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Biringkanae, Astriwati
Universitas Kristen Indonesia Toraja
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Transformasi: Journal of Economics and Business Management

 1 
Pengaruh Physical Evidence Terhadap Keputusan Berkunjung Pada Café Okinawa di Kecamatan Makale Rivaldo Ridson; Astriwati Biringkanae; Lisa Kurniasari Wibisono
Transformasi: Journal of Economics and Business Management Vol. 3 No. 1 (2024): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i1.1423

Abstract

This study aims to determine the effect of physical evidence on the decision to visit Okinawa cafes. This research is a quantitative descriptive research that aims to analyze and describe the effect of physical evidence. The population in this study are the owners and visitors of Okinawa cafes. The research conducted was to collect data related to the variables studied through literature research and field research. The data collection technique used is a questionnaire. The data testing techniques carried out included conducting instrument quality tests, classical assumption tests, simple regression tests and hypothesis testing. The results showed that the influence of physical evidence on the decision to visit Okinawa cafes based on the results of the determination test (R2) was 20.7%.
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adriana Madya Marampa Alik, Jaya Allo, Irayanti Pare Althon K. Pongtuluran Anastasya Sampe Lantang Arisusanti Madao Arjuna Paembonan Bandaso, Irianto Chrismesi Pagiu Datu, Yuliana Dedy Wanli Dian Intan Tangkeallo Dina Ramba' Dina Ramba’ Elisabet Pali Fransisca Imlekiana, Adelia Grace Sriati Mengga Helba Rundupadang Ira Bura Isak Pasulu Ita Rante Pasang Jemi Pabisangan Tahirs Jens Batara Marewa Katampanan, Soma Edy Lisa K. Wibisono Lisa Kurniasari Wibisono Marcelino Tio Karundeng Marinus Ronal Marinus Ronal Meryani Borong Mey Enggane Limbongan Mira Goretti Natasya Jesica Putri1 Nilma Taula'bi' OKTAVIANUS PASOLORAN Olivia Devi Yulian P Olivia Devi Yulian Pompeng pabisangan, jemi Palangda, Alfrita Palimbong, Yuski Pompeng, Olivia Devi Yulian Putri, Olivia Anjeli Rahma Gusmawati Tammu Randi Tangdialla Ranggu’, Tadius Ransi Pabarrang Rati Pundissing Rivaldo Ridson Ruru, Wansi Tandi Saldi, Yulianus Sapu, Arianto Saruran, Resthary Satrianto Sanggalangi Sherly Asriany Shilfani Shilfani Stefani Marina Palimbong Steven Tombi Ra'pak Langi Subba, Maria Sudarsi, Elim Trika Tangkelayuk, Trimurni Tiku, Ovita Yehestiani Ranna