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Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement Afra Nazhirah; Jono Mintarto Munandar; Ujang Sumarwan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.330

Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity variable is deemed necessary, considering the risks that arise from selecting inappropriate celebrities. It is also important to explore whether different categories lead to different responses. The aim of the study was to analyze the effect of differences in endorser familiarity and product categories on compatibility with products, attitudes towards advertisements and brands and purchase intentions of Y generation consumers in cosmetic advertisements. This research is a 2x2 factorial experimental study using Multivariate Analysis of Variance (MANOVA). There were 2 stages of the research, the first stage was the pre-test with 30 research participants to select celebrities and the second stage was the main test with 156 participants who were divided into 4 experimental groups. The results of the study stated that differences in celebrity familiarity had no effect on compatibility with products and attitudes towards brands, but had an effect on attitudes towards advertisements and purchase intentions. Differences in product categories and interactions between familiarity and categories show insignificant results. Celebrity endorsers with high or low familiarity currently both have the same potential and each endorser has its own market. Companies should increase consumer product involvement by repeating information. Keywords: attitude towards advertising and brand, endorser familiarity, experimental study, purchase intention, product categories

The Determinants of Unemployment Insurance Participation: An Application of Theory of Planned Behaviour Prima Zanellia, Quisty; Cahyadi, Eko Ruddy; Ermawati, Wita Juwita
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.25

Unemployment is one of the economic disorders that affect the economic growth rate. In addition, the recent pandemic outbreak has turned the medical crisis into a global financial downturn, threatening the health and employment of people around the world. Unemployment insurance is intended to assist workers with partial and momentary income replacement, access to skill training, and job placement assistance during their unemployment period. The scheme was launched in Indonesia on March 2021. This study analyzed the intention effect toward participation and the effect of attitude, subjective norms, and perceived behavioral control towards the intention to participate using the Theory of Planned Behaviour. The total number of registered companies in DKI Jakarta Regional is 111.855, while the registered workers are 5.853.717. The quantity of samples based on the minimum sample calculation findings with the minimum number of samples obtained is 170 respondents. There were 200 participants of BPJS Ketenagakerjaan in the DKI Jakarta regional office who participated as respondents during the research period. SEM analysis methods are used in this study. The result showed that attitude toward behavior, subjective norms, and perceived behavioral control positively and significantly influence the intention to participate. Subjective norm is significant as an intervening variable between attitude and perceived behavioral control toward the intention to participate. Thus, strategies focusing on these factors can increase participation in the unemployment insurance scheme. Keywords: attitude toward behavior, participation intention, perceived behavioral control, subjective norm, unemployment insurance

Pengaruh Faktor-faktor Penilaian E-Government Terhadap Kinerja Website Online Single Submission di Kabupaten Cilacap Noviaristanti, Siska; Rengganis, Rara Ayu
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.226

This study aims to analyze the factors that impact e-government institution performance. E-government is public services with information and communication technology (ICT) to facilitate citizen administration needed. One form of public service is in the field of licensing. The government created a licensing system called Online Single Submission (OSS). The presence of OSS makes it easier for the citizen because it is flexible to decreasing face-to-face meetings with the State Civil Apparatus (ASN) and could avoid bad things such as corruption, collusion, and nepotism. This study was conducted to determine the OSS performance assessment in Cilacap through availability efficiency, information security, information quality, service functionality, transparency, and trust. Quantitative data was collected by distributing questionnaires to the citizen who applied for permits in January-May 2022, with as many as 321 samples. Data were analyzed using Structural Equation Modeling (SEM) on LISREL 8.8 software. The results all show excellent except for transparency which has good. Therefore this research model could be applied further to measure the performance of e-government. Keywords: e-government, online single submission, performance, structural equation modeling, website

The Effect of Motivation and Competence Factor for Improving Patent Examiner Employee Performance Gawang Sudrajat; Rizal Syarief; Imam Teguh Saptono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.115

The human resources who have motivation and competence are success determinants in achieving organizational goals, and those goals will be achieved if the employees demonstrate high performance at work. Several factors that affect performance are motivation and competence. The performance of Patent Examiners at the Directorate General of Intellectual Property DGIP – Ministry of Law and Human Rights (KEMENKUMHAM) tends to decline. The purpose of this study is to analyze the effect of motivation and competence on improving the performance of Patent Examiners in the Directorate of Patent, Layout Design of Integrated Circuit, and Trade Secret – DGIP. There were 92 Patent Examiners as respondents, and the method used in this study was sampling technique using proportional random sampling. The data analysis descriptive analysis of respondents, validity and reliability tests, and Structural Equation Modeling (SEM) analysis with Partial Least Square (PLS). The variables are motivation, competence, and performance. The results of the study show that motivation and competence variables are factors that affect the performance improvement of Patent Examiners in the Directorate of Patent, Layout Design of Integrated Circuit, and Trade Secret – DGIP. The results of this study comprises : 1) motivation influences the performance of Patent Examiners, 2) competence influence on the performance of Patent Examiners, 3) motivation affects the competence of Patent Examiners, 4) competence influences the motivation of Patent Examiners, 5) motivation and competence together affect the performance of Patent Examiners, 6) the main priorities on improving the performance of Patent Examiners are training and quality development of the employees. Keywords: competence, motivation, performance, performance improving, Patent Examiner employee

