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Journal : Journal of Applied Business and Technology

Application of Dynamic Systems Development Method in WEB-Based Promotion Media Chandra Putra Dinata; Yulvia Nora Marlim
Journal of Applied Business and Technology Vol. 1 No. 3 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1241.563 KB) | DOI: 10.35145/jabt.v1i3.45

Abstract

Various kinds of promotional media such as billboard rental, newspapers and television. The promotion has a good impact, but it is quite expensive. In this developing era, it is online media that is most in demand by many people because of its practical nature. Web-based promotional media is a web which specifically becomes a place to promote information such as coupons and discounts that exist and gather people who want to promote in a practical way, so as to save money and also time in the process of making promotions. Dynamic System Development Method (DSDM) is a system framework that provides a lot of knowledge about project management. The DSDM method framework has five stages in designing and building the system, namely the feasibility stage, business studies, functional model iteration, design and build iteration, and implementation phase. The use of DSDM in system development can save time because the system design process is structured and neat, and also after the system is successfully built, the system maintenance process using the DSDM method can be done quickly and efficiently. The system to be built also uses a Codeigniter software framework. The Codeigniter framework is a PHP framework that can save time for programmers in designing a system.
Designing Startup Application “LaKu” for MSME in Riau Based on Android Marlim, Yulvia Nora; William, William; Susanti, Wilda; Fadrul, Fadrul; Nicholas Renaldo; Musa, Sulaiman; Wahid, Nabila
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.228

Abstract

Department of Industry, Trade, Cooperatives and SMEs (DITCS) of Riau has an important role in supporting 631,347 groups of Micro, Small and Medium Enterprises (MSMEs) engaged in various fields such as handicrafts, batik, songket, and food and beverages. Many MSME merchants still market their products traditionally through the neighborhood and word of mouth, while online marketing faces a big challenge because they have to compete with well-known brands, making them difficult to develop and grow their business. To overcome these problems, an Android-based application “LaKu” was developed that aims to help MSME merchants in expanding their marketing reach and increasing their competitiveness in Riau. The development of this application uses the Extreme Programming (XP) method which consists of four main steps: Planning, Design, Code, and Testing. The development results show that the “LaKu” application can be an effective digital marketing platform, helping MSMEs in promoting products more widely without having to compete directly with big brands. With this application, MSMEs are able to increase competitiveness and contribute to local economic growth in Riau Province.