cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Arief Bowo Prayoga Kasmo
Contact Email
arief.bowo@mercubuana.ac.id
Phone
+62215840816
Journal Mail Official
jurnalmix@mercubuana.ac.id
Editorial Address
Universitas Mercu Buana Program Studi Magister Manajemen Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kebon Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 457 Documents
 10   11   12   13   14 
FORECASTING OF SATISFACTION AND REVISIT INTENTION OF INDONESIA SHOPPERS IN SHOPPING MALLS Risca Fitri Ayuni
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 2 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.73 KB)

Abstract

Abstract. Due to tight competition, changing value proposition of customer and shiftingof mall functions become center for leisure purposes, shopping mall developer mustfocus on create shopper satisfaction to influence their post-transaction behaviors. Thisstudy investigates the relationship between mall personality, self-congruity, perceivedquality, shopping value, shopper satisfaction and revisit intention. Two hundredrespondents participated in this study. In order to achieve the aim of this study, SPSS23 and PLS 3 were used. Out of the 15 hypotheses proposed, ten are supported. Aspredicted, mall personality, self-congruity, perceived quality significantly have asignificant effect on shopping value and shopper satisfaction (except perceived qualityhas no effect on shopping value). The findings show that Mall Personality is predictiveof Self-Congruity and Perceived Quality; while Shopping Value can be used to predictShopper Satisfaction. The result indicated that Perceived Quality is not statisticallysignificant affect on Shopping Value. Moreover, Self-Congruity has significant affecton Perceived Quality. In addition, Mall personality, Self-Congruity and PerceivedQuality are not good predictors of Revisit Intention. Finally, the result confirms thatShopper Satisfaction and Shopping Value have a significant effect on Revisit Intention.
INTEGRASI ASPEK RISIKO DALAM MODEL UNIFIED THEORY OF ACCEPTANCE AND USAGE OF TECHNOLOGY UNTUK MENGANALISIS PENERIMAAN TEKNOLOGI GO-RIDE Alfan Amrullah; Anjar Priyono
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 1 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.934 KB) | DOI: 10.22441/mix.2018.v8i1.003

Abstract

Abstract: This research aims to analyse the acceptance of Go-Ride, motorbike taxibooking application, using Unified Theory of Acceptance and Usage of Technology(UTAUT) model. The uniqueness of this study is that it integrates risk into the UTAUTmodel. Four variables were used as independent variables including peformanceexpectancy, effort expectancy, social influence and facilitating condition. Meanwhile,three variables are used as moderating variables: gender, age and experience.University students were selected as respondent because young age people tends to bemore risk takers in comparison to the old one. According 151 data samples collectedfrom university students, the results demonstrated that acceptance of Go-Ridetechnology influenced by four factors: performance expectancy, effort expectancy,social influence and behavioral intention On the otherhand, performance risk, financialrisk, time risk and facilitating condition do not support to the acceptance and usage ofGo-Ride technolology.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENYEWA DALAM UPAYA MENINGKATKAN LOYALITAS PENYEWA (Studi kasus: PT. GRAND INDONESIA) Shelfy Indah R
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 1 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.253 KB)

Abstract

Abstract: The research aims are to analyze influance of Serve Quality toward to Costumer Satisfaction in effort to increase Customer Loyalty. Data was collected through questioner and it was implemented to PT Grand Indonesia Shopping Mall 100 stores at PT Grand Indonesia Shopping Mall. This research sampling technique used explanatory research method and used validity test by product moment and alfa cronbach reliability test. This research also used Path Analysis to verify and to prove research analysis. Analysis result demonstrate that Service Quality has positive significant toward to Customer Satisfaction and increase Customer Loyalty PT Grand Indonesia Shopping Mall.Keywords: Service Quality, Customer Satisfactions, Customer Loyalty  
PENGEMBANGAN MODEL BISNIS BANK “X” DALAM MENDUKUNG INKLUSI KEUANGAN MENGGUNAKAN KERANGKA KERJA SOFT SYSTEM METHODOLOGY (SSM) Wicaksono Sarwo Edi; Marimin .; Arief Daryanto; Imam Teguh Saptono
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1344.501 KB) | DOI: 10.22441/mix.2019.v9i1.014

