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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

EKM
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Published by Universitas Syiah Kuala

ISSN : 26147696 EISSN : 2598635X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Arjuna Subject : -

Articles 395 Documents

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PENGARUH KUALITAS PELAYANAN DAN HARGA YANG DI MEDIASI OLEH KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN DI SWALAYAN SENA REBUNG BLANGKEJEREN Surni Gayo; Sulaiman Sulaiman
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

the purpose of this study is to find out this study aims to examine the effect of service quality and prices mediated by customer satisfaction and its impact on customer loyalty to Sena Rebung Supermarket in Blangkejeren. The sampling method in this study used purposive sampling with a sample of 100 respondents. Statistical analysis using multiple linear regression by first using the normality test, multicollinearity test and heteroscedasticity test performed using SPSS version 16. Based on the collected data obtained by the average value of service quality variables of 4.35, the price variable is 4.39 , then the customer satisfaction variable is 4.28, and the customer loyalty variable of 4.35 can be concluded with good judgment. The data analysis technique used to process quantitative data using the t-test formula on a significant level α = 0.05. So, Ho (null hypothesis) is accepted and Ha (alternative hypothesis) is rejected. The results of this study indicate that Service Quality and Price variables mediated by customer satisfaction have a significant effect on customer loyalty. The author suggests the next researcher to do more in-depth research on the effect of service quality, prices mediated by customer satisfaction and their impact on customer loyalty for other research objects, namely by including other factors / variables not examined in this study that can affect these variables.Keywords: service quality, price, customer satisfaction, customer loyalty

PENGARUH KONDISI KERJA TERHADAP NIAT BERPINDAH DENGAN MAKNA KERJA SEBAGAI VARIABEL MEDIASI PADA KARYAWAN KANTOR TELKOM WILAYAH BANDA ACEH Annisa Yacob, Lenny Rakhmawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 1 (2019): Februari
Publisher : Departemen Manajemen

Abstract: This study aims to measure the effect of Work Conditions on employees’ Turnover Intentions in Telkom Office Regional Banda Aceh with Meaning of Work as mediating variable. The sample used in this study were employees of Telkom Office Regional Banda Aceh. totaling 60 respondents. Data collection equipment used in this study was questionnaire. The sampling technique used is sampling jenuh. Hierarchical Linear Modelling (HLM) was used as a method of analysis to determine the effect of all the variables involved. Based on the results of the HLM analysis indicated that Work Conditions has negative but significant effect on Turnover Intentions, Work Conditions has positive and significant effect on Meaning of Work, Meaning of Work has negative but significant effect on Turnover Intentions, and Meaning of Work fully mediate the relationship between Work Conditions and Turnover Intentions.

PENGARUH DARK TRIAD TERHADAP HUBUNGAN ANTARA ENTREPRENEURIAL ATTITUDE ORIENTATION DAN ENTREPRENEURIAL INTENTION PADA MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Fikri Faidul Jihad, Nurlina
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 1 (2019): Februari
Publisher : Departemen Manajemen

This study aims to examine the influence of Dark Triad on the relationship between Entrepreneurial Attitude Orientation and Entrepreneurial Intention on undergraduate student S1 Faculty of Economics and Business of Syiah Kuala University. Sampling method in this study using stratified random sampling with a sample of 240 respondents in each department of the Faculty of Economics and Business. The results showed that Entrepreneurial Attitude Orientation influence to Entrepreneurial Intention positively and significantly. Dark Triad has a significant negative relationship both on Entrepreneurial Attitude Orientation and Entrepreneurial Intention. Mediation testing showed Dark Triad variables mediate partially on Entrepreneurial Attitude Orientation and Entrepreneurial Intention.Keywords: Entrepreneurial Attitude Orientation, Entrepreneurial Intention, Dark Triad

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN J&T EXPRESS BLANGKEJEREN Henny Sueni Sueni; Permana Honneyta Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

This study aims to examine the effect of Service Quality and Price on Customer Satisfaction and Its Impact on Customer Loyalty JT Express Blangkejeren. Sampling method on this research using Purposive Sampling with samples of 100 respondents. Path Analysis is used as an analytical method to determine the effect of all the variables involved. The results of this study indicate that the variables of Service Quality and Price variables have a significant effect on Consumer Satisfaction. And price variables have a significant effect on Customer Loyalty. Furthermore, Customer Satisfaction variables mediate partially between the Service Quality and Price on Customer Loyalty.

PENGARUH E-WOM TERHADAP KEINGINAN UNTUK MEMBELI DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI PADA PENGGUNA APLIKASI STEAM DI BANDA ACEH Zaniel Alfian, Sorayanti Utami
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 1 (2019): Februari
Publisher : Departemen Manajemen

Abstract : The purpose of this study was to determine the effect of Electronic Word of Mouth Steam applications on the desire to buy with brand trust as a mediating variable. While the object of this study is an Electronic Word Of Mouth Steam application as an independent variable. Brand trust as a mediating variable and a desire to buy as a dependent variable.E-Wom is a statement made by an actual, potential, or consumer customer before about a product or company where this information is available to people or institutions through internet media. Data collection method used is a questionnaire as a research instrument, in which the sample in this study is 100 people. Data that has been collected is analyzed using SmartPLS 3.0 software. The results of the research shows that E-Wom has a significant influence on buying interest, E-Wom has a significant influence on brand trust, brand trust affects buying interest, and brand trust mediates E-Wom's influence on buying interest. Keywords: E-Wom, Brand trust, Buying Interest.

