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E-Journal Of Cultural Studies

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Published by Universitas Udayana

ISSN : 23382449 EISSN : - DOI : -

Core Subject : Humanities, Art,

Arts Humanities

Cultural studies constitutes an interdisciplinary area critically discussing socio-political contexts of various cultural practices in society. Its focus is on the relation among such cultural practices and the power controlling them. Cultural studies was pioneered by the Centre for Contemporary Cultural Studies (CCCS) of the University of Birmingham, England, in 1960s. Unlike what has been a tradition in the modern epistemology, cultural studies is concerned with what human emancipation aims at. Therefore, cultural studies does not only refer to a theoretical-conceptual matter but also to the location and critical action in which it manifests itself.

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Articles 271 Documents

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EXISTENTIAL STRUGLE OF GERMAN LANGUAGE TOU GUIDE IN PT. NUSA DUA BALI TOUR AND TRAVEL, TUBAN, BADUNG Artajaya, Made; Mudana, I Gede
E-Journal of Cultural Studies Volume 12, Number 3, August 2019
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

The growth of new tour and travel agents in Bali targeting the tourist market from Germany has created intense competition among travel bureaus. This causes a decrease in the number of German tourists who use the services of a travel agency PT. NDBT. The purpose of this study was to analyze the existential struggle that occurred at PT NDBT conducted by German-speaking guides. The research problems are 1) how the hegemony and counter hegemony that occurred in PT. NDBT, the factors causing and the implications for the PT NDBT. This study uses a qualitative method. Data collection techniques used were observation, interviews, and documentation studies. The theory used is the theory of hegemony, social practice theory and the theory of communicative action in an eclectic manner. The results showed that the existential struggle carried out by German guides on the corporate hegemony practice of PT. NDBT against guides as a coordinated party is a counter hegemony. Supporting factors for the German-speaking touristic licensing struggle is the decline in the number of German tourists using PT.NDBT services in Bali. As a result, the implication posed by the existential struggle is the desire to stimulate themselves in carrying out scouting work. In addition, guides must also increase knowledge of the German language and knowledge of the field of guidance. Existential struggle also has implications for the meaning of communication for fellow German tour guides. Keywords: existential struggle, German tour guides, tourists, Germany, travel agency.

UNVEIL THE DAY OF DISCOURSE ON THE USE OF TRADITIONAL BALINESE CLOTHING FOR ASN IN THE PROVINCIAL GOVERNMENT OF BALI Desak Putu Andi Suarmini; I Nyoman Suarka; I Nyoman Sukiada
E-Journal of Cultural Studies Volume 12, Number 4, November 2019
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

This study aims to uncover the form of power relations and the implications of the discourse on the use of traditional Balinese clothing for the State Civil Apparatus (ASN) in the Provincial Government of Bali. The rules on the use of traditional Balinese clothes for the ASN Bali Provincial Government are the implementation of the policy of the Governor of Bali Wayan Koster at the beginning of his leadership period and has been set forth in the Governor Regulation No. 79 of 2018 concerning the Day of the Use of Customary Bali Clothing. The study uses the scientific foundation of Cultural Studies with a qualitative approach. Two theories used in this research are the theory of power and knowledge relations and social practice theory. These two theories are collaboratively used to uncover the power relation forms and the implications of the discourse on the use of traditional Balinese clothes for ASN within the Provincial Government of Bali. The study revealed the form of power relations in the day-to-day discourse on the use of traditional Balinese clothes for ASN in the Provincial Government of Bali, namely governmentality in the form of regulations aimed at making the application of Balinese customary dress rules effective. Another form of power relation is the hegemonic ideology that is by utilizing the myths of Balinese traditional clothing and symbolic power relations using meaningful symbols. The results also revealed that the discourse on the use of Balinese traditional clothing for ASN in the Environment of the Provincial Government of Bali has implications for the representation of social classes marked by the desire of a group of ASN to differentiate themselves by adding accessories to the traditional clothes they wear. Another implication is consumerism among ASNs, where their desire engine is motivated to add custom clothing collections to the office beyond what they actually need. The application of traditional Balinese dress rules for the Bali Provincial Government ASN also gives rise to what is called cultural hybridization. Keywords: discourse, Balinese traditional clothing, State Civil Apparatus

