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Yusuf Murtadlo Hidayat, M.Stat
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Kantor Program Studi Pendidikan Bisnis Gedung Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No 229 Bandung 40154
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Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 285 Documents
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Employer Branding sebagai mediasi terbentuknya Job Satisfaction melalui Employee’s Perceived Job Widyana, Suci Fika
Journal of Business Management Education (JBME) Vol 6, No 3 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i3.36878

Abstract

Tujuan dilakukannya penelitian ini adalah untuk menganalisis peningkatan job satisfaction melalui employee’s perceived job dengan mediasi employer branding pada salah satu perusahaan jasa pengiriman X di Bandung. Subjek penelitian ini adalah karyawan perusahaan jasa pengiriman X, teknik pengambilan sampel menggunakan proportionate stratified random sampling dengan jumlah 289 orang karyawan. Analisis data dilakukan dengan menggunakan PLS-SEM. Hasil penelitian menunjukan bahwa employee’s perceived job berpengaruh signifikan terhadap employer branding dan job satisfaction. Employer branding memediasi sempurna terbentuknya job satisfaction melalui employee’s perceived job. 
Hubungan Emosi Negatif, Pemulihan Kepuasan, dan Kepercayaan pada Konsumen Shopee Indonesia Andriana, Ana Noor; Bharata, Wira
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.37456

Abstract

The phenomenon of the many cases and problems that occur related to the COD payment system on Shopee e-commerce is the basis for this research. The researcher tries to describe the concept of Recovery Service by connecting several attributes such as Negative Emotions, Recovery Satisfaction, and Trust. The population in this study are Shopee e-commerce consumers in Indonesia. The sampling technique used was the quota sampling method with a total sample of 110 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis method used in this research is Generalized Structured Component Analysis (GSCA). The results of the study stated that all hypotheses proposed in this study were accepted.
PENGARUH ELECTRONIC COMMERCE TERHADAP DAYA SAING USAHA UMKM Sulastri, S; Nuryanti, B. Lena; Mulyadi, Hari; Fadhilla, F
Journal of Business Management Education (JBME) Vol 6, No 3 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i3.41075

Abstract

The purpose of this study was to examine and analyze acquiring customers, optimizing conversions, maximizing website performance, ensuring a positive user experience, retaining customers and use web analytics at the Binong Jati Central Indusry knitting Bandung SMEs. The population in this study is the Binong Jati Central Indusry knitting Bandung with 160 respondents. The method used in this study is an explanatory survey to explore the problem situation. The sampling technique used is nonprobability sampling using path analysis. The results of electronic commerce produce a positive effect on business competitiveness
Literasi Kewirausahaan dan Literasi Bisnis Digital Pada Generasi Milenial Pelaku Usaha: Perspektif Kirzerian Entrepreneur Hasan, Muhammad; Santoso, Ivan Rahmat; Syahfitri, Dwi Anggini; Amalia, Amalia; Yanti Karoma, Sry Astuti; Selviana, Selviana
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.34129

Abstract

Sebagai pelaku usaha generasi milenial seseorang harus memiliki kemampuan dalam literasi kewirausahaan dan literasi bisnis digital. Penelitian ini dibuat untuk mengungkap kemampuan berliterasi pelaku usaha generasi milenial di Kota Makassar. Penelitian ini dilakukan dengan menggunakan pendekatan analisis deskriptif kuantitatif. Populasi penelitian ini adalah mahasiswa aktif sebagai pelaku usaha generasi milenial di Kota Makassar yang berjumlah 30 orang. Teknik pengumpulan data dengan menggunakan angket dan teknik analisis data menggunakan analisis deksriptif kuatitatif melalui analsis persentase. Hasil penelitian ini menunjukkan bahwa kemampuan literasi kewirausahaan pelaku usaha generasi milenial di Kota Makassar sebesar 81,63% dan kemampuan literasi bisnis digital pelaku usaha generasi milenial di Kota Makassar sebesar 86,28%. Hal tersebut menunjukkan bahwa kemampuan literasi kewirausahaan dan literasi bisnis digital pelaku usaha generasi milenial di Kota Makassar termasuk dalam kategori sangat baik.
Analisis Bibliometrik Penelitian Kepemimpinan Purbohastuti, Arum Wahyuni
Journal of Business Management Education (JBME) Vol 6, No 3 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i3.40911

Abstract

AbstractLeadership is one of the sources of strength in a company, where leadership is a factor in the success of the company. Therefore, leadership is an interesting factor to be investigated further, especially in the 5.0 era where leaders must be able to follow the stability of changes in performance from manual to all-digital. This bibliometric research study aims to determine the number of research articles on leadership, build a map of knowledge to determine the extent of research on leadership, to find out the variables that have been widely studied by researchers related to leadership. This bibliometric research was carried out in stages, namely determining initial keywords in the search method, initial research searches, selecting some literature related to leadership science, analyzing research journals with keywords used using the Publish or perish application and Vosviewer. The result of this research is that the field of leadership is divided into four clusters and 24 items from a span of four years. The first cluster consists of Attention, implications, moderating role, motivation, relations, research, researcher, social learning theory, theory. The second cluster is Importance, knowledge, knowledge sharing, mechanism, mediating role, self, transformational leaders. The third cluster includes Authentic leadership, author, impact, meta analysis. The fourth cluster includes job satisfactions, leadership style, nurse, organizational commitment.Keywords: Bibliometric Analysis and Leadership.
Social Interaction Generasi Z Di Pematang Siantar : Antecedents Social Commerce Intention Dimana Social Commerce Construct Sebagai Variabel Intervining Saragih, Liharman; Girsang, Rosita Manawari; Tarigan, Wico Jontarudi
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.37904

