cover
Contact Name
Yusuf Murtadlo Hidayat, M.Stat
Contact Email
jbme@upi.edu
Phone
+628154688444
Journal Mail Official
jbme@upi.edu
Editorial Address
Kantor Program Studi Pendidikan Bisnis Gedung Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No 229 Bandung 40154
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Business Management Education (JBME)
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Articles 285 Documents
Analisis Strategi Inovasi Pada Kinerja Perusahaan (Studi Kasus Perusahaan Manufaktur X Di Indramayu) Adnan, Ahmad Zaelani
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i3.29110

Abstract

Tujuan dari penelitian ini untuk mengetahui strategi inovasi pada kinerja perusahaan manufaktur X di Indramayu. Dengan metode penelitian kualitatif yang menggunakan wawancara dan triangulasi data sebagai instrument penelitian terhadap empat orang narasumber baik dari kalangan top management, midle maupun lower management perusahaan tersebut. Hasil dari penelitian ini menunjukan adanya inovasi dalam perusahaan guna meningkatkan kinerja dan income perusahaan. Strategi yang digunakan adalah dengan beberapa tahap diantaranya pemunculan ide, sleksi ide hingga ketahap pengawasan dan evaluasi.
A Literature Review, Omnichannel Service Quality: Definitions, Perspective and Dimension Lisnawati, Lisnawati; Hurriyati, Ratih; Disman, Disman; Gaffar, Vanessa
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.39602

Abstract

Service Quality in Omnichannel holds a different perspective from conventional service quality, two aspects online and offline become a special consideration in measuring the performance of omnichannel service quality. This study aims to determine the dimensions of omnichannel service quality in various academic literatures that have been published previously. To do so, a systematic review of the service quality omnichannel literature is conducted. Following previously established inclusion and exclusion criteria for selection a total of 17 journal articles publish in the period 1995 to 2021 are analysed. Nine definitions of service quality omnichannel are found in the literature, and a unified definition of the construct is advanced. The dimensions of service quality omnichannel are analysed, and the main differences of the construct with other concepts are also clarified.
PENERAPAN LEVERS OF CONTROL DALAM MENINGKATKAN KINERJA PADA FAMILY BUSINESS PT X DI SURABAYA Han, Richard
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.33841

Abstract

The right management control systems for every company can’t be equated, because there are variables that differentiate every company. Therefore, in this research we will conduct a research on how management control systems, by applying levers of control by Simons(1995) can increase employee performance and help a family-business, in overcoming their problems for sustainability of the company. The object of this research is a car rent company family-business, PT. G. This research used qualitative approach, applied, and explanatory research method. The source of data collection for this research are interview, observation, and data analysis. According to Simons(1995), implementation of Levers of Control have to be balance, but did not means equal weight of each control levers, each company need diverse combination of control levers that are compatible to their company conditions. In this research were given some recommendation for PT. G to increase their control systems so their employee performance can increase as well.
IMPLIKASI PENGARUH EXPERIENTAL MARKETING TERHADAP KEPUASAN KONSUMEN DI PASAR BLAURAN KOTAMADYA SURABAYA darma, mbing setya
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.33462

Abstract

AbstrakTujuan penelitian adalah untuk mengetahui kontribusi yang bermakna dari pengaruh experiential marketing (sense, feel, think, act, relate) terhadap kepuasan konsumen di pasar Blauran. Hal ini sejalan dengan persepsi (Pine Gilmore, 1999) yang menyatakan bahwa entitas yang aktif dalam berbisnis, dalam hal ini perusahaan perlu melakukan kegiatan inovasi guna menarik minat individu konsumen dalam mengambil keputusan pembelian dan merasa puas. dengan ketersediaan barang atau jasa yang ditawarkannya. Populasi penelitian adalah seluruh konsumen yang berbelanja di Pasar Blauran Kodya Surabaya. Pengambilan sampel penelitian terdiri dari 60 partisipan (konsumen) yang berbelanja di Pasar Blauran Kodya Surabaya melalui pendekatan metode purposive sampling (Cooper Emory, 1995). Analisis prediktabilitas pengaruh seluruh partikel observasi pemasaran eksperimental terhadap kepuasan konsumen di pasar Blauran Surabaya dapat dipertanggungjawabkan secara empiris, hal ini dapat dibuktikan bahwa pergerakan kurva histogram penelitian memiliki kecenderungan berdistribusi normal (membentuk garis lengkung asimetris).  Kata kunci: Experiental Marketing, Kepuasan Konsumen, Purposive Sampling 
DETEMINANTS OF STUDENT SATISFACTION AT DEHASEN UNIVERSITY OF BENGKULU Guspita, Dwi Eka
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.34192