PEMALI MARRIAGE DECONSTRUCTION IN THE COMMUNITY OF BUSUNGBIU, BULELENG, BALI Rustiani, Komang Wahyu; Suarka, I Nyoman; Mudana, I Gede
E-Journal of Cultural Studies Volume 12, Number 3, August 2019
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Forwarding pemali marriage expressions essentially are constituted by the myth, so they are essential to be analyzed since a lot of societies’ misinterpretation in creating meaning. The problems analyzed in this research are the form of pemali marriage, the deconstruction process on pemali marriage, and the relationship between pemali marriage in Busungbiu societies and local life. This is a qualitative research which used cultural studies paradigm. The data collection method utilizes observation, interview, and reviewing documents. The data were analyzed eclectically by utilizing deconstruction theory, cultural materialism theory, social semiotic theory, and encoding decoding theory. The research result shows that the forms of pemali marriage are related to kinship, physical features, social stratification, and time. The process of deconstruction on pemali marriage is done through three steps, they are deconstruction on the structure and the language code; reinterpretation on the meaning of pemali marriage; and representation on pemaliin the marriage ritual in order to rationalize those pemali. The deconstruction on the relation between pemali marriage and the position of the subject is found in three positions; they are hegemony dominant positions, negotiation positions, and opposition position. Keywords: pemali marriage, misinterprets, deconstruction, representation

MIXED CODE THAT ENTERENCHED IN THE LEARNING PROCESS BY CHATHOLIC JUNIOR HIGH SCHOOL GONZAGA TOMOHON Mayske Rinny Liando; Tirsa Vira Rondonuwu
E-Journal of Cultural Studies Volume 12, Number 4, November 2019
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

The teaching of second language or the third make sociolinguistic problem. For most Indonesian people, Indonesian language is the second or third language. The teaching of of Indonesian language is integrated in Indonesian language subject that starts from elementary to high school. Indonesian language is a main language in Indonesian especially in education institutes. It is undebieble fact that students use another language at Gonzaga Junior High School Tomohon because of the influence of social and culture background. Code mixing is caused by some factors, namely (1) subject, (2) describing, (3) daily routine in teaching and learning activities in Junior High School Catholic Gonzaga Tomohon has been the main issue in their research.This research is aimed to explain about kinds of code mixing and factors that cause the code mixing in teaching and learning activities by Junior High School Students Catholic Gonzaga Tomohon.Theories used for this research is the theory of speech community, bilingual theory , theory of code and code mixing. This research is a descriptive qualitative. The research data is done with the following method of observation technic. The data in this research is the student speech that contains code mixing. The data analysis that use is qualitative analysis with equal method.The result of this research shows that speech act of the students in Gonzaga Junior High School of Tomohon found code mixing. The form of code mixing that using are Indonesian, English and Manado Malay. Based on the result of this research can concluding that kinds of code mixing are code mixing in lexical form, frasa form and clausa form. The factors of code mixing are namely, describing and daily routine. Key words: code mixing, teaching and learning activities, Indonesian language, sociolinguistic

GOCEKAN AS A POWER RELATIONS IN BATUAN VILLAGE, GIANYAR, BALI Dewi Wahyuni, Ni Made; Suka, Industri Ginting; Kebayantini, Ni Luh Nyoman
E-Journal of Cultural Studies Volume 12, Number 3, August 2019
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Gocekan is a series of percussion rituals with brawls that are carried out routinely every year starting on the kajeng kliwon enyitan sasih kalima (mid-November) to Ngembak Geni, the end of the sasih kesanga (mid-March) in the Puseh Temple area in Batuan Village, Gianyar, Bali. In its development shocks have been influenced by various interests due to the power relations that occur in the implementation process. This study aims to address the main problems, namely regarding the forms of power relations, the driving factors for power relations, and the meaning and impact of power relations in shocks. Based on research there are several forms of power relations in shocks, namely the relations of hegemonic ideological power, symbolic power relations, and the power relations of domination practice. The factors that encourage power relations in shocks can be divided into two, namely internal factors consisting of beliefs (religious), cultural sacralization, openness of traditional villages, and lack of understanding of religious and legal norms. External factors consisting of capitalism, tourism and the economy. In this regard, the meaning due to the power relations in shocks is the symbolism of religious ritual and impunity. As a result it will have an impact on the deviation of the implementation of Hinduism, deviations of morality and power, and metajen habits as a subculture of the Balinese. Keywords: shock, clubbing, power relations, interests