ANALISIS KETERKAITAN STORE IMAGE, CUSTOMER SATISFACTION DAN REPURCHASE INTENTION (SURVEI PADA PELANGGAN SJS PLAZA) Elsa Felina Effendi, Eri Besra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 1 (2019): Februari
Publisher : Departemen Manajemen

This research aims to analyze the relationships of store image, customer satisfaction and repurchase intention at SJS Plaza. The number of samples are 195 respondents. The validity test of sample was done with loading factor test and the average variance extracted (AVE) value, while the reliability used internal consistency test based on the composite reliability value. The loading factor test and the value of the AVE showed valid values. The internal consistency test had composite reliability value which meet the criteria. Based on the test result, all indicator variable statements have met the criteria of validity and reliability. The hypothesis test with SmartPLS 3.0 show that store image had positive effect and significant towards customer satisfaction, customer satisfaction had positive effect and significant towards repurchase intention and store image had positive effect and not significant towards repurchase intention directly. But it has a positive and significant effect if customer satisfaction mediates between store image and repurchase intention.

PENGARUH FAKTOR DUKUNGAN UNIVERSITAS DAN KEPRIBADIAN PROAKTIF TERHADAP INTENSI BERWIRAUSAHA PADA MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Qausar Geubrina Rizki, Megawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 1 (2019): Februari
Publisher : Departemen Manajemen

Abstract:This study aims to measure the effect of university Support Factors and Proactive Personality on Entrepreneurial Intention of Economic and Business Faculty of Syiah Kuala University undergraduate student’s. The sample used in this study were active undergraduate student’s in odd semester 2017/2018 is totaling 240 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Probability Sampling. multiple regression is used as an analytical methodBased on the results of Multiple Linear Regression analysis, indicating that the University Support Factor has a positive effect on Entrepreneurial Intentions and Proactive Personality has a positive effect on Entrepreneurial Intention. Keywords: University Support Factors, Proactive Personality, Entrepreneurial Intention, Multiple Linear Regression.

PENGARUH RELIGIUSITAS TERHADAP BOIKOT DENGAN LOYALITAS MEREK SEBAGAI VARIABEL MODERASI PADA KFC BANDA ACEH Rouza Fakriza, Ridwan Nurdin
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 1 (2019): Februari
Publisher : Departemen Manajemen

Penelitian ini bertujuan untuk mengukur pengaruh Religiusitas terhadap Boikot dengan Loyalitas Merek sebagai variabel moderasi pada KFC Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah konsumen yang pernah mengkonsumsi KFC yang berjumlah 150 responden. Peralatan pengumpulan data yang digunakan pada penelitian ini adalah kuesioner. Teknik pengambilan sampel yang digunakan adalah Non Probabilty Sampling. Moderated Regression Analysis (MRA) digunakan sebagai metode analisis untuk mengetahui pengaruh dari semua variabel-variabel yang terlibat dalam penelitian ini.Berdasarkan hasil analisis MRA, mengindikasikan bahwa Religiusitas berpengaruh positif dan signifikan terhadap Boikot, Loyalitas Merek berpengaruh negatif dan tidak signifikan terhadap Boikot, Loyalitas Merek memoderasi secara potensial pengaruh Religiusitas terhadap Boikot. Loyalitas Merek memperlemah pengaruh Religiusitas terhadap Boikot,Kata Kunci: Religiusitas, Loyalitas Merek, Boikot, Moderated Regression Analysis

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN DAN LOYALITAS NASABAH KREDIT MIKRO PT. BANK BJB BANDAR LAMPUNG Shafitra Nata Nata
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Abstract : This study aims to measure the effect of Marketing Mix (Product, Price, Promotion, Place, Employee, Process, and Physical Evidence) on the Customer Satisfaction of Micro Credit Bank BJB Bandar Lampung Branch and the effect of Customer Satisfaction on Customer Loyalty. Sample in this study is customers of micro credit Bank BJB Bandar Lampung during March 2012 to March 2015, sampling method using Purposive Sampling with samples of 100 respondents. Statistical analysis using multiple linear regression by first using the validity test, reliability test, partial test, and simultaneous test. The results of this study indicate that Marketing Mix (Product, Employee, Process, and Physical Evidence) have a significant effect on Customer Satisfaction, Where the marketing mix which had a dominant influence is the process and followed by the product. The relationship of consumer satisfaction with loyalty of a positive impact on customer loyalty PT. Bank BJB Bandar Lampung micro credit customers.Keywords: Marketing Mix, Customer Satisfaction, and Customer Loyalty.

PENGARUH PERFORMANCE APLIKASI GOJEK TERHADAP CONSUMER PURCHASE INTENTION DENGAN ROLE Of BUYER PERCEPTION SEBAGAI VARIABEL MEDIASI Munir Fuadi, Teuku Meldi Kesuma
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 1 (2019): Februari
Publisher : Departemen Manajemen

Abstract: The purpose of this study was to determine the effect of online application performance on consumer purchase intention through the role of buyer perception as a mediating variable. While the object of this research is the performance of the application of Gojek as an independent variable, the role of buyer perception as a mediating variable and purchase intention as a dependent variable. Application performance is the performance of a Gojek application in meeting the needs of customers and prospective customers. Data collection methods used are questionnaires as research instruments, in which the sample in this study is 100 people. Data that has been collected is analyzed using SmartPLS 3.0 software. The results of the research show that Application Performance has a significant influence on Purchase Intention, Application Performance has a significant influence on the Role of Buyer, the role of buyer has no effect on purchase intention, and the role of buyer does not mediate the effect of application performance on purchase intention.Keywords: Performance Application, Purchase Intention, Role of Buyer

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Contact Name
Zaida Rizqi Zainul

Contact Email
zaida_rizqi@unsyiah.ac.id

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Journal Mail Official
jim.manajemen@feb.unsyiah.ac.id

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Kab. aceh besar,

Aceh

INDONESIA