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Yusuf Murtadlo Hidayat, M.Stat
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Kantor Program Studi Pendidikan Bisnis Gedung Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No 229 Bandung 40154
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Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 285 Documents
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Blue Ocean Strategy: Business Transformation on Traditional Market Revitalisation Lhutfi, Iqbal; Triantoro, Arvian; Kurniati, Fitrina; Hardiana, Raden Dian; Mardiani, Rika
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.42075

Abstract

This research was conducted to analyse the business transformation in revitalising the traditional market of Kosambi Bandung – The Hallway Space using the Blue Ocean Strategy. This study uses a descriptive qualitative research design. This study's data collection techniques were observation, in-depth interviews, and documentation review. The data analysis used in this study is a qualitative data analysis technique by analysing the statement of the interview results using the stages of data reduction, data presentation and data verification, and contextual analysis of the literature review. The result of this research is an initiation to build creative areas in traditional markets where later creative industry activists in fashion, food, art, hobbies, performing arts, and others can gather to create a new innovative ecosystem. This research concludes that the blue ocean strategy implemented in the kosambi traditional market is one of the best alternatives that can be done to revitalise traditional markets.
Improving Indonesia Financial Literacy through Financial Education Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.45205

Abstract

The purpose of this research is to find out more about how to improve Indonesia's financial literacy through financial education programs. The method used in this research is descriptive research with literature study research techniques. The results of this study suggest that every financially literate individual, company and government is required to be increasingly responsible for financial planning, investing and spending their resources. Education on the financial side can be given not only in formal terms such as in high school and college classes, but can also be given in the work environment, family, finance courses to the government. So that they can answer the demands of the development of industry 4.0 and society 5.0, also become financially literate individuals and take an active role in economic activities and be able to manage family finances
Analysis of Factors Influencing Consumer Decision to Purchase Le Minerale in Depok Salma, Saffanah
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.41476

Abstract

This purpose of this research is to know what factors that influencing consumers decision to purchase Le Minerale in Depok.  The type of this research is a quantitative descriptive study. The population of this research is the residents DepokAge 16 – 24 years old (Gen Z). Sampling using purposive sampling which is included in the type of nonprobability sampling technique with a minimum sampling size determined using the iteration formula (n: 117). Data collection techniques through questionnaires and Forum Group Discussion (FGD). The questionnaire was tested by using Pearson product moment validity test and reliability test using Alpha Cronbach formula. The results showed that residents of Depok price is the most influential factor in making purchasing decisions for Le Minerale,, and for the results of the product analysis, it has an influence in making purchasing decisions, last but not least is promotion, we know that promotion is also a factor that influences decisions purchase Le Minerale.
Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Kembali Terhadap Minuman Bubble Milk Tea Di Kota Batam Hariyanto, Oda Ignatuis Besar; ., Meilita
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.44138

Abstract

Minuman teh dikenal sebagai minuman sehari-hari, kini minuman teh telah berubah dengan mengikuti perubahan zaman, menjadi minuman milenial kekinian berupa minuman bubble milk tea yang sangat digemari oleh  kelompok usia muda. Permasalahannya apa  yang  menjadi motivasi seorang pelanggan untuk membeli kembali minuman bubble milk tea yang sudah pernah dibeli, atau akan dibeli dikemudian hari. Penelitian ini bertujuan untuk menganalisis pengaruh harga, kepuasan pelanggan  dan merek terhadap niat membeli kembali minuman bubble milk tea di Kota Batam. Menggunakan   metode kuantitatif dengan  teknik analisis statistik  regresi linear berganda dengan program SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang tidak signifikan antara harga terhadap niat membeli kembali, dan pengaruh signifikan antara merek dengan  kepuasan pelanggan terhadap niat membeli kembali. Analisis ini dilakukan untuk memperjelas langkah yang dapat dilakukan bagi penjual yang ingin membuka atau membuat merek untuk minuman  buble milk tea. Agar pebisnis minuman yang akan  membuat  merek untuk minuman  buble milk tea dapat mempelajari terlebih dahulu,  apa yang dicari oleh pelanggan, siapa  target  pembeli  minuman buble milk tea, untuk keuntungan saja, atau memang ingin bisnisnya  dalam jangka panjang  hingga   menjadi merek yang terkenal.
Pengaruh Kecerdasan Spiritual, Intelektual, dan Emosional terhadap Pengelolaan Keuangan Pribadi Mahasiswa dengan Moderasi Peer Group Cahyapuspita, Hizkisevia Ayu; Rita, Maria Rio
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.40940

Abstract

This study aims to determine the factors that can affect the personal financial management of Satya Wacana Christian University Faculty of Economics and Business students such as spiritual, intellectual, and emotional intelligence moderated by peer groups. The analysis technique used in this research is SEM-PLS using the Smart PLS 3.0 program. This study states that spiritual and intellectual intelligence has a significant positive effect, while emotional intelligence has a significant negative effect. The role of the peer group as a moderator in this study shows that the peer group does not strengthen or weaken the spiritual, intellectual, and emotional intelligence variables on personal financial management.
STRATEGY ANALYSIS OF MSMES DEVELOPMENT IN SIDOARJO REGENCY DURING THE COVID-19 PANDEMIC Rahmadani, Rannu Dyah; Subroto, Waspodo Tjipto
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.45058

