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All Journal JURNAL PENDIDIKAN TAMBUSAI MBIA Jurnal Pendidikan dan Konseling Khazanah Sosial Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat BJRM (Bongaya Journal of Research in Management) Jurnal Masohi Soso-Q : Jurnal Manajemen Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement ARRUS Journal of Social Sciences and Humanities Jurnal Ekonomi ProBisnis : Jurnal Manajemen Journal of Innovation Research and Knowledge Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Abdibaraya: Jurnal Pengabdian Masyarakat Jurnal Pengabdian West Science AMMA : Jurnal Pengabdian Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Manis : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Tehuayo, Erlinda
Jurusan Manjemen Fakultas Ekonomi Dan Bisnis Universitas Pattimura Ambon, Indonesia
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Journal : International Journal of Community Service

 1 
Influence of Brand Personality on Purchase Decisions: A Case Study of Nike Shoes in Ambon City Merry Pelupessy; Erlinda Tehuayo
International Journal of Community Service & Engagement Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v2i4.518

Abstract

The purpose of the study was to analyze the influence of brand personality on purchasing decision for Nile shoes in the city of Ambon. this research is a descriptive research. The population in this study are users of nike  shoes in Ambon city. And The Number Of Sampel Is 100 respondents.By using a questionnaire as a data collection tool. Taking the sample using non probability sampling with the data analysis method used is multiple linear regression. Based on the results of multiple linear regression test that the brand personality variable has a positive and significant effect on the decision of 0,396 which means that the brand personality variable is considered important when consumers will make a decision to buy nike shoes.
Co-Authors Abdul Hafid Marsulam Abdul Hafid Marsulam Aisah Asnawi Aisah Asnawi, Raden Ayu Anggrany Chaniago Asmaniar Drakel Asnawi, Aisah Asnawi, Raden Ayu Aisya Asyura, Annisa Salsabillah Nur Chaniago, Anggrany Deasy Savana Ramadani Duwila, Ummi Edwin Ramadhan Ode Etvin R Tamher Fachri Kampono Fikri H M. Rumuar Grace H. Tahaparry Hadinda, Hadinda Hiariey, Harvey Husa, Nelma Huwae, Victor Ernest Jacsy Tubalawony Latuconsina, Zainuddin Lewaherilla, Novalien Carolina M.Pelupessy, Merry Marsulam, Abdul Hafid Matdoan, Arsad Merry M Pelupessy Merry M. Pelupessy Merry M.Pelupessy Merry Margareth Pelupessy Merry Pelupessy Muhammad Faisal N. Nengsi, Nadya Pattiselanno, Grace F. Payapo, Rukmuin Wilda Pelupessy, Merry M Pelupessy, Merry M. Pelupessy, Merry Margareth R .Tamher, Etvin Ralahallo, Fransiska Natalia Restia Christianty Richelda Christiara Loppies Riel Mangguali Serang, Mohamad R. Siahainenia, Selfiena Siahainenia, Silfiena Sijabat, Asiani Silfiena Siahainenia Silfiena Siahainenia Sintiya B.E.D Darso Sitaniapessy, Rainer H. Sitaniapessy, Rainier H Sitaniapessy, Rainier H. Sitanipessy, Reiner .H Steven Ruhulessin Tabelessy, Walter Tamher, Etvin Rizal Trisna Sary Lewaru Tubalawony, Jacsy Victor Huwae Yusuf, Glen Andre