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<![CDATA[Peran E-Government Dalam Peningkatan Efesiensi Dan Efektivitas Pelayananan Publik ]]>
<![CDATA[Tambunan, Marulitua]]>;
<![CDATA[Dompak, Timbul]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8431
<![CDATA[One of the major advances in improving the effectiveness and efficiency of public services is e-government, or electronic government. When information and communication technology is used in government, public services become more accessible, operational costs are reduced, and accountability and transparency in government management are increased. Using a literature study methodology that combines various data and conclusions from current academic sources. The purpose of this study is to assess how e-government can improve public service standards, see how it affects the effectiveness and efficiency of public services, and identify various barriers to implementation. It is hoped that this study will offer conceptual and practical insights into the importance of e-government as a tool for bureaucratic change in Indonesia. Using a literature study methodology that combines various data and conclusions from current academic sources.]]>
<![CDATA[Dampak Implementasi Kebijakan (BPJS) Kesehatan Sebagai Syarat Wajib Administrasi Publik Di Kota Batam ]]>
<![CDATA[Julianto, Ajay]]>;
<![CDATA[Khairina, Etika]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8443
<![CDATA[Kebijakan penerapan BPJS Kesehatan sebagai syarat penyelenggaraan pemerintahan di Indonesia telah berlaku sejak 1 Maret 2022 melalui INPRES (Instruksi Presiden) yang tercantum pada nomor 1 tahun 2022 tentang optimalisasi penyelenggaraan program jaminan kesehatan nasional. Kebijakan ini ditujukan untuk menjamin dan memastikan bahwa kesehatan seluruh rakyat Indonesia terjamin oleh satu program pemerintah ini. Pelaksanaan suatu kebijakan tidak akan berjalan sesuai rencana yang telah ditetapkan, suatu kebijakan sering kali menimbulkan pro dan kontra di tengah masyarakat kita. Hal tersebut juga tidak terlepas dari pro dan kontra yang terjadi akibat kebijakan BPJS Kesehatan sebagai syarat wajib untuk mengakses beberapa jenis pelayanan publik. Pada tahap pelaksanaan si atas, sebagian masyarakat yang tergolong golongan menengah ke bawah menganggap peraturan pemerintah ini memberatkan mereka. Begitu pula yang terjadi di Kota Batam dalam penerapan kebijakannya, oasti ada pro dan kontra, hal inilah yang menjadi fokus permasalahan yang terjadi akibat penerapan kebijakan BPJS Kesehatan sebagai syarat wajib dalam mengakses sejumlah pelayanan publik di Kota Batam.]]>
<![CDATA[Strategi Sekolah Menengah Kejuruan (SMK) Swasta Di Banten Dalam Membangun Brand Image Untuk Meningkatkan Kepercayaan Masyarakat ]]>
<![CDATA[Hikmah, Mia Nurul]]>;
<![CDATA[Handoko, Pryo]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8455
<![CDATA[This research analyzes strategies developed by private Vocational High Schools in Banten Province for building brand image to enhance public trust. The transformation of Indonesia's educational landscape presents complex competitive dynamics for private vocational education institutions in maintaining their existence and relevance. The study employs a qualitative approach using literature review methods through systematic analysis of relevant scientific literature from 2020-2025. Research findings indicate that effective brand image building strategies encompass four main dimensions: integrated digital marketing implementation, integration of educational excellence with stakeholder collaboration, optimization of visual media and institutional narratives, and integrated reputation management. Digital marketing strategies include optimization of digital traffic, conversion, and stakeholder engagement through diverse digital platforms. Integration of educational excellence with strategic collaboration involving industries, professional organizations, and government institutions proves to provide significant contribution in positioning private vocational schools as leaders in the competitive landscape. Factors influencing implementation effectiveness include internal dimensions such as human resource quality, management commitment, and facility availability, as well as external dimensions including competitive dynamics and public expectations. Primary challenges lie in limited digital marketing team competencies and complexities in building public trust. The research recommends developing continuous capacity building programs, integrated reputation management systems, and strategic collaboration with various stakeholders for optimizing sustainable brand image building strategies]]>
<![CDATA[Optimalisasi Customer Engagement Tvku Sebagai Strategi Komunikasi Pemasaran Di Era Digital ]]>
<![CDATA[Nopianti, Elsa Sofi]]>;
<![CDATA[Triyono, Agus]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8481