Abstract

Penelitian ini digerakan oleh fenomena berbelanja online pada media  sosial seperti berbelanja di facebook, instagram dan penawaran secara pribadi dilakukakan pada aplikasi messenger maupun whatsApp. Penelitian ini bertujuan untuk meneliti pengaruh Social Interaction Terhadap Social Commerce Intention  pada  generasi Z dimana  Social Commerce Construct  Sebagai Variabel Intervining. Penelitian akan dilakukan pada generasi Z di kota Pematangsiantar.  Hasil penelitian menunjukkan bahwa variabel ketiga variebel signifikan mempengaruhi keputusan niat melakukan perdagangan di media sosial, namun ketika variabel sosial commerce construct dijadikan variabel intervining maka human to computer interaction tidak siginifikan mempengaruhi niat melakukan perdagangan di media sosial
Analisis Skala Ekonomi dalam Kerangka Optimalisasi Kinerja Credit Union Indonesia Kusumajati, Titus Odong
Journal of Business Management Education (JBME) Vol 6, No 3 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i3.39083

Abstract

This research aims at revealing the level of economies of scale of Credit Union in Indonesia, whether it is increasing return to scale, constant return to scale, or decreasing return to scale. It is a quantitative research in nature using multiple regression technique for data analysis. Data of this research was collected from the database of BKCU Kalimantan. Model presented and tested in this research was adapted from the cost function model of Benston-Bell-Murphy previously derived from Cobb-Douglass production function, adjusted to the condition of data of Credit Union in Indonesia which is characterized by limited data availability. The analysis found model applies for the case of Indonesia is Log C = 0.415 + 0.917 Log Q + 0.098 Log Pi + µ. In general, the model shows that the operational costs of Credit Union in Indonesia is influenced by the amount of credit distributed and the orientation of involvement of Credit Union member in the core business of Credit Union. Further, since the coefficient of b1 is less than 1 (b11), it can be concluded that the level of economies of scale of Credit Union in Indonesia is increasing return to scale. 
ELECTRONIC HUMAN RESOURCE MANAGEMENT A SYSTEMATIC LITERATURE REVIEW Tanuatmodjo, Heraeni
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.30957

Abstract

Human resource is the basic asset to build a company that needs to be improved and managed, so that the goals set by the company can be achieved properly. The world changing into the industrial revolution 4.0 requires an appropriate information technology. Hence, in order to fulfil the organizational needs for qualified, competent, and committed employees, an electronic Human Resource Management (e-HRM) system is needed to face the challenge in the era of industrial revolution 4.0. The implementation of e-HRM gives benefits in terms of cost savings, time and energy efficiency, flexibility, and long-term growth. However, it has not been proven that a reduction in the number of employees showed savings in costs since there were some technical problems including internet network, less attractive designs, complexities in operating the application, and the strong influence of traditional culture in carrying out duties and jobs by employees.   Keywords: electronic Human Resource Management
A Literature Review:Perspective of Unique Value Proposition Lisnawati, Lisnawati; Hurriyati, Ratih; Disman, Disman; Gaffar, Vanessa
Journal of Business Management Education (JBME) Vol 6, No 3 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i3.40949

Abstract

This study aims to determine the dimensions of unique value proposition in various academic literatures that have been published previously. To do so, a systematic review of the unique value proposition literature is conducted. Following previously established inclusion and exclusion criteria for selection a total of 39 journal articles publish in the period 2010 to 2021 are analysed. Ten definitions of unique value proposition are found in the literature, and a unified definition of the construct is advanced. The dimensions of unique value proposition are analysed, and the main differences of the construct with other concepts are also clarified.
Pengaruh Kualitas Produk dan Brand Awareness pada Penjualan yang Dimoderasi Oleh Digital Marketing Yani, Ari Soeti; Purwati, Diah
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.46346

Abstract

Tujuan dari penelitian ini yaitu untuk menguji seberapa besar pengaruh kualitas produk dan brand awareness pada penjualan yang dimoderasi oleh digital marketing yang diharapkan dapat membantu memberikan solusi pada UKM atau Usaha Dagang terutama pada Usaha Dagang Santan Kelapa Pak Tri yang menjadi objek penelitian dan para pembeli atau pelanggannya adalah populasi dengan purposive sampling sebagai teknik yang digunakan dalam penelitian ini. Sebanyak 225 orang pembeli atau pelanggan UD Santan Kelapa Pak Tri sebagai sampel dengan menggunakan metode survey kuesioner online. Analisis inner model dan outer model pada Program SmartPLS 3 digunakan sebagai metode analisa penelitian ini. Hasil dari penelitian ini yaitu: kualitas produk signifikan terhadap penjualan, brand awareness signifikan terhadap penjualan, digital marketing signifikan terhadap penjualan, digital marketing tidak mampu memoderasi atas kualitas produk terhadap penjualan dan digital marketing tidak mampu memoderasi atas brand awareness terhadap penjualan.Kata Kunci: kualitas produk, brand awareness,penjualan, digital marketing

Page 19 of 29 | Total Record : 285

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