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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Investors’ Behavior and Equity Investment Decision: An Evidence from Nepal Mohan Prasad Sapkota; Dhan Raj Chalise
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.9575

Abstract

Behavior is the psychological phenomenon/aspect of the individuals, and investors’ behavior influences investment decisions. The research examined the influence of investors’ behavior on equity investment decisions based on quantitative research philosophy and utilized descriptive cum analytical research design. The sample was 400 individual investors from the top ten brokerage firms, with 40 investors who made equity investment decisions in the Nepalese stock market using a first-come-first-basis with readiness to respond to the survey questionnaire. Data were collected from a 5-point Likert type with a self-administered closed-end structured questionnaire from 293 respondents. Descriptive and inferential statistics were applied in analyzing data, including correlation coefficient and multiple regression analysis. The results indicate that investors’ behavior is a significant factor in equity investment decisions. However, gender is not an influencing factor. Hence, the financial market may not always be guided by fundamental principles of standard finance but is largely influenced by investors’ irrationality and behavior. Then, it leads to excessive trading of securities, selling to gain portfolios, and overreaction and underreaction in the marketplace. Therefore, investors’ irrationality can be abated through training, professional advice, investment goal, and implementation of behavioral finance courses at professional and academic institutions.
Determinant Factors of Purchase Intentions at Tokopedia in DKI Jakarta: An Integration of TAM and E-Servqual Dery Remmy Lardo; Nilo Legowo; Arta Moro Sundjaja
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9690

Abstract

The research analyzed the determinant factors for purchase intentions in Tokopedia. The conceptual model was developed based on integration of Technology Acceptance Model (TAM) and e-Servqual. The research defined purchase intention as dependent variable, attitude toward Tokopedia, perceived usefulness, and perceived ease of use as mediating variable, and self-efficacy, trust, and service quality as independent variable. The research design applied a quantitative approach with Structural Equation Modelling (SEM). The data collection used a survey method, and the sampling technique was purposive with Tokopedia users in DKI Jakarta. The sample size was determined by using 17-fold indicators, resulting in 380 respondents. The result shows that attitude affects purchase intention. Then, the determinant factors of attitude are service quality, perceived usefulness, and trust. Self-efficacy also affects perceived usefulness and perceived ease of use. However, self-efficacy does not significantly affect perceived ease of use. The coefficient of determinant of purchase intention, attitude toward Tokopedia, perceived ease of use, and perceived usefulness are 38,9%, 39,2%, 31,9%, and 17,9%. The managerial implication is also discussed using the Importance Performance Map Analysis (IPMA) approach. The Tokopedia management should focus on user experience, service quality, information quality, and data privacy protectionfor further application improvement. The findings contribute to the technology adoption knowledge by extending technology acceptance model with e-Servqual.
Factors Increasing Loyalty of Local Cosmetic Brands: A Study on Generation Z in Indonesia Dita Sari Suwandi; Tengku Ezni Balqiah
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9742

Abstract

Competition in the beauty industry in Indonesia raises problem of loyalty with various choices and information accessibility from the Internet. Issues also surface from Generation Z, recently reported to dominate the market as digitally savvy and tends to be disloyal to one brand. The research aimed to analyze the factors that increased brand loyalty in the local cosmetics industry, specifically from Generation Z in Indonesia, through brand love and the mediation effects of self-esteem, susceptibility to normative influence, and social media brand engagement. The research applied a quantitative approach by distributing online questionnaires and purposive sampling to 321 respondents. The data obtained were processed with Structural Equation Modeling (SEM) with Partial Least Square approach (PLS) using SmartPLS. The results show a direct relationship between brand love and brand loyalty, brand love with the mediating variables (self-esteem, susceptibility to normative influence, and social media brand engagement), and two dimensions of social media brand engagement (affective and behavioral social media brand engagement) with brand loyalty. The other two mediating variables, such as self-esteem and susceptibility to normative influence and behavioral social media brand engagement, do not affect brand loyalty. However, the mediating effect only exists through affective and behavioral dimensions in increasing brand love relationships with brand loyalty. The research contributes to Indonesia’s business practitioners retaining their consumers amid intense competition by utilizing affective and behavioral factors in giving information on social media.
The Effects of Experiential Marketing and Store Atmosphere on Customer Loyalty of MSMEs in West Java Putu Nina Madiawati
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9760