<![CDATA[This study aims to examine the marketing strategies implemented by TVKU (Television of Dian Nuswantoro University) in optimizing customer engagement in the digital era. As a local television station, TVKU faces significant challenges in maintaining its existence amidst the rapid growth of digital media. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and documentation involving the TVKU marketing team and its business partners. The results show that TVKU applies three main marketing strategies: pull, push, and pass. The pull strategy is implemented by creating relevant, engaging, and educational content through digital platforms such as Instagram, YouTube, and TikTok. The push strategy involves partnerships with various parties, both commercially and through barter agreements, along with offering flexible promotional services. The pass strategy focuses on building a positive brand image through consistent content and sustainable collaborations. These strategies have proven effective in increasing audience involvement (customer engagement) and expanding the network of business partners. This research is expected to serve as a reference for local media companies in developing relevant marketing strategies in the digital age, and to contribute to the advancement of communication and digital marketing studies.]]>
<![CDATA[Strategi Reformasi Birokrasi Di Tingkat Lokal: Perspektif Good Governance Dalam Otonomi Daerah Kecamatan Kwandang ]]>
<![CDATA[Ibrahim, Risky]]>;
<![CDATA[Olii, Rara Ayudyah]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v11i2.8484
<![CDATA[This study aims to analyze bureaucratic reform strategies at the local level using the perspective of good governance in the framework of regional autonomy, a case study in Kwandang District, North Gorontalo Regency. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observations, and documentation studies. The results of the study show that although bureaucratic reform efforts have been carried out through simplification of procedures, digitization of services, and capacity building of apparatus, their implementation still faces obstacles in the form of limited resources, weak public participation, and the principles of transparency and accountability have not been optimal. The findings of the study also reveal the gap between policy design and practice on the ground, as well as the need for more contextual and participatory strategies. As a novelty, this study identifies the potential for a collaborative approach based on local wisdom in strengthening the implementation of good governance at the sub-district level. Therefore, continuous efforts are needed to strengthen a bureaucratic culture that is responsive, accountable, and public service-oriented. This research makes a theoretical and practical contribution to the development of a more adaptive bureaucratic reform strategy in the era of regional autonomy.]]>
<![CDATA[Pelestarian Kesenian Melalui Tradisi Saparan ]]>
<![CDATA[Maulana, Indra]]>;
<![CDATA[Umami, Zahrotul]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8520
<![CDATA[Local culture inherent in Indonesian society has undergone changes in the Era of Society 5.0. The teenage generation already understands the sense of nationalism but they themselves are aware of the current of modernization that makes them have to adapt to be more modern and unconsciously leave local culture. This results in significant changes in people's lives, especially the culture of the community itself. This study aims to determine the Saparan tradition as a communication medium to preserve the arts, especially in the context of local arts in Tajuk village. The research method used is descriptive qualitative with a phenomenological approach with data collection techniques in the form of data collection techniques: interviews, observations, documentation. The results of the study indicate that the Saparan Tradition is a strong cultural communication medium in building and maintaining the identity of the local community. The Saparan Tradition has an important role in intercultural communication, especially in terms of preserving local arts. In addition, it was found that the Saparan tradition is a bridge for the process of exchanging messages between individuals or groups from different cultural backgrounds. This study shows that Saparan is also an effective intercultural communication medium, where the exchange of values, symbols, and cultural practices occurs not only between local residents, but also between local communities and visitors from outside the area. And provides implications for the preservation of local arts.]]>
<![CDATA[Analisis Publik Tentang Brand Rucas Sebagai Fashion Lokal Limited Edition ]]>
<![CDATA[Rahmadani, Aurellia Syahda]]>;
<![CDATA[Hidayat, Muhammad Noor]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8527
