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Yunus, Ulani
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Journal : Humaniora

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Konstruksi Pesan Politik di Televisi Komersial Menjelang Pemilihan Umum 2014: Studi Kasus Iklan Partai Hanura, Pan, dan Gerindra Ulani Yunus
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3264

Abstract

Effective adverstisement must contain ideal message that will attract, arouse curiosity, and stimulate the action in accordance with the purpose of the advertiser. The problem identification of this study is how the political message in the TVC construction towards the 2014 election. This study aims to know how the message construction of Hanura, PAN, and Gerindra on TVC ads by the 2014 election and to know the similarities message of Hanura, PAN, and Gerindra ads as the largest ad spender in the TVC. The methodology used is qualitative analysis by Stuart Hall’s reception constructive theory. The results of this study point out that the construction of political message through the TVC from January to March 2014 was in the opposition position. The recipient constructed ideas contrary to the purpose of the advertisers. Thus, marketing communications conducted by the team of political parties in this study did not conform to expectations. While, those three political parties analyzed were carrying the same message that they sided with the poor people and promised to give hope to live well. Conclusions obtained from the results of the research are the construction of the message contains the element of appeals and emotionals instead of the element of arguments and convictions. Then the similirarity of the TVC message is the parties give a promise of hope and well living to the people yet no one conveys the answers to the concerns of the people existed since the reform era, that is about disintegration and unity in the community. 
Pemanfaatan Brand pada Restoran Sunda (Studi Kasus pada Restoran Sari Sunda, Cibiuk, dan Bumbu Desa) Ulani Yunus; Erni Herawati
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3501

Abstract

Brand utilization has been done in business or other non-profit organizations for a long time to differentiate a product from one manufacturer to other manufacturers. Sundanese culinary industries from time to time have significant growth. Thus, this article discusses on how the utilization of brand in Sundanese restaurants. Qualitative research dimension method was used, especially ethnomethodology study, that how an individual creates and understands everyday life. In this case, individuals are the consumers who were interviewed regarding their visit at each restaurant studied. Conclusion of this paper is brand can be utilized by the restaurants to touch cultural values of the customers to achieve marketing goals. Besides, brand can also be used to develop global marketing strategy for its unique cultural content.  
Kasus Bupati Garut dan Fenomena Ahmad Fathanah: Pembelajaran Komunikasi Keluarga Ulani Yunus
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3569

Abstract

Mass media reports about two males figure who have the power and wealth associated with the case in love relationship. It is not only seen as an “accident" for the women, it needs to be reviewed as further education. The purpose of research is to answer how the district regent of Garut case and the phenomenon of Ahmad Fathanah be a lesson for family communication. The method used is limited to library study, but it is also possible to continue in next research that is exploratory or explanatory research. Through this literature review, the researcher logic is a mainstay of the validity of research results. The results showed that the concept of true marriage must begin with the family, not only limited to verbal communication but also nonverbal. With the right family communication, stigma about women who just want male treasures is disallowed and can be positive thing for the women themselves. Recommendation is mass media help to achieve it through the selection of wise and polite language in framing the news about the women who seem to be "victims" of the power and wealth of men in the study case. 
Enhance The Brand Image Through Television Commercial (Tvc): A Case Study “Create Your Chance” of Tokopedia.Com and Apologizes of Bukalapak.Com Ulani Yunus
Humaniora Vol. 7 No. 4 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i4.3609

Abstract

The purpose of this research was to describe how the brand image could be improved through television commercial (TVC) with a special theme. The focus of this research was how to improve the brand image through TVC with a special theme. This study was broken down into research questions (1) How does “Create Your Chance” TVC of Tokopedia.com increase brand awareness? (2) How does “Apologizes” TVC increase Bukalapak.com, (3) How does brand image as if formed by Tokopedia.com and Bukalapak.com. The concept used was the elements of the brand image and mass communication. The paradigm of descriptive qualitative methods was to be a way of expressing the data in this study that supported by two previous quantitative research. The results show that (1) "Create Your Chance" TVC of Tokopedia.com increases brand awareness through visualization and the words that exist in the TVC as being able to see the opportunities, such as visualization of barber who also received job through online booking, (2) "Apologize" TVC improves brand image of Bukalapak.com as online sites that provides competitive pricing and managed directly by the young CEO who humble so deliberately apologize for the lack of focus of the employees of the many offices as a buyers, (3) Brand image is enhanced by tokopedia.com and Bukalapak.com with touch the dimension of emotional of audience.  
Co-Authors Agam Syah Putra Allmark, Panizza Angelica, Aurel Ariestyani, Arleen Baehaqi Bhernadetta Pravita Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas CHAIRANI, PUTTI NURUL Darsono, Nabila Putri Erni Herawati Gustina Gustina Herawati, Erni Inggrid Joice Yulinda Luke Lea Simek Limarandani, Ni Putu Mahestu, Gayes Mario N. Willyarto Mario N. Willyarto McMahon, Mark Moannissa, Anggi Novrima, Veira Dwi Nugraha, Tuhu Pentasari Yuniasih Puspasari, Tri Ratih Ramadanti, Fajrin Ramonita, Latifa Rizkiansyah, Mariko Rubiyanto Rubiyanto Safaruddin Husada Shiong, Pong Kok Sukandar, Rudi Sumbogo, Tri Adi Willyarto, Mario Nugroho Yulianti, Wulan Yuni Ayu