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INDONESIA
Habitat
Published by Universitas Brawijaya
ISSN : 08535167     EISSN : 23382007     DOI : -
Core Subject : Education,
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Articles 297 Documents
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The Effectiveness of TikTok as Strawdies Garden Promotion with the AISAS (Attention, Interest, Search, Action, Share) Model Amalia, Infitakhu; Ferichani, Minar; Sundari, Mei Tri
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.3

Abstract

The internet has become an inseparable part of human life in today's era of technological development. Many of the current business players have utilized of this opportunity to promote their products online, especially through social media. This study aims to determine the effectiveness of promotion by looking at the impact of promotion on TikTok social media by AISAS model (attention, interest, search, action, share) and seeing the relationship between variables in it. The basic method of this study is quantitive descriptive method. The location determination method was purposive. The sample determination was carried out by purposive sampling with a total sample size of 120 respondents. A questionnaire was used to obtain the data. Data analysis using the Structural Equation Model (SEM) method with the Partial Least Square (PLS) approach. The results of the study show that promotion on TikTok social media had a significant impact on attention, interest, search, action, and share. Attention has a significant impact on interest. Interest has a significant impact on search. Search has a significant impact on action. Action has a significant impact on share. TikTok is considered effective in promoting Strawdies Garden because it has a significant impact on all dimensions of the AISAS model. This can be used as a reference for Strawdies Garden to continue to utilize TikTok as a promotional platform to attract consumers.
Farmers' Behavior to Increase Innovation Capacity in The Special Region of Yogyakarta Within Framework of Agricultural Innovation System Mustapit, Mustapit; Hariadi , Sunarru Samsi; Santosa, Krishna Agung
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.2

Abstract

Agricultural innovation is needed to increase agricultural productivity. The Special Region of Yogyakarta is a farming area that needs to increase its farmers' capacity to innovate because, for the last 2 years, rice productivity has decreased and is below the national average rice productivity. This study aims to analyze the influence of farmers' personal factors (attitude towards innovation, self-efficacy, and motivation) and agricultural environmental factors (the role of farmer groups, the role of agricultural extension workers, the role of input and crop traders, the role of research institutions and the role of the government) on farmers' behavior to increase the capacity to innovate within framework of the agricultural innovation system. This research is survey research with a quantitative method approach. The data analysis method was conducted with structural equation modeling (SEM) analysis. The analysis results show that personal factors have no significant effect in shaping the behavior of The Special Region of Yogyakarta farmers in increasing the innovation capacity in agriculture.  Farmers' attitudes towards innovation in low rice commodities, negative self-efficacy, and motivation have no effect in shaping farmers' behavior in increasing the capacity to innovate in agriculture. Environmental factors significantly influence farmers' behavior in increasing the capacity to innovate in agriculture. The role of farmer groups, agricultural extension workers, traders, research institutions, and the government will influence the behavior of farmers in improving innovative, adaptive, and absorptive capacity. There is no relationship between personal factors and environmental factors, with a low correlation coefficient.
The Analysis of Society Preferences in Using MALFARMS Metaverse Application to Support Green and Sustainable Agriculture Prasetyaningrum, Dian Islami; Maulidan, Mohamad; Yuswita, Effy; Kristiansen, Paul
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.6

Abstract

MALFARMS application itself is one example of technology implementation in the context of modern agriculture. MALFARMS is an agricultural optimization innovation through the metaverse concept based on Android Integrated Augmented Reality Technology. The optimization of farming activities through the provision of e-commerce plays a vital role in agricultural marketing. MALFARMS can also help optimize the agricultural process to minimize adverse environmental impacts. This study aims to analyze people's preferences for the MALFARMS application, describe what features support the MALFARMS application, and explore the MALFARMS application to achieve green marketing. The research method uses a quantitative approach with data analysis used in this study using Discrete Choice Experiment (DCE) Analysis. The DCE method was chosen because it considers other alternatives in the choice set in the MALFARMS feature. The research was conducted in Malang City, Malang Regency, and Batu City. Public preference for the MALFARMS application based on the results of conditional logit analysis shows that the MALFARMS application on product advertisements on the application display and innovative application display has a more excellent utility value than the application display with attractive application design, which is 0.892 and 0.701 respectively. The results of the conditional logit analysis of products labeled as non-organic and without claims have a more excellent utility value than organic products, which are 0.570 and 0.120, respectively. The results of the conditional logit analysis on E-Money and COD have a more excellent utility value than bank transfers, which are 0.492 and 0.504, respectively.
Introducing Village Culture as the Main Strategy in Achieving Successful Village SDGs Prastyo, Redy Eko; Wisadirana , Darsono; Rozuli, Ahmad Imron; Hakim, Muhammad Lukman
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.4