Abstract

This research aims to develop a business model for Bank "X", which is a state-owned commercial bank, in supporting financial inclusion for micro and small segments. As a state-owned enterprise Bank “X” has a dual task, besides having to generate profits, it must also required to act as a agent of development. We still need to do more research to find out the most appropriate and effective business model for this area. The business model is mapped by utilizing 9 blocks of business model canvas developed by Osterwalder and Pigneur (2010). The study was conducted using the soft system methodology (SSM) framework according to Checkland (1981), which consists of seven stages. The seven SSM stages include: (1) finding a problem, (2) expressing a problem situation, (3) getting an essential definition, (4) making a conceptual model, (5) comparing it with the real world, (6) determining desirable - feasible change, and (7) suggestions for improvement. By carrying out these seven stages, an operational business model and sub-elements are produced which are the main keys or leverage points in operating a business model
STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA Sahnaz Ubud; Suzan Ubud
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.362 KB)

Abstract

Abstract. Based on the theory of brand relationship quality and relationship marketing(RM), the aim of this research is to explore the relationship between strategy of brandrelationship quality, brand commitment, and brand love in achieving brand loyalty forforeign franchise restaurants in Malang City. Brand loyalty can be achieved if arestaurant is able to have a visionary sight on the concept of brand relationship qualitystrategy by enhancing the uniqueness, trust, delight and satisfaction for customers. Thepopulation in this study is all customers of foreign franchise restaurants in the MalangCity with 120 respondents as its sample. The sampling method used is purposivesampling; furthermore, the analysis techniques utilized in this study is PLS (PartialLeast Square). The result of this research is the brand relationship quality strategy willbe significant if it is mediated by the brand commitment and brand love. Thus, thisstudy supports the theory of brand relationship quality and relationship marketingconcepts as well as the criticisms stated by Tsai (2011). Finally, brand loyalty does notonly depend on the brand relationship quality strategy but also brand commitment andbrand love.
PENGARUH PROFESIONALISME, PELATIHAN DAN MOTIVASI TERHADAP KINERJA NURSE DAN CAREGIVER INDONESIA Reni Kristina Arianti
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 2 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.65 KB)

Abstract

Abstract: Japan Economic Partnership Agreement (IJEPA) is the only bilateralcooperation framework managed by Indonesia, which includes the movement of naturalpersons. Moreover, the Government of Japan gives opportunities for medical personnelespecially Indonesian nurse and caregiver to work in Japan. Therefore, the Governmentof Indonesia requires to ake the higest possible advantages of the cooperation programby preparing Indonesian nurse and caregiver to compete with those of other countries.Thus Indonesia not only has skilled and qualified workforce, but also able to maintainits existence in the international world. This research is aim to demonstrate the effectsof professionalism, training, and motivation on the performance of Indonesian nurseand caregiver. In this case, we employ multiple regression model by taking variables ofprofessionalism (X1), training (X2), motivation (X3) as the independent variables andperformance of Indonesian nurse and caregiver (Y) as the dependent variable. Thereseach population is defined as the Indonesian nurse and caregiver who work in Japanespecially Osaka, Kyoto and Tokyo and the sample is selected using purposivesampling based on Slovin formula. Based on the results, we conclude thatprofessionalism has positive effect on the performance and can be proven to be true, Inaddition the training has positive effect on the performance and can be proven to betrue. Finally, motivation has positive effect on the performance and can be proven to betrue.Keywords: Professionalism, Training, Motivation, Performance, Nurse, and Caregiver
PERBEDAAN ECONOMIC VALUE ADDED BERDASARKAN SIKLUS HIDUP PERUSAHAAN DAN PASAR Harning Priyastuty; Bambang Subroto; Wuryan Andayani
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.51 KB) | DOI: 10.22441/mix.2018.v8i2.012

Abstract

Abstract. This study aims to examime whether corporate and market life cycle situation have impact on financial performance. The situation that is experienced by company has impact on future financial performance. This matter is due to the risk that is taken by the company to confront that situation. The relationship between risk and return in this study will be explained by prospect theory. This study use the population of manufacture company listed in BEI period 2013-2015. This study use 115 sample of manufacture company. Those samples will be classified based on nine combination of corporate and market life cycle and will be tested with comparative test. The data analysis method of this study is mean rank comparative with kruskal wallis test. The result shows that corporate and market cycle have no impact on future financial performance. The result shows that there is no difference of financial performance based on corporate and market life cycle. This matter is caused by act of determine strategic risk that need a lot of another internal and external environment consideration
PENGARUH KUALITAS DAN PROMOSI WEBSITE TERHADAP SIKAP USER SERTA IMPLIKASINYA KEPADA KEPUTUSAN PENGGUNAAN WEBSITE PORTAL (STUDI KASUS WEBSITE PORTAL USEETV.COM) Novika Erdini; Wilhelmus Harry Susilo
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 3 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.642 KB)