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the sector that absorbs the largest workforce in Indonesia up to 97% and is the most important part of the country's economy. When Indonesia experienced the monetary crisis in 1998, MSMEs were able to restore the Indonesian economy. However, due to the Covid-19 pandemic that is currently hitting Indonesia, it causes a decline in production for MSMEs in Sidoarjo Regency and contributes to the country's weak economy. This study aims to analyze and identify the factors that cause the decline in the existence of MSMEs in Sidoarjo Regency using SWOT analysis and analysis of internal and external factors, as well as strategies for developing MSMEs in Sidoarjo Regency. This study uses the Systematic Literature Review (SLR) method, which uses literature in the form of journals, papers or seminar proceedings, and reports from government or private institutions, as a reference in data collection. The results of the research are in the form of development strategies according to the needs of MSMEs in Sidoarjo Regency.Keywords:SWOT Analysis,Analysis of Internal and External Factors,MSMEs Development Strategy.
Implementasi model 7 TOP kewirausahaan pada UMKM di masa pandemi Wibowo, Lili Adi; Koeswandi, Tika Annisa; Hidayat, Yusuf Murtadlo
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.47047

Abstract

Tujuan dari penelitian ini adalah untuk menggambarkan implementasi model 7 TOP kewirausahaan dalam pengembangan UMKM di masa pandemi. Penelitian ini merupakan jenis deskriptif kualitatif dengan menggunakan metode implementasi dilakukan berdasarkan kurikulum 7 TOP Kewirausahaan OKOCE terhadap 100 pelaku UMKM mahasiswa di Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia sebagai katalis utama penggerak ekonomi kreatif dan khususnya pada program MBKM kewirausahaan. Kegiatan implementasi dilakukan selama empat bulan dengan mengintegrasikan tahapan P1-P7 ke dalam mata kuliah berbasis kewirausahaan. Hasil dari penelitian ini menunjukan bahwa implementasi model 7 TOP memberikan dampak positif bagi UMKM. Penelitian ini menyimpulkan bahwa implementasi model 7 TOP Kewirausahaan pada UMKM berjalan optimal, meskipun dilaksanakan di masa pandemi, implementasi ini memberikan dampak bagi UMKM khususnya dalam kaitanya dengan pembelajaran kewirausahaan, penguatan bisnis dan mentoring.
Analysis of Guest Satisfaction Level in Increasing Guest Intend to Recommend at Renaissance Bali Uluwatu Resort & Spa Dewi, Ni Kadek Sita Junika; Winia, I Nyoman; Suja, I Ketut; Septevany, Elvira
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.36419

Abstract

This study aims to determine the level of guest satisfaction and the efforts of Renaissance Bali Uluwatu Resort Spa in increasing guest's intend to recommend. As for implementing these objectives, the population in this study was guests who have stayed at the Renaissance Bali Uluwatu Resort Spa and the samples in this study were 50 survey e-mail using purposive sampling technique with descriptive statistical analysis techniques. The data used in this study is secondary data obtained from the results of the survey e-mail. The results obtained from this study are guests who intend to recommend have an average score of 8.7. It means that guests are very likely to recommend hotels, while the guest satisfaction variable has an average score of 9 which guests are very satisfied with the hotel. The efforts made by Renaissance Bali Uluwatu Resort Spa in increasing guest intent to recommend providing extraordinary services, lowering prices, providing facilities as offered, and simplifying the check-in process. The results show to increasing guests intend to recommend, Renaissance Bali Uluwatu Resort Spa makes satisfaction indicators as a standard for all staff so guests intend to recommend can be developed.
Model Electronic Word Of Mouth dan Viral Marketing Pada Instagram dalam Mempengaruhi Minat Berkunjung Masyarakat di Wisata Alam Green Canyon Karawang Pada Masa Pandemi Covid-19 Savitri, Citra; Hurriyati, Ratih; Wibowo, Lili Adi; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.38764

Abstract

The Covid-19 pandemic have a negative impact on economic growth, including Indonesia. The tourism sector is one of the various sectors that have a negative impact on current conditions. Green Canyon is a reliable tourist destination in Kabupaten Karawang with a complete agreement of beauty and uniqueness. The role of social media in increasing business is a surefire strategy in increasing the number of visits. This research aims to determine the partial and simultaneous effect of Electronic Word Of Mouth and Viral Marketing on Interest in Visiting People on Instagram at Green Canyon Nature Tourism, Kabupaten Karawang. This research was conducted using quantitative descriptive. The samples used as many as 130 respondents using simple random sampling technique. Data analysis used was multiple regression with the help of SPSS application. The results of this research indicate that: Electronic Word Of Mouth and viral marketing on interest in visiting have agreed criteria based on the results and answers of respondents. Electronic Word Of Mouth and viral marketing on Visiting Interests have an effect partially or simultaneously.
Emotions Towards Satisfaction and Complaint Behavior Using Perceived Quality: A Hedonic Approach Tara Aldiera Prijono
Journal of Business Management Education (JBME) Vol 7, No 2 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i2.45836

Abstract

More attention should be paid to the emotional side of the service experience. This is because customer satisfaction is highly dependent on how services are delivered and may affect future service delivery. In this context, it is assumed that emotions will affect customer dissatisfaction behavior and pleasure service satisfaction differently according to the perceived quality as a parameter. In this study, a quantitative data collection method was adopted by distributing questionnaires to 268 respondents. Research shows that different types of dissatisfaction and customer satisfaction can lead to different outcomes due to perceived quality effects. This research shows perceived quality has a significant impact on behavioral outcomes for hedonic services, especially positive emotions, compared to negative emotions. Future research is expected to dig more relation between emotion and other regulatory variables to provide a different perspective.

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