Implementasi Model Manajemen Perubahan Strategis Bank Pembiayaan Rakyat Syariah di Indonesia Walneg Sopia Jas; M Syamsul Maarif; Yusman Syaukat; Irfan Syauqi Beik
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.163

The complex challenges faced by BPRS in Indonesia today to maintain their existence in the mid of competition and need to be overcome by planning for strategic changes. The purpose of this study is to analyze the complexity of the problems of BPRS in Indonesia today and Its sensitive elements through a structured picture approach, and to design a strategic change management’s model. The research was conducted in Indonesia, especially the Greater Jakarta, Surabaya, Bandung, Semarang and Yogyakarta by involving the management and managerial level at BPRS. The research was carried out in December 2021 to June 2022. Research data were obtained through primary data and secondary data. The research methodology used is mixed methods which is combination beetwen quantitave and qualitative methods, Soft System Methodology (SSM) Fuzzy AHP (F-AHP) and Fuzzy ISM (F-ISM). Based on the results of the SSM analysis, it is known that the current problematic situation faced by BPRS is technological disruption, market share, economic stability, low liquidity, pandemic disruption, human resources competence, segmentation rules and the absence of suitable product or service differentiation and unique. Based on the F-AHP analysis, the strategy that is considered the most reliable and a top priority in the strategic change management model strategy of BPRS in Indonesia is strengthening the policies and institutional regulations of the BPRS. The results of the F-ISM analysis show the most optimal institutional model and strategic change management model for Sharia Rural Banks in Indonesia. Keywords: BPRS, Change Management, Sharia, Fuzzy AHP,Fuzzy ISM

Pengaruh Promosi Terhadap Volume Penjualan Tepung Terigu Kemasan Premium PT. XYZ Juniar Prayogi; Arif Imam Suroso; Mukhamad Najib
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.252

To be able to compete continuously in the market, PT. XYZ carries out promotions to increase sales volume of premium packaged flour products (CP Premium), including above the line and below the line promotion. This study aims to determine the effect of promotion on sales volume, analyze the effectiveness of the promotion, and provide recommendations referring to the results of the study. The research method used is descriptive quantitative and multiple regression analysis with the help of SPSS software. The type of data is secondary data in the form of time series sales volume and monthly promotion costs for the period 2013-2015. The steps used in multiple regression analysis are 1) Coefficient of Determination; 2) F test and 3) t test, with a significance level of 10%. The results of this study are the promotion costs above the line and below the line, affect the sales volume of CP Premium, and have an effect of 20.9% on sales volume. The results of the t-test (partial) show that the effective promotion categories are Others ATL (ATL) & Marketing Tools (BTL). Companies should increase promotional activities in the Others ATL and Marketing Tools categories because they have a significant effect on sales volume, evaluate other promotional categories, including trying promotions through TV commercials outside of peak season, and adding variations to internet promotions. Keywords: sales volume, multiple regression analysis, promotion effect, above the line promotion, below the line promotion

Valuasi Pasar Obat Herbal: Textual Network Analysis dan Social Network Analysis Berbasis Corpus Darwan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.215

This article aims to explore how the symbolic assessment of actors in the phytopharmaca herbal market arena in Indonesia uses one of the market assessment criteria, namely the symbolic value of cognitive anchoring. Based on digital research of the phytopharmaceutical market, The primary data obtained was then visualized using Gephi software and analyzed using a mixed method technique in a corpus-based TNA and SNA to map actor positions and network characteristics between actors. The results show that the consumption of phytopharmaca is a social behavior that manifests in meaning. This reflective process becomes the basis for deciding the community choosing phytopharmaca as medicine. In addition, knowledge and decisions to consume phytopharmaca are influenced by practical considerations, both the influence of individual and group reviews, personal experience, and information that forms a specific understanding. Therefore, the conclusion of this research is that network position visualization pattern actors, including companies, government institutions, educational institutions, and communities that develop research on phytopharmaceutical products to compete in the global market. The impact of the increase in the consumption of phytopharmaca herbal medicines in Indonesia during the covid-19 pandemic. Keywords: market valuation, cognitive anchoring, actor position, TNA, SNA, Phytopharmaceuticals