ANALYSIS OF BASIC NEEDS ACCESSIBILITY POOR HOUSEHOLD IN DISTRICT GIANYAR I Nyoman Tingkes
E-Journal of Cultural Studies Volume 12, Number 4, November 2019
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

The purpose of this study was to analyze the basic needs of poor households in Gianyar Regency in terms of capacity, socioeconomic status, socio-cultural environment and institutional poverty reduction towards the accessibility of poor households both directly and indirectly. The study was designed using the concurently embbded method, which is a quantitative method (GsCA) validated by qualitative methods. Quantitative research used 400 samples of poor households. It used 25 samples (key informants). The quantitative data were analyzed with descriptive statistics and GsCA parametric statistics. The qualitative data were analyzed using reduce, display and conclution (drawing/ verifying) techniques. The results found that the coefficient of capacity: 0.043, spositive and not significant; socioeconomic status was 0.346, positive and significant, social environment is -0.143, negative and significant, and institutional poverty reduction 0.140, positive but not significant. The results of the study show that the poor accessibility of poor households due to the sociocultural environment was negative and institutional performance was not optimal. Therefore, poverty alleviation by the Regional Government of Gianyar Regency should pay more attention to the conditions of the sociocultural environment and more optimal institutional performance. Keywords: capacity, economic status, social environment, institutional, accessibility

DISCURSUS OF MANAGEMENT OF TAMAN AYUN TEMPLE AFTER UNESCO DETERMINED AS A PART OF WORLD CULTURAL HERITAGE Sandijaya, Maulana
E-Journal of Cultural Studies Volume 12, Number 3, August 2019
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

UNESCO made a movement to establish Taman Ayun temple as world culture heritage in 2012. Puri Ageng Mengwi as the owner of Taman Ayun temple considered revitalization of Taman Ayun is the way to preserve cultural heritage. The revitalization is also for beautifying Taman Ayun temple in order to give pleasure for visitors, it continuing from 2013 until 2016. However, the revitalization emerged many pro and con between Mengwi and Gulingan villages, part of society felt ignored and disturbed. For example, the “pekaseh”, Puri Mayun Wed and Kaleran, merchants in Tenten market, and Badung Goverment. Theoriticaly, Taman Ayun Temple as world culture heritage should give advantages for society surrounding, but in this case, farmer’s members of Subak Beringkit and Bukti Batan badung did not get any compensation from UNESCO and Taman Ayun. The condition showed up many difference point of view, each sides conveyed their opinions and strongly defend their thoughts. This condition was very interesting to study the form of discourse, ideology behind discourse and implication of diskursus in reality. The researcher got all of those diskursus from interview, observation, and newspaper. This research used qualitative method by collecting data through observation, interview and documentation from newspaper. Data analyzed using hegemony theory, relasi kuasa theory, and kuasa pengetahuan theory. Those three theories as the base in researching to uncover the problems in diskursus. The result of the reasearch pointed out the differences of ideology behind diskursus management of Taman Ayun temple after UNESCO establish it as one of world culture heritage. Keywords: manufacture, diskursus, Taman Ayun temple, world cultural heritage.

