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INDONESIA
MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 457 Documents
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ANALYZING ENTREPRENEURIAL MARKETING ON INNOVATIVE PERFORMANCE Teofilus Teofilus; Sanju Kumar Singh; Timotius FCW Sutrisno; Anthony Kurniawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.019 KB) | DOI: 10.22441/mix.2020.v10i1.006

Abstract

Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell snacks in Surabaya city. The results of this study indicated that Entrepreneurial Marketing, consisting of Market Orientation and Entrepreneurial Orientation, has a positive and significant influence on Innovative Performance of SMEs. This shows that the SMES business unit that implements Entrepreneurial Marketing will experience an increase in the performance of the business unit
PENGARUH RARE RESOURCES TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA Ika Purwanti; Noermijati Noermijati; Mintarti Rahayu
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 3 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.902 KB)

Abstract

Abstract. This study aims to examine and analyze the effect of rare resources oncompetitive advantage and business performance. This research was conducted onTenun Ikat SMEs Lamongan. The research sample was 35 business units selected usingsaturated sampling method, that is all the members of the population sampled. The unitof analysis in this study is SMEs and put the owners/managers as respondents. Datawere analyzed by Partial Least Square (PLS) with SmartPLS 3.0 software. The resultsshowed that rare resources are related to competitive advantage and businessperformance, that competitive advantage is related to business performance, and thatcompetitive advantage mediates the rare resources – performance relationship.  Keywords: rare resources, competitive advantage, business performance
ANALISIS PENGARUH KUALITAS PRODUK DAN BAURAN PROMOSI TERHADAP LOYALITAS KONSUMEN SMARTPHONE BLACKBERRY (Studi pada Mahasiswa di Beberapa Universitas di Jakarta) Dewi Nur Permatasari
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 1 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.818 KB)

Abstract

Abstract: This research aims to determine and analyze the influence of product quality and promotional mix on customer’s loyalty. The population in this study were all BlackBerry customers from student level in five university in Jakarta. The concept of product quality and promotion mix were adopted from various sources, both primary and secondary data is obtained. Determination of the sample in this research is non propability stratified sampling method. Validity and reliability are used to measure each variable item of research. Furthermore, multiple linear regression analysis, t test, f test, and then correlation analysis used the SPSS program. Based on the result of the regression analysis, it was found that the product quality variable and promotion mix variable influence significantly partially on customer’s loyalty. Similarly product quality variable and promotional mix variable simultaneously gives significant effect on customer’s loyalty.Keywords: product quality, promotional mix, customer’s loyalty  
EFEK FAKTOR DEMOGRAFI DAN KARAKTERISTIK BISNIS ONLINE TERHADAP MINAT PENGAJUAN KREDIT MIKRO Fermico Karambut; Hartoyo .; Rita Nurmalina; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.29 KB) | DOI: 10.22441/mix.2019.v9i1.009

Abstract

This study aimed to see whether intention of applying for microcredit was influenced by factors of demographic and online business characteristics. The selection of respondents used convenience sampling method by collecting qualitative and descriptive information through online survey to 235 online seller who were members of the Indonesian Online Business Association (APOI).  The results of the study using logistic regression analysis proved that only the type of online business that was significantly related to the intention of applying for micro credit.  Financial institutions should offer credit products that are suitable for the type of online business to increase intention. Further research based on the type of business and online products will provide better overview of online MSME intnetion models.
PENGARUH SERTIFIKASI SISTEM MANAJEMEN LINGKUNGAN ISO 14001 PADA KINERJA PERUSAHAAN Zeffa Aprilasani; Chairil Abdini Abidin Said; Tri Edhi Budhi Soesilo; Adis Imam Munandar
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 2 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. Various studies revealed that ISO 14001 is an integrated environmentalmanagement system which are considered to be capable for improving firms‟environmental and financial performance. This study aims to analyze the effect of ISO14001 Environmental Management System certification on firm‟s environmental andfinancial performance. The samples of the research were ISO 14001 certified firmswhich listed in Indonesia Stock Exchange. Yearly data were collected for the period of2007-2015. The research employed multivariate data panel regression as the mainmethod. The results showed there is no impact from ISO 14001 certification towardsenvironmental performace and no solid evidence that ISO 14001 has an effect on thefinancial performance. In addition, there is an indication that older firms (over 30 yearsold) tend to pursue ISO 14001 certification based on firm‟s characteristics in thesamples.
PENGARUH KECERDASAN EMOSI (EQ) DAN MOTIVASI BERPRESTASI TERHADAP PRESTASI BELAJAR MAHASISWA AKPARNAS-UNAS JAKARTA Tine Yuliantini
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 1 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: The research aims to analyze the influence of emotional intelligence andachievement motivation to achievement in learning ofstudents in Akparnas UnasJakarta.The Research is descriptive research with used regression analysis andcorrelation with data of questionnaire collected from the all students at Akparnas UnasJakarta.The result of research showed that Emotional intelligence and achievementmotivation have a positive and significant effect to achievement in learning. The variableachievement motivationis the most dominant variable to influence achievement inlearning with almost powerful dimension is the dimension of need of achievement.Keywords: emotional intelligence, achievement motivation dan achievement in learning
PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Ambar Rukmi Dyah Kusumawardani; Jono M. Munandar; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.976 KB) | DOI: 10.22441/mix.2018.v8i2.007