Abstract

Preserving and advancing village culture is vital for sustainable development within communities. This study delves into its significance for SDGs, outlining challenges and opportunities in promoting awareness and value. Integrating village culture boosts community involvement, nurtures social ties, enhances economic prosperity, and protects the environment. Despite hurdles posed by modernization, globalization, and limited governance capabilities, collaborative actions and skill-building are key to surmounting obstacles. Reinforcing village culture empowers communities to bolster SDGs, champion local food systems, and enhance productivity, paving the way for a sustainable future rooted in local traditions and solutions.
Optimizing Financing Strategies for Mass Housing Development: A Case Study of Iran Ghasemi-Honari, Amir-Abbas; Sobhiyah, Mohammad-Hossein
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.1

Abstract

The pressing need for housing in Iran is increasingly evident due to population growth and a significant number of young individuals forming families, leading to heightened demand for residential construction. Mass building companies play a crucial role in addressing this demand, yet they require substantial financial resources to achieve the necessary housing construction targets. This study focuses on identifying optimal financing strategies within mass building companies, specifically through a case study of the North East Maskan Investment Company. By reviewing existing literature and conducting qualitative interviews with industry experts, the research explores various financing methods and the criteria influencing their selection. A total of ten financing methods were identified, with two optimal combinations highlighted based on expert opinions. The findings indicate that in inflationary conditions accompanied by a housing market boom, property assets, pre-sales, and construction participation loans are the most utilized methods. Conversely, during inflationary periods with stagnant housing transactions, contractual participation, pre-sales, and barter arrangements dominate. This research aims to enhance the financial strategies of mass building companies, ultimately contributing to increased housing supply in the country.
Demographic Analysis of Urban Consumers’ Fruit Salad Preferences in Malang City, East Java of Indonesia Noor, Arif Yustian Maulana; Isaskar, Riyanti; Ummah, Khoirul; Fitri, Kanissa Gita
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.7

Abstract

Urban consumers are increasingly exposed to health risks and dietary transitions, prompting growing interest in organic food products. However, actual purchasing behavior for organic options, such as fruit salad, remains inconsistent, particularly in emerging economies. Existing studies tend to emphasize attitudinal factors in developed markets, leaving a gap in understanding how structural demographic attributes influence organic preferences in developing urban contexts. This study aims to examine how education, marital status, income, gender, expenditure, and buying frequency shape consumer preference for organic fruit salad. A cross-sectional survey was conducted in an urban Indonesian setting, and binary logistic regression was employed to identify significant predictors. The results reveal that education and marital status are strong positive determinants of organic preference, while monthly expenditure is marginally significant. In contrast, income, gender, and buying frequency show no statistically significant effects. These findings suggest that informational access, household responsibility, and food budgeting behavior better explain organic food choices than income or habitual purchasing. The study contributes to consumer behavior and food preference literature by highlighting the socio-demographic foundations of sustainable consumption. Implications are offered for urban nutrition policy, consumer segmentation strategies, and targeted marketing to support the adoption of organic food in middle-income societies.
Millennial Consumer Preferences for Healthy Instant Noodle Products in East Java (Choice Experiment Method) Prameswari, Syera Aqila; Toiba, Hery; Andriani, Dwi Retno; Noor, Arif Yustian Maulana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.11

Abstract

Healthy living is now a popular lifestyle among the millennial generation, health consciousness is a concern for some who prefer to engage in activities that can be beneficial to the body, one of which is paying attention to dietary intake. Porang (Konjac) is an alternative raw material for processed products, especially konjac noodles, and those containing gluten. At present, there is little consumer research, apart from the fact that it is a relatively new product on the market, previous studies have focused on the glucomannan content of konjac noodle products. The results of the multinomial logit analysis for the five attributes, calorie content, fibre content, food additives and price, show that respondents prefer products with low calorie content, high fibre content, using natural food additives and the lowest price category. The attribute that consumers consider important, the use of natural food additives and fiber content, comes last. The implications of this study could be considered by manufacturers who want to produce konjac noodle to add natural food additives and list them on the label on the packaging. Building economical packaging and partnerships to achieve lower prices and attract consumers.
Social Capital on The Performance of Microfinance Institutions of Agribusiness (MFI) in Indonesia Analia, Devi; Budiman, Cipta; Hariance, Rika; Raesi, Syahyana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.10

