maharani
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.20

Abstract

The designation of Sustainable Agricultural Land is a strategic initiative to counter rampant land conversion and soil degradation while supporting regional food security, particularly in West Nusa Tenggara Province, which relies heavily on its agricultural sector. This study aims to analyze the spatial suitability of Sustainable Agricultural areas based on biophysical conditions and the prevailing spatial planning policy. The analysis was conducted using Geographic Information System tools (ArcGIS Pro and QGis) with a spatial overlay approach, integrating land capacity indices, satellite-derived land use data, and biophysical parameters (e.g., slopes, soli type) alongside the spatial planning pattern map. The results show that most of the designated sustainable agricultural areas are aligned with agricultural land suitability parameters and contribute to regional food security objectives. The allocation of 282,062 hectares of sustainable agricultural area in West Nusa Tenggara Province was established through consensus between the provincial and municipal governments, as formally stipulated in Regional Regulation Number 5 of 2024. This policy not only provides a legal framework for protecting agricultural land from land use conversion but also serves as an integrative instrument for sustainable cross-sectoral development planning.
Analysis of Factors Affecting Rice Farmers' Intentions in the Use of Smart Farming Technology in Kanigoro Village, Pagelaran Sub-District, Malang Regency Aulia, Syifa; Riana, Fitria Dina; Hartono, Rachman; Nugroho, Tri Wahyu; Meitasari, Deny; Rahman, Moh. Shadiqur
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.21

Abstract

The low adoption of smart farming technology among farmers, despite the availability of tools in Kanigoro Village, Pagelaran Subdistrict, is the main issue addressed in this study. Technologies such as the Smart Soil Sensor and Bird Control Sound System have not been optimally utilized, even though they can improve agricultural efficiency and productivity. This study aims to analyze the influence of attitude, subjective norm, and perceived behavioral control on farmers’ intention to adopt smart farming technology, using the Theory of Planned Behavior (TPB) framework. The research employed a quantitative approach involving 100 rice farmers, with data collected through structured questionnaires and direct interviews. Data were analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS) with the help of WarpPLS 7.0 software. The results show that all three independent variables-attitude, subjective norm, and perceived behavioral control-have a positive and significant effect on farmers’ intention. Among these, perceived behavioral control has the most dominant influence, followed by subjective norm and attitude. These findings suggest that beyond building positive attitudes, it is essential to strengthen social support and increase farmers' confidence in their ability and access to technology to enhance the adoption of smart farming practices.

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