Abstract

The research explored the relationship between experiential marketing, store atmosphere, customer satisfaction, and customer loyalty, as well as strategies that businesses could use to enhance these factors and improve customer loyalty. The research focused on Micro, Small, and Medium Enterprises (MSMEs) in West Java, Indonesia, which owned physical stores. The research applied a causal quantitative method. Through a thorough analysis of existing research and empirical research of 384 respondents using Structural Equation Model Partial Least Square (SEMPLS) methodology, the research provided valuable insights for MSMEs looking to increase customer loyalty and build a loyal customer base. The results show various contributions analyzing how customer loyalty is affected by experiential marketing and store atmosphere. It also implies how customer satisfaction mediates the relationships between those antecedents and customer loyalty. Providing recommendations and implications shows that the research can be a useful contribution to marketing and entrepreneurship topics. The research offers practical recommendations and implications for businesses, emphasizing the importance of implementing effective experiential marketing strategies and creating a welcoming store atmosphere to foster customer satisfaction and loyalty. By understanding the impact of these factors on customer loyalty, MSMEs can develop targeted strategies to improve customer experiences and build long-term customer relationships.
The Roles of Organizational Commitment, Emotional Intelligence, and Job Satisfaction for Improving Employee Performance at a Construction Company Ahmad Azmy
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9809

Abstract

The research analyzed the influence of organizational commitment, emotional intelligence, and job satisfaction on employee performance. It aimed to determine the variables with the most significant influence on employee performance. The respondent of the research was a construction company where employee performance had an important role in ensuring long-term business sustainability. The research applied a quantitative research with purposive sampling techniques. The number of respondents used as a research database were 100 people. Then, the influence of these variables was analyzed using Partial Least Square (PLS). The research results show that organizational commitment, emotional intelligence, and job satisfaction have a positive effect on employee performance. Job satisfaction is found to have the highest impact on employee performance. The research makes a positive contribution to the body of knowledge by analyzing the influence of organizational commitment, emotional intelligence, and job satisfaction on employee performance. Organizations need to increase organizational commitment and emotional intelligence of their employees because the sustainability of an organization’s business is very dependent on the performance of its employees. Then, business quality is determined by commitment and emotional intelligence which influence employee performance comprehensively. Meanwhile, job satisfaction is a concern focused on companies for the stability of employee performance. It is hoped that the research provides positive recommendations for the company and emphasize the central role of employee performance in the success of its business.
The Risk Assessment and Human Risk Control in Indonesian Power Plant Jihan Nada Farera; Rita Ambarwati; Sumartik Sumartik; Dedy Dedy
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.9803

Abstract

Efforts to enhance labor productivity are intrinsically linked to the improvement of Occupational Health and Safety (OHS) standards. The research focused on the optimization of OHS by conducting a COVID-19 risk assessment, with the goal of identifying and implementing Human Resource (HR) risk control measures to augment employee performance. In employing a qualitative methodology, the data were amassed through a combination of interviews, observations, and document analysis involving a diverse group of 23 respondents from various departments. The risk assessment process was meticulously structured into four phases: identification of causes, implementation of preventive measures, development of recovery strategies, and evaluation of consequences. The researchers organized the data into primary and secondary categories for analysis and utilized the Bow Tie method to elucidate the findings. The analysis reveals that the human factor, specifically employees’ non-compliance with safety protocols, poses the greatest risk for virus transmission. The result identifies the warehouse, workshop, administration building, and Coal Handling Control Building (CHCB) as the most critical areas requiring stringent risk controls. The results also provide an overview in preparing the basis for Corrective Action and Preventive Action (CAPA). It provides benefits for implementing OHS in power plant companies through recommendations such as evaluation, preventive action, and risk control through COVID-19 risk assessment. Finally, the research delineates strategies for managing risks through preventive measures and recovery processes to mitigate the impacts and consequences associated with these hazards.
Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia Denny Chandra Irawan; Yeshika Alversia
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10045

Abstract

Toll road rest areas are one of the main pillars of the toll road industry, and higher interest in buying at toll road rest areas is one of the keys to their financial success. The research aimed to identify and analyze the relationship between revisit intention and customer loyalty, as well as perceived price fairness, perceived satisfaction, and service quality. These variables were believed to be the main drivers for toll road users to make purchases at toll road rest areas. A statistical analysis approach was used with the Partial Least Square-Structural Equation Modelling (PLS-SEM) method for 573 respondents. They were consumers of the Trans Java toll road rest area. The survey was conducted directly on customers of the Trans Java toll road rest area at 15 locations. The results show that perceived price justice and satisfaction positively and significantly impact revisit intention. Then, revisit intention has a positive and significant impact on customer loyalty. Service quality has a positive and significant impact on perceived satisfaction and customer loyalty. The findings show that service quality, which is most strongly influenced by assurance, responsiveness, and empathy, is the main factor influencing customer loyalty. Based on the research results, the practical application is how managers can improve service quality, perceived price justice, and perceived satisfaction for price-sensitive consumers, who also tend to be sensitive to the service quality they get.
Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin Pantri Heriyati; Aryo Bismo; Monica Erwinta
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10162