Abstract

Social capital is an essential aspect in improving the performance of Agribusiness Microfinance Institutions (MFI). The Social capital discussed in this study is trust, norms, and networks. Meanwhile, the performance of MFI could be seen from aspects of MFI services, MFI management, credit supervision, and alleviation of bad loans. This study aims to determine the impact of social capital seen from the aspects of trust, networks, and norms in improving MFI performance in Padang City, West Sumatra. This study used the analysis method of Structural Equation Modeling (SEM) Second Order Condition. It collected primary data from trust, networks, and norms to improve MFI performance. The research was obtained from 60 MFI Customers. The study showed that social capital positively influences the performance of MFI in the city of Padang. Social capital, consisting of trust, norms, and networks, significantly affects MFI performance, such as MFI services, MFI management, credit supervision, and alleviating bad loans.
Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method Lutfi, Annisa Zahara; Dewi, Heptari Elita; Koestiono, Djoko; Shabrina, Ajeng Rizqya; Julin, Aleisha Julia Deme Anak
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.8

Abstract

Small Medium Enterprise SL (SME SL) has a fluctuating volume of demand for ground coffee and to forecast demand for the following month, they only use the owner's intuition, so they cannot ensure the availability of product stocks precisely. Therefore, the use of accurate forecasting methods is necessary for forecasting in the future. The purpose of this research is to describe the demand forecasting for robusta ground coffee in SME SL, analyze the demand forecasting for robusta ground coffee products in SME SL and compare the value of forecasting accuracy to get the best forecasting method. Determination of the sample using judgment sampling is the owner of SME SL. The data used is ground coffee demand data for the period January 2015 to August 2022. The forecasting methods used is Holt-Winters Exponential Smoothing and SARIMA. The results showed that SME SL applies executive opinion for forecasting, and the best model for forecasting product demand is the SARIMA model (0,1,1) (0,1,1)12, because it produces an MSE error value of 1.8868 and a MAPE value of 0.20% with the highest demand in January 2023 of 866.32 kg. Suggestions for SME SL to increase demand for their products by applying the SARIMA method, developing appropriate process and capacity planning strategies and making the best use of existing tourism opportunities.
The Scenarios for Sustainability of Vannamei (Litopenaeus vannamei) Aquaculture Through Environmental Management Accounting Utami, Tiwi Nurjannati; Mulyanto; Wardhani, Niken Hendrakusma; Setijawati, Dwi; Iranawati, Feny; Lelono, Tri Djoko; Harlyan, Ledhyane Ika; Agustin, Rizky Fadilla
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.9

Abstract

There is increasing awareness of the importance of sustainability in aquaculture, however, research that explicitly integrates accounting with environmental information in decision-making remains relatively unexplored. Sumenep Regency in East Java is one of the largest producers of vannamei shrimp with high economic value. This research was conducted at a vannamei shrimp farming company in the area. This company uses a semi-intensive system and has made efforts to care for the environment, but has not fully integrated environmental aspects into its financial support. It has the potential to hurt sustainability. Environmental management accounting is an accounting approach that integrates environmental information into the company's accounting system, to support better decision-making in terms of environmental and economic performance. This study aims to design a scenario for the sustainability of aquaculture vanname shrimp (Litopenaeus vannamei) business through environmental management accounting in the company Sumenep Regency. The data are collected through interviews, observation, and documentation. It employs prospective analysis of SMIC-Prob based on probability with subjective probability. It is used to compute the probability of the event. This study uses probability sampling. The experts are top manager, middle managers in production and finance, local government, and researchers in fishery agribusiness. This study shows that the primary scenario recommendation for the sustainability of vanname shrimp farming is integrated environmental management in accounting. Meanwhile, the government needs to support them to apply it through socialization, regulation, and educating/training about it.

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