Abstract

Educate service is reflection and implementation of a program or the management in an educational institution. Low and high student satisfaction depends on the quality of education service in an institution. Student satisfaction is the crucial thing for education institution sustainable due to student satisfaction have resulted of alumni that affected institution accreditation, especially private university. It can reduce the grade of institution accreditation if student satisfaction decrease. Hence, the effect is so high to sustain educating service. This research aimed to measure and find associated with student satisfaction. This research was used survey research taken at the Dehasen University of Bengkulu. The respondents were 200 people that calculated by simple random sampling. The analysis was used univariate, and regression. The prevalence unsatisfied of students was 26%. It means that unsatisfied of students still high. The factors had associated with student satisfaction were tangibles (p: 0.001) and reliability (p: 0.002). Dehasen University should evaluate dan change the education system and should grow students’ beliefs. That can increase student satisfaction with tangibles and reliability.  
Kecocokan Karyawan dengan Organisasi (Person-Organization Fit) Meningkatkan Organizational Citizenship Behavior (OCB) dan Kinerja Karyawan UMKM Saputro, Ropinov
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.36647

Abstract

Abstract: More and more organizations are now realizing the fact that human resources (HR) are very valuable and can be a unique resource for competitive advantage. P-O Fit is considered an important concept in interactional psychology in organizations. This study examines the consequences of P-O Fit in its influence on organizational citizenship behavior (OCB) and employee performance. This research was conducted on SMEs in Demak Regency. The sample of this study is specifically for SMEs employees. A total of 100 samples were obtained in this study. The Data collection was done by using a questionnaire. Linear Regression Analysis was used for testing. The results showed that Person-Organization Fit had a significant positive impact on Organizational Characteristics Behavior (OCB) and employee performance. In addition, Organizational Characteristics Behavior also has a significant positive effect on performance of employee. Abstrak: Saat ini semakin banyak organisasi yang menyadari fakta mengenai sumber daya manusia (SDM) sangat bernilai dan dapat menjadi sumber daya yang unik untuk keunggulan kompetitif. P-O Fit dianggap sebagai konsep penting dalam psikologi interaksional dalam organisasi. Penelitian ini menguji konsekuensi P-O Fit dalam pengaruhnya terhadap perilaku kewargaan organisasi / OCB (Organizational Cirizenship Behavior) dan kinerja karyawan. Penelitian ini dilakukan pada UKM di Kabupaten Demak. Sampel penelitian ini khusus karyawan UKM. Sebanyak 100 sampel diperoleh dalam penelitian ini. Pengumpulan data dilakukan dengan memanfaatkan kuesioner. Analisis Regresi Linier digunakan untuk pengujian. Hasil penelitian menunjukkan bahwa Person-Organization Fit berdampak positif signifikan terhadap Organizational Cirizenship Behavior (OCB) dan kinerja karyawan. Selain itu, Organizational Cirizenship Behavior juga memiliki pengaruh positif dan signifikan terhadap kinerja karyawan.
FLASH SALE DAN IMPULSE BUYING KONSUMEN E-COMMERCE PADA MASA PANDEMI COVID-19 Atrisia, Marchela Indah; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.38931

Abstract

The Covid-19 pandemic has caused many losses in all sectors and various parties, both business actors and consumers. Due to restrictions from the government in reducing the transmission of Covid-19, some trade sectors have begun to switch from offline to digital. This makes transactions through e-commerce also increase sharply. One of the sales promotions that is often used by e-commerce platforms to increase sales is through a flash sale program. This study aims to see whether the flash sale program has an influence on impulse buying during the Covid-19 pandemic. Sampling was done through convenience sampling technique and got 119 respondents as a sample. The data analysis method used is validity test, reliability test, and simple linear regression analysis which is processed using SPSS 23. The results of the research conducted indicate that the flash sale program has an influence in increasing impulse buying.
Pengaruh Kepercayaan, Kemudahan, Dan Resiko Terhadap Keputusan Pembelian Menggunakan Metode Pembayaran Shopee Paylater Canestren, Inggardini Asarila
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.32758