Abstract

Abstract. Bata shoes was the first top brand Indonesia in 2015-2017,  however, Bata’s selling rate come through decreased. The purpose of this study was to analyze brand equity ten influence towards purchase intention and purchase decision. Technique of sampling method in this research was quota purposive sampling. Total sample size was 200 respondents. Data were analyzed using descriptive statistic and Structural Equation Model (SEM) version 3.2.1 SMART PLS. This study shows that purchase intention of hedonistic consumers is influenced by brand awareness, brand associations, and brand loyalty. Purchase intention has influence on current purchase and future purchase. Current purchases of hedonistic consumers has influence on future purchases. Purchase intention of utilitarian consumers is influenced by perceived quality and brand loyalty. Meanwhile, purchase intention affects current purchase. In addition, future purchases of utilitarian consumers is influenced by current purchases. Thus, the results of this research would benefit to PT Bata, Tbk as considerating on formulating strategy of strong brand building in increasing sale and facing market competition
DETERMINAN RISIKO SISTEMATIS DAN KINERJA SAHAM PADA SEKTOR INDUSTRI BARANG KONSUMSIDI BURSA EFEK INDONESIA Rahmawati Rahmawati
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 3 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.529 KB)

Abstract

Abstract. This research is intended to know how big the influences of fundamental ratio,market ratio, business performance and macro-economic to the systematic risk and theirImpacts to the performance on shares at the Consumer goods industry which listed atIndonesia stock exchange. The sampling method used was purposive sampling technique.From population of 37 companies, 16 companies met the criteria to the sample. Data in thisresearch are collected by using the method of documentation study and documents ofcompanies in the Consumer goods industry sector with the sources deriving from FinancialStatements of companies listed at Indonesia Stock Exchange for the period 2010-2014. Datais analyzed by using partial least square modeling processed through the Smart PLS softwareof 3.0 versions.Output of this study indicates that the fundamental ratio and market ratio havesignificant influence, but business performance, macro-economic do not have significantinfluence to the systematic risks, Further, fundamental ratio, market ratio and businessperformance do not have significant influence as well to the performance on shares, but on thecontrary the macro-economic has significant to performance on shares. Fundamental ratio,market ratio, business performance and macro-economic to the systematic risk and there isn‟tany significant Impacts to performance on shares.Keywords: Business performance, Fundamental ratio, Macro-economic, Market ratio, Partialleast square, Performance on shares, Systematic risk
PENGARUH KEPUASAN KERJA, LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI DIVISI INDUSTRIAL DAN ENERGI PT HASKONING INDONESIA Yumi Meirina
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 3 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.632 KB)

Abstract

Abstrack: The purpose of this study is to analyze the effect of job satisfaction, work environment and work motivation and its impact on the employee performance. The independent variable are job satisfaction, work environment and work motivation with employee performance as dependent variable. Primary data were collected by using questioner .Using total sampling, total 114 samples were obtained from employees inIndustrial and Energy Division PT Haskoning Indonesia. From the results of the data processing, the job satisfaction variables had no affect to the employee performance variable, work environment variable also had no affect to the employee performance variable, but work motivation affected to the employee performance variable. While job satisfaction, work environment and work motivation are simultaneously affect the performance of employees. The conclusionof this study, in order to affect employee performance, the company must increase employee motivation to obtain maximum results and meet the targets set.Keywords: job satisfaction, work environment, employee motivation, employee performance  
PERAN LINGKUNGAN INTERNAL DAN FLEKSIBILITAS STRATEGI UNTUK MENINGKATKAN INOVASI USAHA MIKRO, KECIL DAN MENENGAH Sumiati Sumiati
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2018.v8i3.015

Abstract

Innovation is needed for every business organization, especially in the turbulence environments, as it is believed as a driver of business performance. This research aims to investigate the antecedents of innovation in Small and Medium Entreprises (SMEs) in Malang City. One hundred and eighty-seven questionnaires were collected by using purposive sampling technique. The data were analyzed by using partial least square. The hypothesis testing showed that all hypotheses are supported. Internal environment proven to be an antecedent of flexibility strategy and innovation. Furthermore, strategic flexibility is also proven as a driver of innovation. In addition, strategic flexibility also plays a mediating role in the relationship between internal environment and innovation. This research implies that in order to enhance SME’s innovativeness, the manager should ensure that the firm has a strong internal environment. A condusive internal environment will lead to the more flexible strategy and at the end it will enhance SME’S innovativeness. This research is projected to contribute to the body of knowledge, especially in the domain of strategic flexibility and innovation in SMEs in Indonesia. In addition, this research also gives guideline for SME manager about how to strengthen the innovation activities in their business organization

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