The Effect of Motivation and Competence Factor For Improving Patent Examiner Employee Performance Sudrajat, Gawang; Syarief, Rizal; Saptono, Imam Teguh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.115

The human resources who have motivation and competence are success determinants in achieving organizational goals, and those goals will be achieved if the employees demonstrate high performance at work. Several factors that affect performance are motivation and competence. The performance of Patent Examiners at the Directorate General of Intellectual Property DGIP – Ministry of Law and Human Rights (KEMENKUMHAM) tends to decline. The purpose of this study is to analyze the effect of motivation and competence on improving the performance of Patent Examiners in the Directorate of Patent, Layout Design of Integrated Circuit, and Trade Secret – DGIP. There were 92 Patent Examiners as respondents, and the method used in this study was sampling technique using proportional random sampling. The data analysis descriptive analysis of respondents, validity and reliability tests, and Structural Equation Modeling (SEM) analysis with Partial Least Square (PLS). The variables are motivation, competence, and performance. The results of the study show that motivation and competence variables are factors that affect the performance improvement of Patent Examiners in the Directorate of Patent, Layout Design of Integrated Circuit, and Trade Secret – DGIP. The results of this study comprises : 1) motivation influences the performance of Patent Examiners, 2) competence influence on the performance of Patent Examiners, 3) motivation affects the competence of Patent Examiners, 4) competence influences the motivation of Patent Examiners, 5) motivation and competence together affect the performance of Patent Examiners, 6) the main priorities on improving the performance of Patent Examiners are training and quality development of the employees. Keywords: competence, motivation, performance, performance improving, Patent Examiner employee

Implementasi Model Manajemen Perubahan Strategis Bank Pembiayaan Rakyat Syariah di Indonesia Jas, Walneg Sopia; Maarif, M Syamsul; Syaukat, Yusman; Beik, Irfan Syauqi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.163

The complex challenges faced by BPRS in Indonesia today to maintain their existence in the mid of competition and need to be overcome by planning for strategic changes. The purpose of this study is to analyze the complexity of the problems of BPRS in Indonesia today and Its sensitive elements through a structured picture approach, and to design a strategic change management’s model. The research was conducted in Indonesia, especially the Greater Jakarta, Surabaya, Bandung, Semarang and Yogyakarta by involving the management and managerial level at BPRS. The research was carried out in December 2021 to June 2022. Research data were obtained through primary data and secondary data. The research methodology used is mixed methods which is combination beetwen quantitave and qualitative methods, Soft System Methodology (SSM) Fuzzy AHP (F-AHP) and Fuzzy ISM (F-ISM). Based on the results of the SSM analysis, it is known that the current problematic situation faced by BPRS is technological disruption, market share, economic stability, low liquidity, pandemic disruption, human resources competence, segmentation rules and the absence of suitable product or service differentiation and unique. Based on the F-AHP analysis, the strategy that is considered the most reliable and a top priority in the strategic change management model strategy of BPRS in Indonesia is strengthening the policies and institutional regulations of the BPRS. The results of the F-ISM analysis show the most optimal institutional model and strategic change management model for Sharia Rural Banks in Indonesia. Keywords: BPRS, Change Management, Sharia, Fuzzy AHP,Fuzzy ISM

Pengaruh Promosi Terhadap Volume Penjualan Tepung Terigu Kemasan Premium PT. XYZ Prayogi, Juniar; Suroso, Arif Imam; Najib, Mukhamad
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.252

To be able to compete continuously in the market, PT. XYZ carries out promotions to increase sales volume of premium packaged flour products (CP Premium), including above the line and below the line promotion. This study aims to determine the effect of promotion on sales volume, analyze the effectiveness of the promotion, and provide recommendations referring to the results of the study. The research method used is descriptive quantitative and multiple regression analysis with the help of SPSS software. The type of data is secondary data in the form of time series sales volume and monthly promotion costs for the period 2013-2015. The steps used in multiple regression analysis are 1) Coefficient of Determination; 2) F test and 3) t test, with a significance level of 10%. The results of this study are the promotion costs above the line and below the line, affect the sales volume of CP Premium, and have an effect of 20.9% on sales volume. The results of the t-test (partial) show that the effective promotion categories are Others ATL (ATL) & Marketing Tools (BTL). Companies should increase promotional activities in the Others ATL and Marketing Tools categories because they have a significant effect on sales volume, evaluate other promotional categories, including trying promotions through TV commercials outside of peak season, and adding variations to internet promotions. Keywords: sales volume, multiple regression analysis, promotion effect, above the line promotion, below the line promotion

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Journal Mail Official
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Jawa barat

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