Abstract

Abstract. UseeTV is an entertainment portal website. There is no increasing number ofvisitor in page view since 2013 to Q2 2014, although it has been carried out variouspromotional activities. This study aims to examine and analyze the effect of Website Qualityand Promotion of the attitude and consumer decision using UseeTV.com. The research data isthe data page view UseeTV.com starting from 2013-2014. Convenience sampling was use assampling method taken by 402 population UseeTV.com users. Based on that population andusing slovin formulas with the margin error 10% then obtained a sample of respondents asmany as 200 people. Structural Equation Model (SEM) is used for method of analysis study.Research results show that the Website Quality and Promotions significantly affect theAttitude and Consumer Decision. Website Quality is the biggest significant variable ininfluencing attitude and consumers decision to use the portal website UseeTV.com.Keywords : Website Quality, Promotion, Attitude, Consumer Decision
PENGARUH KEADILAN ORGANISASI TERHADAP KOMITMEN ORGANISASIONAL DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI SEKOLAH SANTA URSULA BSD Catur Agus Sancoko; Mutiara S Panggabean
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.579 KB)

Abstract

Abstract: The purpose of this study is to investigate and analyze the influence of organizational justice on job satisfaction, organizational justice influence on organizational commitment directly, the influence of organizational justice on organizational commitment intervening variable of job satisfaction, as well as the effect of job satisfaction on organizational commitment. The method used is descriptive method using questionnaires for data gathering. The population in this study were all employees of the school Santa Ursula BSD consisting of education and non-education employees. Analysis of the data used is the SEM analysis with path analysis method. Based on the results of this study concluded that the three dimensions of organizational justice, namely distributive justice,procedural justice, and interactional justice give positive and significant effects with job satisfaction. These three dimensions of organizational justice give positive effects but not significant with organizational commitment. Employee job satisfaction gives positive and significant effect with organizational commitment. These three dimensions of organizational justice give positive and significant effects with organizational commitment through employee job satisfaction, in which interactional justice has the most powerful influence than the other dimensions.Keywords: Organizational Justice, Job Satisfaction, Organizational Commitment
ANALISIS PERBEDAAN PERSEPSI BUSINESS BRAND LINTAS GENERASI PADA ANGKATAN VIII “FAMILY BUSINESS UNIVERSITAS CIPUTRA” Metta Padmalia
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (22.397 KB) | DOI: 10.22441/mix.2020.v10i1.001

Abstract

Penelitian bertujuan untuk menganalisis perbedaan persepsi tiga dimensi family business brand (family firm identity, family firm image, dan family firm reputation) antara incumbent-keluarga, incumbent-non-keluarga, dan generasi penerus. Penelitian berikut diharapkan dapat memberikan pemahaman terkait bagaimana tiga subsistem yang berbeda dalam suatu bisnis keluarga memiliki pemahaman terhadap family business brand. Apabila terdapat peredaan persepsi maka akan diusulkan strategi yang tepat agar operasional perusahaan dapat lancer dan terjadi peningkatan nilai merek perusahaan tersebut. Populasi dalam penelitian ini adalah seluruh pemilik bisnis keluarga dari kelompok Family Business Universitas Ciputra angkatan VIII, penentuan sampel dilakukan berdasarkan purposive random sampling dengan kriteria tertentu.Metode penelitian yang digunakan adalah uji beda nyata One Way ANOVA yang dioperasikan menggunakan program IBM SPSS Statistics 23. Hasil analisis menunjukkan bahwa terdapat perbedaan yang signifikan di antara ketiga kategori responden pada dimensi family firm identity dan family firm reputation. Sedangkan pada family firm image tidak terdapat perbedaan yang signifikan di antara ketiga kategori responden.

Page 12 of 46 | Total Record : 457

 10   11   12   13   14 

Filter by Year

2013 2025


Reset
Filter By Issues
All Issue Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 3 (2022): MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen Vol 8, No 1 (2018): MIX: Jurnal Ilmiah Manajemen Vol 7, No 3 (2017): MIX: Jurnal Ilmiah Manajemen Vol 7, No 2 (2017): MIX: Jurnal Ilmiah Manajemen Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen Vol 5, No 3 (2015): MIX: Jurnal Ilmiah Manajemen Vol 5, No 2 (2015): MIX: Jurnal Ilmiah Manajemen Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen Vol 4, No 3 (2014): MIX: Jurnal Ilmiah Manajemen Vol 4, No 2 (2014): MIX: Jurnal Ilmiah Manajemen Vol 4, No 1 (2014): MIX: Jurnal Ilmiah Manajemen Vol 3, No 3 (2013): MIX: Jurnal Ilmiah Manajemen Vol 3, No 2 (2013): MIX: Jurnal Ilmiah Manajemen Vol 3, No 1 (2013): MIX: Jurnal Ilmiah Manajemen More Issue