Abstract

The local fashion industry in Indonesia faces tough competition with imported brands, driven by shifting consumer preferences, particularly during the pandemic. The research examined the impact of country of origin on purchase intention in the casual fashion industry, with brand image and perceived quality as intervening factors. It involved 412 Indonesian Gen Z in Jakarta as respondents with prior experience in the local casual fashion market. Data were collected through online questionnaires, and the SEM-PLS analysis method with SmartPLS v3.2.9 software was used for analysis. Results show that country of origin significantly influences brand image and perceived quality, affecting purchase intention. The research aligns with prior consumer perceptions studies. The implications offer guidance for casual fashion industry marketers and retailers. Emphasizing a positive country of origin image and focusing on brand image and perceived quality can impact purchase decisions, particularly among Indonesian Gen Z consumers in Jakarta. Future research can also expand the scope to include a broader sample and employ qualitative methods for deeper consumer insights. In conclusion, the research enhances understanding of consumer behavior in the casual fashion industry by revealing the role of country of origin, brand image, and perceived quality in shaping purchase intentions. Businesses can utilize these insights to refine their marketing strategies and better cater to their target consumers’ preferences.
Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude Giovanni Imanuel Dauhan; Edwin Langi
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10185

Abstract

Marketing collaboration with social media influencers is rapidly developing into a promotional strategy. It is considered the most effective for marketers worldwide, including in Indonesia. Although effective, marketers face challenges in selecting the right Social Media Influencer (SMI) according to the company’s brand due to the high growth in the number of SMIs. The research aimed to examine the relationship between the influence of SMI credibility based on the source credibility model and the advertising value of SMI content on attitude toward SMI and online engagement. Then, it led to purchase intention as a determinant of the success of product/brand promotion activities. The research used the Stimulus-Organism-Responses (SOR) framework. The number of samples used was 261 social media users who followed at least one SMI and were domiciled in several regions of Indonesia. Partial Least Square Structural Equation Model (PLS-SEM) was used as a data analysis method, with software analysis tools of Smart PLS Ver.3.2. The results show that SMI’s credibility based on the source credibility model and content value based on advertising value act as a stimulus. They have a significant and positive effect on followers’ attitude and online engagement. They also subsequently influence purchase intention. Both attitude toward SMI and online engagement mediates the relationship between source credibility and the advertising value of content on purchase intention. These findings can help marketers’ strategies in determining the right SMI to use.
The Role of Social Capital, Social Media Marketing, and Entrepreneurial Orientation in the Success of Small and Medium Enterprises in the Tourism Industry Dicky Hida Syahchari; Maria Grace Herlina; Azizah Omar
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.10352

Abstract

The rapid growth of tourism sector can positively impact the performance of Small and Medium Enterprises (SMEs) in the tourism industry. However, the performance of tourism SMEs largely depends on how many domestic and international tourists arrive in Indonesia. The research aimed to determine the effect of social capital, social media marketing, and entrepreneurial orientation on the performance of tourism SMEs in Greater Jakarta. These indicators were adapted from several previous researchers. The research applied a quantitative approach. The primary data were obtained through interviews and questionnaires from 116 tourism SMEs. Then, the research analyzed the data using a Likert scale and Partial Least Squares-Structural Equations Model (PLS-SEM). The results support the acceptance of all three hypotheses, indicating that social capital, social media marketing, and entrepreneurial orientation significantly impact the performance of SME tourism. The research suggests substantial implications for tourism businesses and policies in Greater Jakarta. Strengthening social capital is essential for SMEs by requiring networking with business partners, suppliers, and local communities. Similarly, promoting marketing through social networks and investing in content strategies, targeted advertising, and collaboration with influencers are necessary. SMEs must apply an entrepreneurial perspective by encouraging innovation, new opportunities, and adaptation. Last, the government and stakeholders must support programs and policies that stimulate the development of these elements that contribute to the growth and sustainability of the tourism sector in the region.

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