<![CDATA[This study aims to analyze public perceptions of the local fashion brand Rucas,which adopts a limited edition concept as its core marketing strategy. Rucas has successfully built a strong and exclusive brand image by emphasizing product scarcity, a youth-relevant streetwear style, and inclusive social campaigns. This research employed a descriptive qualitative method using observation and interviews for data collection. The findings indicate that Rucas’ scarcity marketing strategy effectively fosters consumer loyalty, creates a unique shopping experience, and strengthens the brand's position in the local fashion market. Although the brand received positive reception, its cultural representation remains limited to visual elements. The study recommends that local brands further integrate cultural values into their products to enhance competitiveness and cultural identity.]]>
<![CDATA[Analisis Bauran Komunikasi Pemasaran (Café Maknyus) Dalam Meningkatkan Branding ]]>
<![CDATA[Parawita, Feni]]>;
<![CDATA[Salas, Hagi Julio]]>;
<![CDATA[Marini, Marini]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8530
<![CDATA[Indonesia's café industry has experienced significant and accelerated growth, as evidenced by the widespread emergence of cafés across multiple regions, particularly within urban centers. This trend illustrates a shift in consumer lifestyle preferences and highlights the growing demand for strategic marketing communication efforts to enhance sales performance and mitigate business failure risks. This research seeks to explore how marketing communication strategies are applied, drawing upon the theoretical framework of the marketing communication mix. A qualitative research design was adopted, utilizing a case study approach with data gathered through in-depth interviews, direct observations, and relevant documentation. The findings reveal that the marketing communication practices employed encompass advertising, personal selling, sales promotion, direct marketing, public relations, and word-of-mouth marketing. The management of Maknyus Cafe & Resto plays a pivotal role in disseminating key information, ensuring that both promotional content and culinary offerings deliver added value to the target consumer base.]]>
<![CDATA[Komunikasi Dalam Manajemen Sumber Daya Keluarga: Tinjauan Literatur ]]>
<![CDATA[Pratiwi, Ismayanti]]>;
<![CDATA[Adeni, Susri]]>;
<![CDATA[Harahap, Machyudin Agung]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8531
<![CDATA[Family communication is a critical component in the process of Family Resource Management (FRM), which encompasses the stages of needs identification (input), planning and decision-making (process), and implementation and evaluation (output). This study aims to systematically review scholarly literature that examines the role of communication in each stage of FRM. A systematic literature review method was employed, following the PRISMA protocol, with article searches conducted via Google Scholar for publications from 2016 to 2025. A total of 17 articles met the inclusion criteria and were analyzed using thematic analysis. Findings reveal that open, empathetic, and participatory communication supports collective decision-making, conflict management, value formation, and overall family well-being. Communication also plays a significant role in the effective management of family human, financial, and emotional resources. This review underscores the importance of integrating communication into every stage of FRM and highlights the need for communication-based interventions to strengthen family resilience and well-being.]]>
<![CDATA[Akuntabilitas Pelayanan Publik Dinas Tenaga Kerja Kabupaten Buton ]]>
<![CDATA[Masri, Febby]]>;
<![CDATA[Abidin, Zainul]]>;
<![CDATA[Didi, La]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8535
<![CDATA[This study aims to describe public service accountability at the Buton Regency Manpower Office. This research uses a descriptive method with a qualitative approach. Data was collected using interview, observation and documentation techniques. The results showed that public service accountability at the Manpower Office that in organising passport recommendation services for Prospective Indonesian Migrant Workers (CPMI) has worked in accordance with references and laws and regulations and other regulations governing technical and administrative requirements. In dealing with obstacles that occur to service users, it is very responsive and the priority of the interests of service needs is quite well met with the discipline of the presence of service officers and the behaviour of officers in providing services. However, there are still some weaknesses that must be improved in service references such as service standards that have not been updated according to the latest provisions as well as in the aspect of prioritising the interests of service users in terms of providing facilities and infrastructure in handling complaints and facilities that are still limited in supporting service activities.]]>