THE SOCIAL STRUGGLE OF PRACTICES CONTEMPORARY RAJAH PANYENGKER IN BALI I Made Gede Anadhi; I Nyoman Suarka; I Nyoman Sukiada; I Nyoman Wijaya
E-Journal of Cultural Studies Volume 13, Number 1, February 2020
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

This study aims to analyze why there are practitioners today who still interpret Rajah Panyengker (mystical script) as a means of obtaining understanding, safety. Yet in reality they also practice Hindu religious rituals with the same purpose. The answers to these questions are sought in the arena of social struggle of practitioners Rajah Panyengker. In relation to their desire to emerge victorious in the arena of social and social struggle, they felt the need to convert capital so that they would not lose against their colleagues, fellow practitioners. The size of a practitioner's cultural capital is very dependent on his habitus. Therefore the answers to the research questions will be sought in the formation of the habitus of Rajah Panyengker practitioners. How the habitus forms the mystical cultural capital of practitioners regarding Rajah Panyengker, then places it in the arena of social struggle of the Balinese people today. Thus the focus of this study is directed at the meeting between the arenas of practitioners' internal social struggle with the users of Rajah Penyengker. Generative structural theory is used as a basis for thinking to understand and explain these problems. The conclusion of this study, that to emerge victorious in the arena of social struggle, practitioners fulfill the wishes of patients who want to get Rajah Penyengker. In the arena of social struggle like that, practitioners Rajah Panyengker do capital conversion. Thus this phenomenon illustrates the increasing arena of social struggle for practitioners of Rajah Penyenker today, not to search for positivistic origins or their backgrounds to interpret Rajah Penyengker. Keywords: Rajah Panyengker, social struggle, practitioners

THE STRUGGLE OF SYMBOLIC CAPITAL IN RUSSIAN TOURIST MARKET OF BALI TOURISM Gede Ginaya; A.A. Ngr. Anom Kumbara; I Nyoman Darma Putra; I Nyoman Sukiada
E-Journal of Cultural Studies Volume 13, Number 1, February 2020
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

A professional tour guide is regarded as a front-liner of the tourism and the ambassador of his/her country. Therefore, the performace of a tour guide is very important as a quality assurance of services in order to fulfill the tourists’ satisfaction. One of the important things to satisfy the tourists is through mastering the language, because if the tour guide speaks the language fluently and accurately, the commucation will be well maintained and all information can be successfully delivered. In this case, mastering Russian language, which is categorized into one of the latest foreign languages in the tourism business of Bali, is deemly needed by the Russian tourists in order to get sufficient information about the culture of the indigenous community. This study aimes at investigating the mastery level of the tour guide’s Russian language related to the struggle of symbolic capital between foreign representatives and local tour guides. By applying a descriptive qualitative research, the data was collected through observation, interview, and document review. The theory used to undertake this study is Bourdieu’s social practice theory which involves capital, habitus, and field. The data that has been classified is analyzed by qualitative descriptive method with an inductive-metodological paradigm which is seting up the discussion from particular principles to the general in order to obtain a conclusion. The result of data analys is presented by formal and informal method. The study reveals that the mastery of Russian language for a professional tour guide has been proven to compete with foreign tour guides in preserving the Balinese culture and empowering local community in tourism participation. Keywords: Russian language, professional tour guide, capital symbolic.

CHARACTERISTICS OF MADURA JAMU HERBALIST AND TRADITIONAL VALUE PRESERVATION Sri Ratnawati
E-Journal of Cultural Studies Volume 13, Number 1, February 2020
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Compounding herbal medicine that lives in modern times does not automatically release the traditional cultural values ??that have become a hereditary convention, which includes the value of folklore as a spirit of life. They continue to make new innovations to adjust to their times. Innovation does not mean eliminating traditional values, but through traditional change begins. This is done not by setting aside traditional systems that have taken root for decades, but instead by using cultural thinking and traditional values ??tools to direct the vision, mission of Madura herbal medicine from the past to the future. The herbalist of Madura herbal medicine as an agent who sees the importance of putting Madurese cultural values ??on every practice of making Madura herbal medicine. Local cultural values, such as genealogy, oral transmissions and folklore values ??have long given a color to Madura herbal medicine. This means, that the practice of making Madura herbal medicine, is one of the potential local wisdom traditions for the preservation of regional cultural identity in Indonesia. Keywords: herbal medicine, herbalist, local wisdom, transmission of values, cultural preservation

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