Abstract

Shopee merupakan marketplace terbesar No. 1 di Indonesia dikala ini. Masih sedikit pengguna Shopee yang menggunakan metode pembayaran Shope Paylater yaitu sekitar 25,8%. Tujuan pada pengkajian ini yaitu untuk mendalami dan menelaah Kepercayaan, Kemudahan dan Resiko terhadap Keputusan Pembelian menggunakan metode pembayaran Shopee Paylater dan Pengaruh Kepercayaan, Kemudahan dan Resiko terhadap Keputusan Pembelian baik secara simultan sertaparsial. Metode yang digunakan yaitu metode kuantitatif dengan dua tipe riset yaitu penelitian deskriptif serta kausal dengan metode sampel yaitu metode non- probability sampling tipe accidental sampling. Total responden yang telah dihitung sebanyak 100 orang. Teknik analisis deskriptif dan analisis regresi linier berganda yang digunakan. Besarnya pengaruh varaibel independen secara bersama-sama berpengaruh terhadap keputusan pembelian sebesar 0,563 atau 56,3%, dan sebesar 43,6% dipengaruhi oleh aspek lain yang tidak dikaji dalam riset ini
ANALISIS NILAI PERUSAHAAN PADA SEKTOR FOOD AND BEVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Sukmahayati, Linda; Suwaidi, Rahman Amrullah
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.38216

Abstract

Nilai perusahaan merupakan nilai jual suatu perusahaan yang tercermin dari harga sahamnya. Tujuan penelitian ini untuk mengetahui pengaruh antara variabel pertumbuhan perusahaan, ukuran perusahaan, dan leverage terhadap nilai perusahaan pada sektor food and beverages yang terdaftar di Bursa Efek Indonesia (BEI) periode 2015-2019. Data penelitian ini menggunakan data sekunder. Populasi pada penelitian ini adalah perusahaan sektor food and beverages yang terdaftar di Bursa Efek Indonesia (BEI) periode 2015-2019 sebanyak 27 perusahaan. Metode pengambilan sampelnya menggunakan purposive sampling yakni adanya penetapan dalam sampelnya yang disesuaikan kriterianya secara khusus sehingga diperoleh sebanyak 19 perusahaan. Teknik analisis datanya menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian diketahui bahwa variabel pertumbuhan perusahaan berpengaruh negatif dan tidak signifikan terhadap nilai perusahaan, ukuran perusahaan berpengaruh positif dan tidak signifikan, dan leverage berpengaruh negatif dan signfikan terhadap nilai perusahaan sektor food and beverages yang terdaftar di Bursa Efek Indonesia (BEI) periode 2015-2019.
Kajian Empirik Strategic Alliance, Islamic Ethical Behavior dan Kepercayaan dalam Perspektif Nasabah (Survei Pada Nasabah Bank Syariah Indonesia) Widjajanta, Bambang -; Lisnawati, lisnawati; Tanuatmodjo, Heraeni
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.40152

Abstract

Tujuan penelitian ini adalah untuk mengetahui gambaran strategic alliance, Islamic ethical behaviordan kepercayaan nasabah. Desain penelitian ini adalah cross sectional. Penelitian ini menggunakan pendekatan deskriptif dengan metode explanatory survei unit analisis sebanyak 150 responden. Pengumpulan data dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah teknik deskriptif dengan menggunakan distribusi frekuensi. Berdasarkan hasil penelitian menggunakan analisis deskriptif, didapatkan hasil bahwa strategic alliance berada pada kategori tinggi dengan skor 85,5%, dimensi Islamic ethical behavior berada dalam kategori tinggi dengan skor 85,7%, dan kepercayaan nasabah berada dalam kategori tinggi dengan skor 86%. Penelitian ini dilakukan pada industri perbankan dengan objek penelitiannya yaituBank Syariah Indonesia.